新职业英语艺术设计英语Unit_1ppt课件.ppt

新职业英语 1 Warming up ReadingA Listening Speaking 4 1 2 3 ReadingB 5 Writing 6 Project 7 VocabularyandStructure 8 Self evaluation Grammar 10 9 2 Task1 Task2 3 C A B D 4 ReadingA Text Task1 Task2 Task3 Task4 BackgroundInformation 5 1 LanghorneLanghorneisaboroughinBucksCounty Pennsylvania UnitedStates Thepopulationwas1 981atthe2000census Thename Langhorne isalsousedbroadlytoincludethesurroundingtownshipsencompassedbyZIPCode19047 SesamePlace whilephysicallylocatedinsurroundingMiddletownTownship hasLanghorneasitsmailingaddress LanghorneBoroughisabout6mileswestoftheDelawareRiver LanghorneManorisaseparateboroughthatbordersLanghornepropertothesouth 6 2 LogoAlogoisadesign graphicalrepresentation imageorsymbolthatrepresentsabusinessoranorganization Logoswereinitiallyusedtodistinguishordifferentiateproducts assistingpurchasersinfindingtheproductstheyprefer Whenproductsweremarkedwithalogowhichaconsumerwasfamiliartheywouldnaturallyassumecertainlevelofqualityorvalue evenifhehadnotpreviouslyusedthatspecificproduct Nowmanycompaniesnotonlyhaveacompanylogo buttheyhavealogotorepresenteachoftheirproductsorproductlines Thecompanyorproductlogotypicallyappearsonallprintedmediaorwebsitesthatareassociatedwiththecompanyorproduct 7 3 LogodesignAlogoisreallymorethanjustagraphic andlogodesignispartofalargermarketingconcept Marketersusuallytakespecificcarewhenselectingalogo andtheygivealotofthoughtaboutwhattheywanttheircustomerstoidentifywiththecompanyorproductlogo Logodesignisofimmenseimportanceandmustcomplimentyourbusinessstrategyasitoftenhelpsformthecustomer sfirstimpressionofyourbusinessandproducts Logodesignscanconsistofsymbols textoracombinationofboth Priortothecreationofalogoforyourorganizationorproduct conductresearchonwhatsortoflogodesignsappealtoyourkeydemographic 8 Task2 Answeredacallfromherfriendaskingaboutapossiblelogodesignproject b Senthercompany sbrochuretoafriendshemetbychance c Wroteanagreementforhermanager basedonanexistingone d GotapprovalfortheprojecttobefinishedbeforeDecember1 e Understoodthatthelogoshouldhaveasimpledesign 1 2 3 4 5 ThefollowingstatementsdescribetheworkJanedidforadesignproject Arrangethemintimeorderandexplaintoyourpartner b a e d c 9 Alsoensurethatyourlogodesignreflectsthegoodsorservicesofferedbyyourorganizationandthatyourlogodesignaddssomemeaningandvaluetoyourbusinessplan Agoodlogodesigncanhelpestablishauniqueidentitytoyourbusinessorproduct helpdifferentiateyourproductfromsimilarproductsinthemarket showcustomersandclientsyourorganization sprofessionalapproachtobusinessaswellasattractanewcustomerbase 10 ReadingA Task1 Whatisthepurposeofacompany slogo 2 Whatmakesalogodesigncompanydifferentfromothers Beforereadingthepassage seehowmuchyouknowaboutlogodesignbyansweringthefollowingquestions 11 ProfileofLogoDesignGuru Foundedin2003andbasedinLanghorne Pennsylvania LogoDesignGuruisdedicatedtoprovidingaffordabledesignservicestosmallandstart upbusinessestohelpthembuildtheirbrands identities Weaimtoprovidequality