人教版高三英语第9册unit 5 阅读课件.ppt

,Unit5ReadingHowadvertisingworks,C:DocumentsandSettingsAdministrator桌面advertisements1.wmv,C:DocumentsandSettingsAdministrator桌面NIKE.wmv,C:DocumentsandSettingsAdministrator桌面NOKIA.wmv,C:DocumentsandSettingsAdministrator桌面惠普.wmv,Wheredoyouseeorhearadvertisements,AdvertisementsWHERE?,Onbillboards,Onbuses,OnTV,Ontheradio,Intrainstations,Innewspapers,Inmagazines,Atthecinema,Attheairport,Everywhere,HOWADVERTINGWORKS,Scantheheadingsofeachsectionandgetageneralunderstandingofthetext.,Scanning,Introduction,Whatisanadvertisement?,Howdoadvertisersmakeeffectiveadvertisements?,Howeffectiveareadvertisements?,Sumupthemainideaofeachsection.,I.Readthetextandtrytoanswerthefollowingquestions:1.Whoadvertises?2.Whydotheyadvertise?3.Wheredotheyadvertise?4.Howdotheydecidewheretoadvertise?5.Doesadvertisingwork?,Detailreading,Whoadvertises?Businesses,individuals,organizationsandassociations.2.Whydotheyadvertise?Theywanttosellsomethingortoinformoreducatethepublic.,3.Wheredotheyadvertise?OnTVandradio,inmagazinesandnewspapers(alsoonclothes,billboards,atsportsfields,onbusesandtrains,atbusandtrainstationsandmanyotherplaces).,4.Howdotheydecidewheretoadvertise?Theyconsidertheirbudgetandwhatmediumismostlikelytobeseenorheardbythetargetconsumer.Doesadvertisingwork?Yesandno.Peoplearenotusuallypersuadedbyadstobuythingstheyhavenousefor.However,adsdochangepeoplesopinionsovertime.,II.Readthetextcarefullyandfillintheblanks.,message,informs,Identify,findout,hopesanddreams,medium,appropriate,likelyto,exposedto,unsuitable,1.Whatisthetextmainlyabout?A.Whyadvertisersarewillingtospendsomuchmoney.B.Howconsumersavoidbeingcontrolledbyadvertisements.C.Consumersshouldunderstandhowadvertisingworks.D.Howadvertisementsappealtoconsumersdesire.,III.Readthetextcarefullyandchoosethebestanswer.,2.Ifanadvertiserwantstomakeanadforacarstereosystem,hismostsuitablewayistouse_.televisionB.magazinesC.newspapersD.radio,3.Ifadvertiserswanttomakeeffectiveadvertisements,whatshouldtheydo?A.Theymustidentifytheirtargetgroup,appealtothemandchoosethepropermedia.B.Theymustnotworryabouttheexpenseandfollowtherulethehigher,thebetter.C.Theyhavetoplacetheiradsinallkindsofmediatobebroadcastwidely.D.Theyshouldtrytoobtainsupportfromthegovernmentonly.,4.Whatdoestheauthormeanbysaying“beingconstantlyexposedtoadvertisementscanhelptochangeouropinionsovertime”?A.Tochangeouropinions,weshouldbeexposedtoadsconstantly.B.Ouropinionswillbechangedwellbytheadswithtimegoingon.C.Nomatterwhetheranadisgoodornot,itcanaffectourlifewholly.D.Nomatterwhetheranadisgoodornot,itwillaffectourlifeinoneway.,Inyourgroup,discussthesequestionsabouttheadvertisements.,WaterA.WhatisthemostcommonnameforH2O?WhydidtheycallitH2O?Water.Becauseitrhymeswith“slow”.,B.Whatisthepurposeofthisadvertisement?Toencouragepeopletousewaterwiselyandtosavewaterwheretheycan.,A.Whatgroupofpeopleistheadvertisementmadefor?Youngpeoplewholikesports,thelatestfashionsandliketobepartofagroup.,2.SuperShooze,B.Whatmessagedoestheadvertisementgive?Ifyouwearourshoesyoullhaveanexcitinglife,andbepopularandhavefun.,C.Doyouthinkthemessageistrue?Givereasons.No,becausejustwearingacertainbrandofshoeswontmakeyouexciting,popularorhavefunittakesmuchmoreeffortthanthat.,A.Whyarethefirsttwolineswrittenbiggerthantherestoftheadvertisement?Theselinesappearbiggersothattheyarethefirstthingpeoplenoticeaboutthead.,3.Refreshwater,B.Theadvertisementsaysthatwhenyoubuytwo,theywillgiveyoutwomoreatnoextracost.Doesthismeantheadvertiserwilllosemoneyonthesale?,No,theadvertiserwillhaveworkedoutapricethatwillstillgivehimaprofitevenifheisgivingawaytwobottlesfree.Theadvertiseralsobenefitsbysellingmorebottlesthanhewouldhaveifhehadntofferedthefreebottles.,C.Whydoadvertisersoftenusethe“Buyonegetonefree”message?Peopleloveabargain,sotheyareattractedtofreeoffersandaremorelikelytobuytheproductiftheythinktheyaregettingsomethingforfree.,A.Whatdoesthisadvertisementencourageyoutothink?Itencouragesustothinkofthesky,airandourenvironmentandabouthowtheenvironmentisbeingspoiled.,4.Environment,B.Whatdoyouthinkcausesairpollution?Humanbeingscauseairpollutionbyburningfossilfuels,suchasgas,oil,coal,etcbyusingsomemodernmachines,transportationvehiclesandalsobymanufacturingmodernproducts.,C.Howelsecanadvertisersmakepeoplemoreawareofourfragileenvironment?Tellpeoplemoreandhelpthemtobemoreawareoftheimportanceofprotectingourenvironment.,5.“Speeding”and“HowfastamIgoing”?A.Bothoftheseadvertisementshavethesamepurpose.Whatdobothadswantpeopletodo?Theywantpeopletostopsp