howtouseQFDforstandardmaking国际会议最终演讲稿.doc

howtouseQFDforstandardmaking国际会议最终演讲稿 goodafternoonladiesandgentlemen: mynameisshaoshasha,iamaseniorinchinajilianguniversityandmajoringinbusinessmanagement.iamhonoredtobeheretodeliveranintroductionofourgroupcasestudy.thisisourteammembertanglihua,sundanandme asweallknow.sonyandlenovobothenjoyhighreputationamongthemass.therefore,asafamousbrandoverasia,sonypeteswithlenovoindomesticmarketonlybyobtainingtheknowledgeoftheparativedisadvantageandcorrespondingbetterment,andthisistheprimaryissueweshouldtosettle.takingthecustomersdemandasanbase,welaunchedamarketresearchandtherebygetanunderstandingthatthetechnicalstandardistheputersfeature.sinceqfdisofgreatusefulnessinanalyzingdates,weapplyitinourstudyinordertofiguretheapproachofsonysimprovement.inaddition,qualityfunctiondeploymentistohelptransformthecustomerwantsintoengineeringcharacteristicsforaproductorservice,prioritizingeachproductorservicecharacteristicwhilesimultaneouslysettingthedevelopmenttargetsfortheproductorservice.thenaccordingtotheqfdanalysiswecouldgetthenewtechnicalstandards. basedonmarketresearchweareabletogetthecustomersatisfactionform.accordingtotheform,wecanfigurethatcustomerspayattentiontolaptopsprocessingspeed,weight,memorymountandcorrespondingcognitionandperception.technologicalindicatorsforprocessingspeedarebasicfrequencyandinternalmemory,forweightismaterial,sizeandthickness;forvolumeisharddisk.thesearethefeaturesforthesetechnicalindicators,intermtolenovoandsony. thenletmetoexplainqfdofsnoylaptop.firstwerankthesignificancedegreeofcustomerneedtherebytoconcludetheplanningmatrix.aftercustomerneedsareknown,wecangettechnicalrequirementqualitytablerelevancy,relationshipmatrixandcorrelationmatrix(影响程度划分表) afterpletingtheaboveanalysis,thehouseofqualityisourfinalplan.fromthekeyqualitiescharacterssetting,sonytakesaleadershipinbasicfrequency,materialandharddisk.withdrawbacksinsizeandthickness.whileinternalmemoryisneckandneckbetweenusandlenovo.thereforewedrawconclusionsasfollows: 1、intermsofbasicfrequency,lenovoperformsbetter,however,thedifficultyforimprovementisrelativelyhigh.therefore,itisbettertodeveloptheattributeslaterratherthannow. 2、theamountofmemoryofsonyandlenovoareequal;correspondinglywecantakeseveralstepstotargetapetitiveadvantage. 3、asformaterial,sonyhasapatentforusinglightmaterialandincontrast,lenovodoesnot.asaresult,sonyhasanadvantage.however,therearealsosomeshortings,forinstance:reliability.therefore.weshouldlearnfromtheotherpetitorsinordertoimproveourproducts. 4、whenitestothesize,sonyhassomeadvantages,whereassizeistheattributewhichisofthelowesttechnologicaldifficulty.henceinordertobeatthepetitorsinthemarket,sonyshouldbelessthan11inch. 5、thethicknessofsonyisamongthebestintheopeningmarket;howeveritisdifficultfordevelopment.consequentlyirwouldbetterbedelayedthetechnologicalimprovement. 6、themostimportantoneisharddisk,thereismuchpotentialforimprovement,thereforewewantthattheharddiskcanturnto250g. fromtheimprovinggoals,wecanseetheimprovementswemadeinparametersofsizeandharddisktogetthenewtechnicalstandards thisisourqfdanalysis.ifyouhaveanymentsaboutourcaseanalysis,youareweletocontactus.thanksforyourtime. 下午好女士们先生们： 我的名字是shaoshasha我是中国计量学院高级和企业管理专业我很荣幸能够在这里实现了我们集团的案例研究介绍这是我们团队成员tanglihua顺和我 大家都知道sony和联想都享有很高的声誉之间的质量因此作为整个亚洲的著名品牌索尼的竞争对手联想在国内市场上唯一通过获取的比较劣势的知识和相应的改善这是首要问题我们应该解决以客户的需求为基础我们开展了市场调研从而得到一个认识技术标准是计算机的功能由于qfd在分析日期巨大作用我们应用我们的研究以图索尼的改进方法此外质量功能展开是帮助客户需要转变成一种产品或服务的工程特点优先考虑每一种产品或服务的特点同时设置的产品或服务的发展目标然后根据qfd分析我们可以得到新的技术标准 根据市场调研我们能够得到客户的满意度的形式根据下表我们可以计算客户要注意笔记本电脑的处理速度重量装载存储器和相应的认知和看法处理速度技术指标都基本频率和内存重量是物质的大小和厚度为卷是硬盘这些是这些技术指标的特点在长期联想和索尼 然后让我来解释snoy笔记本qfd首先我们排名的客户需要的重要性程度从而结束了规划矩阵客户的需求后是已知的我们可以得到的技术要求质量表的相关性关系矩阵和相关矩阵(影响程度划分表) 在完成上述分析房子的质量是我们的最终方案从关键素质人物设置sony发生在基本频率材料和硬盘的领导与大小和厚度的缺点而内部存储器之间并驾齐驱我们和联想因此我们得出结论如下： 1在基本频率方面联想性能更好但是改进的难度也相对较高因此最好是以后发展的属性而不是现在 2索尼和联想的内存量是相等的我们可以采取一些相应措施目标竞争优势 3至于材料sony有一个利用光材?料和对比专利联想不因此sony有优势不过也有一些缺点例如：可靠性因此我们应借鉴其他竞争对手以便改进我们的产品 4当涉及到的大