高中英语 Unit1 Advertising Welcome and reading课件 牛津译林版必修4.ppt

Unit1Advertising,children,Lookattheseadvertisements.Whoaretheyaimedat?,Readthearticlequicklyandanswer.1.Whatdoadstrytopersuadepeopletodo?Tobuyaproductorservice,ortobelieveinanidea.,Advertisements,2.WhatdoesPSAstandfor?Publicserviceadvertisements3.WhatdoPSAsaimtodo?Theyaimtoteachusandhelpusleadbetterlives.,返回目录,Whatisexpositorywritingmeanttodo?Itismeanttointroduceyoutobasicinformationonatopic.Whatisitsbasicformat?Introductionofthesubject,examplesandfactsthatdeveloporsupportthedetails,conclusion.,ReadingStrategy,CarefulReading,Title1._,Adsarean2._partofourlives.,information,persuasive,commercial,fallfor,lead,important,besmartabout,Advertisements,service,Doesanadtellthecompletetruth,Introductionofsubject（para1),Supportingdetails(para2-4),Conclusion(para5),Readingstrategy:readingexpositorywriting,1Advertisementsarefoundinmanyplaces.3PSAsareonlyfoundinnewspapersandonTV.2Alladvertisementstellthecompletetruth.4PSAsandcommercialadsusesomeofthesamemethods.5Commercialadsoftengiveusvaluableinformationabouthowtoliveourlives.6AnadwarningpeopleagainstsmokingisanexampleofaPSA.,Decidewhethertheyaretrueorfalse,notonly,Notall,PSAs,T,F,F,T,F,T,Whereareadvertisementsusuallyfound?Theyareusuallyfoundinnewspapersandmagazine,ontheInternet,radioandtelevision.,Readthearticleonemoreandfindanswerstothefollowingquestions.,2.WhatisthemajordistinctionbetweencommercialadvertisementandPSAs?Theformerispaidfortopromoteaproductorservicewhilethelatterisplacedforfreeandintendedtoeducatepeople.,3.Whyaresomeoftheadvertisementscleveraccordingtothearticle?Becauseevenifanaddoesnotlie,itdoesnotmeanitisaltogetherinnocent.4.WhendidChinabeginanationwidepublicserviceadvertisingcampaign?Chinabeganthecampaignin1996.,5.WhyshouldwefollowtheadviceinPSAs?BecausePSAsaremeanttobenefitthepublic,andbyfollowingtheadviceinPSAs,wecanoftenlearnalot.,MatchthenewwordswiththeirmeaninginPartD.Answers:1._2._3._4._5._6._7._8._,h,c,b,d,f,g,e,a,Readthee-mailinPartEandcompleteit.Answers:1._2._3._4._5._6._7._8._,dealingwith,comments,promote,fool,evenif,cheated,campaigns,benefit,Workinpairsorgroups.Fillintheblanksaccordingtothetext(P2-3).,newspapers,magazines,theInternet,radio,television,cleverlanguageattractivepictures,topromoteaproductorservice,Theyarenotaltogetherinnocent.,toeducatepeopleabouthealth,safetyoranyotherproblemthataffectspublicwelfare,Theyarehelpfulandwecanlearnalotbyfollowingtheadvicetheygive.,Bright-Teethfightsbadbreath!Youareproudofyourcooking,soshouldntyoubuytheveryfreshestfood?,Yestolife,notodrugsKnowledgechangeslifeProjectHope-educatingeverychildWhenyousmokecigarettes,youareslowlykillingyourself,Discussion,1.Doyouthinkyoungpeopleareeasilypersuadedbyads?Whyorwhynot?2.Whatisth