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商务英语写作教学大纲 课程类别选修课适用专业全部 开课学期1学分2总学时24理论学时24与其他课程的联系:学习本课程前的相关课程包括:英语写作,英语阅读,英语语法。建议教材Business English Writing, 羡锡彪 主编,2008, 第二版,高等教育出版社主 要参考书1.商务英语写作实例精解,Shirley Taylor,外语教学与研究出版社,2007.2.外贸英语函电商务英语应用文写作(第4版) 尹小莹,杨润辉 编著,西安交通大学出版社, 20083.商务英语写作胡英坤,车丽娟主编, 外语教学与研究出版社,20054.商务英语写作手册(第八版)(美)阿尔里德 等著, 中国人民大学出版社,20075.商务英语写作一本全周玉江编著,机械工业出版社,2011一、 课程的性质、地位和任务商务英语写作是英语专业的专业必修课程。通过该门课程的学习,学生可以全面掌握商务英语写作的基本概念、基本理论、基本技巧,也可以巩固英语专业其它专业课程的学习,是一门实用性很强的课程。通过本课程的教学,可以培养学生掌握商务英语写作的基础知识,商务英语书信的基本格式和写作技能,了解主要的商务英语写作类型,提高商务英语书面表达能力,为毕业后成为适应社会现代化建设需要的应用型涉外商务工作者打下良好的基础。通过学习有关商务活动的实用语言材料和实际操练,学生应能独立撰写一般的英语商务函件和简单的商务报告和商务计划书等,意思表达清楚,用词比较准确,无重大语法错误。通过学习,学生能进一步提高基本的听、读、说、写、译的能力。二、 课程章节的教学内容及学时分配序号章节教学内容学时分配理论实践合计1Chapter 1 Introduction2242Chapter 2 The layout of Business letters1123Chapter 3 Business Correspondence1124Chapter 4 Memos1125Chapter 5 Meeting Materials1126Chapter 6 Business Reports 1127Chapter7 Business proposals and Business Plans1128Chapter 8 Annual Reports1129Chapter 9 Questionnaire11210Chapter10 Contract224合计计划计121224三、 教学章节教学目的、基本内容要求、重点和难点Chapter 1 Introduction1. 教学目的: Understand what business writing involvesThe major differences between school writing and business writingUnderstand the principles of effective business writingShow awareness of the importance of culture in business communication2.基本内容要求:Seven steps in the process of wringThree principles of business writing3.重点和难点: Intercultural Awareness in Business Writing Ethical issues in business writingChapter Two the Layout of Business Letter1. 教学目的: Know the essential parts &the optional parts of a Business Letter.Design and present information in an attractive view.2基本内容要求: The Seven Essential Parts of a Business Letter:The Optional Parts of a Business LetterThe Layout of the Envelope3.重点和难点: Understand the seven essential parts of businessFamiliarize the format of typical business correspondenceKnow how to write envelop and content of business lettersChapter 3 Business Correspondence1.教学目的: To acquire knowledge including definition of the direct approach/ general structure of good-news and neutral messages;To enable students to have a further understanding of the direct approach to enquiries and responses to inquiries;2.基本内容要求:The definition of the direct approachThe general structure of good-news and neutral messagesThe direct approach to enquiries and responses to inquiries The direct approach to orders using the library and the internet3.重点和难点: Understand the different approaches to good news and bad news letterDeal with complaintsProduce letters of persuasionProduce your own checklist to help you write excellent lettersChapter Four Memos and E-mails 1.教学目的: Identify the characteristics of memosDescribe memo elementsKnow how to write effective memosAvoid common errors when writing memos2.基本内容要求: 1. MemosThe definition The usage of memosHistorical Context (background)2. Five features of Successful Memos3. Two components of Memos 4. E-mails& its format3.重点和难点: 1. Memos & its format 2. E-mails& its formatChapter Five Meeting Materials1.教学目的: Know how to prepare paperwork for a business meetingWrite meeting noticesPrepare agendasWrite meeting minutes2.基本内容要求: Meeting NoticesThe definition Nine Principles for Writing MinutesMeeting AgendasMinutesContent of Minutes 3.重点和难点:Notices & its format Nine Principles for Writing MinutesChapter Six Business Reports1.教学目的: Know the categories of business reportsDefine the functions of business reportsLearn the tips for producing good business reportsIdentify the components of formal reports2.基本内容要求: Different Categories of ReportsFunctions of ReportTrips for creating good Business ReportsDirect and Indirect ApproachesFormat and Length of ReportInformal ReportsFormal Reports Preparations for Business Reports3.重点和难点:Two purposes of Business reportFour commonly used formatsThree components of formal reportsChapter Seven Business proposals and Business Plans 1.教学目的: To learn how to write internal Business Proposals& Business PlansKnow the components of external business proposalGet familiar with writing the request for proposalWrite business plans2.基本内容要求: Business Proposals1. Definition2. Two types of business proposals3. Internal business proposals Business Plans1. Definition 2. Differences between business proposals and business plans3. The important information in a business plan4. Characteristics of business plans5. Contents of business plans3.重点和难点:Two types of Business Proposals& Business PlansFour commonly used formatsThree components of formal reportsChapter 8 Annual Reports1. 教学目的: Know what annual report is Know the components of the annual report Produce verbal representation of corporate performance2.基本内容要求: IntroductionThe Annual Report and Its SectionsWriting the Annual Report2. 重点和难点:DefinitionPurposesFunctionsThe audience of the annual report:Chapter 9 Questionnaire1.教学目的: To acquire grammatical knowledge including definition of Questionnaire & Layout of the QuestionnaireTo enable students to have a further understanding of Questionnaire & text and how to prepare a Questionnaire 2.基本内容要求: Introduction Layout of the QuestionnairePreparing a QuestionnaireForming the questionsDesigning and presenting choices 3.重点和难点:Layout of the QuestionnairePreparing a QuestionnaireChapter10 Contract1.教学目的:Understand what a contract is, and be able to distinguish between different types Identify the main components of a contract Learn some of the standard words and phrases found in contract language2.基本内容要求: Types of contractSales contract(1) Introduction(2) Price (3) Delivery (4) Terms of payment(5) Documents (6) Claims, settlements of disputes3.重点和难点:Types of contractForce Majeure, Arbitration and claims本课程实践、实习要求与能力要求使学生熟悉熟悉常用商务英语文体的性质特点功能及写作技巧,进一步提高英语进行连贯的书面表达的能力。该课程既是知识的传授,更是一门指导学生用英语
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