costeffectivebrandingsolutionsforourcustomersallovertheworld Wetryourbesttomaintainaprofessionalandethicalworkenvironmentthatfosterscreativity teamworkandcommunication ReadingA 12 LogoDesignGuruhasanexcellentreputationforprofessionallogodesignservices Thelogodesignteamconsistsofhighlytrainedindividualswithawealthofgraphicdesignknowledgeandexperiencetoassistcustomerseverystepofthewaythroughthelogodesignproject Ourfriendlyandknowledgeablesalesandsupportteamisavailablethroughphone emailandlivechatfordesignconsultationandtechnicalsupport Andourstaffisdedicatedtoourcustomers 100 satisfaction 13 LogoDesignGuruhasintegratedanumberoftoolsinordertostreamlinethecommunicationprocess measurecustomersatisfactionanddeliveradditionalservicestoourclientsthatcanhelptheirbusiness Ouruser friendlysystemallowsforquickviewing feedbackandcommunicationdirectlytothedesigners LogoDesignGuruhassuccessfullydesignedover10 000logosforclientsineveryindustryimaginable Wehavealsodesignedthousandsofbusinesscards brochures postcards presentationfoldersandmore 14 OurclientsputtheirtrustinourhandswhentheyteamupwithLogoDesignGuru Withtheinitialtrust amutuallybeneficialrelationshipstarts andwestrivetobuildalong lastingrelationship Weconsiderourclientsasourpartnersandadoptgenuineinterestinthegrowthofourclients businesses Weemploycreativestrategiestodelivereffectivesolutionsthatprovideourclientswithsignificantvalue 15 格鲁标识设计公司成立于2003年 总部设在宾夕法尼亚州兰格霍恩市 本公司致力于为小企业及新创办企业提供价格合理的标识设计服务 以帮助其创建品牌形象 本公司旨在为全球客户提供质优价廉的品牌创建方案 努力营造专业化 人性化的工作环境 以培养员工的创造力 团队精神 促进沟通与交流 格鲁标识设计公司简介 16 LogoDesignGurudelivers100 customlogosandwebsitesandoutstandingserviceatpricesyoucanafford Fromthefirstconcepttothefinaldrawing LogoDesignGuru saward winningdesignerswillbuildyouanimagesoperfectthateverytimeyouseeyourlogo youwillbeproudofitandyourbusiness 17 本公司标识设计服务水准专业 信誉卓著 设计团队成员训练有素 具有丰富的平面设计知识及设计经验 在标识设计项目的每个环节都能为客户提供服务与帮助 本公司销售与技术支持团队热情友好 专业知识渊博 客户可通过电话 电邮或视频向他们寻求设计咨询与技术支持 他们会尽最大努力使客户百分之百满意 18 本公司综合采用多种沟通工具 以便简化沟通程序 评估客户满意度 为客户提供有助于其业务发展的附加服务 本公司制度以用户为本 客户可及时查看设计方案 直接与设计人员沟通并反馈意见 迄今为止 本公司已成功地为各行业客户设计出上万款标识 以及数千种名片 宣传册 明信片和演示文件夹等 19 与本公司合作的客户给予我们充分的信任 这是双方互利关系开始的基础 本公司希望与客户建立长期合作关系 视客户为伙伴 真诚期望帮助客户业务发展壮大 公司采用创意性策略 为客户提供能从中获益的有效方案 20 格鲁标识设计公司向客户提供100 为其量身定做的标识 网页设计及相关服务 价格合理 从最初立意到最终成图 本公司的获奖设计师们将为您打造完美形象 使您每次看到自己公司的标识 都会为它 为公司感到自豪 21 dedicated bededicatedto献身于 致力于e g 1 Herlifeisdedicatedtothecauseofscience adj 献身于某事物的 专心致志的 ReadingA 2 Shellisdedicatedtotheresearch innovationanddeliveryofleadingproductsolutionsfortheMQCindustry 她献身于科学事业 壳牌致力于对MQC行业领先的产品解决方案的研究 创新以及交付 22 Usefulexpressions bededicatedto 献身于 dedicateoneselfto 献身于 dedicateone slifeto 献身于 dedicate tosb 把 作品 奉献给某人 ReadingA 23 affordable e g 1 Inbigcities taxisareplentifulandaffordableforthemiddle class adj 负担得起的 可承受的 合理的 ReadingA 2 Findinganaffordableapartmentwillbedifficult 在中国的大城市中 大量而充足的出租车也许更加适合中产阶级的消费能力 要找到一间付得起的公寓是件难事 24 maintain e g 1 Inordertomaintainphysicalwellbeing apersonshouldeatwholesomefoodandgetsufficientexercise v 维持 保持 继续 ReadingA 2 