课件unit 5 book 3 reeding.ppt

Unit5Gettingthemessage,(Planone),description,pattern,producer,photographoftheproduct,anadvertisement,Feelthenewspace,Findingoutadvantagesanddisadvantagesoftheadvertisement,advantagesdisadvantages,1.persuadepeopletobuysomethingtheydontwant2.misleadcustomersorcheatthemofmoney3.givefalseorincorrectinformation4.taketoomuchtimeorspaceonTVornewspapers5.makepeopleannoying6.raisethepriceofproducts,1.helpcompaniesincreaseproductsales2.helpcompaniescutcosts3.reducetheprice4.helpusmaketherightdecision5providegoodinformationaboutnewproducts6.makeushappybywatchingtheadvertisement,.Scanthetextandunderlineadvantagesanddisadvantagesmentionedinthetext,Para2,Advantage:,Adshelpusmakeinformedchoices,Disadvantage,Adsmakeusbelievethatacertainproductisbetterthanitreallyisorthatwellbehappierifwebuytheproduct.,para4,Adv,Advertisingincreasesproductsales;increasedsalesmeansreducedprices;adshelpconsumersChooseamongalltheavailableproducts.,para5,Adv,Adsintroducenewproducts.Truthfuladsprovidegoodinformationthathelpsconsumersmakebetterchoices.adsallowconsumerstocomparepricesandquality.,para6,Adv,Adscanbeusedtoimprovesociety,para7,Dis,Badadsuseillegalwaystomisleadconsumers,Findthemainideaofeachparagraph:,f.Peoplereacttoadvertisementsindifferentways.,a.Adsarefoundalmosteverywhere.,c.Themostimportantfunctionofadvertisingistointroducenewproducts.,d.Governmentsandotherorganizationsuseadstomakepeopleawareofgovernmentpoliciesandsocialproblems.,e.Thebasicprincipleofadvertisementsistoinfluencecustomerschoices.,g.Customersshouldbecarefulofillegalads.,h.Customersshouldlearntoprotectthemselvesfromfalseadsandmakesmartchoices,b.Adshelpcompaniesandcustomersinavarietyofways.,Para1Para2Para3Para4Para5Para6Para7Para8,Scanning:,Peoplereacttoadvertisementsindifferentways.Because_.A.AdsareusefulandentertainingtosomepeoplewhileannoyingtoothersB.AdsareusefulandentertainingC.AdsareannoyingD.Adsarenotonlyusefulandentertainingbutannoying,2.Thebasicprinciplebehindadvertisementisto_.3.Paragraph4ismainlyabout_.A.adsmustincreasetheproductionB.adsmustreducethepriceoftheproductionC.adsmusthelpcompaniesandcustomersD.adsmustmakeaproductmoreexpensive,influencecustomerschoices,Scanning:,4.Wecaninferfromthelastparagraphofthetextthat_.A.wemustlearntobelieveadsB.wemustlearntoacceptadsC.wemustlearntoanalyseadsD.wemustlearntoaccuseads,Scanning:,1.Whatdoes“spot”meaninline2,para7?A.lookB.markC.reportD.findout,细节题-context,与高考NMET链接,2.Whatsthewritersattitudetothead.?A.worriedB.sadC.optimisticD.fearful,推断题,“Adshelpcompaniesandcustomersinavarietyofways”(para4)“Thereisnoclearevidencetoshowjusthowwelladswork,buttheyareimportanttobothcompaniesandconsumersIfwelearntoanalyseads,wemaybeabletoprotectourselvesfromfalseadvertisements.”