公司分析研究报告PPTppt课件.ppt

PRESENTEDBYROWLING,MANDY,ANDTERRY,INASSOCIATIONWITHNICKY,VICKY,ELVIRA,FANNY,ANDJOYCE,December19,2016,1,2,GrowthStrategy,NonprogrammedDecision,CompetitiveStrategy,3,1993CreatingDomesticToppingSoftwareEnterprise,WinMate4.0,RichWin4.2,RichWin97,Talentsbring-in,Tech-systemsbring-in,SRSNET1996,SINA1998,SportsForum,GamesForum,TourismForum,1996MarchingTowardInternet,4,5,1999.4.17新浪网名人访谈开通在即，在新浪网直播间里著名导演张艺谋与网友畅谈他的新片一个都不能少。,1999.9.19月1日，一个以面向全球各类投资者，提供实时金融、商贸信息服务的新频道新浪财经以全新的面貌闪亮登场。1999.9.13新浪网生活空间推出全国酒店预定1999.9.16新浪网生活频道推出全国电子地图查询1999.9.22新浪网新闻中心推出地方新闻,GROWTHSTRATEGY,Followme,littlebirdie!,6,1999.11.1新浪电商正式开业1999.11.17新浪搜索引擎推出新浪搜索1999.11.22新浪生活空间机票预订服务开通1999.11.26新浪生活空间娱乐栏目发布1999.11.26国内足坛、国际足坛栏目改版，国际开辟了五大联赛：意甲、英超、德甲、西甲、法甲专栏2000.4.14新浪网正式申请在美国NASDAQ上市,7,2004.06.14新浪免费邮箱全面扩容2005.06.30新浪正式推出自主研发搜索引擎“爱问”2005.9.8新浪推出新浪博客2006.12.6新浪推出新浪播客2009.8.14新浪推出新浪微博2013.9.19新浪推出移动支付2014.4.17新浪微博在美国NASDAQ上市,8,COMPETITIVESTRATEGY,9,Non-programmedDecision,10,$180million,InvestmentCo.ofSinaBritishVirginIs.,11,ACEOwhodoesthebestmagic,CharlesChao,12,SixKeyElementsinOrganizationalDesignofSina,13,WorkSpecialization,14,FunctionalDepartmentalization,15,ProductDepartmentalization,FiveMajorBusinessSinaNetworkSinaMobileSinaCommunitySinaEnterpriseServicesSinaE-commerce,16,Accordingtovariouscustomergroups,sinasetsupdifferentbusinesschannels.科技频道TechnologyChannel财经频道FinanceChannel汽车频道CarChannel房产频道HouseChannel游戏频道GameChannel女性频道WomenChannel新浪读书SinaReading新浪旅游SinaTraveling新浪视频SinaVideo,CustomerDepartmentalization,17,GeographicDepartmentalization,18,AuthorityandResponsibility,19,Spanofcontrol&Centralization-Decentralization,SettingthegoalImplementationofthegoalJudgingcapabilityofemployees,Formalization,ConflictsofinterestComplywithlawCompanyreportsReportillegalandviolatedbehaviorsObeytherules,20,OrganizationalStructure,21,创立之初：“世界在你眼中”。创业之中：“你的网上新世界”。发展阶段：“奔腾不息”。领先地位：“一切由你开始”。,OrganizationalCulture,22,Leading,MotivatingandRewardingEmployees,Leadership,23,MaslowsHierarchyofNeedsTheory,Esteem,Social,Safety,Physiological,Self-actualisation,24,Esteem,Social,Safety,Physiological,Self-Actualisation,Clubs,Birthdayparties,Training,AnnualParties,Coaching,Awards,Year-endBonuses,Medals,KPIs(KeyPerformanceIndicators),25,CEOs&PresidentsofSina,1999.03-1999.09:JimSha沙正治1999.09-2001.06:WangZhidong王志东2001.06-2003.05:MaoDaolin茅道临2003.05-2006.05:WangYan汪延2006.05-present:CharlesChao曹国伟,FudanUniversityUniversityofTexasatAustinUniversityofOklahomaPricewaterhouseCoopers,26,WhatTraitsDoesCharlesChaoHave?,“我觉得，能否成为领导的关键是他能不能做决策、敢不敢做决策。有时候他的决策不一定是对的，但他必须在必要时做出决策，这是对一个人真正的领导能力的考验。”新浪首席执行官兼总裁曹国伟在2009年中国企业领袖年会上对如何培养领导力的阐述,14August,2009,Nov.2005,Mar.2008,Apr.2005,Apr.2005,Baidu空间,July,2006,SocialNetworkingSites,SocialMedia,BusinesssavvyAssertivenessVisionIntelligence,27,ChaosLeadership,Anacquisitioninwhichtheacquiringgroupisledbythecompanysownmanagementandexecutives.,Takeover收购Ledbyoutsideinvestors,MBO管理层收购Ledbyitsownmanagement,MBO(ManagementBuy-Outs):,28,ChaosLeadership,Sina,MajorShareholders,Signed$180milliondebtfinancing(债务融资)frominvestmentfundcompanies(投资基金公司),9.84%,Managers,Alldirectorsandexecutiveofficersasagroup,3.1%,T.RowePriceAssociates,Inc.BlackRock,Inc.OppenheimerFunds,Inc.,9.65%6.79%,29,ChaosLeadership,Managers,9.41%,3.1%,Atransactionalleader(moneypower),Sina,MajorShareholders,3.2%,9.84%,30,Path-goalmodel:,?Supportive?Participative?Achievement-oriented?,Leaderbehaviour:?Participative?Laissez-faire?,Directive,Autocratic,31,TheFiedlerModel:?Relationship-