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1. Why does Robert L. Shook suggest that one should dress in a conservative way when conducting business?People are more likely to be offended by leisure, unconventional clothes than by conservative clothes. Therefore dressing conservatively is the safer approach in business.2. Why does the life insurance agent Sam Slade like to wear leisure clothes?The reasons are threefold. First, he felt most comfortable in leisure clothes; second, he believed in modern society everyone was free to do whatever he liked without being judged; and third, he didnt realize how appearance could affect his image and his business.3. Why does the author refer to the inexpensive leisure suits Sam wears as luxury items?They are luxury items in the sense that they cost Sam Slade the chance to earn more money, or a lot of potential money, though the leisure clothes themselves are not expensive.4. What can we conclude from the fact that executives usually dress conservatively?We can conclude that the executives do not approve of wearing leisure suits to work. To please them, we should dress the way they do, i.e. wear conservative clothes.5. Will the mod-type prospects like entertainers prefer to deal with an agent who is dressed like Sam Slade? Explain their reasons.No, they wont. They also want to have an agent that they can completely trust and that will be around for a long time to give them service, and conservative dress signals this kind of stability.6. Why does the author say that two expensive suits are worth more than a closetful of second-rate suits? What if one were on a tight budget?Because the expensive suits can project the positive image one wants while the second-rate ones cannot. With a limited budget, one could buy two expensive suits and alternate them throughout the week.7. Why does the author advise against flattering a customers daughter when one sees a girls picture on the wall of his office?The girl in the picture may well be the customers wife or girl friend since you dont really know that much about him, so it can be really embarrassing if you assume her to be his daughter.8. Is it a good idea to open your conversation with a customer with some small talk since it can relax both parties? State your reasons.The small talks are usually of no interest to the customer and waste his time. Compliments that come up during the small talks are in many cases insincere. Although the small talks may relax both parties to some extent, the benefit is outweighed by the potential negative results.1. Introduction (Paras. 1-3)The author presents the theme and the purpose of this essay: appearance determines first impressions (theme); people should learn to make the best of their appearance intheir work and life (purpose).2. Body (Paras. 423)The author discusses how appearances affect first impressions of people from four pespectives. (Paras. 420):A. The effect of dress on appearances and first impressions. (Paras. 415)B. The effect of hair, beards and moustache on appearances and first impressions. (Paras. 1618)C. The effect of self-image on appearances and first impressions.(Para. 19)D. The effect of business approach on appearances and first impressions. (Para. 20)The author illustrates that appearances also determine first impressions of products, places, and businesses.(Paras. 2123).3. Conclusion (Paras. 2425)The author restates that appearances determine first impressions and desired images.Vocabulary:1. implement 2.detrimental 3.precipitated 4.liking 5.rectify6. alternate 7.approve 8.budget 9.discriminating 10.eliminate1. B 2.A 3.B 4.C 5.D 6.A 7.C 8.B 9.D 10.C Cloze:1.under 2.Asias 3.says 4.surgeons 5.typical6.region 7.by 8.a 9.needle 10.top11.Westerners 12.other 13.that 14.as 15.to 16.increasingly 17.find 18.on 19.muscle 20.toTranslation:1.蹲了10年监狱之后,他很难再适应自由的生活了。After ten years in prison, he couldnt adapt himself to being free again.2. 人们常说“你只有一次机会给别人留下第一印象”。因此会见潜在客户时,你不能穿那些可能给人留下不良印象的衣服。It is often said that “you only get one chance to make a first impression.” Therefore when meeting a prospect, you cant afford to wear clothes that may leave a bad impression.3. 见到她在聚会上打扮得很漂亮,而且还做了头发,我感到很宽慰。I feel relieved to see at the party that she was all dressed up and had her hair done.4. 令人惊讶的是,大部分员工并不赞同他回到工作岗位上。It is surprising that most employees do not approve of his return to office.5. 正如大家所期望的,新政府将致力于全面削减20%的开支。Just as expected, the new government will aim for a 20% cost reduction across the board.6. 很多销售人员充分利用人们根据相貌作出判断这一事实,通过穿着打扮,使自己看上去既值得信赖,又精通业务。Many salespeople make the best of the fact that people judge by appearance, and dress in such a way that makes them look reliable and professional.7. 作为求职者,过于随性的穿着会严重影响你被录用的几率。As a job seeker, dressing too casually can be detrimental to your odds of being hired.8. 我们没有时间闲聊,所以请不要拐弯抹角,有话就直说吧。We dont have time for chitchat, so please stop beating around the bush and get to the point.9. 最近的天气如此变幻莫测,时而下雨,时而放晴。The weather has been so unpredictable lately that it alternates between rain and sunshine.10. 半个世纪以来西方的侵入破坏了这个地区传统文化的平衡。A half-century of Western intrusion has seriously unbalanced the traditional culture in this area.l Because there are so many different dress codes, the discussion here will be limited to those styles most appropriate for the executive-type male. However, the suggestions made can, with a little thought, be easily adapted to your own situation. (Para. 4)因为着装规定是多种多样的,这里的讨论将仅限于最适合男性管理类人员的着装风格。不过,只要稍微动一下脑筋,这里所提的建议可以很容易适用于你自己的情况。l My philosophy has always been to dress in a relatively conservative manner when conducting business so that I would offend the least number of people. Since it is most important to have everything going for you in business, you cannot afford to wear clothes that might have an adverse effect on certain customers. (Para. 5)我的穿着信念一直是,在商场上着装应相对保守,从而将因着装而冒犯他人的可能性降到最低,因为在生意中最重要的就是让所有一切都有利于你,所以你不能穿那些可能在某些客户身上产生相反效果的衣服。l Dressing properly is the most obvious appearance image. Depending on what you do and in what part of the country you live, there is a right way and a wrong way to dress. 穿着得体是最显著的外表形象。你的职业和居住地决定了怎样穿着是合适的、怎样是不合适的。l In this chapter I have highlighted just a handful of instances in which appearance determined a first impression and greatly affected the desired image. Y
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