BEC口语例题参考答案.ppt

P6TeamworkYourcompanyisofferingabrieftrainingprogrammeonteambuildingforlinemanagers.Youhavebeenaskedtohelpplantheprogramme.Discussthesituationtogether,anddecide:-whatissuesshouldtheprogrammefocuson-whatkindofactivitiesshouldbeincluded.,P13E-mailNewsletterYourcompanywouldliketointroduceanE-mailnewslettertosendtoallstaffmembersregularly.Youhavebeenaskedtohelpco-ordinatetheproject.Discussthesituationtogether,anddecide:-whatkindofarticlesandinformationshouldbeincluded-whatthenewslettershouldlooklikeandhowoftenitshouldbesent,P21IntroducingShiftWorkYourcompanywouldliketointroduceworkoperationtooptimizetheproductionprocess.Youhavebeenaskedtohelpco-ordinatetheproject.Discussthesituationtogether,anddecide:-howtoarrangetheworkschedule.-howtomatchstafftothisnewworkrequirement.,P27IntroducingNewwaystoSaveonOfficeSuppliesThecompanyyouworkforhasdecidedtointroducenewwaystosaveonofficesupplies,asapartoftheoverheadsreductionplan.Youhavebeenaskedtomakesuggestionaboutit.Discussthesituationtogether,anddecide:-whatarethewaystosaveofficeexpenses.-howtomotivatethestaff.,P35AddressingtheProblemofOverworkYourmanagerhasnoticedthesignsthatemployeesinyourcompanyareoverburdenedwithheavyworkloads.Youhavebeenaskedtomakesuggestionabouthowtoimprovethesituation.Discussthesituationtogether,anddecide:-whatsignsofoverworkdothestaffshow-whatmeasuresshouldbetakentoreducestressatwork,P41HealthandSafetyPrecautionsTwoaccidentshappenedinyourofficeinthepastyearthatresultedinbodilyinjuriestosomestaffmembers.Yourlinemanagerisrevisinghealthandsafetyprecautionstoeliminatethecausesofofficeinjuries.Youhavebeenaskedtomakesuggestion.Discussthesituationtogether,anddecide:-whatunsafeconditionsthereareintheoffice-whatprecautionsshouldbetaken,P48CulturalIssuesinGlobalLogisticsThecompanyyouworkforisrelocatingsomelogisticsmanagersabroadandisdesigningatrainingcourseforthemonculturalissuesinlogistics.Youhavebeenaskedtoadviseonthistrainingcourse.Discussthesituationtogether,anddecide:-howimportantitistoconsiderculturaldifferencesinthelogisticsprocess.-whatculturalaspectsshouldbeincludedinthetrainingcourse,P57SolvingtheFoodSafetyCrisisTheconfectionaryyouworkforisnowfacingaserioussafetycrisis:asmallkidwaschokedonthegelcandiesyouhavemarketedtochildren.Youhavebeenaskedtohelpsolvetheproblem.Discussthesituationtogether,anddecide:-whatshouldbedonewithit-howtoimprovetheproduct,P67AdvertisingforaJobOpeningYourcompanyisgoingtofillthejobvacancyofpersonnelmanagerbyadvertising.Youhavebeenaskedtomakerecommendations.Discussthesituationtogether,anddecide:-whattypeofpublicationtochoose-whatshouldbeincludedintheadvertisement,P76PlanningaFormalOrientationProgramYourcompanyarediscussingaboutaformalorientationprogramfornewstaff.Youhavebeenaskedtomakerecommendationsabouttheorientationprogram.Discussthesituationtogether,anddecide:-whetheritsnecessarytoorganiseaformalorientation-whatshouldbecoveredintheorientationprogramme,P84LosingManagerialStaffSomemanagersareleavingyourcompanyinrecentyears,andyourcompanyisworriedaboutthesituation.Youhavebeenaskedtomakerecommendationsaboutthesituation.Discussthesituationtogether,anddecide:-whysomemanagersareleavingyourcompany-howtoimprovethesituation,P93MakingaGoodandSoundPromotionPolicyThereisajobopeningforsalesmanagersinyourcompany.Anditisdecidedthattheopeningshouldbefilledfromwithinthecompany.Youhavebeenaskedtomakearecommendationsaboutthepromotionpolicy.Discussthesituationtogether,anddecide:-whytohavepromotion-from-withininsteadofexternalrecruitment.