Partofmyjobistomaintaingoodrelationshipwithoursuppliers 为了维持身体健康 一个人应该吃有益健康的食品 并经常锻炼身体 我的部分工作是同我们的供应商保持良好的关系 25 foster e g 1 Itisimportanttofosteragoodandhealthycompanyimage v 培养 培育 鼓励 促进 ReadingA 2 Youshouldfosterthethoughtofservingthepeople 树立企业的良好形象是很重要的 你应当树立为人民服务的思想 26 knowledgeable e g 1 Hemadesomeknowledgeableremarksatthemeeting adj 知识渊博的 有见识的 ReadingA 2 Mostimportantly asupervisormustbeveryknowledgeableabouthiscompany sbusiness 他在会上的发言颇有见地 最重要的是 主管必须对公司的业务非常了解 27 integrate e g 1 Iamtryingtointegratethedifferentsectionsofmyworkintoasinglereport v 纳入 融合 结合 ReadingA 2 Ithasbeenverydifficulttointegrateallofthelocalagenciesintothenationalorganization 我正设法用一份报告总结我工作中各个不同的部分 将所有的地方机构合并为全国性的机构一直非常困难 28 ReadingA Usefulexpressions integrateAintoB 使 并入 integrateAwithB 使 与 结合 29 streamline e g 1 Wemuststreamlineourproductionprocedures v 提高 精简 ReadingA 2 Thenewmanageraimstostreamlinetheoffice 我们必须精简生产程序以提高效率 新经理力图提高办公室效率 30 allowfor e g 1 Wemustallowforhisinexperience v 考虑到 估计到 ReadingA 2 Thejourneyusuallytakessixweeksbutyoushouldallowfordelayscausedbybadweather 我们必须考虑到他缺乏经验 这段旅程通常需六周时间 但你应当把坏天气造成的延误也要考虑进去 31 imaginable e g 1 Theytriedeverymeansimaginabletofinishtheprojectonschedule adj 可想象的 想象得到的 ReadingA 2 Wehadthegreatestdifficultyimaginablegettinghereintime 他们尽一切可能按期完成项目 我们为了及时赶到此地 经历了可能想见的最大的困难 32 teamup e g 1 It syourturntoteamupwithJohnsonthistime v 一起工作 合作 ReadingA 2 Thetwocompanieshaveteameduptodevelopanewracingcar 这次该你和Johnson合作了 那两家公司已合作研制新型赛车 33 strive e g 1 Weneedtostrivehardtomakegreaterprogress v 努力 奋斗 ReadingA UsefulExpressions striveafter forsth 为 奋斗 力求 争取 strivetowardsth 向 奋进 为 而努力 2 Striveforthebest preparefortheworst 要取得更大进步 我们必须加倍努力 做最坏的打算 争取最好的结果 34 adopt e g 1 Theyadoptedsomenewmethodsofteachingthisterm v 采纳 采取 ReadingA 2 Wemustadoptthestrategyofsustainabledevelopmentowingtothelimitedresources 本学期他们采用了一些新的教学手段 由于资源不足 我们必须实施可持续发展战略 35 ReadingA Readthepassageandmatcheachparagraphwiththecorrespondingaspectofthecompany Task2 36 ReadingA Readthepassageagainandtickoffthefactsmentionedaboutthecompany Task3 37 ReadingA Whenintroducingyourlogodesigncompany whatelsecouldyoutalkaboutbesidesthepointsmentionedinthepassage Discusswithyourclassmates Task4 38 Task2 Task3 Task4 Task5 Task1 39 Listening Task1 ThereceptionistofLogoDesignGuruisansweringacallfromaclient Listentotheconversationandmatchthepeoplewiththecorrectinformation 40 Listening Task1Script 41 Listening Task2 JaneisansweringSam squestionsonthephone Listentotheconversationandfillintheblankswithwhatyouhear 42 Listening Jane Goodmorning ThisisJane CanIhelpyou Sam Hello Jane ThisisSamSmith managerof1atWordofSports I dliketoknowsomethingaboutyourlogodesignservices Jane Hello Mr Smith nicetogettoknowyou Ifeelhonoredthatyou ve2ourcompany Sam Ourcompanyisnew Weneedan3forit Jane Isee Wewillworkonadesignforyourcompanylogountilyouareabsolutelycertainitaccurately4 yourcorporateimage Sam WhatifIhavemyownideaforthecompanylogo Jane We llbegladtoconsideranyideas5foryourlogoonceyouhavechosenourservices Sam Thatsoundsgreat