高中英语Unit11TheMediaPeriodThree课件北师大版.ppt

PeriodThree,Lesson3TheAdvertisingGame,课前预习基础落实,课堂讲义核心突破,当堂达标检测巩固,栏目索引,.单词检测1.vt.为做广告，登广告n.广告活动，广告业n.广告人2.adj.传统的；经典的3.vt.缝，缝制vt.缝纫，缝制品4.n.公司,答案,词语识记,课前预习基础落实,advertise,advertising,advertiser,classic,sew,sewing,corporation,答案,5.n.商标，牌子6.adj.合适的vt.&vi.适合，使适应7.n.预算8.adv.外表上；视觉地adj.视觉的，视力的n.视力，美景9.n.概念；观念10.n.方法，方式,brand,suitable,suit,budget,visually,visual,vision,concept,approach,答案,11.n.幽默12.adj.当代的13.n.贡献，捐助vt.贡献；捐助；投稿14.n.公民；市民.短语检测1.由.组成2.突出，显眼,humour,contemporary,contribution,contribute,citizen,consistof,standout,1.However，notalladvertisingisaboutsellingproductsandservicesforaprofit.然而，并非所有的广告都是为了赢利而推销产品和进行服务。2.Modernadvertisementsmuststandoutinaworldfullofcompetitionbycombiningthehigheststandardsofdesignwithideaslinkedtotheproductstomakethemmoreattractive.现代的广告必须把最高水平的设计和产品理念相结合，以增强吸引力，这样才能在激烈的竞争中胜出。,句式背诵,返回,certainadj.确信的；有把握的；某一；某种(1)(原句)Theclassicadvertisementisonethatgivesinformationaboutfindingcertainproducts.传统的广告只为找到某种产品提供信息。(2)Doctorsarenotcertainwhatcausesthedisease.医生们不能确定这种病的病因是什么。,课堂讲义核心突破,重点单词,certainlyadv.当然，无疑，确定certainlynot当然不becertain/sureof/aboutsth.对有把握，确信becertain/suretodosth.必定/一定做某事becertain/surethat/whclause确信makecertain/sureof/that.确保/弄清楚Itiscertainthat.是肯定的forcertain/sure确实，肯定，无疑,归纳拓展,(3)TheresacertainMr.Wangonthephoneforyou.有个王先生打电话找你。(4)Isuggestyoumakecertainofyourfactsbeforeyouaccuseanybody.我建议你在指责别人之前先核实一下你所掌握的事实。注意：当主语为人时，表语中用certain或sure皆可；但如果用it作形式主语时，表语只能用certain。,(1)选词填空Ifyoudothis，youaretobefoundout.Itsthathellcometomorrow.Betoturnoffthelightwhenleave.(2)你要想准时到达那里就最好马上走。Youdbetterleavenowifyouwanttogettingthereontime.,答案,即时跟踪,certain/sure,certain,sure,makecertainof,suitableadj.适当的；合适的；适宜的(1)(原句)However，thiskindofadvertisingmightnotbesuitablewhenthereareproductsandservicesindirectcompetitionwitheachotherinthemarketplace.然而，当产品和服务在市场上相互进行直接竞争时，这种广告可能就不合适了。,suitv.(使)适合besuitablefor适合besuitabletodo.适合做,归纳拓展,(2)Itdoesntsuityoutohaveyourhaircutshort.你不适合剪短发。(3)Iwanttobuysomebookssuitableforchildren.我想买一些适合儿童阅读的书籍。,(1)Thissuit(很适合这个场合).(2)People(适合)thejobcanapplyforit.(3)Theclimateheredoesnt(适合老人).,答案,即时跟踪,isquitesuitablefortheoccasion,suitablefor,suittheold,approachn.方法；方式；靠近；通路；入口；vi.靠近；走近；处理，找商量(1)(原句)Formanyoftodaysadvertisers，repeatingoldideasisnotasuccessfulapproach.对当今很多广告设计者来说，重复旧的理念已不是有效的办法。(2)Thetimeforgraduationisapproaching.毕业的日子临近了。,(3)Alltheapproachestothepalacewereguardedbytroops.通往宫殿的所有道路都有军队把守。(4)Thenewapproachtolearningforeignlanguagesisverypractical.学习外语的新方法非常实用。,归纳拓展,approachableadj.可以达到的，容易接近的approachto.接近；的入口；的途径makeapproachestosb.想法接近(认识)某人,(1)这个村子只有从南边才能到达。Thevillageisonlyfromthesouth.(2)我不善于接近生人。Imnotverygoodatstrangers.(3)单句改错Ilikeherapproachfortheproblem.,答案,即时跟踪,approachable,makingapproachesto,forto,contributionn.