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61.My Views on Modern Advertising Modern advertising spreads information about products through modern media, with television as the most prevalent form. The advantages of TV advertising show the vital importance of modern advertising to product development. First, TV advertising carries information about products to nearly everyone, as most modern families have TV sets. This surely promotes sales. Second, TV advertising spreads information very quickly. TV reporters often make live telecasts of new products, so that people are able to learn about them as soon as possible. This is especially good for promoting the sales of products in a timely manner. Finally, the high quality of TV reproduction makes advertised products more attractive to people. People can see what the products look like ,as well as their uses. This definitely promotes sales. Sales promotion means an increase in profits. with more money, manufacturers are able to invest more in production. With the development of production, future advertising will be better ,faster and more attractive. 62. The Importance of Keeping a Good Mood It is necessary and important for people to keep a good mood in their daily life in this fast-paced modern society. First of all, todays society is full of competition that develops very quickly. As a result, there is a lot of pressure on everyone. People usually feel stressed as they try hard to do their best in education, career or family situations. It is thus very important that they should keep a good mood. A cheerful person is likely to be optimistic when he or she faces challenges and competitions and is likely to succeed. Even when he or she meets a difficult situation, if he or she keeps a good mood and is cool-headed, they can use their intelligence to solve the problem. On the contrary, a bad-tempered person will only make things worse when problems arise. All in all, the ability to keep a good mood is important for people in modern society. 63.Positive and Negative Emotions Psychologists think that there are two types of emotions: positive and negative. Positive emotions include love, liking, joy, delight and hope. Negative emotions include anger, fear, despair ,sadness and disgust. In growing up, a person learns to cope with the negative emotions in order to be happy. Emotions may be weak or strong. Some strong emotions are so unpleasant that a person will try any means to escape from them. In order to feel happy, the person may choose unusual ways to avoid the emotion. Strong emotions can make it hard to think and to solve problems. They may prevent a person from learning or paying attention to what he is doing. For example, a student taking an examination may be so worried about failing that he cannot think properly. The worry drains the valuable mental energy he needs for the examination. 64.Watch Less TV-Read More Books There is no denying that television is a miracle of technology created by man. It has penetrated nearly every home in our country. However, if a student is continuously exposed to the world of TV, he cant concentrate on his lessons. And he may eventually fail his examinations because he spends too much time watching TV .On the other hand, one can acquire knowledge through reading informative books. With books one can learn what he does not know. Also, books can make him familiar with what has taken place in the past and what will probably come about in the future. Therefore, one can benefit a lot from reading books. Personally, I think some of the TV programs are interesting, informative and instructive. But as a student, I should devote most of my time to reading books, which will make me a scientist. 65.Machine and ManWith the progress of science and technology, an increasing number of machines are being developed. Today machines are widely used not only in industry but in other sectors of the national economy as well. Therefore, a question has arisen: will machines eventually take the place of man? There are two main opinions on this question. Some people believe that it will be possible for automatic machines, especially computers, to replace man completely in the future. Others, however, argue that man is the decisive factor in production and the potential of mans intelligence is practically unlimited. Im in favor of the latter view. Although automatic machines are being more and more widely used, there are still jobs which they are not capable of coping with. The reason is that man is able to think, but machines are not. 66.Physical Exercise More and more people today are realizing the importance of regular physical exercise. In the past, most people were involved in manual labor out in the fresh air of the fields. Nowadays, a lot of people work in an office, spending most of their time indoors. In the evenings they usually sit watching TV or reading newspapers. Their daily lives dont provide them with the exercise they need to keep them healthy. Therefore, they must devote part of their time to doing regular physical exercise. There are many different forms of physical exercise suiting different tastes. Some people enjoy competitive sports and find others who share their interest. For example, they play table tennis or football together. Others prefer to exercise alone. They run or practice qigong in parks in the morning. Clearly, different people are fond of different forms of physical exercise to improve their health. 