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CiscoCoreTechnicalFY04Q3PRPlanBFCDec29 2003 Content WherearewetodayWherewillwegetthereHowwillwegetthere Wherearewetoday 3 3 3 2003CiscoSystems Inc Allrightsreserved Presentation ID CiscoPRAnalysis MediaCoverageAnalysis InNovember Ciscoenhanceditsmediacoveragefastest InDectech的传播量很大主要原因事件驱动世界ATM发布CoreTechRoadshowCisco12800launch ProductCat6500Cat2970Cisco12800Cisco7600FSB SolutionCisco12800backgroundFSBupdatebriefingIPV63 7交换 Coretechrequirement CiscoPRAnalysis MediaCoverageAnalysis Bynow NorthChinaisthehubforPRactivities BesidesNorthChina WestChina smediacoverageincreasedmorethanotherareas Mediacoveragebyregion CiscoPRAnalysis MediaCoverageAnalysis Ciscoworldwidegetsmuchattention keepingbalancewithlocalnews Channelisignoredtosomeextent Ciscovoiceinindustryisstillnotloudenough CoretechMediacoverageabout25 CoretechPRfocusIT SPmedia CiscoPRAnalysis MediaCoverageOverview Objective InDecTech的传播量很大主要原因事件驱动世界ATM发布 CoreTechRoadshow Cisco12800launch PRObjective 针对媒体关心的问题制造大的公关事件以驱动媒体针对性的事件以影响北方以为的其他地区媒体有效的通过网络媒体以提高传播速度和覆盖率 加大对SP媒体的投放 CoretechrequirementProduct Cat6500 Cat2970 Cisco12800 Cisco7600 FSBSolution Cisco12800background FSBupdatebriefing IPV6 3 7交换 MediaCoverageAnalysisNorthChinaisthehubforPRactivitiesCoretechPRfocusIT SPmediaCoretechMediacoverageabout25 CiscoPRAnalysis CoretechQ2PRReview Coretech Routing Switching FSB BBA GSR Lowswitch Highswitch CoreTechPR传播阶梯 PRPoint 0 6 10 Product BusinessSolution Solution CoreTechPRContent CiscoPRAnalysis CoretechQ2PRReview PRPoint Product Businesssolution Solution 0 10 6 10 SalePoint GSR Product Businesssolution Solution 0 26 0 33 0 41 PR经验系数 文章数量质量媒体权威性 888 PRObjective Q2的GSRPRawareness阶段完成 介于处于Saleaction下Q3的传播重点快速推动solution和Businesssolution的公关工作 Cisco12800launchnews PRawareness Saleaction 当前状态 8 PRPoint CiscoPRAnalysis CoretechQ2PRReview CiscoPRAnalysis CoretechQ2PRReview BBA Product Businesssolution Solution Cisco7600Service BBA北京专访Cisco7600四川网通深圳招行台州电力江苏网通 0 26 0 33 0 41 PR经验系数 文章数量质量媒体权威性 7 588777 787 7 38 PRObjective Q3BBA的传播阶段将处于PRpreference阶段 传播重点将放在BusinessSolution上 PRpreference Saleaction 当前状态 PRPoint FSB FSB系列产品Cisco3700 Product Businesssolution Solution FSBIPT FSB成都专访FSB市场稿 0 26 0 33 0 41 PR经验系数 文章数量质量媒体权威性 7 577877 677 667 6 812 PRObjective PRawareness Salepreference Q3FSB的传播阶段需要完成PRawareness到PRRelevance的转变阶段 传播重点放Solution的推广上 PRPoint 当前状态 CiscoPRAnalysis CoretechQ2PRReview Switch Product Businesssolution Solution 0 26 0 33 0 41 PR经验系数 文章数量质量媒体权威性 7778877 57 PRObjective Q3Switch传播阶段处于PRPreference阶段 介于Q2的传播solution的传播较少Solution的传播Q3将为重点工作 Cat2970launchnews Switch北京 广州专访SwitchGE 10GE市场稿SwitchGE 10GENZU Woodside 878 7 5 PRPoint PRpreference Salepreference 当前状态 CiscoPRAnalysis CoretechQ2PRReview CiscoPRAnalysis PRAnalysisOverview 综述 