函电100句.doc

外贸函电100句1. A good business letter can play an important role in trade, increase friendship and obtain complete understanding between the parties involved. 一封好的商务信函在贸易中扮演着重要的角色，它可以增进贸易双方的友谊以及获得对彼此全面的了解。2. Only when the letter conveys the intended message faultlessly can it be regarded as an effective business letter. 只有当信函传达了预期的、准确无误的信息时，才能被视为有效的商业信函。3. Effective business letters should be easy to read and easy to understand. They must be friendly and courteous. 一封有效的商务信函应该是易于阅读和容易理解的，而且必须是友好和礼貌的。4. Generally speaking, we need to apply some specific writing principles while writing a business letter. They are: consideration, completeness, correctness, concreteness, conciseness, clarity and courtesy. 一般来说，当我们撰写商业信函时，我们需要运用一些具体的写作原则。它们是：考虑周全，完整性，正确性，具体，简明，清晰性和礼貌。5. Consideration is an important rule of good business writing. The letters you send out must create a good impression. 考虑周全是一个良好的商业信函的重要规则。你所发出的信函，必须创造一个良好的印象。6. Correctness means not only proper expression with correct grammar, punctuation and spelling, but also appropriate tone which helps to achieve the purpose.正确性不仅意味着用正确的语法，标点和拼写，而且适当的语气、适当的表达都会有助于达到目的7. A business letter is successful and functions well only when it contains all the necessary information. An outline helps to make the letter full and complete.只有当信函中包含了所有必要的信息，这封商务信函才是成功的，并且发挥了它的功能。提纲有助于使信函充分和完全。8. The following guidelines can help us write concretely: use specific facts and figures; put action in your verbs, prefer active verbs to passive verbs or words in which action is hidden; choose vivid, image-building words; pay attention to word orders, put modifiers in the right place. 下面的指南可以帮助我们写得具体：用具体事实和数据；使用行为动词，选择主动动词，而不是被动动词或动作被隐藏的话；选择生动的，形象塑造的句子；注意语序，把修饰符放在正确的地方9. Conciseness is often considered to be the most important writing principle. It can save both the writers and the recipients time.简明通常被认为是最重要的写作原则，它可以节省写信人和收件人的时间。10. When you are certain about what you want to say, express it in plain and simple words, present it in well-constructed sentences and paragraphs, and include necessary transitional words or expressions to link them up.当你确定你想要说什么，用平实和简单的话表达，用构建良好的句子和段落介绍，包括用必要的过渡词或短语把他们连接起来。11. Courtesy plays a considerable role in business letter writing as in all business activities. It is a favorable introduction card, helping to strengthen your business relations and establish new ones. 礼貌在商业信函的书写中以及在所有的业务活动都发挥着相当大的作用。这是一封有利的介绍信函，能够帮助加强您的业务关系，建立新的业务关系。12. In order to open up a market to sell or buy something from the other firms or maintain or expand business activities, establishing business relations is the first step in a transaction in foreign trade. 为了开拓市场，从其他的公司出售或购买东西，或维持或扩大商业活动，建立业务关系，是外贸交易中的第一步。13. Writing letters to new customers for the establishment of relations is a common practice in business communications. First you must find out whom you are going to deal with. 为了建立客户关系，给一个新的客户写信是商业通信普遍的做法。首先，你必须找出你将要与他通信来往的人。14. Generally speaking, this kind of letter begins by telling the addressee how you have obtained his name and address. 一般来说，这种信函一开始就要说明你是如何取得收件人的姓名和地址的。15. Then express your desire to establish business relations with him and give information about your intention, the business scope of your firm and your firms financial position and integrity. At the end of the letter you should express your expectation of cooperation and an early reply.然后表达你想跟对方建立业务关系的愿望，并告知你的意图，你公司的业务范围和财务状况以及诚信。在信的结尾，你应该表达你对合作和早日答复的期望。16. The first impression matters very much. Be sure to follow the standard format and try your best to avoid making mistakes. Be sure to answer in full without the least delay after you receive any letter of this nature. Only in this way can you create goodwill and leave a good impression on the reader. 第一印象非常的重要。一定要按照标准格式，尽量避免犯错误。当你收到任何这种性质的信件后，确保毫不拖延充分肯定回答。只有这样，你才能创造好的信誉和给读者留下良好印象。17. The enquiry letter is the most popular form in business letters. If a buyer intends to make a purchase of some goods, he must often write letters to get information about the price, samples, catalogues, discount, delivery date, terms of payment, insurance, claim and other terms.