高中英语 Unit1 Advertising Word power课件 牛津译林版必修4.ppt

牛津高中英语,(模块四高一下学期),AdvancewithEnglish,WordPower,Unit,1,Advertising,Unit1,课件描述：,本堂课是以介绍构词法知识为主的词汇教学课。词汇是语言基础知识的重要组成部分，构词法能帮助学生提高掌握词汇的效率。但是，强调基础知识指的是语言知识的灵活运用，教师在语境中教学，学生在语境中学习，在语境中运用。,WordPower,Blank-filling,_(advertise)areanimportantpartoflife.Theyuselotsof_(attract)picturesand_(excite)languagestosellproductsorservices._(general)speaking,therearetwomaintypes:_(commerce)adsandPSAs.Theydonotalwaystellyouthe_(true).Weshouldbe_(care).,Advertisements,attractive,exciting,Generally,commercial,truth,careful,Question:Howarethesenewwordsformed?,Moreexamples:,healthy,interesting,dependent,useful,difficulty,weekly,Competition:,Thinkmorewordsthatarecreatedthisway.Whichgroupcanwin?Thegroupthathasthemostwordswins.,Howtoformadjectivefromnounsandverbs?,WuPing:Doalladsplaytricksonpeople?WuHong:No.PSAsusesomeofthesamemethodsascommercialads,likeattractivepicturesandexcitinglanguages,buttheyarenotmeanttotrickus.,mercialattractv.attractiveexcitev.exciting,Usingsuffixes,Canyouthinkofmoreexamples?,Exercise:BestClothingShop,Possibleanswers:(1)lovely(2)attractive(3)boring(4)energetic(5)friendly(6)enjoyable(7)lucky(8)fantastic,medical,electrical,enjoyable,reasonable,dangerous,adventurous,joyful,mouthful,cloudless,hopeless,WordPuzzle,merce2.health3.hero4.attraction5.help6.excitement7.origin8.danger,1,2,3,4,5,6,7,8,Hiddenword,Foodand_arequiteimportanttoourhumanbeings.,用所给单词的形容词形式填空,healthy,heroic,attractive,helpful,exciting,original,dangerous,clothing,Activeshow,Supposeyouareabookseller.YouwantyourcustomertobuyanewbookcalledEnglishLiterature.Howcanyoumakeyourcustomerbuyit?Makeadialoguewithyourpartnerandthenhaveitpresented.,learnmoreaboutsalesandmarketing,Usefulexpressions:,ProductMarketresearchSalesandmarketingSales/marketingdepartmentConsumersMarketshareSalestargetSalesfigures,Whatdotheymean?Canyouhaveaguess?,Words-matching,sales/marketingdepartment,consumers,marketshare,salestargets,salesfigures,marketresearch,消费者,市场份额,销售目标,销售量,市场调查,销售/营销部门,Practice:B,Possibleanswers:marketshare(2)salesfigure(3)consumers(4)marketresearch(5)sales/marketingdepartment(6)salestarget,Iwanttobuysomemilk_fromtheshop._ofmilkusuallygoupduringthistime.IlikeFreshmilkverymuchbecausethisbandisreallyu_.Recentsales_showthatitispopularamong_.Theshopalsogivesmuch_of10percentforcash.Whydontyouhaveatry?,products,Sales,nique,figures,consumers,di