(para8),CarefulReading,1.Whyisadvertisingpopular?2.Whatispeoplesreactiontoads?3.Howdoesadvertisinghelpconsumersandcompanies?4.Whydoadvertisersoftenhavetoworkhardtoattractpeoplesattention?5.Whatisa“baitandswitch”ad?,Becauseadvertisingcanhelptopromoteaproductorincreaseacompanysprofits.,Somepeoplefindthemusefulandentertainingwhileothersthinktheyareannoying.,Frequentadsincreaseproductsalesandreducetheirprices.Atthesametime,theyhelpconsumerschooseamongalltheavailableproducts.,Becausecustomersseesomanyadseverydayandtheyhavetogettheirmessageacrosstothem.,Whenthecustomerisshownoneproduct(thebait)andthengivenanother,thatsa“bait-and-switch”ad.,1.Defendersofadssaythatadshelpusmakeinformedchoicesasconsumersbyintroducinggoodqualityproducts.,A.Supportersofadstrytopersuadetheconsumerstobuytheproduct.B.Supportersofadsthinkthatconsumerscanmakegoodchoicesbecausetheadsintroducegoodthingstothem.C.Supportersofadsintroducegoodqualityproductstoconsumers.,Paraphrase长难句分析,2.Armedwithfactsandfigures,customersarebetterabletodealwiththeoftenpowerfulargumentsgivenbyasalesmanorsaleswoman.,A.Byhavinginformationabouttheproducts,customersareabletoseewhenasalespersonislyingtothem.B.Withfactsandfigures,customersarebetterabletoarguewiththesalesperson.C.Withfactsandfigures,salespersonsarebetterabletoarguewiththecustomer.,Paraphrase长难句分析,3.Therearemanythingsweneedtotakeintoconsiderationbeforewebuyanexpensiveproduct,suchasacaroracomputer,andadscanhelpusmaketherightdecision.,A.Adscanhelpusmakethebestchoicewhenwewanttobuyacaroracomputer.B.Weneedtoconsidermanythingsbeforebuyingsomethingexpensive,suchasacaroracomputer,andwecanmakethebestchoicewiththehelpofads.C.Whenwebuymanythings,weneedtoconsidertheprice,soadscanhelpustoreducetheprice.,Paraphrase长难句分析,抱怨因受到责备一位负责报刊广告部分的编辑把计下来对读者的抱怨作答复,speaking,complaintabout,betoblamefor,aneditorinchargeofthenewspapersadvertisementsection,makenotesof,respondtothereaderscomplaints,Paragraph13,齐驱并驾对作出反应控告某人某事误导消费者与联合传播，为人了解迎合某人的情绪,gohandinhandwithreacttoaccusesb.ofsth.misleadconsumersassociatewithgetacrossappealtoonesemotions,Paragraph46,以多种不同的方式增加产品销售把考虑在內武装，装备能更好地应付促销产品广告宣传使清醒地意识到,inavarietyof/differentwaysincreaseproductsalestakeintoconsiderationarmwithbebetterabletodealwithpromoteaproductadvertisementcampaignsmakeawareof,Paragraph78,识别/看出一则坏广告当心/警惕。普通消费者辨别真伪,spotabadad.lookout/keepaneyeoutfortheaverageconsumerdistinguishbetweenfictionandfacts,Unit5Languagepoints,(Plantwo),Advertisingisa_industry.Ithasgone_withradio,televisionandothermedia.People_toadsindifferentways.Somethinkadsareusefulandhelp_makeinformed_whileothers_companies_usingadstomisleadus.Companiescaninfluencecustomerschoicesbyintroducinga_nameand_products_customersneeds.Therearesomanyadsforcustomersthatadvertisersmusttryto_theirmessage_by_theiremotions.,IFillintheblanksfortherevision,highlydeveloped,handinhand,react,consumers,choices.,accuse,of,brand,byassociating,with,get,across,appealingto,Adshelpcompaniesand_inallkindsofways.Theycanhelpcompaniesincreasesales.Atthesametime,theyhelpcustomerschooseamongallthe_products.Infact,truthfuladsprovidegoodinformation,andhelpcustomerscomparefeatures,functionsandcosts.Somegovernmentsnameafamouspersonastheirspokesmanor_tomakepeople_oftheir_problemsandpolicies.Customersshould_themselvesby_aneye_forbadads,tellingfalseinformationfromrealfactsandmakinggoodchoices.,customers,available,spokeswoman,aware,social,protect,keeping,out,1.Howistheinformationconveyed?,convey,Pleaseconveymybestwishestothem.,Thetrainconveysbothpassengersandgoods.,Airisthemediumbywhichsoundwavesareconveyed.,传达(感情),运送,传导,传播,2.handinhand“手拉手地”“密切关联地”,“连在一起地”,1)金钱和幸福并不总是密切相关的。2）战争与苦难总是紧密地连在一起。3）他们手拉手紧紧坐在那。,Moneyandhappinessdontalwaysgohandinhand.Wargoeshandinhandwithsuffering.Theysatthere,closetogether,handinhand.,1)reactto:对作出反应,3-Howdoyou_toherunkindlybehavior?-Onlysilence.Whichofthefollowingisnotright?A.answerB.reactC.replyD.respond,2)reactagainst反对；反抗,中国人民在抗日战争中强烈反抗日本侵略者。,TheChinesepeoplestronglyreactedagainsttheJapaneseaggressor.,3)reactwith“起化学反应”,氢和氧会起化学反应。,HydrogencanreactwithOxygen.,4.accusesbof指责；谴责；控告,Theyaccusedhimoftakingbribes.,Tomsteacheraccusedhimofcheatingintheexam.,表示正式控告还可以用：chargesbwithsth,Theywerechargedbythepolicewithbreakingthelaw.,5.Teachingasacareer_tomanypeoplebecauseofthelongholidays.attractsB.callsC.appealsD.pulls,appealvi,Thegovernmentisappealingtoeveryonetosavewater.,Heappealedtohisfriendsforsupport.,Thisnovelwillappealtothepublic.,appealingadj.,恳求,呼吁,吸引,引起兴趣,动人的，有吸引力的，哀求的,6.ConsiderationUC.考虑，体贴1）请对此事细加考虑。2）他从不顾及他妻子的情绪。,Pleasegivethematteryourcareful.Hehasnevershownhisforhiswifesfeeling.,C.必须考虑的事；因素在这件事中，时间是一重要因素。,Timeisanimportantinthiscase.,takeintoconsideration“考虑”/takeintoaccount,7.getacross(tosb.)“使被理解”；“（使）讲清楚”,传播,Didyourspeechgetacrosstothecrowd?,Hewasunabletogetacrosstotheaudiencewhathemeant.,getsbacross/getacrosssth(使)通过,getthechildrenacrossthestreetgetacrossthebridge,9.beawareof,Notalladsareusedtopromoteaproduct,8.armv.武装;装备Pleasearmyourselfwithhi-techknowledge.bearmedwith用武装起来;引申为“准备好”,Thelecturerwasarmedwithfactsandfigures.,beequippedwith;bedecoratedwith;befurnishedwith(供给,布置家具于),10.Ihaventread_ofhisbooks,butjudgingfromtheoneIhavereadIthinkhesaverypromisingwriter.anyC.noneB.bothD.either,beignorantof;,beconsciousof,11.spot:v.pickout;recognize发现,预先认准,spotamistakespotafriendinacrowd,onthespotThepolicewereonthespotwithinafewminutesofhearingaboutthecrime.,12.distinguishbetweenfictionandfactsdistinguishbetweenAandBdistinguishAandB,Canyoudistinguishbetweenatigerandalion?Icannotdistinguishhimfromhistwinbrother.,在现场,13.keepaneyeoutforkeeponeseyesopenfor“当心；留心寻找”,Youllhavetokeepyoureyesopenforthetroubletonight.,Keepaneyeoutforaplacetorest.,keepaneyeon照看；密切注意,Canyoukeepaneyeonmysuitcaseforawhile?