MarketingDepartment pickedout attractivelogo reflects youmayhave 43 1 WhatdidJanecheckbeforeshedecidedontheappointmenttimewithSam A Memo B Schedule C Notebook 2 WhatwillJanedofirstthenextmorning Attendameeting B Printmeetingminutes C Arrangeameeting Listening Task3 JaneisarranginganappointmentwithSam Listentotheconversationandchoosethebestanswertoeachofthefollowingquestions 44 3 WhatdidSamthinkabouttheappointmenttimeJanesuggested A Tooearly B Toolate C Acceptable 4 Whattimethenextmorningdidtheyfinallydecidetomeet A 10 00 B 9 30 C 9 13 5 WhichisSam stelephonenumber A 877 525 92768 B 877 525 92786 C 877 525 92876 Listening Task3 JaneisarranginganappointmentwithSam Listentotheconversationandchoosethebestanswertoeachofthefollowingquestions 45 Listening Task3Script 46 Listening Task4 JaneisansweringacallfromSamaboutchangingtheappointmenttime Listentotheconversationandcompletethefollowingnotepadwiththerevisedmessage Twoo clockthisafternoon 2 00pm QueenRoad West NewCenturyBuilding Theeighteenth 18th 1812 47 Listening Task4Script 48 Listening Task5 JaneismeetingSaminheroffice Listentotheconversationandanswerthefollowingquestions WhatproductdoesSam scompanysell 2 Howlongdoesittaketodesignasamplelogo 3 Whatelseisinthefolderinadditiontothecompanyprofileandpricelist 4 WherecanSamfindJane semailaddress 5 WhenwillSamcontactJaneagain Theysellsportswear 3 5days Alogocatalog OnJane sbusinesscard Withintheweek 49 Listening Task5Script 50 Task2 Task3 Task4 Task1 51 Speaking Task1 Workinpairs Practicemakingshortphonecallswiththewordsprovidedaccordingtotheexamplebelow 52 Speaking Task2 Workinpairs SupposethemanagerofLuckyFoodCompanywantstoaskLogoDesignGuruaboutwebdesign Practicemakinganappointmentbytelephonewithreferencetotheexpressionsbelow 53 Speaking Task3 Workinpairs TheassistantdesignerofLogoDesignGuruismeetingthemanagerofLuckyFoodCompanyinhis heroffice Role playitaccordingtotheinstructionsbelow 54 Speaking Task4 Workinpairs LuckyFoodCompanyspecializesindeveloping farming processingandexportingfreshproduce frozenfruitsandvegetables Practicemakinganenquiryaboutlogodesignwiththehelpoftheinstructionsbelow 55 Speaking 56 Task1 Task2 Text ReadingB Task3 57 ReadingB DearJane Havingvisitedyourwebsiteandreadcarefullythebrochuresyougaveme weareveryinterestedinusingyourlogodesignservices Asyouknow ourcompany WorldofSports isasportswearretailerbasedinSanDiego California Weselltoschoolboardsrefereeandumpireuniformsaswellasequipmentforfootballandothersports Wealsosellteamjerseys Sowewouldlikealogoaimingattargetclientssuchasreferees umpires andsportsofficials leaguepresidents schoolboardpurchasingagents etc 58 ReadingB Thelogodesignneedstobesporty exciting modernandenergetic Anditistobeoftwocolors redandgrey Ourcompanysloganis TheOfficial sLockerRoom Thelogodesignwillbeplacedonpromotionalproductsaswell Itshouldnotbetoobusyasitwillalsobeembroideredonshirtsandhats Whileourmainproductsmayappeartobegearedtowardsfootballandfootballreferees wedonotwantafootballaspartofourlogo