-howtomakeagoodandasoundpromotiondecision.,P102MotivatingProfessionalEmployeesYourcompanyisgoingtocarryoutanincentiveprogramtomotivateprofessionalemployees.Youhavebeenaskedtomakerecommendationsaboutthis.Discussthesituationtogether,anddecide:-whatareyouropinionsofpromotingprofessionalemployees-howtomotivateprofessionalemployees,P110ReducingStaffTurnoverTheconsultancyfirmyouworkforhasbeenaskedtoadviseaclientcompanywhichcurrentlyhasaprobleminkeepingstaff.Youhavebeenaskedtoprepareideastohelptheclientcompanytokeepstaffturnoverlow.Discussthesituationtogether,anddecide:-howcouldtheclientcompanyrecruittheappropriateapplicants-whatsortsofbenefitswouldencouragestafftostay,P117ConductinganEffectivePerformanceAppraisalYourcompanyisgoingtoevaluatetheperformanceofsalesrepresentatives.Youhavebeenaskedtomakerecommendationsonhowtomaketheperformanceappraisaleffective.Discussthesituationtogether,anddecide:-whowouldbechosentoevaluatetheperformanceofsalesrepresentatives-whatshouldbeevaluatedandwhy,P125CompanyGiftstoEmployeesYourcompanywillsoonbecelebratingthe25thanniversaryandhasdecidedtospendasumofmoneyonsomethingthatwillbenefitthestaff.Youhavebeenaskedtomakerecommendationsabouthowtousethemoney.Discussthesituationtogether,anddecide:-whataretheadvantagesanddisadvantagesofcashgift-whatotherwaysthemoneycouldbeusedtocelebratetheevent,whilestillbenefitingthestaff,P132AvoidingWrongfulEmploymentTerminationLawsuitYourcompanyjustfacedachargewithwrongfulandunjustdischargefromaformeremployeedismissedandlostthelawsuit.Youhavebeenaskedtomakerecommendationsabouthowtoavoidsuchkindoflawsuit.Discussthesituationtogether,anddecide:-howthelawsuitaffectedthecompany-howtoavoidunjustdismissal,P141EnforcingSafetyRulesTheemployeesinyourcompanyrecentlyviolatedsafetyrulesfrequently.Youhavebeenaskedtomakerecommendations.Discussthesituationtogether,anddecide:-whatarethereasonsbehindtheviolation.-howtoeffectivelyenforcesafetyrules,P150ManagingTimeeffectivelySomecolleaguesinyourofficespendtheirdaysinafrenzyofactivityandfeeloverburdenedwithwork,butachieveverylittle.Youhavebeenaskedtomakerecommendationsabouthowtoimprovethesituation.Discussthesituationtogether,anddecide:-whatcausedtheinefficiency-howtomanagetimeeffectively,P157ManagingStressYourlinemanagerisconcernedthatsomestaffareinlowspiritsandnotdoingtheirworkefficiency.Youhavebeenaskedtomakerecommendationsabouthowtoimprovementthissituation.Discussthesituationtogether,anddecide:-whystaffarelessefficientintheirjob-howtohelpstafftomanagetheirstress,P164KeepingMarketShareYourcompanyislosingitsshareinrazormarketrecently.Youhavebeenaskedtolookintothissituation.Discussthesituationtogether,anddecide:-whatarethereasonsbehindyourcompanyslosingmarketshare-whatmeasurescanbetakentoimprovethesituation,P170CapturingaLargeMarketShareYourcompanyhasjustdevelopedanewproductofcosmetics.Youareaskedbyyourmanagertohelpdevelopstrategiestocapturealargemarketsharefortheproduct.Discussthesituationtogether,anddecide:-whatshouldbethepricingstrategy-whatshouldbethepromotionalstrategy,P176PromotingaProductYourcompanyhaslaunchedanewmedicineintomarketandnowdecidestoincreasesales.Youhavebeenaskedforyourviewsabouthowtopromotetheproduct.Discussthesituationtogether,anddecide:-whatarethepromotionalstrategies-whatpromotionalgiftscanbeofferedandwhatarethecostandqualityofpromotionalgifts,P182AdvertisingaProductYourcompanyhasdevelopedanewluxurytoothpasteForever.Youhavebeenaskedtomakerecommendationsashowtoadvertisethisproduct.Discussthesituationtogether,anddecide:-whatisthetargetmarket-whatmediathecompanycanchooseinordertoadvertisethisproduct,P188PackagingDesigningYourcompanyhasdevelopedanewlipstick.Youhavebeenaskedtohelpdesignthepackageofthenewproduct.Discussthesituationtogether,anddecide:-whatfactorsshouldbetakenintoaccount-Whatshouldbethecostofthepackage,P195IncreasingthePriceofaProductYourcompanyisconsideringwhethertoincreasethepriceofaproduct.Youhavebeenaskedforyourviewsaboutit.Discussthesituationtogether,anddecide:-underthemarketconditionscanthecompanyincreasethepriceoftheproduct-whichaspectsoftheproductshouldbeconsidered,P201CustomerServiceYourcompanyisdecidingtomonitorthequalityofserviceprovided.Youhavebeenaskedtohelpwiththis.Discussthesituationtogether,anddecide:-whatarethewaystomonitorthequalityofservice-whatmeasuresthecompanycantaketoimprovethequalityofservice,P207KeepingCustomersTherestaurantyouworkforhasbeenlosingcustomers.Youhavebeenaskedbyyourmanagertolookintothesituation.Discussthesituationtogether,anddiscuss:-whatproblemstheremayexistforyourrestaurant-whatmeasurestherestaurantshouldtaketokeepcustomers,P213OpeningaSupermarketYourcompanydecidestoopenasupermarketinyourcity.Youhavebeenaskedtohelpwithit.Discussthesituationtogether,anddecide:-whatfactorsthecompanyshouldconsiderforhighsalesvolumes-howthecompanycanrecruitemployees,P222IntroducingGreenTravelPlanYourcompanyisconsideringprovidingaGreenTravelPlanforitsstaff.Youhavebeenaskedtohelpwiththis.Discussthesituationtogether,anddecide:-whataretheadvantagesofsuchaplan-whichmeasurescanbetakentocarryouttheplan,P230DealingwithHighVacancyYouaremanagerswithabusinesshotelwhichissufferingfromhighvacancyrate.Youhavebeenaskedtorecommendwaystoimprovethesituationandattractmorebusinesstravelers.Discussanddecidetogether:-whatarepossiblereasonsbehindthesituation-whichmeasurescanbetakentoimprovethesituation,P239CuttingTravelCostsYourcompanyisplanningtoreducetheamountitspendsonbusinesstrips.Youhavebeenaskedtosuggestwaysofdoingthis.Discussthesituationtogether,anddecide:-howthetotalnumberofbusinesstripsmightbereduced-howthecostsofsometripsmightbereduced,P248ForeignBusinessTripYourcompanyisattendingatradefairinaforeigncountryforthefirsttime.Youhavebeenaskedtohelpwithpreparationsforthetrip.Discussthesituationtogether,anddecide:-whattravelandaccommodationarrangementsyouwillneedtomakebeforethetrip-whichkindsofbusinesscustomsintheforeigncountryitwouldbeusefultoknowabout,andhowtofindoutaboutthesebeforethetrip,P256CreatingHealthyCorporationCultureThecompanyyouworkforisnowre-assessingitsexistingcorporateculturetoimproveitsperformance.Youhavebeenaskedtohelpco-ordinatetheproject.Discussthesituationtogether,anddecide:-whatweaknesscanbeidentifiedinthecompanyculture-whateffectivesolutionsshouldbemadetoimprovethecorevalues,P265DesigningaCompanyCelebrationProgramYourcompanywouldliketodesignanewCompanyCelebrationProgramtofacilitatebothinternalandexternalcommunication.Youhavebeenaskedtohelpdrafttheprogram.Discussthesituationtogether,anddecide:-whatkindsofeventsshouldbecelebrated-howtocelebratetheseoccasions,P272AdoptingaCorporateGiftingProgramYourcompanywouldliketoAdoptacorporategiftingprogramtobuildbetterrelationshipwithyourclients.Youhavebeenaskedtomakesuggestionsaboutit.Discussthesituationtogether,anddecide:-whatbenefitswouldthisprogrambringtoyourcompany-onwhatoccasionsshouldyourcompanysendgiftstoclients,P280SponsorshipandImageBoostYourcompanyhasdecidedtosponsorthecomingnationalbasketballtournamenttolaunchanewproductandpromoteyourcompanyimage.Youhavebeenaskedtohelpdesignhowtomakethebestuseofthissponsorship.Discussthesituationtogether,anddecide:-whaton-siteamenitiesshouldbeincluded-howtoattractmoremediaattention,P289AdoptingaBusiness-AppropriateDressPolicyThecompanyyouworkforwouldliketoadoptanewpolicyregardingworkplacedresscode.Youhavebeenaskedtohelpco-ordinatetheproject.Discussthesituationtogether,anddecide:-whatdresscodeshouldbesetfordifferentbusinesssituations-howtohelpstaffunderstandtheimportanceofthedresscode,P297EntertainingForeignGuestsAgroupofguestsfromGreatBritainarecomingtovisitingyourcompany.Youhavebeenaskedtohelpentertainthem.Discussthesituationtogether,anddecide:-whatactivitiesshouldbeincludedintheschedule-whatculturaldifferencesneedtobeconsidered,P304SiteSelectionThelawfirmyouworkfordecidestorelocatetoanewplace.Youhavebeenaskedtochooseagoodlocation.Discussthesituationtogether,anddecide:-whatfactorsshouldbeconsidered-whataretheadvantagesofagoodlocationforthelawfirm,P311EnteringForeignMarketsYourcompanydecidestoenterforeignmarkets.Youhavebeenaskedbyyourmanagertoplanforit.Discussthesituationtogether,anddecide:-whatisthebestwayofenteringforeignmarkets-whetherthereexiststheneedofproductadaptation,P317EnteringaFranchiseAgreementAperspectiveinvestorisplanningtoenterafranchiseagreement.Youhavebeenaskedbyhimtogivesomeadviceonthis.Discussthesituationtogether,anddecide:-whatkindsofinformationyoushouldlookinto-whatformsofsupportafranchiseshouldprovide,P323DealingwithCompetitionYouworkinacarmanufacturingcompany.Youhavebeenaskedbyyourmanagertohelpdesignthecompetitionstrategies.Discussthesituation,anddecide:-whatshouldbethepricingstrategies-whatshouldbethequalityandservicestrategies,P333UsingComputersAnumberofcomputershavebeeninstalledintheofficeforawhilebutsomestaffarenotmakingenoughuseofthemtodotheirworkefficiently.Youhavebeenaskedtomakerecommendationsabouthowtoimprovethissituation.Discussthesituationtogether,anddecide:-whystaffmaynotbeusingcomputers-howtoencouragestafftousecomputersmore,P342LaunchingaGlobalWebsiteYourcompanyisconsideringlaunchingaglobalwebsitetoattractitsoverseascustoms.Youhavebeenaskedtomakesuggestionsabouthowtodesignthewebsite.Discussthesituationtogether,anddecide:-whatareadvantagesoflaunchingsuchawebsite-howimportantitistohavedifferentlanguageversions,P350On-linePromotionYourcompanyisplanningtolaunchinganon-linepromotionofitsnewadditionofaproductrange.Youhavebeenaskedtomakerecommendationsabouthowtodothiswell.Discussthesituationtogether,anddecide:-howwillthepromotionappealtopotentialcustomersandbetrulyinfluential-howtoincreasehitsfromcustomers,P358IntroducingHome-workingSchemeYourcompanyisplanningtointroduceaschemewhichallowsnumbersofitsstafftodosomeoftheirworkathome,insteadofcomingintotheoffice.Yourhavebeenaskedtomakerecommendationsonthis.Discussthesituationtogether,anddecide:-whatarepossibleadvantagesforstaffandthecompany-howtomaketheschemework,P367OrganizingSalesConferencesTheexportsectorofyourcompanyisexpanding,andplansarebeingdiscussedfororganizingannualconferencesforoverseasagents.Youhavebeenaskedtomakerecommendationsfortheproposal.Discuss,anddecidetogether:-Whatwouldbethebenefitsofannualconferencesforparticipants-Whatcouldbethecontentofconferences,P375AttendingRegionalSalesManagersConferencesYourmanagerhasbeeninvitedtoaconferenceforregionalsalesmanagersorganizedbytheheadquartersofyourcompany.Youhavebeenaskedtohelpwiththepreparation.Discussthesituationtogether,anddecide:-whatkindsofdatashouldbetakenwithhimtotheconference-howtodonetworkingattheconferencewithotherregionalsalesmanagers,P383ChoosingaVenueforProductPresentationYourcompanyisconsideringchoosingavenueforproductpresentation.Youvebeenaskedtomakerecommendationsaboutwhatbasicrequirementsthevenuehasmeet.Discussanddecide:-whatfacilitiesthevenueshouldprovide-wherethevenueshouldbelocated,P391VisitingaTradeFairThecompanyyouworkforisconsideringwhethertosendofitsstafftovisitatradefair.Youhavebeenaskedtomakerecommendationsonthis.Discussthesituationtogether,anddecide:-whattypeofproductsshouldbeondisplay-howimportantisthenumberofexhibitors,P399BECVPracticeTest1TradeFairStandYourcompanywillsoonhaveastandatatradefairabroadforthefirsttime.Youhavebeengiventhejoboforganizingthestand.Discussthesituationtogether,anddecide:-whati