Zhuzhou CSR Times Electric Co.doc 会计1303 杨丰源.doc

Zhuzhou CSR Times Electric Co.s development plan 国际学院 会计1303 杨丰源Zhuzhou CSR Times Electric Co., Ltd. (The CSR Times Electric) Department of the State Council approved Assets Supervision and Administration Commission, by CSR Zhuzhou Electric Locomotive Research Institute Co., Ltd. (Referred to as Zhuzhou), CSR Zhuzhou Electric Locomotive Co., Ltd., China Southern Qishuyan Locomotive Plant, Kunming Railway Large Maintenance Machinery Group Co., Ltd., CSR investment Leasing Limited, registered the present 1,084,260,000 yuan. In initiating the establishment process, Zhuzhou Times Electric southward into the related rail electric drive technology development, production, testing and detection technology and other types of high-class resources. The company is mainly engaged in locomotive technology and industry, applied research and engineering research civil converter technology,and commitment to electric locomotives, diesel locomotives, subway and light rail vehicles, buses, large-scale road maintenance machinery and other electrical control devices and power electronics, sensors , vacuum Toilet, general-purpose inverters, intelligent transportation, and other related product development and production, the products are widely used in many industries railway, urban rail, electricity and so on. Currently, the on-board electrical system products are exported to Kazakhstan, Uzbekistan, Turkmenistan, Iran and other countries, the electrical components exports to North America, Europe and other regions, And in October 2008 the successful acquisition of Dynex Power Electronics Corp. of Canada, the companys comprehensive strength in the power semiconductors industry greatly increased. The company has established a road, off road and overseas-based three-dimensional marketing and service network. In 2008 the company achieved sales of more than 2.12 billion yuan. The company currently employs more than 3300 people, including professional research and development staff of nearly 1,400 people, the company has strong research and experiment, test, system production capacity, with specialized production bases around, has a production plant area of 90,000 square meters, with electronic plug-in, sheet metal processing, control panel cabinet and inverter assembly, SMT processing, power semiconductor devices, current and voltage sensors, printed circuit boards, the Board and other vehicles equipped with modern production lines, the main production equipment more than 1200 sets. The adoption of a comprehensive test system composed by a number of tests, including system testing, simulation testing and electromagnetic compatibility testing, while the introduction of special test equipment and instrumentation with international advanced level, the introduction of CAD / CAM / CAE computer systems, and more channel data acquisition and processing system complex environmental test chamber, shock and vibration test rig, as well as high-precision measuring bridge converter technology to engage in applied research and development related to the full set of laboratory equipment, with international advanced level of electronic products, semiconductors, printed circuit board package and special test equipment and instrumentation. We always adhere to the development strategy of core technology extends to related industries, the industry continues to consolidate position in the rail transport sector, efforts to enhance the professional status in the field of electric drive and control systems, and gradually establish a company in the field of electric drive and control systems international professional supplier of new image. Since the reform and opening up of Chinas rapid economic development, Chinas macro-economy on the overall running well; in recent years, Chinas railway development matures, trains, high-speed rail and other high demand, promote the industrial development of Zhuzhou CSR Times Electric Co., Ltd.; and many of Chinas population, and turnover rate, the railway has shortened the distance of people around the country to accelerate the progress and development of Chinese society. These profound impact on the development of the macroeconomic environment, Zhuzhou CSR Times Electric Co., Ltd., is needed in todays society Zhuzhou CSR Times Electric Co., Ltd. of industrial products, these environmental policies allow Zhuzhou CSR Times Electric Co., Ltd. of industrial product sales to find a way out so that the whole Zhuzhou CSR Times Electric Company, works well, and continue to create efficiency, profit, for the stakeholders to achieve the goal. The companys mission is: to engage in applied research and electric traction technology, industry and civil converter technology engineering research. The companys goal is very simple and crude and clear: profit. The company only clear mission and goals correct in order to obtain maximum profits for the stakeholders to maximize the benefits. Specific strategies: a clear Zhuzhou CSR Times Electric Co., Ltd. is mainly engaged in the mission of applied research and electric traction technology, industry and civil converter technology engineering research, the goal is to obtain profits. Target struggling to move forward, and strive to create the best interests of the stakeholders in order to achieve the goal. As companies how to effectively use the resources I would cite a simple example: Take SMEs to run it. Enterprise resources, including capital, technology, manpower, equipment, trademarks, corporate and brand influence, sales networks, and so on. Resources strategy is the commander of all business activities of enterprises, business strategy and marketing strategies must be based on resources strategy. SMEs because of a lack of resources, efficient use of resources is more important than large enterprises. Concentrate on doing one to two regions Small and medium enterprises with limited resources, rather superficial in many markets, it is better to gain an advantage in a limited market. Anhui somewhere a liquor factory, while originally a national marketing sales of only 1,000 million, although the companys market throughout the country, but very scattered, which leads to high marketing costs, and the quality of the market is not high. Recommendations by the author, the company has been adjusted: the factory as the center of the market within a radius of 500 kilometers of intensive development. A year later, the performance of one of its provinces exceeded 30 million yuan, while the unit cost of sales decreased.In one to two specialty products to establish superiority Differentiated market positioning is more suitable for SMEs. For example, Hebei rural folk Dairy is the use of differentiated positioning and success of the enterprise. When rural folk to enter the dairy industry, the market is already crowded everywhere, triple, bright, Yili, Mengniu and other major brands swept the domestic market, local dairy companies and the formation of separatist trend. In this case, rural folk developed specially for the hotel dairy market strategy, avoiding frontal battlefields of shopping, also received good sales.Rural folk with limited resources into specific channels effectively circumvent the competition for enterprises to create a good living space for development. While the opposite example is engaged in food production in Shandong a business, its products include a rice pudding, beverage, milk, juice, nearly 10 categories, but sales of just over 3000 million, and its products in any category inside there was no advantage, enterprises became dealers plus workshops, slightly larger dealers corporate dictates, the long-term development of enterprises crises.Should consider the differences in market positioning or subdivision, not too much, perfection. Resources in a very weak condition, were too large and comprehensive market positioning, may lead to loss of business opportunity and competitive advantage.In summary enterprise resources, including capital, technology, manpower, equipment, trademarks, corporate and brand influence, sales networks, and so on. Zhuzhou CSR Times Electric Co., Ltd. wants to use resources efficiently, you should put money into technology development and hire talent, and vigorously develop technical resources, use of personnel, time and inspection equipment, to update equipment, expand their influence and sales network.Zhuzhou CSR Times Electric Co., Ltd. is the responsibility of applied research and electric traction technology, industrial and civil engineering research in the converter technology. Design and manufacture of electrical control equipment electric locomotives and other related products, and widely used in the field of railways, rail transport, electricity and so on.Where the interests of Kazakhstan, Uzbekistan, soil Kukusitan, North America and Europe are the companys stakeholders. The company helps to help the government improve the local employment rate and the growth of local taxes; the company can provide more jobs for local residents; suppliers to provide raw materials for the company; the companys employees and shareholders need to obtain the necessary revenue from the daily life of the enterprise bell, profits and dividends; CSR Zhuzhou Electric locomotive Research Institute Co., Ltd., is part 5 of Zhuzhou CSR Times Electric Co., Ltd., closely related, have a direct interest; product export countries and regions, such as Kazakhstan