贡献；捐助(1)(原句)Somecontemporaryadvertisementsmainlyaimtomakecontributionstosociety.有些当代广告的主要目的是为社会做贡献。,归纳拓展,makeacontribution/contributionsto对作贡献contributev.贡献；捐献；投稿contributeto有助于；导致；捐献；撰稿contribute.to.向捐献；撰稿,(2)Peasant-workershavemadegreatcontributionstothecitydevelopment.农民工为城市发展作出了巨大的贡献。(3)Yoursuccessshouldcontributetothesuccessofothers!你的成功应能有助于他人的成功！(4)Shecontributedanumberofarticlestothemagazine.她给这家杂志撰写了一些稿件。,(1)适量的运动有助于健康。Aproperamountofexercisegoodhealth.(2)他对公司的成功作出了重要的贡献。Hehasthecompanyssuccess.(3)单句改错Hecontributed5,000dollarsforthedisasterhitareas.,答案,即时跟踪,contributesto,madeanimportantcontributionto,forto,重点短语,consistof由组成(1)(原句)Someadvertisementsconsistofpicturesorthewordsofexpertstoshowpeoplehowgoodtheproductsare.有些广告含有一些图片或专家说的话，以向人们展示该产品如何好。(2)Thecommitteeconsistsoftenmembers.委员会由十人组成。,归纳拓展,bemadeupof由组成becomposedof由组成consistin在于consistwith和一致consistentadj.一致的beconsistentwith与一致的；相符的,(3)Thebeautyofthispictureconsistsinitsbalanceofcolors.这幅画的美在于其色彩的协调。(4)Whatyousaynowisnotconsistentwithwhatyousaidlastweek.你现在说的话与你上星期说过的话不相符。注意：consistof一般不用于进行时和被动语态。,答案,(1)句型转换Thisbookconsistsofthreeunits.Thisbookthreeunits.Thisbookthreeunits.(2)真实的财富不在于我们是做什么的。Thetruewealthdoesnotwhatwebe.(3)消息与他的叙述相符合。Theinformationhisaccount.,即时跟踪,is,made,up,of,is,composed,of,consistin,consistswith,部分否定(1)(原句)However，notalladvertisingisaboutsellingproductsandservicesforaprofit.然而，并非所有的广告都是为了赢利而推销产品和进行服务。,经典句式,句式分析,notall意为“并非所有的都”，all与not连用，表示部分否定。,归纳拓展,(1)某些表示全体意义的代词、形容词、副词与not连用表示部分否定，如代词all，both和形容词whole，every等所修饰的名词词组，包括every所构成的复合代词。某些副词如altogether，always，entirely，wholly，quite等也是。(2)全部否定要用none，nobody或nothing。另外，both和everyone与not连用，也表示部分否定。both的全部否定用neither；everyone的全部否定用nobody或noone。,(2)Notallthepeoplepresentatthemeetingagreewithyou.不是所有出席会议的人都支持你。(3)Allmenherearenothonest.这儿的人并非都诚实。(4)Neithersentenceisright.两个句子都不对。(5)Noneofthemknowtheway.他们都不知道路。,(1)单句语法填空ThemeetingwillbeheldinSeptember，butknowsthedateforsure.(2015重庆)(2)句型转换Notalltheantsgooutforthefood.Alltheantsforthefood.Noteverybookiseducative.Everybookis.,即时跟踪,答案,返回,nobody,dont,go,out,not,educative,1.Thisbuildingisoneofthe(经典的)designsofthelastcentury.2.Doyouknowthelifein(当代的)Britain?3.Hepresentedanew(概念)ofthebeginningoftheuniverse.4.ShesItalianbybirthbutisnowanAustralian(公民).5.Large(公司)oftenhavestrictinterviewsforinterviewees.6.Which(牌子)oftoothpastedoyouuse?,答案,当堂达标检测巩固,.单词拼写,classic,contemporary,concept,citizen,corporations,brand,答案,.选词填空1.Eachpartyshallnotlessthanten.2.Heissotallthatheinacrowd.3.Iwonderifthisdatewouldyou?4.Iusedtogooutsideeverynighttothestars.5.Theyaredeterminedtopublicsafety.,besuitablefor，lookfor，makecontributionsto，consistof，standout,consistof,standsout,besuitablefor,lookfor,makecontributionsto,.完成句子1.他们并不是都去过北京。AllofthemtoBeijing.2.被邀请来参加聚会的大多数艺术家来自南非。Mostoftheartistswerefr