【精品课件】 Module 4 Unit1 Advertising.ppt

Module4Unit1Advertising教学主要内容：Module4Unit1Advertising教学重点：复习Reading和Project中的重点单词、词组和句型，突出为写作服务的宗旨。复习语法：直接引语和间接引语。通过给出基本句型，让学生能够用规范的句子进行基础写作。教学难点：概括文章的主要意思（50-60词）。教学课时安排：共8课时（重点单词、短语、句型复习3课时；语法复习1课时；写作训练1课时；单元知识检测、阅读训练和全线突破3课时。,第一课时ImportantwordsStep1.GreetingsStep2.leadinFillinblanksaccordingtothetext,andthentranslateeachsentence.1.Weareso_themthatweoftendonotevenrealizehowmanyweseeandhearinaday.2.Ididsomeresearchonadvertisements,andhavesomeveryimportantinformationto_you.3.PSAsareoftenplacedforfree,andare_toeducatepeopleabouthealth,safety,oranyotherissuewhichaffectspublicwelfare.4.However,westillmustthemethodsusedinadvertisements.5.Evenifanaddoesnot_,itdoesnotmeanittellsyouthecompletetruth.,usedto,sharewith,Intendedto,beawareof,lie,6.Theyjusthopethatwhenyoureadthead,Youwillfeelgoodabouttheirniceandrememberthewords“freshestfood”andconnectthemtothefoodinthesupermarket.7.Wemustnotthiskindoftrick!8.Notallads_usthough.9.Inorderto_youraudience,youwillneedtodoalittleresearch.10.Shewouldliketo_abooktotheheadlibrarianMrFanzhenbin.,comment,fallfor,playtrickson,determine,recommend,1.advertisevi.登广告vt.为.做广告,IsuggestyouadvertiseonTV.我建议你在电视上做广告,我们决定为我们的新产品做广告。Wedecidedto_,advertiseournewproduct.,Advertisementnc广告，启事u广告活动，宣传advertiser(2008黄冈调研)Imust_foranewsecretary.AapproveB.adviseC.assureD.advertise,D,2.sharevt.共同使用,sharesthwithsb.,与某人分享某物,(+with/among/between),SamandI_.山姆和我合住一间房间。,sharearoom,Childrenshouldbetaught_.应该教育孩子们分享玩具。,tosharetheirtoys,Weshould_.我们应当同甘共苦。,sharethejoysandsorrows,n.1.一份asharein/ofsth.一份Hereisyourshareofthecake.2.股份;股票,Shareinsth.共享Shareout分摊，分配doonessharefor为尽自己的一份力量goshares分享，分担真题1.LetHarryplaywithyourtoysaswell,Clare-youmustlearnto.A.supportB.careC.spareD.share2.Pleaseletmehaveaintheexpenses.A.costB.partC.roleD.share3.Allhisfriendshishappinesswhenhewonthematch.A.sharedB.sharedfromC.sharedwithD.sharedlike,D,D,A,3.intend想要;打算,(1)intend+todo/+v-ing/sb.todo,Whatdoyouintendtodonext?_？,Iintendstudyingabroad._,He_thecompany.他打算让他儿子经营该公司。,你下一步打算干什么,我打算出国留学。,intendshissontomanage,(2)beintendedforsb为某人或某事物计划或设,Thebookisintendedforthechildren,Thechairwasintendedforyou,butshetookitaway.,(3)hadintendedtodosth.=intendedtohavedone,intentionn.意图，打算intendedadj.有意的；有计划的，故意的，已订婚的。注意：Intend后接宾语从句时谓语应用“should+V原”结构，should可省略。类似用法的v有_suggest,end.order.etc.1.-MayIgottothepartwithyou,dad?-No,dear,endB.intendedC.intendingD.tointend2.Shetocatchtheearlytrain,butshedidntgetupintime.IntendedB.wasintendedC.hadintendedD.wasintending,B,C,4.Lievi.(lay,lain,lying)躺,在于,位于,处于状态,JapanliestotheeastofChina.日本在中国的东面。,Helaydownforarest.他躺下休息一会。,Thecitylayinruinsaftertheearthquake.,vt./vi.(lied,liedlying)说谎,Ineverthoughtyouwouldlietome.,n.谎言,Wethinkitwrongtotellalie.我们认为说谎是不对的。,lietosb.