互联网电子商务发展背景分析[中英文.截止到2000年7月]-远卓8P

1 中国互联网用户人数050010001500200097年7月 98年1月 98年7月 99年1月 99年7月 00年1月 00年7月九十年代以来，在政府和企业界的积极推动下，互联网在中国得到了迅速发展 时间 单位：万 年代初以来，中国政府极力支持中国互联网的发展。国家通过国有公共媒体有进行大量积极的宣传，同时国有大型电信企业不断地巨资投入相关基础建设。今年底，国内 IP骨干网带宽将达到2.5G 到 10G，互联网的国际出口将达到 1.5G。 民间资本和海外风险投资看好中国的互联网发展，积极对互联网投资，造就了许多优秀的互联网企业。目前，在美国纳斯达克上市的中国互联网企业有亚信、新浪、网易、中华网、斯达康、搜狐。 中国年龄在岁之间的年轻人的上网人数占总数的 .。网民中具有大专以上学历的占 84.67%。这一群体迅速接受了互联网 。 统计表明，家庭人均月收入在元以上的网民占总数的 .，可以预见，这部分网民还将迅速增长。 据 CNNIC最新统计，中国网民数量已经达到 1690万人！ 2 销售空间、时间随着网络无限延伸 网络可以使消费者和商家实时的沟通 绕开了中间商的环节，商家和消费者直接交易 网上多媒体全方位展示产品与服务 消费者得益： 信息充分，足不出户就可以货比三家 价格优惠 通过图片、介绍等详细的了解产品 与商家在网上方便沟通 产品信息极大丰富，检索速度极快 商家得益： 节省店面建设和租用开支 可以节省处理业务的时间，降低成本 深入了解客户，方便市场推广 与顾客交流迅速，方便售后服务 互联网引发了沟通方式的革命，众多商家都认识到发展电子商务是提高企业竞争力的重要手段 3 互联网用户的网上购物需求不断膨胀，新的电子商务模式不断出现，电子商务渐成规模 模式：细分市场聚合 针对某一细分的顾客群体，提供一整套有特色的综合性的产品和服务， 通过与顾客更紧密的关系和提供更个性化的产品和服务而使收入增加。 模式：事件聚合 通过提供给顾客整合的从不同供应商处比较过的、从头到尾的、购买相关产品或服务的服务，使大宗的支出事件（例如买房、买车）简化。加强了和顾客之间的关系，方便了顾客。 收入 成本 收入 成本 $ $ 在每个细分市场上提供更优质的产品和服务进而提高顾客回头率 在各个细分市场上提供相互交叉的产品和服务，对顾客收取差别价格 交易中介佣金 信息收费 网站维护费用 节约流通时间 降低渠道成本 较少的顾客服务费用 较低的管理费用 网站维护费用 节约流通时间 较少的顾客服务费用 较低的管理费用 根据的年月的最新统计，在中国万的互联网用户中，经常浏览电子商务网站的用户占总数的，有时浏览电子商务网站的用户占总数的 .。这一比例必将还要迅速增加。这对广大从事电子商务的网站意味着很大潜在的商机。 网民对未来在网上可以实现的事业中，对网上购物看好网民的比例的从年月的骤升到年月的。将来的比例必将还要增加，这说明网民对网上购物的的前景十分看好，有利于商家开展电子商务的市场推广。 （以上为电子商务模式中典型的两种） 4 专业电子商务公司在中国正处于萌芽阶段，但是发展迅速，发展潜力很大 从事和的电子商务。年月的销售额已经达到万人民币。 主要优势是强大的物流配送体系。 Eachnet是目前国内最大的中文网上物品竟标站，主要为个人在网上买卖个人物品提供免费的竟标平台，形式为网上出价，网下成交。 主要是业务，也开始向方向扩张。 Eguo的定位是百姓生活网，为百姓的衣、食、住、行等提供便利。是一家（）的电子商务网站。 （以上三家为在年月评出的最有影响电子商务网站，具有一定的代表性） 目前，中国已经有万家商业网站，网上商店的数量已经达到 00余家，所销售的商品基本上涵盖了人们生活的方方面面。 据预测，年中国大陆的网上交易额将达到万美元，到年将达到亿美元。 5 The amount of internet users in China0500010000150002000097年7月 98年1月 98年7月 99年1月 99年7月 00年1月 00年7月Since mid 90s, under the strongly drive of Chinese government and enterprises, internet has developed quickly in China time thousand Since 1990, the government of China strongly support the development of internet in China. The government propagandize internet through state-owned medias. In the same time, state-owned large tele-communication companies invest to establish relative infrastructure.The boardband of IP main net in China will reach 2.5G-10G. The outlet of internet will reach 1.5G at the end of this year. Civilian and over-sea venture capital actively invest in internet, and thus create many excellent internet companies. Until now, there are six Chinese companies came into the Nasdaq market.(sina sohu china Asia netease UTSI) The people whose average monthly income above1000 RMB account for 63.65.% in the total population. This group will increase in the future. The Chinese youth whose age between 18-35 account for 86.98% in the total internet users, and youth whose educational level above junior college account for 84.67%。 This group accept internet quickly. Current Chinese internet user amount: 16,900 thousand. (Data source: CNNIC) 6 the space and time of selling extend with the extend of internet the internet can realize the real time communication between the sellers and buyers the sellers and buyers can transact directly without middlemen internet can show the products and services through multimedia the buyers benefit: rich information low price know details of products and services through internet communicate with sellers through internet the information on the internet of products and services is rich, and the speed of information communication is very quick. the sellers benefit: save the cost of building or rent save the processing time and lower the cost know buyers better communicate with buyers quickly and thus provide better after sales services Internet bring out communication revolution, and many companies realize that the development of e-commerce is a key measure for improvement of competence 7 The shopping needs of internet users grow rapidly. New e-commerce models appear continually and e-commerce will reach a certain scale model 1: market segregation aggregation The organization defines a customer base and builds a comprehensive suite of services tailored to that customer type. The business increases income through personalization and a direct relationship with the customers. model 2: event aggregation The business simplifies major financial event(such as buying a home or car)by offering the customer a unified front-end for purchasing related goods and services from multiple providers. Thus the business enhances customer relationships and offers convenience to customers. income cost income cost $ $ increase the return rate of customers through better product and service in every market segregation charge different prices in different market segregation commission information fee web site maintenance fee save distribution time less customers service fee less overhead less distribution fee web site maintenance fee save distribution time less customers service fee less overhead According to the latest statistics of CNNIC in 2000-7, in the189 million Chinese internet users, those who frequently browse e-commerce web site account for of the total, and those often browse e-commerce web site account for . of the total. The trend will continue. This means business opportunities for e-commerce businesses. The proportion who think the prospect of e-commerce will be bright increases from 16% in 1999-7 to 55% in 2000-7. The trend will continue. This will benefit the market promotion of e-commerce businesses. The proportion of female in the Chinese internet users has reached 25.32%, and according a statistics in six big cities, 76% of females control the above 2/3 consuming fund in their families. This is a good news for e-commerce businesses. (above there are two typical e-commerce models) 8 E-commerce companies has began to develop in China and has great increase potential in the future 8848 engages in B-B and B-C e-commerce. The revenue in 1999-11 has reached 125 million RMB. The major advantage of 8848 is strong logistics system. Eachnet is the largest Chinese individual auction web site in China, and provides a free platform for individuals to buy an