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mba00:04.04the masters of business administration (mba),00:11.67the best-known business school label,00:13.97is an introduction to general management.00:16.92the traditional mba, harvard style,00:19.98has remained largely unaltered since the 1950s,00:23.92and seeks to provide at thorough knowledge of business functions through the casestudy00:30.04a feature incidentally borrowed from law school.00:33.22in a similar fashion to law school,00:36.17the graduate management programs train students to think in a particular way,00:41.42ultimately teaching future business leaders how to analyze problems quickly00:46.77and come up with concise solutions.00:49.17however, business comprises more than merely manipulating numbers00:54.55or sourcing rational answers to problems.00:57.29today, both companies and schools are increasingly aware that business is a human activity;01:03.85it is ultimately by and about people.01:07.24john quelch is a business school insider01:10.72who detects the limitations of the traditional syllabus.01:14.44according to quelch,01:16.41leadership is an area that schools have not fully addressed.01:20.34“the basic technical training managers need is more widespread.01:25.27but leadership skills are in short supply.01:28.00this could become a major constraint on the speed with which multinational companies can expand,”he says.01:35.58leadership is notoriously hard to teach,01:38.86but programs do have the capacity to provide a grounding in non-business areas and personal growth.01:46.51“you want to produce graduates who will be effective.01:50.45to do this, they need to know their own skills.01:53.51our job is not only to cram finance down their throats,01:57.89but help develop them as people,”02:00.30explains leo murray,02:02.81director of cranfield school of management in the u.k.02:06.52cranfield uses philosophy in its core,02:10.02which since 1997 has offered an evening lecture series on both aristotelian and present day thinking.02:18.12self-awareness is crucial at the school,02:20.85which will grant the theme even more space.02:23.91“these issues help people think,” states murray.02:27.30the better you understand yourself, goes the logic,02:30.58the better you can manage others.02:33.09the said business school (sbs) at oxford university champions a more integrated approach.02:39.99john kay, sbs director, is keen to leverage the intellectual might of the wider university.02:47.42access to faculty from other disciplines including philosophy, politics and economics,02:53.88he believes, could give sbs an edge over other school.02:58.47these are surely steps in the right direction.03:02.09but there is more.03:03.50in future, developing a gut instinct for business may be as impo
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