2011-2012年WGSN发布流行趋势3.pdf

WEEKLY HOT TOPICS ASIA AP 43 每周热门话题 亚洲 The chalk board VM emerging trend 黑板 橱窗新趋势 Drawing inspiration from cafe menu boards fashion retailers are creating merchandising displays with simple and nostalgic A boards and chalked signage 从咖啡厅菜单中获取灵感 时装零售商采用简单和怀旧的A字牌和粉笔来设 计橱窗 Mary Portas Living Giving pop up shop Westfield Centre LondonCheng New York WGSN street shot New York WGSN Takeaways 重点 Engage with your customer through a colloquial and playful tone of voice 带您的客户进入口语化和有趣的世界 Embrace low fi creativity in times of budget restraints 预算不多时 可以使用简单的创意 Take your brand message out on to the street 把您的品牌信息带到街上 Use chalk to signpost directions to hidden stores 使用粉笔指示消费者到隐秘的商店 Encourage interaction with message boards and doodle boards 以信息板和涂鸦板增加互动性 For full report 报告全文 世界橱窗世界橱窗 The Global Department Store Summit held in New York this month discussed how department stores can win back market share attract a younger customer and thrive in the new retail economy 全球百货公司峰会本月 在纽约举行 议题包括百货公司如何赢回市场占有率 吸引年轻消费者和在新的零售经济环境里生存 全球百货公司峰会本月 在纽约举行 议题包括百货公司如何赢回市场占有率 吸引年轻消费者和在新的零售经济环境里生存 Change and innovation were the watchwords at the Global Department Store Summit Opening the event Steve Sadove chairman and CEO of Saks Fifth Avenue told delegates that it would take a lot of both for department stores to compete in the new retail world 改变与创新是全球百 货公司峰会的关键词 Saks Fifth Avenue 主席和总裁 Steve Sadove 开场时表示百货公司在现今的新零售世界要付出很多来保持竞争力 WGSN Takeaways 重点重点 Create and curate your retail brand 创造与发展您的零售品牌 Target the mobile customer and the how where and when I want it culture 以流动消费者和 我要如何 哪里与何时得到它 文化为目标 Personalise the customer experience 把消费者体验个人化 Localise your merchandise mix store identity and marketing 在产品种类 商店身份和市场推广加入本地元素 Prepare for the shift from a defensive to an offensive trading climate 准备迎接由防御性变为攻击性的贸易气候 For full report Global Department Store Summit report 全球百货公司峰会 报告 Macy s chairman and CEO Terry Lundgren 主席和总裁主席和总裁 商业资源 特稿商业资源 特稿 Taking its cues from the recent photographic tee trend editoral tees mix poetic photography with typographic statements to create a stylistic magazine inspired format perfect for the youth market 从照片T恤趋势演化出来的编辑栏 设计 创造出别具风格的杂志式图 案 特别适合年轻人市场 WGSN tracks the emerging trend for editorial inspired t shirt motifs WGSN 追踪编辑栏启发的追踪编辑栏启发的 T 恤图案恤图案 For full report 报告全文 Collection Editorial 系列 编辑栏 图案天地 系列 编辑栏 图案天地 Although LEDs and OLEDs are at the forefront of current lighting technology not least for their eco friendly features they have not yet been fully embraced for residential use WGSN takes a look at some of the best options available now 尽管发光二极管与有机发光二极管是现今灯饰技术的潮流 尤其是其环保卖点 它们 还没有广泛被家居设计使用 WGSN报道一些最佳的选择 WGSN Top Five 五大精选 Amplify by Yves Behar for Swarovski Yves Behar 为施华洛世奇而设计的Amplify LED it Be by Fernando Prado for