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UNIT ONE Basic Theory of Business Letter Writing1 Seven Cs principle 七C原则Completeness 完整性Clarity 清楚性Conciseness 简洁性Courtesy 礼貌性Consideration 体谅性Correctness 正确性Concreteness 具体性2 Key words recipient / address 收件人 delivery 交付、交货 sender 发信人 Public relationship 公关 Be engaged in 忙于,从事于 Items 商品 Inquiry 询价、询盘 offer 报价、报盘 Margin 利润、盈余 Quotation 报价、开价、报盘 Confidential 机密信件 sample 样本、样品 Personal 个人信 Private 亲启 UNIT TWO Establish Business Relation 1 Key words Catalogue 产品目录Seperately 另邮寄、另封In the market for 预购A trial order 试订购Specialize in 专门从事、专营Specification 规格Stock 现货Leading / representative 主要的Available 可供应的Commission 佣金In / upon / on receipt of 已收到、一收到、一收到Freight 运费Joint venture/enterprise 合资公司State-owned enterprise 国有公司Illustrated catalogue 有插图的目录Line 行业For your reference 供贵方参考Standing 信誉、资信情况Enclose 随函附寄二.translation1. 我方可供出口的轻工业产品种类繁多 We can give various light industrial products for export.2. 很高兴收到你方内附插图目录的来信。 We are glad to receive your enclosed illustrated catalogue.3. 我方产品质量上乘,价格优惠 Our products enjoy general popularity and reasonable price.4. 能与贵公司建立业务关系,我方倍感荣幸。 We are glad to establish business relationship with you. UNIT THREE Enquiries and Replies1 Key wordsPricelist 价目表Confirmed 可承兑的Irrevocable 不可撤销的Sight draft 即期汇票Obliged 感激的Advance sample 预寄样品2. Procedures of business negotiation 贸易磋商的过程 1.enquiry 询盘 2.offer 报盘 3.counter-offer 还盘 4. Counter-counter offer 返还盘 Contract 合同 5. Acceptance 接受 Confirmation 确认书3 Type of enquiry 询盘的种类 1.general enquiry 一般询盘 2.special enquiry 具体询盘4 translation1. 兴华纺织品进出口公司告知我方贵公司出口各类中式服装。XingHua Textile Import and Export Company informed us that you export various Chinese clothing.2. 请寄送各类产品的详细资料,包括尺码、颜色、款式与价格在内, 并请附寄用各种质料制成的样品。Please send us details of various products ,including size、color、style、price ,and please enclose samples made of various materials.3. 附寄时请说明最早装运期以及最低折扣。When enclosing,please state the earliest date of delivering and lowest discount.4. 贵方4月8日的询盘函收悉。We have received enquiry dated April 8th.5. 作为英格兰主要经销商之一,我们希望得知标的货物的详情。As one of the leading dealers in England , we hope to know details of captioned goods.6. 我们需要的货物要耐用,颜色鲜艳,具有可吸引力,报价时若有存货,请将样品寄来。The goods we need should be durable , colorful , attractive. Please send us samples provided you have stock when offering.7. 该型号现在缺货,但可马上供应其改良型。The model is out of stock , but its improved model can be supplied soon. UNIT FOUR Offer and Counter-offer1 Key wordsEven bargain 公平交易 Good bargain 赚钱的交易Keen competition 激烈的竞争 Fluctuation 波动One price only 一口价 Slow/busy period 淡季 旺季Short supply 供不应求 Over demand 供不应求Extend/renew an offer 延长、恢复报盘withdraw/decline an offer 撤销、拒绝报盘Subject to 以.为主 Unit price 单价Draft/bill/exchange 汇票 Sight/time draft 即期、远期汇票Draft at 30 days 见票后30天内支付 Validity period 有效期2 Kinds of offer1. Firm offer 实盘2. Non-firm offer 虚盘3 Translation1. 我方接到你方3月25日对我们核桃仁的询价单。 Weve received your inquiry for our walnuts at 25th ,May.2. 按请求,我们报盘1000台万利达牌DVD如下。 As requested , we offer 1000 Malata DVD as follow.3. 我方已另封邮寄给你方样品及3本小册子。 Weve sent you samples and three brochures/pamphlets separately.4. 4. 随函附寄报价单请查收,该报价单有效期仅两周。 Enclosed and please find our offer which is valid for only 2 weeks.5. 你方订单需3月1日前抵达我方,逾期我方的优惠将失效。 Your order should reach us before 1st,March.However,this favorable price will not supply after that time. UNIT FIVE Order, Acceptance and Rejections1 Key wordsOriginal/initial order 原始订单、初次订单 Split order 分批订单Trial order 试订购 Dispatch an order 发货Fill an order 执行订单 Ship an order 将货物装船Heavy/considerable order 大量订单 With reference to 参阅Contract of carriage 运输合同 Perform/fulfill a contract 执行合同Countersign 会签 Customary practice 惯例Direct steamer 直达船 Certificate of origin 原产地证明书Make/take delivery 交货 取货 In duplicate/triplicate 一式两份 一式三份In ones favor 以.为受益人 Shipping space 舱位二Form of acceptance Sales contract 销售合同 Contract 合同 Purchase contract 订货合同 Sales confirmation 销售确认书Confirmation 确认书 Purchase confirmation 订货确认书3 Translation 1. 我方也乐意按照你方所开列的规格安排生产货单上的商品。We are pleased to produce commodity in the list of the specification issued by you.2. 市场价很可能上涨,及早订货为好。Its better to place an order soon as the price is likely to rise.3. 希望早日报给我们车床实盘,最好用传真开出。Hope you can give us firm offer , probably by fax.4. 如果今后能有机会改善你方的报价,盼告我方。Please let us know if you can change your price.5. 