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第四辑1、Selling old stockThe manufacturing company you work for needs to make space in its warehouse to stock its new products. The company would like to sell off end-of-range products at discounted prices.You have been asked to make recommendations.Discuss the situation together and decide:whether to offer the same discount on all productshow customers could be informed of the discounts.Follow-on questions:Do you think discounts are a good way of selling old stock?In what other ways do you think companies can get rid of unwanted stock?What do you think is the main disadvantage for a company of having too much stock in its warehouse?How do you think companies could plan their stock requirements more accurately?Why do you think it can be difficult to sell stock sometimes?How do you think discounting could affect a companys image?2、Promoting a new modelThe car manufacturer you work for plans to produce a new model and to target consumers between 18 and 25 years old.You have been asked to make suggestions for promoting car.Discuss the situation together and decide:which features of a car might be important to the target grouphow an advertising campaign could present the car.Follow-up questionsIf you were buying a car, which features would most influence you?Apart from the age of target consumers, what might influence companies when pricing new products?How easily influenced do you think consumers are by advertising campaigns?Why might it be necessary for companies to introduce new products regularly?Do you think timing is important when launching new products?Why do you think companies decide to stop making a product?3、Giving presentations The Managing Director of the company you work for is concerned about the quality of presentations given by staff at internal and external meetings.You have been asked to help organize some training for staff in giving presentations.Discuss the situation together and decide:which type of staff would benefit most from this training how to decide whether training has bee successful.Follow-up questions:How useful do you think it is for staff to be trained in giving presentations?What do you think makes a successful presentation?Would you like to have some training in giving presentations?Do you think its useful to watch other people giving presentations ?Do you think its useful for people to watch video recordings of their own presentations?What other ways of communicating new information to customers and staff might be effective?4、Trade DelegationThe company you work for is considering whether to send a trade delegation to a country which is potential new market.You have been asked to help to plan the trip.Discuss the situation together and decide:what the advantages and disadvantages of sending staff on the trip might bewhat kinds of information about doing business in the country the staff need to known before the trip.Follow-up questions What other plans for the trip would it be necessary to make in advance?What follow up steps do you think companies should take on returning from a trade delegation?If you were offered a place on a trade delegation, would you accept it?What do you think is the best way to give a good impression of a company when doing business abroad?Why do you think companies sometimes use sales agents to sell their products in other countries?How important would it like be to speak the language of the country that a trade delegation is visiting?模拟题1、Company VisitorsA group of business people from a foreign trade delegation are visiting your company next month.You have been asked to help prepare a programme of activities for the visitors.Discuss the situation together and decide:what kinds of activities would be suitable for the visitorshow to entertain the visitors outside working hours.2、Customer NewsletterYour company would like to introduce a newsletter to send to its customers regularly.You have bee asked to co-ordinate the project.Discuss the situation together, and decide:what kinks of articles and information should be included in the newsletterwhat the newsletter should look like and how offen it should be produced.3、Promotion Video Your company is planning to produce a short video to promote itself abroad. You have been asked to help plan the contents of the video.Discuss the situation together, and decidewho the target audience will be , and how to make the video interesting and informative for themwhich aspects of the company you will need to include on the video4、Work Experience ProgramYour company has decided to offer a 2 week work experience program for a small group of business students.You have been asked to help with the preparations for this program.Discuss the situation together, and decidewhat kinds of work experience should be offered to the studentswhat information it would be useful to know about the students and how the participants should be selected.课本1、Your company is attending a sales conference in Dubai for the first time.You have been asked to help with preparations for the trip.Discuss the situation together and decide:what kind of travel and hotel arrangements you will need to makewhat kind of free time entertainments delegates will be interested in2、Your company is looking for anew head of Human Resource. You have been asked to help select the candidate. Discuss the situation together and decide:what experience and skills you will look for in applicantswhat kind of package(perk, benefits)you can offer the person in addition to a basic starting salary3、Your company is going to launching a new range of stationary and office equipment. You have been asked to help with promotion. Discuss the situation together and decide :some of the best ways to promote the productthe advantages and disadvantages of TV advertising.4、Your company is consideri

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