Wewantittobegenerictoallsports 59 ReadingB Beforewesignanagreement couldyoupleasequoteusafirmpriceandtellusyourturnaroundtimeforlogodesign Itisimportantthatwehaveourworkdoneonanaffordablebudgetandschedule Lookingforwardtohearingfromyousoon SamSmith 60 ReadingB 亲爱的简 在访问过你们的网站并阅读你们的宣传手册之后 我公司对贵公司的标识设计服务很感兴趣 正如你所知 我公司 运动世界公司 是一家总部设在加州圣地亚哥的运动服零售商 向各校董会销售与足球及其它项目有关的体育器材 裁判服 同时还出售球队队服 因此 我公司需要一个以裁判 体育官员 联盟主席 校董会采购代理商 为目标客户群的标识设计 61 ReadingB 该标识应动感 振奋人心 充满现代感 富于活力 采用红色和灰色 并带有本公司宣传口号 TheOfficial sLockerRoom 该标识将印在促销产品上 由于它会绣在衬衫和帽子上 因此不能太复杂 尽管我公司的主要产品均针对足球运动及足球裁判 但我们不希望标识里出现足球 因为我们希望该标识通用于所有体育项目 62 ReadingB 在协议签署前 能否向我公司报实盘并告知标识设计周期 以便我方安排预算和时间 盼复 山姆 史密斯 63 ReadingB Task1 Readtheaboveemailandcompletethefollowingtable WorldofSports SanDiego California sportswearretailer sporty exciting modernandenergetic referees umpiresandsportsofficials beoftwocolors redandgrey bewiththecompanyslogan beimprintedonpromotionalproducts beembroideredonshirtsandhats notbetoobusy begenerictoallsports 64 ReadingB Task2 MatchthefollowingtermswiththeirChinesemeanings 65 ReadingB Task3 TranslatethefollowingpassageintoChinese FruityMixisahealthfoodrestaurantfoundedin1978 Itservesallkindsofhealthfoodandfruitjuicesmoothies Thetargetaudienceishealth consciouspeopleagedbetween25and50 Thelogodesignistobeillustrativewithasimplebutcatchyfont somethingnottoohi tech Andthelogoistobeofthreecolorsusingpurple blackandgold Itneedstosuitthestyleofthehealthfoodindustry 成立于1978年的 水果捞 健康食品主题餐厅 主要供应各类健康食品和果汁刨冰 目标客户为年龄25至50岁的健康意识较强的人群 因此 该餐厅的标识设计应采用直观 醒目的字体 采用紫 黑 金三种颜色 无需添加太多高科技元素 应符合健康食品行业的风格 66 Task2 Task1 Writing 67 Writing Task1 SupposeyouareJane WriteanemailtoSamSmithasareplytothelogodesignenquiryinReadingB 68 Writing DearSamSmith Thankyouforyourlogodesignenquiry Wecancreateyourlogodesignaccordingtoyourrequirements Weofferathree business dayturnaroundonthelogodesignconcepts Thethreebusinessdaysstartfromthemomentwereceiveyourorderandpayment Ourstandardlogodesignfeeis 149 Youcanchangeanyaspectofyourlogodesignwithoutanyextracostsduringthedesignstage Wewillkeepworkingonthedesignsuntilyouare100 satisfiedwiththem Ifyouhaveanyfurtherquestions pleaseletusknow Ifyouwouldliketogetthedesignstarted youcanplaceyourorderthroughthefollowingemailaddress SamSmith Replytothelogodesignenquiry 69 Writing Task2 SupposeyouareSamSmith FillinthefollowingformwiththenecessaryinformationandsigntheagreementofferedbyLogoDesignGuruafterafullunderstanding RefertoReadingBfortheinformationneeded 70 Writing SamSmith 92101 WorldofSports UnitedStates 610W AshSt 652 9966 619 SanDiego smithsam 645 6644 619 CA 71 Writing 72 Writing 付款人 信用卡姓名及地址 信用卡信息 73 Writing 我方确认已经阅读并理解格鲁标识设计公司 LogoDesignGuru 在 持卡人姓名 打印 持卡人签名日期 月 日 年 74 Project 75 Project SteponeOrganizeasmalldesigngroupof4 6studentsinyourclass Sharetheworkofresearchingonlineforinformationaboutadesigncompany panyprofile productsandservices contactinformation etc Giveapresentationtointroduceyourcompanyandproducts serviceswiththehelpoftheonlineresourcesyou vefound SteptwoDesignalogoforyourcompanyandexplainwhatitimplies