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Unit 1 Section 同步练习.单词拼写1Do you have any comment(s) (评论) to make about the cause of the fire?2These are all policies to promote (促进) economic growth.3The pale face suggests that you have a serious illness. However, dont worry. It can be cured (治愈)4I want to consult (请教) several experienced experts before I make the decision.5Under the law, everyone is considered innocent (清白的) until he or she proves guilty.6She took a long slow breath (呼吸) to calm down.7He suffered from various mental (心理的) health problems.8He does excellent work and obviously he is a man of very high intelligence (智力)9The company employs 20,000 people nationwide (在全国范围内)10If you want to sell your product, you must advertise (做广告) it.单项填空1I havent seen Ann for _ long that Ive forgotten what she looks like.Asuch BveryCso Dtoo解析:选C。考查so/ such. that.结构。句意:我很久没见Ann了,以至于我忘记了她的长相。long是副词,故用so修饰。2You like to listen to his story.His experience was of great _ to me.Abenefit BhonourCcourage Dadvantage解析:选A。句意:“你喜欢听他的故事”。“他的经历对我很有益处”。这里考查固定短语be of great benefit“对有益处”,故A项正确。honour“荣誉”;courage“勇气”;advantage“优势”。3Most of us know we should cut down on fat, but knowing such things isnt much help when it _ shopping and eating.Arefers to Bspeaks ofCfocuses on Dcomes to解析:选D。when it comes to (doing) sth.当涉及(做)某事的情况、事情或问题时;refer to“参考,提及”;speak of“说起”;focus on“注意,聚焦于”。由语境可知答案。4We should know that we can reach the top if we are ready to _ and learn from failure.Adeal with Bdepend onCcarry on Dgo with解析:选A。考查动词短语辨析。句意:我们应当明白,我们只有准备好应付失败并从中获得经验,我们才能成功。deal with“处理,处置”,符合语境。depend on“依靠,依赖”;carry on“进行下去”;go with“伴随,与相配”。5(2012新课标全国卷)If she doesnt want to go, nothing you can say will _ her.Apersuade BpromiseCinvite Dsupport解析:选A。考查动词词义辨析。句意:如果她不想去,你说什么也无法说服她。persuade“说服”,符合语境。promise“许诺”;invite“邀请”;support“支持”。6All the others seemed to know each other and I began to feel _.Afallen for Bfallen behindCleft out Dgone out解析:选C。句意:所有其他人好像彼此都认识,我感觉到自己被冷落了。leave out“忽略,漏掉,冷落”,符合语境。fall for“上的当”;fall behind“落后”;go out“出去”。7The young army officer was _ to the rank of captain.Aencouraged BpromotedCawarded Dpermitted解析:选B。句意:这个年轻的军官被提升为上尉。promote意为“提升,提拔”,符合句意。encourage“鼓励”;award“授予”;permit“允许”。8Although this medicine can cure you _your illness, it has a bad effect on you.Afor BonCof Dfrom解析:选C。句意:尽管这种药能治好你的病,但它有副作用。cure sb. of疾病名称, 表示“治愈某人的病”。9(2011辽宁高考)Twenty students want to attend the class that aims to teach _to read fast.Awhat BwhoChow Dwhy解析:选C。句意:20个学生想要去听旨在教授如何快速阅读的课程。根据句子结构可知,“that aims to teach _ to read fast”是定语从句,修饰先行词class。在此定语从句中,teach 后接的不定式前缺少表示方式的连接词,故how 正确。此处为“连接词to do”结构。10_ doesnt always happen as we expect.Really!So we mustnt take the impossible things as our aims in case that we might be disappointed in future.AAnything BEverythingCNothing DSomething解析:选B。答语的意思是:的确!所以我们千万不要把不可能的事情作为目标,以免我们将来可能会失望。所以问句应是“并不是每件事情都像我们期望的那样发生。”everything与否定词连用,构成部分否定。江苏、安徽专用.阅读理解AWhen you think of the different types of advertising, several come to your mind. There are the traditional means to advertise: newspapers, magazines, radio, television, billboards, and even taxicabs. Yet there are other types of advertising, such as aerial advertising, which is very different in many aspects.Radio advertising is aimed at the local customers. The downside of using radio is that the customer needs to have the station tuned in. Placement of ads on the radio is another consideration since listening time is important to the ads.The upside of using radio is that the audience does tend to remember jingles(广告词) that are easy to remember.Magazine and newspaper advertising is directed to the subscribers(订阅人)The subscriptions limit the availability to nonsubscribers.The concept of being able to read information online is slowly changing the subscriptions to this advertising market. Limitations of circulation of magazines and newspapers mean fewer people viewing the advertisements.Television advertising is channeled to the viewers.Limitations of viewers based on the available channel selections lower the exposure audience.With the availability of satellites to consumers, locating the client base for advertisement can easily be lost or overlooked.Billboard advertising focuses on the area of the billboard.Limitations of outside regions viewing the information are high.Getting the attention of the passersby to view the information is also a subject to be considered.Aerial banner advertising focuses on vast population of various regions.Based upon the region, the exposure is limitless.Grabbing or gaining the publics attention is based on simple human nature to look up at the airplane that is flying overhead.People typically look up when a plane flies overhead.To have a banner with an advertisement adds more curiosity and response.People tend to remember aerial advertising at a high rate.They also tend to communicate to others about the advertisement by sharing the information by word of mouth.This word of mouth is absolutely free but is of important benefit to aerial advertising.Aerial advertising can be done throughout the entire year, but the warmer months are preferred.Aerial advertising has certain restrictions, yet these restrictions are fewer than the other means of advertising.