英汉翻译广告英语的翻译.ppt

Lecture14,TranslationofEnglishAdvertisement（广告英语的翻译）,1.LexicalfeaturesofEnglishadvertisement,1)FrequentuseofadjectivesandtheirsuperlativeandcomparativedegreesFamousworld-widegourmetcuisine.Excellentdailyspecialsandmouthwateringdesserts.世界有名的美食烹调。精美的每日特色饭菜和令人垂涎的点心。Tendertailoring.Femininebutfarfromfrillygentleonyourbudget,too.做工，精巧细致；式样，娇媚自然；价格，低廉宜人。Forthefirsttime,theresaremarkablegelthatcangiveyourhairanylookyouwantsleeker,fuller,straighter,curlier,morenatural,evenwetwithoutadropofalcoholoroil.一种前所未有，不同寻常的发乳问世了。它可以使您的头发随心所愿更光滑、更丰茂，更平直、更卷曲、更自然、甚至保持湿度却不含一滴酒精或油脂。,Ourphilosophyissimple.Togiveyouthemostimportantthingsyouwantwhenyoutravel:thebestlocation,thebeststandardsandthespecialattentionabusinessmanneeds.我们的宗旨很简单。让您在旅行中得到企业家最想要的一切：最好的地点，最高的标准和特殊的服务。,2）Creatingnewwordsandoddwordstocausenovelty,TWOGETHERTheultimateallinclusiveonepricesunkissedholiday.两人共度一个阳光灿烂的假日，一切费用均包括在单人价格之内。Whatcouldbedelisherthanfisher?还有什么比钓鱼更有味？,3）Abbreviationsandcompoundwordsinordertosavespace,WheretoleaveyourtroubleswhenyouflyJAL.乘坐日航班机，全无一路烦恼。Evenatjustover$100perpersonperday,ourthrill-of-a-lifetimetripsarecheap.即使每人一百多美圆，我们那令人终生难忘的极富刺激的旅行仍然便宜。,4）Bothelegantwordsandcolloquialismsareused,Thehomeofyourdreamsawaitsyoubehindthisdoor.Whetheryourtastebeacountrymanorestateorapenthouseinthesky,youwillfindthefollowingpagesfilledwiththeworldsmostelegantresidences.打开门，等着您的就是梦寐以求的家。无论您想要一座乡间宅地，或是一间摩天大楼的顶屋，翻开下面几页就可以看到世界上最美的住宅，供您挑选。MomsdependonKool-Aidlikekidsdependonmoms.妈咪依赖果乐，就像宝宝依赖妈咪一样。,2.Grammaticalfeatures,1)Moresimplesentencestobeeye-catchingandeasytounderstand.Coca-Colaisit!可口可乐就是棒！FreshUpwithSeventh-Up畅饮七喜，精神倍增。,2）Morecompoundsentenceswithparallelstructures,briefandclear,IntroducingFITNESSmagazine.Itsabouthealth,itsaboutexercise,itsaboutyourimage,yourenergy,andyouroutlook.向您推荐健康杂志，说健康，说锻炼，说形象，说精力，说展望。TheOlympicchallengeisours,andsoisthehumanchallenge.Samsungisforgingaheadinelectronics,andtheraceintoanewageisabouttobegin.奥林匹克是对我们的挑战，也是对全人类的挑战。三星电子乘风前进，迈入新时代的比赛即将开始。,3）Moreellipsiswithcondensedlanguage,Youllenjoyrelaxedsunnydays.Warm,crystalclearlagoons.Cool,greenfoliage.Waterfalls.Flowers.Exoticscents.Brightblueskies,Secludedbeaches,Gracefulpalms.Breathtakingsunsets.Softeveningbreezes.Andfoodthatsimplyoutstanding.您会享受这阳光明媚的轻松日子。温暖、清澈的环礁湖。清凉、碧绿的树叶。瀑布、花丛，异样的芬芳，明亮的蓝天，幽静的海滩，优美的棕榈，壮丽的日落，轻柔的晚风。还有那绝妙的食物。Itsamomentyouplannedfor.Reachedfor.Struggledfor.Along-awaitedmomentofsuccess.Omega,forthisandallyoursignificantmoments.这是您计划的时刻，期望的时刻，争取的时刻，长久等待的成功时刻。欧米茄，记下此刻，和所有重要时刻。,4）Moreimperativesentenceswithstrongsenseofencouragement,SocomeintoMcDonaldsandenjoyBigMacSandwich.