(照看),unit5Wordsthatsells,(Planthree),WordsThatSell,Languageinads,Makemoney,Readingskills:Wordsthatsell,Keywords,Tellthemainpointsofapassage,Keywordshelpyoutofindwhereistheusefulinformationquickly.,Forexample:Keywordsinthefirstparagraphofthetexthere:languageinads,The2ndpara:,The3rdpara:,The4thpara:,Slogans,Information,puzzle,questions,story,The5/6thpara:,Danger,translation,The7thpara:,Namesforproductsorcompany,Themostpowerfulwords,Furtherunderstandingofthetext-Multiplechoice:,1.Whatisthemainideaofthe2ndparagraph_.A.Thefunctionsofnamesandthewaystochosethem.B.Companyorproductnamescanhavedifferentfunctions.C.Companiesalwayschoosefunnyorunusualnames.D.CompaniesInventnewwordsfortheirbrandnames.,2.Whatproductcouldtheslogan“Justdoit”probablypromote?Sportsshoes.Englishexercisenotebooks.Akindoffoodordrink.DVDplayers.,3.Whatdoestheauthorimplybytheexampleof“afreegift”and“anaddedbonus”?Thegiftdoesntneedanymoney.Thebonusisnotarealbonus.Sometimesthepromisesdontmakeanysense.Youmustdecidewhetheryouneedtheproductsbeforeyoupayunderthetemptationoftheads.,4.Whatisthepurposeoftheauthortowritethepassage?Tointroducevariousads.Togivecustomersadviceonhowtodoshoppingwiththeinfluenceofads.Toillustratethefactthatwordswhichareusedinadsreallypromotethesale.Toshowtherelationshipbetweenwordsandads.,Howtocreateapositiveimageoftheproduct,Choosethewordsandbrandnames,Agoodslogan,1telltheconsumerabouttheadvantagesoftheproduct2chooseafunnyname3useawell-knownword4choosenamesfromoldstories5inventanewword,1shouldbecatchy2easytoremember3conveyamessage,AdsarestartedwithapuzzleorquestionAndpresentedinahumorousway,1.Attach(1).fastenorjoinsth.(tosth)“系”“贴”“固定”Attachalabeltoeachpieceofluggage.,(2)”使附属”“使参加”attachoneselftoapoliticalpartyThishospital_themedicalcollegenearby.,isattachedto,(3).Iattachnoimportancetowhathesays.,(4)beattachedtoTheyarealovingcoupleandarequiteattachedtoeachother.,爱慕；依恋,加入某一政党,认为有（重要性),附属于,todoubteg.Youhavetodiscountwhathesays,becauseheexaggerates(夸张)often.,2.discount:n.anamountsubtractedfromaprice.eg.Wegive(a)10percentdiscountforcash.,Setphrases:goods,astore,rate,vt.toreducetheprice.eg.Allthesmallsizesarediscountedtoday.,atadiscount,atadiscountofgive(a)discountfor,(指货物)无销路的,易获得的,(喻)不受重视,打(多少)折扣,给打多少折扣,3.Makesense:eg.1.Thissentencedoesntmakeanysense.2.NomatterhowItriedtoreadit,thesentencedidntmakesensetome.3.Itmakessensetotakecareofyourownhealth.makesenseof:Canyoumakesenseofthesentence?,(有意义),(明白，理解),(合乎情理的),understand,Keyphrases,1differfrom2attachto/connectwithattachimportanceto3startwith4withthepurposeof5aseriesofads.6pointout(tosb)7promisesbdiscount8thebiggestbargains9makesense10thinktwice,1不同于2附着/联想给予重视3以开始4以为目的5一连串的广告6指出7向承偌打折8以最优惠的价9有道理10慎重考虑,Open-endingwriting(morethan50words)Doyoulikeadvertisements?Pleasegivetwoorthreereasonstoexplainwhyyoulikeordisliketheadvertisement.,Step1:showyourattitudee.gIlike./Iamfondof/Ienjoywatching/Iamkeenonwatching/Advertisementsaremyfavouriteprogramm