BEC口语答案.doc

A: Whats important when entertaining clients?We must choose appropriate types of activities to entertain different clients. Different clients have different tastes interests and hobbies. In order to make them feel satisfied and comfortable we must choose the activities they prefer and are interested in. For example if you find your client has a taste for art or music then take him or her to a concert. If he or she is a sports fan take him or her to the sports event. Besides we seek to find chances to do business with our clients while entertaining them. Therefore we must first create a sound environment in which we can discuss our business comfortably. Different types of activities can help us create different environments. No place is more suitable than a golf course where you can possibly sign a contract successfully while enjoying playing games with your clients. And no place is more suitable that a stadium where you can negotiate the import of your sportswear while experiencing the excitement of the match.B: Whats important when choosing retail premises to rent?Location plays a very important role when we choose retail premises to rent. In fact the premises we choose will become our store shop or branch in the future. So it should be at least located in the downtown area or near the high-street facilities where we can easily find our customers and promote our goods. A good location itself is a good advertisement and can help us to increase our sales to a large extent. In addition a good location means an easy transportation which can make our goods delivery fast and convenient. We dont have to worry about any delay caused by isolated location of our shop.C: Whats important when deciding on packaging for products？The packaging of our products is in fact a kind of advertisement for our products. So when we decide on packaging for products we must first consider if the packaging can reflect the image of our products. It must best represent the quality of our products through its design and layout which can attract our customers to buy our products. The packaging should show the distinctive features of our products so that every customer can have a better understanding of our products after just taking a look at our products. And we should make sure that the customers can identify our products immediately through the packaging.A: Whats important when selecting staff for promotion?The only criterion when we select staff for promotion is his or her performance. Performance demonstrates your employees ability to sell products promote products communicate with your clients and deal with crisis. All of these abilities are what you and your company need in many fields of your business. Therefore when you promote an employee who might become the core of the management of your company it is important for you to consider his or her performance. In addition judging an employee by his or her performance in itself is also an universally-recognized rule applied by many companies in promoting their staff. B: Whats important when considering a career change?As an employee the opportunities you can get for future promotion from your career is very important and therefore should be your first consideration. For most of us who starts our career our dreams are all about getting promotions, taking more and more responsibilities and finally reaching the top of the management. In order to realize these dreams we employees need a company or an organization that can provide us with plenty of career opportunities and sound environment. In a company where such opportunities are rare it is impossible for you to realize your dream. In addition a lot of your precious time will be wasted. Remember: more opportunities better future.C: Whats important when planning an advertisement campaign?To select an appropriate media is the fist and most important step when we plan our advertising campaign. The success of our advertising depends on the effectiveness and the popularity of the media we choose to promote our products. This media must have a lot of audience or listeners and must be very influential. For example it should be a nation-wide or local newspaper with a large circulation. Only to choose this kind of media can we ensure that the greatest possible majority of people can have the access to our advertisement which will directly affect the sales of our products. In addition this kind of media usually has great influence on the publics opinion. Therefore they can help us to create a positive image of our products to the public.A: Whats important when choosing transport for a business trip?There is an old saying in business. That is money matters. So you have to consider the cost that may occur when you select transport for your business trip. It is not wise to choose those transporting tools whose cost is beyond your budget. Expensive transporting tools can inevitably increase your cost even before you do a business, which will take up a large proportion of your budget or even make you fail to meet your targets. You should never allow this kind of cost to ruin your whole business.B: Whats important when aiming for promotion?If you want to get promotion its important for you to show your employers the high level of your performance. The quality of performance is always used to test the ability of the candidates who will be promoted within the company so you must pay attention to your own performance such as your ability to communicate and co-operate with others; your ability to deal with the current job; your ability to control and manage your staff as well as your ability to handle crisis when they occur. Your employer will be satisfied if you can show him or her such your abilities and then you will get a better chance to be promoted.C: Whats important when exporting goods services for the first time?When we export goods or services for the