走进麦当劳，享用大三明治。FormoreofAmerica,looktous.想更多了解美国，来找我们。,5）Usingnegativesentencestodescribeotherthingstosetoffbycontrast,WewouldneversaythenewAudi100isthebestinitsclass.Wedonthaveto.我们根本不必说新型奥迪100是同类车中最好的。没有这个必要。Q:WhereinAmericacanyoufindabetterpairofMensTwillsfor$32.50?A:Nowherethatweknowof.问：你能在美国其他地方花32.50美圆买到一条更好的斜纹布男裤吗？答：据我们所知，不能。Ifyoucantrelaxhere,youcantrelax.次地不能放松，无处能放松。,6）Frequentuseofactivevoiceandsimplepresenttense,Harmonyofstyleandperformancesetthisnew626apart.QualitiesareattheheartofeveryMazda.式样与性能的协调一致使新型626与众不同。质量是马士达的核心。TheCharismaoftheFilipina.Itcomesfromsomewherewithin.Anditshinesoneveryflight.菲律宾航空公司的魅力，来自内在的本质，在每一次飞行中闪耀生辉。,3.RhetoricalFeatures,Featherwater:lightasafeather.法泽瓦特眼镜：轻入鸿毛。(simile)TospreadyourwingsinAsia.Shareourvantagepoint.在亚洲展开您的双翼，同我们一起飞高望远。(metaphor),MyParisinaperfume.巴黎在我的香水中。(metonymy)ImMoresatisfied!我更满意摩尔牌香烟。(pun)Wetakenoprideinprejudice.我们不以偏见为荣。(expressionfromclassics)Wevehiddenagardenfullofvegetableswhereyoudneverexpect.Inapie.我们在您想不到的地方藏着整个菜园。就在馅饼里。,FlowersbyInterfloraspeakfromtheheart.植物园培育的鲜花倾诉衷肠。（拟人）Dishafterdishafterdish.Peopleexpectustobebetter.一盘一盘又一盘。人们盼望我们更好。（重复）Acontemporaryclassic.Atimelesstimepiece.当代的经典作，永久的记时器。(antithesis)Hi-Fi,Hi_Fun,Hi-Fashion,onlyfromSony.高保真，高乐趣，高时尚，只来自索尼。（alliteration）,TranslationPractice,TomorrowwillbeareflectionoftonightNightimeisaspecialtime,atimeofrestandrenewal.Yourbodybeginstorelaxtounwindfromtheactivityofthedayandslipintosofterrhythmofthenight.Itiswhenyourbodyturntheenergyneededforthesmilesandlaughterofthedayintothemagicalreplenishmentofthenight.Thisisthetimeyourskinneedsspecialcare.NightofOlayisspecialnightcarecream,createdtomakethemostofthemagicofthenight.Itisgreaselessandremarkablylighttotouch,asheerpleasureonyourskin,allowingittobreathenaturallywhileitabsorbsthisspecialnighttimenourishment.Hourafterquiethourallthroughthenight,NightofOlayenhancesyourskinsownnaturalrenewalbybathingitincontinuousmoisture,easingtinydrywrinklelinesandencouragingtheregenerationofsofteryoungerlookingskin.NightofOlaytonightwillbereflectedinyouryouthfulradiancetomorrow.,明天是今天的映像夜晚是一段特别的时间休息和更新的时间。您的身体开始放松，由白天的紧张活动松弛下来，转入轻柔的韵律。白天您的笑容和笑声所消耗掉的精力要由夜晚魔术般地来补充。这时，您的皮肤需要特别的护理。奥莱夜霜是一种夜晚使用的特别护肤霜，能充分发挥夜晚的魔力。无油脂，轻柔，舒适，让皮肤一面自然呼吸，一面吸收奥莱夜霜的特殊营养。一夜之中，每时每刻，奥莱夜霜使您的皮肤始终保持湿润，增强皮肤的自然再生能力，舒展细微的皱纹，让您的皮肤显得更柔软更年轻。今夜檫的奥莱夜霜明天变成您青春的明艳。,Homework,BerriedTreasureItstheshortcakeyouhavebeenlongingfor.Rubyredstrawberryinalightsyrupoverfluffyyellowcake.Thecrowningtouch?Apearlypuffofwhippedtopping.Andwhileyouretreasuringeverymorsel,imaginethis:GermanChocolate