Lumini Fernando Prado 为 Lumini 而设计的 LED it Be Wallpiercing by Ron Gilad for Flos Ron Gilad 为 Flos 而设计的 Wallpiercing Lightpot by Studio Shulab Studio Shulab 而设计的 Lightpot Still Light by D Vision D Vision 而设计的 Still Light LED lighting interiors inspiration 发光二极管灯光 室内设计灵感 For full report 报告全文 潮流趋势 室内设计趋势分析潮流趋势 室内设计趋势分析 KEY TRENDS 主要趋势主要趋势 Blue 蓝色 Pink 粉红色 Black and white prints 黑白印花 Retro prints 怀旧印花 Cut up patterns 挖空图案 Gingham 格子棉布 Piping and binding 滚边和包边 Chambray 钱布 布 Summer macs 夏天雨衣 Vintage lace 复古蕾丝 Tutus 芭蕾舞裙 Nautical 海洋风格 Bubble London 童装展 For full report 报告全文 WGSN highlights the key spring summer 2011 kidswear trends at Bubble London WGSN 精选精选 Bubble London 的的 2011 春夏童装趋势 春夏童装趋势 展会博览展会博览 Raf Simons Issey MiyakeBill TornadePaul Smith Stylefile 形象集形象集 Striped knits Menswear followed the lead from this summer s hugely successful womenswear trend for Breton stripes条纹针织物 男装跟随 夏天女装大热的布雷顿条纹 Tunic tops Simple tunic shaped tops replaced conventional shirts at many collections this season worked as woven tees 短袍上衣 简约的 短袍剪裁上衣取代传统衬衫 Luxe cardigans A quiet sense of understated luxury with classically styled fine gauge cardigans worked in luxurious summer cashmeres silk and cotton or linen blends or even denim effect yarns 奢华羊毛衫 低调奢华的设计 细致针织的羊毛衫混合奢华的夏天开司米 丝绸和 棉花 或亚麻布混合物或甚至是牛仔布效果的纱线 Rustic knits A more casual approach to knits here with simply styled cardigans and sweaters in raw rustic textures loosely structured stitch techniques 纯朴的针织物 一个休闲的针织风格 设计简约的羊毛衫和质地粗糙纯朴的套头毛衣 Strong trends emerged from the Paris runways with less emphasis on colour and more on fabric texture and key item development 巴黎时装秀发布强势的趋势 不再那么注重颜色 焦点转移到面料 质地和主要物品的发展 For full report 报告全文 时装秀场 形象集时装秀场 形象集 The late 50s and early 60s have inspired fashion leaders such as Prada Louis Vuitton and Giles to celebrate of the female form through classically curvy dressing for autumn winter 2010 11 50年代末和年代末和60年 代初的形象启发了时装领导者如普拉特 路易威登和 年 代初的形象启发了时装领导者如普拉特 路易威登和Giles等 一同透过等 一同透过2010 11秋冬的经典曲线服装向女性体态美致敬 秋冬的经典曲线服装向女性体态美致敬 WGSN Takeaways 重点重点 Prim fully fashioned classics 端庄的时尚经典 Tailored two piece separates 修身两件装 Sweater girl fitted shaping 女性剪裁的毛衣 Graphic stitch and pattern mix 插图缝线和图案的混合 Day to night bead and fur trims 珠子和毛皮饰边 For full report 报告全文 092129 Retro Prim knitwear vintage inspiration 怀旧淑女针织物 复古灵感 潮流趋势 女装趋势分析潮流趋势 女装趋势分析 WGSN s youth team analyses recent street style coverage from across the globe to highlight key shapes for girls The first in a two part report focuses on directional female silhouettes as seen on global style leaders which will influence coming seasons WGSN青春少年团队分析全球最新街拍 精选出主要女孩剪裁 两期报告的第一 期的焦点是前卫的女性轮廓线条 影响着来季的设计 WGSN Key Trends 主要趋势主要趋势 Fur jackets 70s shearling coats shaggy sheepskin jackets and fur bikers 毛皮夹克 70年代的羊毛大衣 蓬乱的羊 毛夹克和毛皮骑士夹克 Wrapped jackets hoody poncho bla