first time we can contact people we know in the business circle. Being newcomers we might not have the established markets or channels for us to export goods or services. We can overcome the difficulty by communicating with our friends or acquaintances that are doing business now and familiar with the situation of the market you want to enter. A: What is important when selecting applicants for a job or employees for promotion? I believe it is very important for employers to observe the applicants or employees interpersonal skills when they make their selection. We cannot just witness the academy award performance of the applicants or employees. We need to ask questions regarding the applicants interpersonal relationships with people in other social and civic situations. Most jobs are not performed in isolation and the need to interact is often essential. In fact, most failures in the workplace are not due to lack of technical ability, but rather to shortcomings in interpersonal competence. An individual may be a highly skilled worker. However, if he or she cannot work well with other employees, chances for success are slim. This is especially true in todays world with increasing emphasis being placed on the use of team.B: What is important when choosing a new supplier?I think reputation is an important element we have to consider when we choose a new supplier. The supplier we are going to cooperate with should be an established partner who can provide the specialist expertise and applications our business needs. He can back-up his service and his partners applications with a flexible range of products. If our supplier enjoys a high reputation, he will guarantee his services, preferably through a service level agreement that sets out availability, performance levels and response times. And will have the financial stability to guarantee the future of his service.Generally speaking if our business is growing, we need to look for scalability. A suppler with high reputation has the capability to offer services that can grow as our business expands - without costly reconfiguration or upgrades.C: Whats important when aiming to improve production quality?We should attach great importance to R&D when we aim to improve production quality. Any far-sighted entrepreneur will have to acknowledge that in todays competitive market, a business can only survive by improving production quality. We therefore should recognize the importance of innovation and development and set up a research and development department in our company, staffed with experienced researchers and engineers trained to develop the latest technology in the industry. With all this modern technology, we will be able to increase productivity, maximize production output and enhance the quality of our products. Thus, we will able to undertake complex production process and ensure that the products quality meets our clients expectations. In our move to be more globally competitive, we should strive to achieve internationally recognized quality standards through R&D. A: Whats important when preparing for a job interview?The interview itself is an exercise in two-way communication between the recruiter and you. Therefore the first important step when preparing for a job interview is to study the job advertisement. You should read the job description carefully and understand the content. Your next step is to find out all you can about the company. Information may be available from the business pages in various newspapers, trade publications and company annual reports, as well as the University College library. As a bare minimum you should know what products the company produces or the services it provides and where it is located.As far as dress is concerned, be neatly and conservatively dressed. Your manner and attitude should reflect the type of person you are or would like to be. Recruiters are generally quite good at detecting the person who puts on an act, so just be yourself! B: Whats important when deciding whether to attend a conference?When you decide to attend a conference you must first check the quality of the speaker. That is to say the speakers invited to deliver speeches during the conference should be qualified. If the conference organizers select the right keynote speakers they will have an excellent way to begin their conferences and create excitement for their attendees. Qualified speakers can help a lot to set the tone of the conference on a high level. From the audiences points of view, qualified speakers are good at defining what the message of the event will be and creating excitement for the remainder of the conference topics. Well-known speakers also can draw attendees and boost attendance. Even the portion of the audience who might not hold the same interests as the majority still will be interested in what the speaker has to say. A conference equipped with wisely selected speakers must be an excellent one.C: Whats important when developing new products?In my opinion market research should be the first consideration when we develop new products. Our customers tastes and requirements have to be taken into account if our new products are not to be left unsold. That is to say our new products need to be available in the right quantity, at the right place, at the right price and at the right time. When developing new products, we should ask ourselves: “what do customers need which they do not already have?” and “in what form would they prefer the goods (or services) which they are persistently missing?”