67.CarsWherever one lives-in the city or in the country, there are some good reasons to own a car. First, cars have become an important part of life in many countries. The car provides the most convenient form of transportation. With a car, a person can get around freely, without spending a lot of time. Second, a car is a comfortable way to travel ,especially in the winter time. A driver stays warm and dry even in the cold, rainy weather. Finally, a driver is usually safe in his car when he is out at night. There are, on the other hand, many good reasons not to own a car. For one thing, it can be very expensive to purchase and run a car. The gas shortage has caused a big problem for drivers, and the price of fuel continues to go up each year. In addition, it costs a great deal to maintain, repair and insure a car. Moreover, owing a car can also cause worry and stress. It is exhausting to drive a car in heavy traffic. 68.The Role of PricesIn business, the fluctuation of prices directly affects the supply and demand of goods. On the other hand, an increase in demand often leads to higher prices. On the other, prices drop when there is an increase in supply. Lets take an example to illustrate the effects of supply and demand. When the price of gold rises, more gold tends to be supplied to the market because more profit can be made. However, as the price of gold increases, the amount of gold sold will decrease, for consumers are not willing to buy it when the price is too high. Therefore, an increase in price usually results in a decrease in demand when the supply is constant. I think a stable and reasonable price is necessary because it makes the market flourish. In order to avoid fluctuating prices, manufacturers should constantly supply sufficient goods to fit the ever increasing demand. 69.On Developing Speaking AbilityIn teaching a foreign language, most of the Chinese instructors give priority to the development of reading skills. They tend to think that speaking practice is of no use because most Chinese students have few opportunities to talk with foreigners. This is the reason why the importance of speaking has not been understood and emphasized properly. In fact, speaking is one of the most important means of communication .Much of our information goes to other people through speaking. In daily life, we are often faced with situations where a great deal depends on our ability to speak. If in such cases we cant make ourselves understood in a foreign language, communication will be cut short. Therefore, it is extremely important to develop speaking skills when learning a foreign language. In my opinion, one cant learn a foreign language well without practicing speaking. Hence, we need to give serious attention to the development of speaking ability in foreign language study. 70. Power of Knowledge Men who possess knowledge are more powerful than those without knowledge. In other words, the educated class always rules over the ignorant people. This is an unchangeable truth. There is no doubt that knowledge is lifes most precious asset. It is also an indispensable tool used to accomplish things. we can also say, nothing in the world can be accomplished without it. Various modern inventions such as the train, the airplane, and so on, are nothing but the fruits of wisdom and signs of mankinds power. However,knowledge cannot be bought with money. We must exert great effort to obtain it. Because we as young students are the future masters of the nation, our country needs us very much. Consequently, our responsibilities are exceedingly heavy and great. In other words, the destiny of our nation is completely in our hands. 71.On Post-graduate Education Post-graduate education refers to education after college, which is another three years of study. There can be no doubt that the pursuit of learning after fours studies is no easy thing, and it requires perseverance and persistent to continue ones major. In the past several years, a large percentage of graduate students hurried to the profession they had chosen without hesitation about the choice, which greatly worried some educators. However, the situation now is totally different from the past: more graduates, even those who are at their posts, remain at or go back to universities. What could be the possible reasons for this change? Firstly, the students are of the opinion that what they learned in the universities is not adequate for the workforce. Secondly, a great number of vacancies require a higher level of qualified personnel, which encourages the job-hunter to be well prepared for them. 72.On Social SecurityAll advanced countries have some form of social security. Based on various insurance laws, the goal of social security is to meet the needs of the aged, unemployed, sick and poor by providing them with home, money or medical care. Social security is very much needed. For one thing, there will always be social misfits that need help. For example, for some reason, there is always a certain number of unemployed workers in any society. Thus, it is necessary for the government to take effective measures. Firstly and most importantly, social and economic security programs help the unemployed to get through their present economic hardships. If not, these unemployed are more likely to become potential causes of social instability. Social security is of great importance to the development of society. Correspondingly, with the advancement of society, social security will likely become more mature in its actual performance. 