针对媒体关心的问题制造大的公关事件以驱动媒体针对性的事件以影响北方以为的其他地区媒体有效的通过网络媒体以提高传播速度和覆盖率 加大对SP媒体的投放 Q3FSB的传播阶段需要完成PRawareness到PRRelevance的转变阶段 传播重点放Solution的推广上 Q3BBA的传播阶段将处于PRpreference阶段 传播重点将放在BusinessSolution上 Q2的GSRPRawareness阶段完成 介于处于Saleaction下Q3的传播重点快速推动solution和Businesssolution的公关工作 Q3Switch传播阶段处于PRPreference阶段 介于Q2的传播solution的传播较少Solution的传播Q3将为重点工作 Wherewillwegetthere 15 15 15 2003CiscoSystems Inc Allrightsreserved Presentation ID ContributiontoChina CustomerSuccess AdvancedTech CiscoPRAnalysis PRStrategy AdvancedTech CoreTech innovate Smarter Investment Intelligent Routing Switching EmphasizeCisco sleadershipinCoreTecharea CiscoPRAnalysis PRStrategy Cisco12800Cisco12000Cisco10000Cisco7600Cisco7500Cisco7300Cisco7200Cisco7100Cat6500Cat4500Cat3750Cat3755Cisco3700Cisco3600Cat2970Cat2950Cisco2600Cisco1700Cisco800 为机构建立高效智能的网络 以使机构摆脱臃肿 工作运营增产 增效 为企业部署方便灵活快捷的沟通网络 SP Investment Intelligent Smarter 理性诉求 感性诉求 FSB BBA GSR Lowswitch Highswitch FSI LE G COM SMB 为组织建立高ROI的网络系统 以实现组织应用网络平台获得更到的利润增长点 引领 塑造价值区间 便捷实现睿智沟通 提升企业网络智商 CiscoPRAnalysis PRStrategy FY03Q3Mainmessage FromCiscobriefing Cisco12800 7600launch GSR BBA 如何利用智能宽带服务营造电信宽带价值空间 FSB 重点强调FSB路由器的Security解决方案在行业中的应用 Switch GE 10GEMetro ELowswitch3750 2970 FSB NewproductlaunchPOE CoreTech EmphasizeCisco sleadershipinCoreTecharea CiscoPRAnalysis MainmessagerePR Howwillwegetthere 20 20 20 2003CiscoSystems Inc Allrightsreserved Presentation ID GSRPRFactor EventKeyMessage Q2的GSRPRawareness阶段完成 介于处于Saleaction下Q3的传播重点快速推动solution和Businesssolution的公关工作为组织建立高ROI的网络系统 以实现组织应用网络平台获得更到的利润增长Cisco12800 7600launchinchinaCoretechrequirementSolution Cisco12800background Product Businesssolution Solution Cisco12800Feature CiscoVPinterviewCiscorouterdayCisco12800MediaworkshipCisco12800backgroundCisco12800BS投资保护 CiscoPRAnalysis Actionanalysis FY03Q3GSRPRTactic Feb Mar Apr 引领 塑造价值区间 Product Businesssolution Solution Cisco12800Feature CiscoVPinterviewCiscorouterdayCisco12800MediaworkshipCisco12800backgroundCisco12800BS投资保护 BBAPRFactor EventKeyMessage Q3BBA的传播阶段将处于PRpreference阶段 传播重点将放在BusinessSolution上为组织建立高ROI的网络系统 以实现组织应用网络平台获得更到的利润增长如何利用智能宽带服务营造电信宽带价值空间CoretechrequirementSolution IPV6 3 7交换 Product Businesssolution Solution CiscorouterdayCiscoBBABSIPV6 VPN SteamvideoCiscoBBACasestudy CiscoPRAnalysis Actionanalysis Feb Mar Apr 引领 塑造价值区间 Product Businesssolution Solution CiscorouterdayCiscoBBABSIPV6 VPN SteamvideoCiscoBBACasestudy FY03Q3BBAPRTactic FSBPRFactor EventKeyMessage Q3FSB的传播阶段需要完成PRawareness到PRRelevance的转变阶段 传播重点放Solution的推广上为机构建立高效智能的网络 以使机构摆脱臃肿 工作运营增产 增效重点强调FSB路由器的Security解决方案在行业中的应用CoretechrequirementSolution FSBupdatebriefing Product Businesssolution Solution CiscoFSBupdatebriefingMediaworkship CiscoFSBsolution Security LE G3 FSI2 CiscoPRAnalysis Actionanalysis Feb Mar Apr 提升企业网络智商 便捷实现睿智沟通 Product Businesssolution Solution CiscoFSBupdatebriefingMediaworkship Cisc