对某人说谎liedown躺下liein在于，位于lieabout凌乱地摆放.telllies/alie说谎awhitelie善意的高考拟题：Themanonthegroundthathehadabigegganditonthetable.()A.lyingliedlaidlaidB.liedlyinglaidlayC.laylaidlaidlingD.laidlaidlinglay,A,5.recommend1.推荐；2建议,Canyourecommendmeagooddictionary?_？,recommendsth.tosb.=recommendsb.sth.向某人推荐某物recommendsb.todosth.建议某人干某事recommenddoingsth.建议做recommendthat(shoulddo,should可省略)Itis/was+recommendedthat有人建议,Iwouldnt_.我劝你不要孤身一人到那里去。,你能为我推荐一本好字典吗,recommendyoutogotherealone,人们建议应在农村地区建一所现代化的医院。Itisrecommendedthatanewmodernhospital(should)bebuiltinruralareas.注意：suggest,advice,insist,require,demand,curios,intend,order等词所带的宾语从句以及他们对应的名词所带的表语从句，同位语从句，再加上他们的过去分词所在的Itis/was过去分词主语从句等结构中的谓语动词必须用shoulddo形式，should可省略。1.Hesaidhewould_metoMr.LiashisassistantbuthedidnmentB.suggest.C.commandD.recommend2.Itwasrecommendedthatpassengers_smokingduringtheflight.A.notB.neednotC.couldnotD.wouldnot,D,A,5.determine,决定+to-do/+that,_.我们决定立刻去火车站.,Wedeterminedtogototherailwaystationatonce,使决定,使下决心+sb.todo,Mymomsencouragementdeterminedmetogoonwithmystudy._。,我母亲的鼓励使我决心继续学业,He_.他决心要赢得那场比赛。,Bedeterminedtodo=makeuponesmindtodo,wasdeterminedtowinthegame,Determine后接引导的that宾语时，用虚拟语气,Determinedadj.坚决的，决定了的,Determinationn.决心,练习：我们还没有决定开会的日期。Wehaventadateforthemeeting.他们决定早点出发。TheytostartearlyTheyanearlystart.,Tom下决心学好英语。TomlearnEnglishwell.TomlearnEnglishwell.注意：determine侧重于当时决定的动作，是非延续性动作，不与表示段时间的状语连用；determined侧重于有决心的状态，可与表示一段时间的状语连用，其后接that从句时谓语动词用“should动词原形”。练习：Thedoctorslecturemenottodrinkandsmokeanymore.decidedB.determinedC.madeD.attracted,B,Step4.practise1.Thenextmorningshefoundthemaninbed,dead.A.lyingB.lieC.layD.laying2.InawayIcanseewhatyoumean,eventhoughIdontyourpointofview.A.agreeB.recognizeC.realize.D.share3.Thesignificativefilmmetostudyhardandhelpmorepeopleinneed.A.decidedB.putC.determinedD.made4.Hestrongly_metohiscompanyforthejob.A.suggestedB.advisedC.recommendedD.asked5、Thenewlypublishedbook,whichrefers_basicEnglishgrammar,is_onlyforbeginners.A.as;meantB.for;intendedC.to;intendingD.to;intended,A,D,C,C,D,Step5.Homework1.Wordcheckpoints1、广告商,登广告者n._2、福利事业n._3、问题,议题n._4、评论n.v.意见,评价n._5、独特的,独一无二的adj._6、迷人的,令人着迷的adj._7、商业的adj.商业广告n._8、做出反应v._9、方法,途径n._10、时髦的,流行的adj._11、包装v._12、可买到的,可得到的adj._13、更新,升级v._14、非常地,极其地adv._15、适用的,功能的,机能的adj._16、目标,对象,靶子n._17、毛骨悚然的,发抖的adj._18、劝导性的,有说服力的adj._19、活动,运动n._20、新颖的,独创的,最初的adj._,2.FillinblanksaccordingtotextAnadcampaignisan_programofadvertisementsusingvariouskindsofadsto_aparticularaudience.Inanadcampaign,youhavethechancetoadvertiseusingdifferentkindsof_includingnewspapers,magazinesandtelevisions,etc.When_asuccessfulcampaign,youmusthaveaclear_andtargetaudienceinmindandconsiderthefollowing.Firstly,itis_importanttodeterminetheaudienceyouwantto_,oryour_sothatyoucan_therightmessagefortherightpeople.Secondly,itisimportanttodecidewhatyouwa