星巴克英文PPT介绍-Sindy.ppt

Starbucks Let slookatsomepictures canyoufindsomethingincommon Doyoulikecoffee 胡锦涛说 星巴克咖啡店在中国发展得很快 如果我不是在办公室工作 我肯定愿意去星巴克经营的咖啡店坐一坐 HuJinTaosaid StarbuckscoffeeshopinChinaisdevelopingfast IfI mnotintheoffice IamwillingtogotoStarbuckscoffeeshop Contents HistoryAdvertisementProductsMarketshareCompetitors History Originatedfrom Seattle 西雅图 in1971Originofthename Starbuckswasnamedafterthenameofmate 大副 in MobyDick 摩比 迪克 MobyDick 又译作 白鲸记 Starbuckloveddrinkingcoffee Adding S attheendshowsthatthecompanyhopesthateveryonecanfallinlovewithcoffeeasStarbuckdoes 1971 Thefirststarbucksopened 1982 HowardSchultz 候活舒尔茨 joinedinstarbucks 1987 HowardSchultztookoverStarbucks 1992 Starbucksexpandeditsbusinessallovertheworldandbecamepubliccompany 上市公司 Now Starbuckshasmorethan7500subbranches 分店 inover30countries StarbucksinChina thefirstopenedin1985 Enjoying leisure comfortandinterestingareStarbucks culture ThisissimilarwithChinesetraditionalteahouses Advertisement Anuniqueadvertisingstrategy word of mouthmarketing 口碑营销 Besidethecoffeeitself whatelse ComfortableEnvironment ComfortableEnvironment Whatelseagain GoodService Spokesman Guess Whoisspokemanofstarbucks Whoisspokesmanofstarbucks Backtoourquestion whatistheanswer Everyonecanbecomestarbucks spokesman LOGO 2011 1992 1971 1987 1992 2011 1992 Now thegreenmermaid 绿色美人鱼 ofStarbucksandtheMoftheMcDonald sarebothAmericanCulturesymbol SLOGAN SLOGAN Tomaximizetheflavorofacoffeebeans 将每一粒咖啡豆的风味发挥到极致 Starbucks sharedtheplanet 星巴克与你共享家园 YouandStarbucks itisbiggerthancoffee 星巴克与您 不止于咖啡 你不是在上班和回家的路上就是在去星巴克的路上 星巴克 一个属于您的第三空间 在这里邂逅你自己 PRODUCTS products DRINK FOOD TEA Let slookatsomebeautifulpictures 经典咖啡 热饮系列 Cappuccino卡布奇诺 Latte拿铁 焦糖玛奇朵CaramelMacchiato 美式咖啡Caf Americano 浓缩咖啡星冰乐EspressoFrappuccino 摩卡星冰乐mochaFrappuccino 焦糖星冰乐CaramelCoffeeFrappuccino 抹茶星冰乐 巧克力星冰乐 香草星冰乐 芒果西番莲果茶星冰乐 冷饮系列 浓缩咖啡 摩卡Caf Mocha 香草拿铁 太妃榛果拿铁 浓缩康宝蓝 印度红茶ChaiTea 英式红茶EnglishBreakfastTea 原叶红茶拿铁 抹茶拿铁GreenTeaLatte 伯爵红茶EarlGreyTea 咖啡和茶 STARBUCK sTEA CAKE Marketshare 全球分布 Competitors Lookatthechart whoarethemaincompeti