中英文企业文化.doc

_企业使命：改善人类健康，传播健康文化，倾情回报社会，促进社会文明进步 。Enterprise Mission: Improving human health, spreading healthy culture, repaying to our society with our feelings, promoting social progress of civilization.企业精神：敢为人先，拚搏进取，执着努力，务实求新，科学和谐。Spirit of Enterprise:Daring to be the first, fighting our way upward, working hard, innovating pragmatically and science harmonious.企业宗旨：与时俱进，引导潮流，开创未来，服务人类。 Enterprise purpose:Advancing with times, guiding the trend, starting the future and serving human.企业目标：行业楷模，世界品牌。Business goals:Being the model in our industry and being famous in the world brand.企业价值观：品牌 + 员工 + 社会奉献 = 企业价值。Enterprise value:Brand + Staff + Dedication = the Value of Enterprise.企业理念：观念引导思路，思路促进创新，品质铸就品牌，效率提高速度，科学创造完美。 Corporate philosophy:Concept guides the ideas, ideas promote innovation, quality casts brand, efficiency improve speed, science creates perfect.经营战略：品牌导向，市场先驱，资源整合，协调整体，分步实施，纵向推进。Business strategy:Brand oriented, market pioneer, integration of resources, overall coordination, implementing step by step, advancing lengthways.经营理念：执着用心努力，开放提升营销，倾情营造环境，服务延伸市场。Business philosophy:Persistent to work hard, promotion of marketing by open, creation an environment, extension of market with our service.管理理念：以制度规范行为，以亲和凝聚团队，以机制驱动发展，以策略改变现状，以战略实现目标。 Management philosophy:Standardizing the behavior on system basis, get our team together on affinity basis, driving the development by mechanism, changing the status and achieving our goal with our strategy. 管理方针：以管理规范为基石，以市场拓展为平台，以产品创新为砥柱，以技术进步为桥梁，以品质卓越为保障，以现代一流企业的运作水平为管理目标。Management policy:Making use of standardized management as the foundation, expanding market as a platform, products innovation as the pillar, upgrading technology as the bridge, treating excellent quality as guarantee and the first-class modern operation skills as management objects.人才理念：以人为本，价值体现，实现“资本”和“智本”的结合。Talent concept:People first, value embodying, implementation the combination between “capital and “wisdom”.质量方针：全员参与，领导重视，重点投入，科学创造，以“精品”标准推向社会。Quality policy:Everybody is got involved; the leaders need attention, taking special emphasis, creation in science, accessing to the market with excellent quality. 质量标准：顾客（用户）的满意就是产品标准。 Quality standard:The standard of products is equal to the satisfaction of our customers (users). 质量理念：品质铸就百亮，品牌誉满全球。Quality concept:Quality casts Bailang brand and make Bailiang famous all over the world.市场理念：命运共同，利益“双赢”，产销联手，同筑“合作伙伴关系”的环境。Market concept:Building a “partnership” environment on the basis of “win-win benefits, getting production and marketing together because of our common fate.服务理念：客户至上，诚信为本！客户的满意是我们永