我方向你方保证只要有机会提前启运,我方一定告诉你方无误。We assure you that well let you know without delay if theres any opportunity to advance shipment.6. 目前我方没有贵方所需要的尺码的衬衫存货,至少五个星期内也不会有货。At present, we are out of stock of the size of shirts you need.And do not expect further deliveries at least in five weeks.7. 我方已将123号销售确认书一式两份寄去,希望贵方及时会签并返还一份给我方。Weve sent the Sales Confirmation No.123 in duplicate. And we hope that you can countersign duly and return one copy for us. UNIT SIX Term of Payment 1 Key wordsDrawee drawer 受票人 出票人 Payee payer 收款人 付款人Outstanding blance 尚欠余额 Bill of exchange/lading 汇票 提单Cash against B/L 凭单付现 Outstanding account 应收未清账户Cash on delivery 货到付款 Installment 分期付款2% for cash one month 一个月内付现款 给予2%现金折扣Tariff revenue 关税Draw on sb for a sum against sth 向某人开出关于xx金额某物的汇票Insurance policy 保单 Underpayment of sm 少付了xx钱2 Mode of payment 支付方式 Remittance 汇付 commercial credit商业信用 Collection 托收 Bank credit 银行信用 : letter of credit 信用证3 Remittance 汇付 T/T telegraphic transfer 电汇 M/T mail transfer 信汇 D/D demand draft 票汇4 Collection 托收 Clean collection 光票托收 Documentary collection 跟单托收 D/P document against payment 付款交单 D/A document against acceptance 承兑交单 5 Translation 1. 银行会接受一次拒付。The bank will accept one refusal of payment.2. 在日常操作中,我方要求以信用证付款。In usual practice, we request the term of payment by L/C .3. 能否例外考虑一下接受承兑交单。Could you consider to accept an exception and accept D/A.4. 我方愿意采用即期信用证付款。We prefer to use the term of payment by sight L/C.5. 我方采用灵活的付款方式。We sue flexible term of payment.6. 该信用证是即期和远期。Our L/C is on sight or after sight.7. 希望贵方及时开展。We hope that you can issue L/C in time。8. 我们已经兑付汇票。We have met/honored the draft.9. 该笔款项已由支票汇出。The amount have been remitted by check.10. 我方的汇票是见票即付的。Our draft is honored at presentation.11. 贵方的汇票少开了100港币。Your draft is underpayment of 100 HongKong dollars.12. 降价会导致拒付。Decline will lead to refusal of payment of the amount.13. 你方20号汇票被拒付。Your draft No.20 is dishonored. UNIT SEVEN Packing1. key wordsWrap and pad generally 大量填塞 Tramp 不定期船Usual practice 惯例 Shipping marks 唛头Cardboard carton 纸板箱 Repack 重新包装Rough handling 粗鲁搬运 野蛮搬运Stencil 印刷/印刷的文字 Container 集装箱Box 盒子 Carton 纸箱Case 木箱 FCL full container load 一整集装箱2 Form of packing 包装方式1. Shipping/outer packing 运输包装 大包装2. Selling/inner packing 销售包装,小包装3. Neutral packing 中性包装三4 Translation 1. 醒目的包装有助于销售。Eye-touching packing is benefit for selling.2. 我们的包装有利于提升我们提高我们产品的声誉。Our packing is also attributive yo improve the fame.3. 我们公司的包装可以与任何欧洲的竞争者相媲美。Our companys packing can compare favorably with any European competitors.4. 包装至关重要的是对货物防潮。The key point of packing is to protect goods against moisture.5. 机械的包装一定要防湿、防潮、防锈、防震。Package of machine should be against dampness,moisture,rust and shock.6. 包装不仅质量要好,也要吸引人。Packing should be of good quality and attractive.7.为保险起见,对方能否对包装稍加改进。To be on the safe side, could you improve the packing somewhat? UNIT EIGHT Shipment1 Key wordsConsigner/shipper 发货人 出口商 Consignee 收货人Freight to be collected 运费付至Freight prepaid 运费付讫 运费已付Delivery date 交货期 Charter 租船Transshipment 转运 Initial shipment 第一批货物Forward/prompt shipment 远期、即期装运Loading/Discharging 装货/卸货 Partial shipment 分批装运2 Ways of delivering goods 运货方式Ocean transportation 海运Rail transportation 铁路运输Are transportation 空运Road transportation 陆路运输Inland water transportation 内河运输Container transportation 集装箱运输Multimodal transportation 国际多式联运3 Translation1. 我们将派船到黄浦江港口上装货。We will send/dispatch vessel to pick up goods at HP River.2. 若你方能早日把信用证装运期展至年底将非常感谢。Well appreciate it if you can extend the date of L/C to the end of this year.3. 你方若能用电传修改信用证允许转运将非常感谢。Well appreciate it if you can amend the L/C by cable to allow transshipment.4. 我们更倾向于装直达船而不是在新加坡转船。We prefer direct vessel to transportation in Singapore.5. 我们正在安排东风号货轮装运,该船将于5月10号左右在上海开航。We are arranging S.S. DongFong to ship the goods, sailing from ShangHai on or about 1oth, May.6. 请确认你方是否在收到我们信用证后一个月内发货。Please make it clear if you can make delivery after receiving our L/C within a month. UNIT NINE Insurance 1 Key wordsPremium 保险费 insurance coverage 保险区间Insurance premium rate 保费率 refund 退还Time policy 定期保险单 warehouse 仓库Invoice 发票 cover insurance 投保Partial loss 部分损失 total loss 全部损失2 classification of company ocean marine cargo insur
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