73.How to Spend Our Leisure Time Physical activities and intellectual pursuits are the two basic ways in which we spend our leisure time. Of the two basic ways, physical recreation affords us the opportunities to strengthen our bodies and to satisfy our competitive nature. Activities range from participation in strenuous sports such as running, playing basketball or playing a couple of sets of tennis, to slow-paced events like jogging or a round of golf. Intellectual activities, such as reading a good book, listening to a favorite record, or going to a film, revitalize our mental processes. This revitalization can either stimulate mental readiness and innovation or provide us with a temporary escape from the pressures of daily life. Intellectual pursuits are often regarded as solitary practices. The pleasure a stamp collector derives from mounting a new issue is one example of what is meant by this. 74.Children Being Cared for by WolvesAs far back as 700B.C,man has talked about children being cared for by wolves. Romulus and Remus, the legendary twin founders of Rome, were purported to have been cared for by wolves. It is believed that when a she-wolf loses her litter, she seeks a human child to take its place. This seemingly preposterous idea did not become credible until the late nineteenth century when a French doctor actually found a naked ten-year-old boy wandering in the woods. He didnt walk erectly, nor could he speak intelligibly, or relate to people. He only growled and stared at them. Finally the doctor won the boys confidence and began to work with him. After many long years of devoted and patient instruction, the doctor was able to get the boy to clothe and feed himself, and recognize and utter a number of words, as well as write letters and form words. 75.Rising Crime RateAre you worried by the rising crime rate? If you are, then you probably know that your house, possessions, friends and relatives are increasingly in danger of suffering from the tremendous rise in cases of burglary and attack. Figures indicate an ever-increasing crime rate but it is only too easy to imagine It will never happen to me. Unfortunately, statistics show that it really can happen to you and, if you live in a large city, you run twice the risk of becoming a victim. Fortunately, there is something definite which you can do. Protect Alarms can help to protect your house with a burglar alarm system. Possessing a burglar alarm is no indication that your house is a packed with valuable possessions. It quite simply indicates to unwelcome visitors that yours is a house they will not break into easily, so they move on to an unprotected house where their job is made a lot easier. 76-The Importance of Parents However important we may regard school life to be, there is no denying the fact that children spend much more time at home than in the classroom. Therefore, the great influence of parents can not be ignored or discounted by the teacher. They can become strong allies of the school personnel or they can consciously or unconsciously interrupt and prevent curricular objectives. Administrators have been aware of the need to keep parents informed on the newer methods used in schools. Many principles have conducted workshops explaining such matters as the reading readiness program, manuscript writing and developmental mathematics. Moreover, the classroom teacher, with the permission of the supervisors, can also play an important role in enlightening parents. Many interviews carried on during the year as well as new ways of reporting pupils progress can significantly aid in achieving a harmonious interplay between school and home. 77.ChefYou sit at a table covered with a snow-white cloth. Soft music plays in the background mixing with the murmur of voices and the sound of knives and forks on fine china. A waiter places a plate of food in front of you. The aroma makes your mouth water. You take the first bite-mmmm. Eating a delicious meal is one of lifes pleasures. But did you ever stop to think about the people who prepared your food? The one to really thank is the chef. He or she does much more than just produce a fine meat. Chefs direct the activities of everyone in the kitchen. Chefs plan and compile menus, order supplies and handle paper work, and also spend time cooking up new dishes. Although people often use the terms chef and cook interchangeably, cooks have more limited skills. Not everyone who enjoys cooking is cut out to be a chef. 78On Making FriendsAs a human being, one can hardly do without a friend. With friends, one has someone to turn to whenever he is in trouble. And with the help of honest friends, one can get over the difficulties and hardships he runs up against in his life. In addition, friends are the people one can consult, share happiness with and exchange opinions with. So friends are indispensable to everyone. What is true about friendship? As a popular saying goes, A friend in need is a friend indeed. It is clear that true friends are those who never desert you when you are in need. In fact, they will help you to stick to what is right and to correct what is wrong. Therefore, true friendship makes people understand and learn from ea
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