语篇解读:这是一篇说明文,介绍了不同形式广告的利与弊。1The first paragraph is used as a(n) _.Aexplanation BintroductionCaccount Dstart解析:选B。篇章结构题。第一段提出有各种各样的广告,接下来分段介绍了各种形式广告的利与弊。因此第一段主要是总体介绍,引出话题。2The underlined word “downside” in the second paragraph can be replaced by _.Astrength BweaknessCpurpose Dinstruction解析:选B。猜测词义题。依据第二段内容推断,downside和upside相呼应,分别指收音机广告的弊端和优势。故B项正确。3Which of the following is the author probably in favor of?ARadio advertising.BTelevision advertising.CAerial advertising.DBillboard advertising.解析:选C。推理判断题。由最后一段中的“tend to remember aerial advertising at a high rate”, “absolutely free”, “benefit”, “throughout the entire year”及最后一句可推断,作者对aerial advertising赞美有加。4What does the passage mainly tell us?ADifferent advantages of advertising.BAdvantages overpass weaknesses.CVarious weaknesses of advertising.DDifferent types of advertising.解析:选D。主旨大意题。本文既提到各种形式的广告的优势又提到其弊端,因此A、C两项太片面;B项不符合文意;D项涵盖最全面。BThe influence of advertising on our lives has changed over the years. In the early days, advertising for toys and other products for children was mainly targeted toward parents and their message was direct. Today, however, things have changed. Many ads are aimed at kids.There have always been advertisers who market to children. However, many years ago it was a bit easier to recognize what was an advertisement and what wasnt. Advertisements were limited to display in a store, a newspaper ad, or a brief show on TV or radio. Today, however, half of the clothing that kids wear includes an advertisement of one sort or another. The influence of advertising is increasingly far-reaching.Today, ads are less recognizable as a sales pitch(陷阱)For instance, while eating at a fast food restaurant, a child may receive a toy. That toy may also be tied to a movie, a video game, or to a website that offers additional games, toys, and related products. There are a seemingly limitless number of products that are then presented to the child. These ads for children create a need where none existed before. They also attract children and their parents into an endless buying of more products.There are also other factors that have increased the influence of advertising on our children. Children today watch far more television than they did in the early days of TV. In addition, they are online where advertising is common as well. The influence of advertising has permeated (渗透到) much of what our children do and see. 5.Whats the main idea of the passage?AYou shouldnt believe what advertising tells you.BThe influence of advertising on children has increased.CIncreasing the influence of advertising is hard.DThe history of advertising dates back to many years ago.解析:选B。主旨大意题。通读全文可知,广告对儿童的影响与日俱增。6In the past, advertising for childrens products _.Awas aimed directly at childrenBwas not very commonCcould be recognized more easilyDcouldnt be seen on TV解析:选C。细节理解题。由第二段的第二句可知答案。7The author thinks todays ads are a sales pitch because _.Athey dont always tell the truthBthe products they advertise are of low qualityCthe products they advertise are usually expensiveDthey usually attract people to buy more things解析:选D。细节理解题。由第三段的最后一句可知答案。8What can we infer from the passage?AAds for kids are more than before.BAds are cheaper than before.CAds cant create needs.DAds have a greater effect on adults.解析:选A。推理判断题。由第二段的第三、四句可知答案。9What will the following paragraph most probably talk about?AThe benefits of advertising.BHow to make advertising creative.CThe influence of TV and the net on advertising.DThe future of advertising for children.解析:选C。推理判断题。最后一段讲到由于电视和网络的出现,使广告对儿童的影响不断增加,因此接下来很有可能谈论电视和网络对广告的影响。湖南专用.阅读理解(同江苏、安徽专用B篇).阅读简答Making money from your website can be a difficult challenge.You have to write good articles and provide great ads that you know your readers would be interested in.Here are a few tips that can help you make money from your website.Blank spaces. If you have a large blank space on your website, your readers will wonder what is wrong with your website. Therefore, you need to fill in this space at all costs. You can do this with more words or a picture. Or, you can use an ad. When using an ad to fill in a blank space, all you want to do is to sell something. Make it match the rest of the website. You can do this by using an ad that is a picture, a piece of artwork or something else that is related to the article itself.Product reviews. Did you read a book or buy something that you really like?Write about it. Write about what you like about the item and link the article to one of your ads promoting it. This way if people reading your article want to buy the item, theyll know where to get it and youll make money from it at the s
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