Cross-cultural Communication Cases 跨文化交际案例.ppt

Cross-culturalCommunicationcases,ProfessorLianghaswrittenabookonChinesecultureinChinese.HisbookisputondisplayinBeijingInternationalBookFair.ProfessorLiangwouldliketohavehisbooktranslatedintoEnglishandsubmittedtoThompsonPublishers.ProfessorLianghasaskedLiYan,whomhemeetsregularlyintheEnglishCorner,tohelphimtotalktoPeterAllright,aThompsonrepresentative.Prof.Liang:奥莱特先生，这是鄙人的拙作。LiTan:Mr.Allright,thisaclumsybookwrittenbyyourhumbleservant.Mr.Allright:No,no,no,yourenotmyhumbleservant.WedonotpublishbooksinChinese.LiYan(toProfessorLiang):不，不，不，你不是我的仆人，我们不出中文书。ProfessorLiang:我要请李艳翻译成英文。LiYan(toMr.Allright):ProfessorLiangwillaskmetotranslateitintoEnglish.Mr.Allright:Mm,thatsinteresting.,Case1,Analysis:Chineseauthorsalmostalwaysbelittletheirworksbydescribingthemasclumsywritings,andtheyusethesamedescriptionwhentheypresentthemtoChinesepublishers.ButthiswillbecounterproductiveinEnglish.Instead,authorsshouldpointoutthemeritsoftheirworksratherthan“clumsiness”.,DavidHuhadjuststartedworkingfortheforeignownedcompany.Hewassittingathisworkstationbuthadnotbeengivenanyassignmentthatheshouldbedoingatthismoment.Hewasrelaxingandwaitingandthenthoughthewouldtaketheopportunitytohavealookaround.Hepokedhisheadintoseveralofficesjusttoseewhattherewastobeseen.SuddenlyMr.Parkercameuptohimandangrilyaskedhimwhathewasdoing.DavidHuwasembarrassed.Helaughedandquicklystartedtomovebacktowardhisworkstation.Mr.Husighed;heknewhehadmadeabadstartbutstilldidntunderstandwhy.,Case2,Analysis:inESC,peoplepayattentiontoprivacyparticularly,andtheydontlikethattheirprivacyisdisturbed.ButtheChineseliketoknowwhatotherpeoplearedoing.Inthiscase,Mr.Wuwalksaroundinthecompanywithoutpermission,andcausesdissatisfactionofotheremployees.,Case3,ABritishtouristisvisitingaChinesefamily.TheChinesehostessintroducesherselfandherhusbandtoguest.Chinesehostess:Welcometomyhome.MynameisCaiHong,andthisismyhusband.Britishtourist:Thankyou,Mrs.Cai.Itsapleasuretomeetyou,Mr.Cai.ImLucyTaylor.Chinesehostess:Haveaseat,MadamLucy.,Analysis:TheBritishtouristthinksthatCaiHongssurnameisherhusbandssurname,sincesheisunawareofthefactthatinChinawomenstillusetheirownsurnameaftermarriage.CaiHongthinksthat“madam”isarespectfultermofaddressforanyfemaleEnglish-speaker,unawareofthefactthatinBritainitisusuallyusedbysomeonewhoisprovidingaservicesuchasashopassistanttoacustomerorapolicemantoamemberofthepublicasin“CanIhelpyou,madam?”Itisneverusedasatitlebeforesomeonesname.Shealsomistakesthegivennameforthesurname.,Case4,BillhadjustarrivedfromtheUnitedStatestostudyengineeringataChineseuniversity.Afterfewdays,henoticedthatfemalestudentsoncampusfrequentlywalkedarm-in-armorevenholdinghands,andstudentsofbothsexeswouldhuddlearoundnewspaperdisplaysinafashionofclosecontactsimilartohisfriendandothersaroundtheradio.Billfeltratheruncomfortableandwonderedhowhewouldrespondifoneofhisclassmatesweretoputhisarmsaroundhim.,Analysis：Thiscasecanreflectdifferentcultureshavedifferentopinionstospatialrelations.Differentcultureshaveverydifferentopinionsaboutanindividualsunconsciouslystructuringthemicrospaceimmediatelysurroundingthephysicalbody.Someculturescanhaverelativelyclosedistancewhencommunicatingwhileotherculturescannot.Somewesternculturesconsiderbodytouchbetweenpeopleofthesamegendertobeculturaltabooandasymbolofbeinghomosexual.,Case5,Inagoodrestaurant,fourteenpeoplearegatheredtosaygoodbyetotheirprofessor,whoismovingtoanotheruniversity.Onestudent:Iwouldthereforeliketoproposeatoast.Colleagues,pleasechargeyourglasses.Weknowwewillneverforgetyou.ToProfessorShore!All:(Standingup)ToProfessorShore!Everyonedrinks.ProfessorShoreremainsseatedandsmilesatthemall.,Analysis:ItisbigdifferencetotoastbetweenChinaandESC.InESC,toastcannotdrinkandneedtositandwatch.Besides,toast-masterneednottoleavehisseat.,Case6,WhenZhangTaotraveledinAmerica,helivedinthehomeofhisAmericanfriend,Bill.Onceafterhehadtraveledback,hefoundBillwasinabadmood.Whenheaskedwhattheproblemwas,BilltoldZhangTaothathissonAdamgotfuriousaboutthenoiseZhangmadewhenwalkingupstairsandalsobecausehewasusingtoomuchwaterinthesolarpoweredshowerandAdamhadtohavehisshowerincoldwater.BilltoldZhangTaothatheshouldwalkmoresoftlyinfuture,andhaveafastshowertosavewater.ZhangTaofeltuneasy.Howcouldthehostsetsuchrulesforhisguest!,Analysis:InChina,whenpeoplehostsomeone,theyputtheguestintheplaceofhonortoshowhospitality.Theytrytotakecareoftheguest，andtrytomaketheguestfeelcomfortableandatease.InAmerica,peopletendtogivetheguestgreatfreedomandtreataguestmorecasually,naturallyandtruthfully.Zha