英国餐饮市场-Introduction and analysis of UK Restaurant industry 2016.ppt

Restaurantindustry By JingqianHu6675091JulienPetit6689548KunalSaigal6793904LongTan6747631PuzheLi6697440QingqingZhao6656160 IndustryResearch Industryanalysis Unitedkingdomhasalwaysbeenhugemarketforrestaurantindustry DuetohavingamulticulturalEnvironmentinacountry HospitalityindustryisthefifthlargestindustryinUnitedkingdomTherestaurantmarketisexpectedtoreach52billionpoundsby2017 FinancialTimes 2016 offeredbysupermarkets YahooFinanceUK 2016 Thesectorisparticularlydiverse Someofthemare Atop endfinediningestablishmentsquickservice takeaway outlets smalldiningrestaurants Soourresearchexplainthattheservicerepresents60 inarestaurant thefoodonlyrepresents40 RestaurantindustryisdependantoncustomerrelationsalsoiteffectsthelotbusinesstotheindustryTherearesomethreatsalsolikethreatsofsubstitute onlineorderingsandtakeawaysetc Industryanalysis Marketleadersinindustry McDonald swasatthetopofthelistwithover1 8billionBritishpoundsgeneratedthatyear followedbypubchainWetherspoon over1 2billionBritishpounds andCostaCoffee 938millionBritishpounds Rangeofsectors Rangeofsectors FineDiningCasualstyleDining knownasfamilystylediningFastcasualdining includingCafe Pub oneofthebiggesttrendsrightnow Fastfoodrestaurants73 467restaurantsinuknearly50 000pubsinuk EY2014 Keyperformaceindicate reflecttherestaurantfunctionsincreaseprofitmarginThetop5KPI Revenueperavailableseathour RevPASH Salesperlaborhour Revenueperavailablesquaremeter RevPAM RestaurantsthatapplyprinciplesofworkplacesafetyandsanitationPositivefeedbackfromguests SmartKPI2013 PESTELAnalysis Environmental PESTELAnalysis SWOTAnalysis FEATURESOFINDUSTRYINUK Whatexcitedusinthisindustry Thegreatoutlook IhavetosaythisindustryhasagreatoutlookcausetherearemoretravelersandstudentsinUK Zhang2015 Theglobalrestaurantsindustrygrewby6 2 in2014toreachavalueof 2 737 1billion Thecompoundannualgrowthrateoftheindustryintheperiod2010 14was6 4 Marketline 2015 Thenewoperationmode Howhastheriseofonlineorderingandtakeawayaffectedyourbusiness Itdoesaffectus especiallywhenthefinalweekcomes studentsareallstayathomestrugglingwiththeirfinalwork offeringtakeawayfoodinsteadofeatingoutside Zhang2015 Theheavycompetition Therearenumerouscompanieswithsimilarstructures offeringsimilarproductsatsimilarprices Asconsumersincurnoswitchingcostswhenchangingtheirfoodserviceproviders Interviewee Intervieweeresponses DirectorofrestaurantCUTat45ParkLaneLoydLoudy FoodcriticDupengJin Restaurantwaiter Industrychanges CustomercommunicationandinteractionAftersalesservices customerfeedback RiseincostumernumbersRestaurantsseenasasocialactivity Personalviews ImprovementinemployeeworkinghoursandsalaryGreatindustryoutlook growthofrecognitionDifferentcustomeroffering conveniencevsexperience Competitionandsolutions Threatofsubstitutes takewayoptions Increaseinrestaurantopenings similarity Differentiation newproductsandservices Customerfeedback surveys Recommendations OfferanexperiencetothecustomersImproverestaurantonlineplatformFocusoncustomerservicemorethanonfood reference BDO 2013 restaurantsandbarsreport Online availablefromhttp www bdo co uk data assets pdf file 0020 43913 Restaurant and Bars Report December 2013 pdf 8February2016 CDHExpert 2015 RestaurantIndustryUK online availablefrom 8February2016 Clark W n d Restaurantpestanalysis online availablefrom 8February2016 EMCC 2015 Hotelsandcateringsector visionsofthefuture online availablefrom 9February2016 EY 2014 RESTAURANT CASUALDININGINSIGHTREPORT Online availablefrom reference Marketline 2015 globalrestaurants online availablefrom 8February2016 Michel M 2014 Valueofrestaurantmarkettoreach 52bnby2017 online availablefrom 11February2016 Park C Jaworski B AndMaclnnis D 1986 StrategicBrandConcept ImageManagement JournalofMarketing50 4 135 135Parmenter D 2010 Keyperformanceindicators Developing implementing andusingwinningKPIs 2nded H