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coca colacompany 03031304刘卓03031313黄标03031325王钦03031336陈振亚 outline aboutthecompanythemarketingstrategyamountsoftheyear2000 2003and2002financialinformationconclusionquestiontime aboutthecompany tobetheglobalsuccessfulenterprise thecoca colacompanyexiststobenefitandrefresheveryoneittouches foundedin1886 thecompanyistheworld sleadingmanufacturer marketer anddistributorofnonalcoholicbeverageconcentratesandsyrups usedtoproducenearly400beveragebrands thecompany scorporateheadquartersareinatlanta withlocaloperationsinover200countriesaroundtheworld aboutthecompany justasmanyoftoday ssuccessfulcompaniesstartedwithacoolideainagarage coca colabeganasacooldrinkatasodafountain butthatwasmorethanacenturyago today scoca colacompanyisoneofthemostsuccessfulglobalcompaniesofalltime throughtheworld slargestdistributionsystem consumersinmorethan200countriesenjoythecompany sbeveragesatarateexceeding1billionservingseachday aboutthecompany oneofourgreateststrengthsliesinourabilitytoconductbusinessonaglobalscale whilemaintainingalocal community focusedapproach webuildourcompanybybuildingrelationships withtheconsumer withourcustomersandbottlers andwiththecommunitiesweserve aboutthecompany alongwithcoca cola recognizedastheworld sbest knownbrand thecompanymarketsfouroftheworld stopfivesoftdrinkbrands includingdietcoke fantaandsprite andawiderangeofotherbeverages includingdietandlightsoftdrinks waters juicesandjuicedrinks teas coffeesandsportsdrinks inall thecoca colacompanysellsandmarketsnearly400brandsglobally thecoca colacompanyisanequalopportunityemployerthatvaluesthediversityofitsemployees customers andconsumers marketingstrategyofcoca cola coca colahasbeenacomplexpartofamericancultureforoveracentury theproduct simageisloadedwithover romanticizing andthisisanimagemanypeoplehavetakendeeplytoheart thecoca colaimageisdisplayedont shirts hats andcollectiblememorabilia thisextremelyrecognizablebrandingisoneofcoca cola sgreateststrengths enjoyedmorethan685milliontimesadayaroundtheworldcoca colastandsasasimple yetpowerfulsymbolofqualityandenjoyment whyiscoca colasosuccessful oneofthemostimportantfactorsisitsexcellentmarketingstrategies 3aand3pstrategiesofcoca cola sincealongtimeago thecoca colacompanyalwayspursueits3aand3pstrategiestowinitsbigmarketquotient 3arefersto 1 affordability itmeanstheretailpriceofcoca colashouldbesuitable makesureallconsumerscanaffordit 2 availability itmeansthatmakesuretheconsumerscanbuyitwhentheywanttobuy 3 acceptability itmeansthattrytomakeconsumerslikeandacceptcoca colaproducts andmakethemfeelhappytobuyanddrinkthisbeverage 3pstrategiesreferto 1 pricetovalue itmeanstheconsumersarenotonlycanaffordtobuycoca cola butalsocangetbenefitsovertheirgivesfromcoca colaproducts 2 pervasiveness itmeansthatmakesuretheconsumerscanbuycoca colaproductsateverywhereatanytime youcanseecoca colaintheanycorner 3 preference itmeansthattrytomaketheconsumersnotonlylikeandacceptcoca colaproducts butalsobepartialtothecoca colabrands makesurecoca colaistheirfirstchoice promotionandadvertising amountsoftheyear2004 2003and2002 financialinformation foradditionalfinancialinformationaboutouroperatingsegmentsandgeographicareas notestheconsolidatedfinancialstatementsofthisreport incorporatedhereinbyreference thecompanymanufacturesandsellsbeverageconcentratesandsyrups includingfountai
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