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承诺:我将严格遵守考场纪律,知道考试违纪、作弊的严重性,还知道请他人代考或代他人考者将被开除学籍和因作弊受到记过及以上处分将不授予学士学位,愿承担由此引起的一切后果。专业 班级 学号 学生签名: 华东交通大学20102011学年第一学期考试卷试卷编号:( A )卷 管理学基础(双语)课程 课程类别:必、限、任闭卷( )、开卷(范围)(教材、参考书、笔记、字典)考试日期: 2011.1.13题号IIIIIIVIV总分累分人签名题分3010162420100得分考生注意事项:1.本试卷共 8 页,总分100分,考试时间120分钟。2.考试结束后,考生不得将试卷、答题纸和草稿纸带出考场。得分评阅人 I. Choose the only one correct answer for each question (1 point per question, total 30 points)1. The effectiveness of manager of_are generally not judged by their ability to maximize profits.A. small businessB. Fortune 1000 corporationsC. not-for-profit organizationD. multinational companies2. Jamie is a fashion designer. He has the ability to sketch his design and to sew dresses based on his sketch. What type of skill does he have? _.A. Conceptual skillB. Human skillC. Interpersonal skillD. Technical skill3. The five management functions of planning , organizing, commanding, coordinating, and controlling was proposed by:_.A. Frederick W. TaylorB. Henry FordC. Chester BarnardD. Henry Fayol4. Happy Fried Chicken has combined its operation with its competitor, KL Fried Chicken. According to growth strategies, this exercise is called _.A. Horizontal integrationB. Vertical integrationC. Backward integrationD. Upward integration5. When an organization is analyzing its labor supply, it is studying its_.A. organizational cultureB. internal environmentC. external environmentD. organizational structure.6. Adam Smiths book “The Wealth of the Nation” talks about_A. Putting the right person on the job with the correct tools and equipment.B. Increasing the productivity of workers through job specialization.C. Increasing the productivity of workers through reduction of wasted motion.D. Fourteen principles of management that applied to all organizational situations.7. Which of the following would likely be found in mechanistic organizations? _A. Wide span of controlB. Empowered employeesC. Decentralized responsibilityD. Standardized job specialties8. The view of management that assumes an increase in sales for Target Stores in an area is due to the closing of the local K-Mart rather than the local managers special efforts is typical of _.A. Spiritual viewB. Omnipotent viewC. Realistic viewD. Symbolic view 9. Based on Maslows Hierarchy of Needs, which of the following represents a need for affection, belongingness, acceptance and friendship._.A. Physiological Needs.B. Safety needsC. Social needsD. Esteem needs10. Gantt charts were developed to help managers perform _.A. budgetingB. benchmarkingC. regression analysisD. scheduling11. The concept that defines the number of subordinates that report to a manager and that indirectly specifies the number of levels of management in an organization is called _A. authorized line of responsibilityB. unity of commandC. responsibility factorD. span of control12. According to the BCG Matrix, Happy Fried Chicken has been classified as “stars”. This means that Happy Fried Chicken has _A. low growth rate but high market share.B. high growth rate but low market share.C. low growth rate and low market share.D. high growth rate and high market share.13. Which of the following is NOT part of the principle of scientific management?_A. Use group dynamics to ensure organizational goals are met.B. Give employees rest breaks throughout the day.C. Divide the work and the responsibility equally between management and workers.D. Scientifically select, train, teach, and develop workers to help them reach their potential.14. One outcome of the Hawthorne studies could be described by which of the following statements?_A. Social norms or group standards are the key determinants B. Money is more important than the group on individual productivity.C. Behavior and employee sentiments are inversely related.D. Security is relatively unimportant.15. According to reinforcement theory, an individual would behave in a desired manner if which of the following occurred? _A. Nothing happened when they acted appropriately.B. They are punished for doing the wrong behavior.C. They set specific, difficult goals to achieve.D. They are immediately rewarded, such as by a monthly bonus得分评阅人II.True/False Questions (1point per question) 1._ 2._ 3._ 4_ 5._6._7._ 8._ 9._ 10._1. Significant advantage of the matrix structure is the clear chain of command from top to bottom organization.2. McGregors Theory X assumes that workers can exercise self-direction, desire responsibility and like to work.3. The polycentric attitude is a world-oriented view focusing on using the best approaches and people from around the globe.4. Effectiveness refers to doing things right that is by getting the most output for the least inputs.5. Job enlargement increases job depth.6. Programmed decisions resolve problems that arise on a regular basis and can be addressed through available information from the past7. Henri Fayol did not believe that management principles could be taught; rather each manager must learn proper management techniques by themselves.8. The economist Milton Friedman asserts that the sole responsibility of management is to maximize profits.9. Efficient managers need not be concerned with the informal organization.10. According to equity theory, a person who earns $50,000 will be less satisfied with his/her pay than a person who earns $100,000.III.名词解释(每题4分,共16分) 得分评阅人 1. Strategic plan2. Matrix structure3. escalation of commitment4. PEST analysisIV、简答题 (每题8分,共24分) 得分评阅人 1. 什么是效率和有效性?各举一例说明。2. 泰勒的科学管理原理的四项基本原则是什么?3. 为什么组织结构扁平化成为一种发展趋势?V.案例分析题(共20分) 得分评阅人 浪涛公司浪涛公司是一家成立于1990年、生产经营日用清洁用品的公司,由于其新颖的产品、别具一格的销售方式和优质的服务产品倍受消费者的青睐。在总裁董刚的带领下,公司发展迅速。然而,随着公司的发展,公司总裁逐步发现,一向远行良好的组织结构,现在已经
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