中广治百(北京)广告有限公司.ppt

中广治百（北京）广告有限公司,CHINASEPPE(BEIJING)ADVERTISINGCO.,LTD,CHINASEPPEADVERTISINGPRODUCTPROMOTINGHANDBOOK2009,ChinaseppeCCTVmediaresourcesoverview:,CCTV7High-ValueAdvertisingPackages,ChinaCentralTelevisionisthePRCsnationaltelevisionnetwork,with19setsoftrailblazingadvertisingpackages.Throughitsonlineandsatellitenetworkcoverage,ithasthebecomemostimportantnationwideoutletforpublicinformation.ItisthewindowthroughwhichChinaviewstherestoftheworldandthroughwhichtherestoftheworldviewsChina,anditsinternationalinfluenceisgrowingdaily.ThenationalprogrammingcoverageofCCTVreaches95.9%ofthepopulation,withanaudienceofover1.1billion(2005statisticaldata).TheshareofCCTVinthenationwidedomesticmarketisconsistentlyaround30%.Accordingtostatistics,in2005the(includingall15innovativechannels)totalshareofCCTVinthedomesticmarketreached34.14%,afive-yearhigh.Averageindividualviewerswatch52minutesofCCTVprogrammingdaily(averagetotalwatchingtimeis154minutes).CCTValsoholdstheadvantageovernationalsatellitechannelsregardingviewersatisfaction,witheachchannelrankingamongthetop12.Withoutdoubt,whetherconsideringreach,coverage,viewersatisfaction,audiencecomposition,orpubictrust,CCTVisthebestchoicefordisplayingyourproductandformingbrandimage.,Preface:AboutChinaCentralTelevision,CCTV1CCTV2CCTV3High-QualityAdvertisingPackages,CCTV1:TheearliestchannelestablishedbyCCTV,itistheflagshipchannelandthemostinfluential.Itispositionedasthe“Comprehensive,High-Quality”channel,andfeaturesanallday24-hourrollingbroadcast,CCTV2:Witheconomicnewsasthecorecontent,thisisviewedasthemostprofessionaloftheCCTVchannels.ItisChinassecondlargestsatellitechannel.CoverageandsubscriptionaresecondonlytoCCTV1.,CCTV3:Withafocusonairingmusicanddanceprograms,thischannelfeatures24hoursofprogrammingeveryday.,High-QualityPackageContainsthemainstreamchannels,CCTV6,CCTV4,CCTV2,CCTV1,CCTV5,CCTV8,CCTV3,CCTVNewsChannel,CCTVChildrensChannel,CCTV10,CCTV1,CCTV8,CCTV5,CCTV6,CCTV4,CCTV2,CCTVNewsChannel,CCTV10,CCTVChildrensChannel,CCTV3,High-QualityPackageContainsTop-rankedChannels,TheHigh-QualityPackagecoversthethreemainchannelsinCCTV,possessesunparalleledpublictrust,andtogethercoverover98%oftheviewingpopulation.,Datafrom：CSM;53Cities,ages4andup,fromJanuarythroughOctober,2008,High-QualityPackageCoversadiversebodyofprograms,High-QualityPackageSpanfulldaytime,High-QualityPackageEvendistributionoverallday-partsbooststhestrengthandreachofyouradvertisements.,Datafrom：CSM;53Cities,ages4andup,fromJanuarythroughOctober,2008,CCTV1,CCTV2,CCTV3,High-QualityPackagePurchasingpowerofaudience,High-QualityPackageviewercomposition:Themale/femaleratioisequal,thereisevendistributionamongages25andabove,andthemajorityhaveatleastahighschooldegree.Thissectionofviewersconsistsofmainearnersofthehousehold,whoareresponsibleformajortheplanninganddecision-makingofthefamily.,Datafrom：CSM;53Cities,ages4andup,fromJanuarythroughOctober,2008,Age:4-14,Age:15-24,Age:25-34,Age:35-44,Age:55-64,Age:65andover,Age:45-54,males,females,uneducated,Education:Children,Education:Middleschool,Education:Highschool,Education:Collegeandabove,High-QualityPackageOutstandingCost-per-ratingPoint,Withtheoverallnationalmarketasareferencepointdirectedat4yearsandaboveinvestmentcost-per-ratingpoint(CPP)is12619.6RMB,costperthousand(CPM)is9.52RMB,Datafrom：CSM;53Cities,ages4andup,fromJanuarythroughOctober,2008,High-QualityPackageAdDistribution,High-QualityPackagePublishedAdvertisementPrices,High-QualityPackagePublishedAdvertisementPrices,CCTV2CCTV3CCTV4AdvertisingPackages,AdvertisingPackagecovershigh-endplatform,CCTV4:WithafocusonChineselivingabroad,andHongKong,Macauviewers,theisthetargetspecializedchannelforthosewhowantprofessionalservices.Allday,24hourbroadcast,inunitsof8hours,alldayrolling3times,convenientacrosstimezonesviewers.,CCTV3:Broadcastmusicanddanceprogramsmainfocuschannel,everyday24hoursofPackage.,CCTV2:Witheconomicnewsasthecorecontent,thisisviewedasthemostprofessionaloftheCCTVchannels.ItisChinassecondlargestsatellitechannel.CoverageandsubscriptionaresecondonlytoCCTV1.,AllDay,Nighttime,AdvertisingPackagecontainstop-rankedviewerchannels,Datafrom：CSM;53Cities,ages4andup,fromJanuarythroughNovember,2008,CCTV2,CCTV3,CCTV4,Age:4-19,Age:36-50,Age:51-65,Age:66andover,males,females,Children,MiddleSchool,Collegeandabove,Age:20-35,HighSchool,Percapitaimcome0-900,901-200,2001-3200,3201andover,Students,Entry-LevelProfessiona,Labor,Self-EmployedSmallbusiness,management,males,females,Age:4-19,Age:20-35,Age:36-50,Age:51-65,Age:66andover,:901-200,:2001-3200,3201andover,Primary,MiddleSchool,HighSchool,Collegeandabove,Students,AdvertisingPackagecoversmainstreamaudience,Explanation:Together,thethreechannelsattractaudienceswithmidtohighlevelsofeducationwhoidentifywithmainstream,urbanculture;thesocialeliteindecision-makingpositions.,males,females,Age:4-19,Age:36-50,Age:51-65,Age:66andover,Percapitaimcome0-900,901-200,2001-3200,3201andover,Children,MiddleSchool,Collegeandabove,HighSchool,management,Self-EmployedSmallbusiness,Entry-LevelProfessiona,Labor,Students,Percapitaimcome0-900,Entry-LevelProfessiona,management,Self-EmployedSmallbusiness,Labor,AdvertisingPackagePublishedAdvertisementPrices,AdvertisingPackageLowPublishedPrices,AdvertisingPackagePublishedAdvertisementPrices,ChineseMusicTelevisioninCCTV3AdvertisingPackages,Second-to-noneBrandMusicPackage,ChineseMusicTelevision,MTVChina,ChineseMusicTelevisionLive,ChinaCentralTelevisionentertainmentchannelissecond-to-nonemusicprogramming.Allmusicairedduringtheprogram,whethermainstreampopsongsorthememusic,representsthehigheststandardsofChinaMusicTV.ItisChinastopmusicdistributionplatform.ChinaMusicTelevisionsinteractiveeventsattractmassive,enthusiasticaudiences.Everyyear,moreandmorefanscasttheirvotesfortheirfavoriteartistsin“ChinaOriginals:TopTenNewArtists”,makingitthemostimportantawardintheChinamusicscene.,CCTV3itisthechannelwhichhastopratings,2007ThirdQuarterCCTVAverageDaytimeViewerratingPercent,Datafrom：CSM;53Cities,ages4andup,fromJanuaryth