. We need to approach these problems sensitively by conducting market research. In fact a business can only survive if it is able to anticipate the needs of consumers and continue to do so.A: Whats important when selecting a job to apply for?B: Whats important when choosing a magazine to buy regularly?C: Whats important when choosing a business book to study from?A: Whats important when giving a presentation?We should first pay attention to the types of our audiences. Generally speaking our audiences can be divided into several types during the presentation. Some audiences are experts in the sub-area we are talking about, some are experts in the general area, and others know little or nothing. Therefore when we give the presentation, Most audiences should be addressed in layers. That is to say we must decide who is most important to us. For example, we can pitch the body to experts, but make the forecast and summary accessible to all. Thus we can ensure everyone during the presentation is satisfied to get what they want and they will all regard our presentation fruitful and effective.B: Whats important when choosing a business course to attend?Considering the type of the course and deciding which type suits you is very important when you choose a business course to attend. You should first consider the type, namely the session format when choosing sessions to attend. Conferences typically offer a variety of session formats-such as presentations, workshops, demonstrations, and progressions that each require or invite different levels of attendee participation. Therefore, you should first examine the types of sessions at the conference, and choose ones that suit your preferences and needs. Deciding the appropriate type in advance can help you find out what prerequisite knowledge you need for each session, and you can do your homework ahead of time, if necessary. You will get more out of a session if you have the knowledge base expected, rather than trying to catch up during the session itself. C: Whats important when choosing a language course?Length of course is one of the most important considerations in choosing a language course. When we attend a language course, assimilating new information, repetition and reinforcement are imperative for us. Therefore we need much more time and opportunities to think out questions or do tasks. A course at appropriate length also can give us opportunities to reinforce or correct our own errors and work out solutions. Another reason for a language course to have an appropriate length is that if the course is too short we cannot have enough time to digest all the knowledge weve learned. Just as an athlete must rest to let their muscles grow and their skill level increase, so must a language student rest, contemplate and digest new information so that a solid base will form on which to build further learning. Thus we can have a fresh and eager mind to acquire more information.A: Whats important when deciding which type of company you would like to work for?B: Whats important when choosing a magazine to advertise a product or service in?When you choose a magazine to advertise your products or services in, you should first ensure that the readers of the magazine are your target audience. Always ask yourself such a question: who and where are the people you want your advertisement to reach? You should take time to carefully define your audience and select the right magazine which will have stronger appeal to your target audience than others. Narrowing down your audience will help you make wise and cost-efficient choices during the selection. For example, if you are a provider of a pet product you should choose magazines for pet owners to advertise in. In addition, you can also look for special ad placements, such as placing an ad in a special, one-time feature section on pet ownership published by the local newspaper. Only in this way can you make your advertisement effective and your investment a reword one. C: Whats important when planning business trips?The most important thing you will have to do when planning business trips is to fully understand your purpose or target of your trips. You have to know what you are doing, what is your business doing, what is your company doing, whats its ambitions, whats its hopes, its aspirations and you have to have a very, very clear idea about that. If you dont know that you shouldnt be going anywhere. You should set targets for the trip. If you have staff or you yourself are going, you should have a clear set of targets that you wish to achieve. You should always ask yourself how many successful meetings you want to achieve during the trip; when you want to conclude a business deal and how to clarify certain positions about your markets. In this way you will make your trip the most rewarding one.A: Whats important when choosing a conference center?B: Whats important when choosing a business journal?From my point of view choosing a business journal means choosing the right editors. Business journals often attract their readers by hiring famous editors to write comments or columns for them. With specialty topics in business, these editors can develop smart, sophisticated, timely business journalism on a daily and weekly basis. They will be able to help the journals reporters to define their beats, outline and execute coverage that meets or exceeds the best standards in the business. Furthermore famous editors are themselves professionals in business field who have extensive knowledge or experience in business and demonstrated ability to develop strong beat.Backed up by famous editors the business journal will definitely have a large circulation and cover a variety of business domains, which will suit the needs of every businessman. C: Whats important when choosing a business training course?We should first gain the information about the speakers to see if he or she is qualified to instruct the course. As instructors during the course, speakers should be able to transfer knowledge on a wide variety of business domains. The strength of an instructor-led course comes primarily from the instructor in front of the students, since it is the instructors ability to transfer knowledge that can really deliver the value of the class.