Divideyourgroupintotwosides onesidebeingthedesigncompanystaff theotherbeingthepotentialcustomers Taketurnstoplayeachroleinthefirstmeeting thesideofdesigncompanystaffreceivingthecustomers andthesideofpotentialcustomersenquiringaboutbusiness 76 Project StepThreeBothcompanystaffandclientswritenotesonatleastthreeproposalsfornegotiation Discusstheseproposalsinafurtherbusinessmeeting Summarizeagreementsreachedinthismeeting 77 Self evaluation 78 Task1 Task2 Task3 Task4 Task5 VocabularyandStructure 79 VocabularyandStructure Task1 FillintheblankswiththewordsorphrasesfromReadingAthatmatchthemeaningsinthecolumnontheright Thefirstlettersarealreadygiven f toencouragesomethingtogrowordevelopa tohelporsupporti tocombinesomethinginsuchawaythatitbecomesfullyapartofsomethingelsep relatingtoaperson swork especiallytheworkthatrequiresspecialtraininga totakeoverandhaveorusesomethingasone sown oster ssist ntegrate rofessional dopt 80 VocabularyandStructure s tomakesomethingworkmoresimplyandeffectivelyd togivetoordeclareforacause purposeorpersonm tocontinuetohave do etc asbeforet toworktogetherwithsomebody especiallyforacommonpurposea totakesomething somebodyintoconsideration treamline edicate aintain eamup llowfor 81 VocabularyandStructure Task2 Fillineachblankwiththeappropriateformofthewordgiveninthebrackets Tothedisappointmentofhismanager ittookhiman add weektofinishthetask 2 Severaldayspassed buttheywerestillunabletofinda solve tothisproblem 3 Afterthestrikewassettled succeed thetrainservicereturnedtonormal 4 Ibelievetheteacher sencouragementhada benefit effectonPeterbecausehestudieshardernow 5 Alldecisionsaremadein consult withtheothermembersofthecommittee additional solution successfully beneficial consultation 82 VocabularyandStructure 6 Lindahadthegreatestdifficulty imagination gettingthereontime 7 Wedon tagreewithhisopinionthatpeoplewith create areseldomfoundnowadays 8 Their partner cameintoeffectthemomentthecontractwassigned 9 Thenewpresidentpromisedthathewouldmakehealthcare afford forpoorfamilies 10 Hissuggestionsprovedtobevery effect intheimprovementofourproduction imaginable creativity partnership affordable effective 83 VocabularyandStructure Task3 Completethefollowingsentenceswiththewordsorphrasesgivenbelow Changetheformifnecessary Weteachersshouldhelpsomefreshmento apositiveattitudetoindependentlife 2 Thoughabusysupermarketmanager Simpson hisinterestinbasketballandtennis 3 Beforegraduationyouneedtoseeksome adviceforyourfuturecareer 4 Jameswasrequiredto Mrs Smithinpreparingareportyesterday adopt maintains professional assist 84 VocabularyandStructure 5 thetrainbeinglate theymightbebackbymidnight 6 They velivedinthiscountryfor10years buthaveneverbeenreally 7 Themanagementshouldconsider theproductionproceduressoastoreducecosts 8 Asanurse FlorenceNightingale mostofherlifetosavingthelivesofwoundedsoldiersinfieldhospitals 9 Itisreportedthatthetwocompanies todevelopanewracingcar 10 Wesincerelyhopethesemeetingswillhelp friendlyrelationsbetweenour