询盘是商业信函中最普遍的形式。如果买家打算购买一些商品，他必须经常写信来获取相关信息关于价格，样品，目录，折扣，交货日期，付款，保险，索赔条款及其他条款。18. If you want to receive the information you want as quickly as possible youd better send the letter to the company rather than to a certain person. 如果你想尽快的获得你想要的信息，你最好把信函发送给公司，而不是某个人。19. If you address the enquiry to an individual the letter may be delayed because of his or her absence. Or you may make a mistake and send it to the wrong person who is not in charge of the matter. 如果你询盘信函的地址是给个人的可能会延迟，因为他或她的缺席。或者你会犯了一个错误，将其发送给不负责这个事项的人。20. Enquiries mean potential business so any business should be happy to respond to a direct enquiry promptly and politely. If the goods enquired are out of stock, the seller should inform the buyer of the reason and when the goods will be available.询盘意味着潜在的业务，因此任何企业都会很乐意，迅速和有礼貌的对一个直接的询盘进行答复。如果询问的货物脱销时，卖方应通知买方的原因，并告知货物什么时候可得到。21. The moment you get the necessary information from the suppliers reply you must first find out whether the quality of the goods is high and satisfactory and also price is reasonable. 当你要从供应商的回复中提取必要的信息时,你必须先查明货物的品质是否较好,价格是否合理，总体上是否令人满意。22. If you have the intention of buying the goods you can send a specific enquiry including the name of the article and the quantity and other particulars as well. Actually you are now asking for a quotation or an offer. 如果你打算购买货物,并发送了一个包括该货物的名称、数量和其他事项的询盘，其实你就是在询问报价或要约了。23. For you information, in our trade with customers, we always adhere to be principle of equality and mutual benefit. 兹奉告，我们在同客户进行贸易时，一贯坚持平等互利、互通有无的原则。24. Our purpose is to explore the possibilities of developing trade with you. Of course to respect the local custom of the buying country is one important aspect of chinas foreign policy. 我们的目的是和你们探讨一下发展贸易的可能性。当然，尊重买方国家的风俗习惯是我中国贸易政策的一个重要方面。25. In order to acquaint you with the textiles we handle,we take pleasure in sending you by air our latest catalogue for you perusal. 为了使贵方对我方经营的纺织品有所了解，特航寄我方最新目录，供细阅。26. We thank you very much for your letter of 24th August and happy to learn that you are interested in our carpets. I am sure that you will receive a copy of our illustrated catalogue with samples of carpets in only a few day. 我们非常感谢你8月24日的来信,也很高兴获悉你对我们的地毯感兴趣。我确信你会在将来数日内收到一份附图产品目录和有图案的样品地毯。27. We have seen your advertisement in the New Asia Journal and are particularly interested in your handmade artificial leather bags. Please send me your current illustrated catalogue and a price list. 我们在新亚洲期刊上看到贵公司的广告,并对你们的手工皮革袋特别感兴趣。请寄给我您目前的附图产品目录和价格表。28. We regret to inform you that the goods you enquired about are out of stock. We shall, however, file your inquired and E-mail you our offer as soon as we have got supplies.我们很遗憾地告知你方,你方所询购的货物已售罄。但我们会留有您的询价并在有货时第一时间发邮件通知您。29. Seeing your ad in Family Life we become interested in your silver wares of court styles. Please give your prices, delivery date, terms of payment, and discounts for regular purchases. 我们看过贵公司登在家庭生活杂志上的广告，并对你们的宫廷银器很感兴趣，请贵方提供价格、交货日期、付款方式及所能提供的定期购货折扣。 30. If your quotations are suitable and the quality proves good, well be pleased to invite your representative over for detailed discussion.如果报价合理并能证明质量上乘，我方将邀请贵方的代表过来详谈。31. Would you please to send us a copy of you computer catalogue with details of you prices and payment terms? We would find it most helpful if you could also supply sample.恳请惠寄计算机目录、价格表和付款方式细则。如能提供样品，不胜感激。32. We would like you to send us details of your various ranges,including sizes,colours and prices,and also sample of the different qualities of material used. 我们希望你可以寄给我方详细的货物信息,包括其尺码、各种不同的颜色、价格以及用不同质量、不同用量的材料做成的样品。33. We take this opportunity to introduce ourselves to you as large dealers in textiles and believe there is a promising market in our area for moderately price goods of the kind mentioned.我们很荣幸能借此机会向您这样的经营纺织品的大型企业作自我介绍,并且我们相信这种中等价格的纺织品在这个地区里一定会有很好的销路。34. We feel confident that you will be satisfied with the goods both excellent in quality and reasonable in price.我们相信您一定会对商品的极好质量和合理的价格感到满意的。35. Our regular purchases in quantities in quantities of not less than 100 dozen of individual items we would allow you a discount of 2%. Payment is to be made by irrevocable L/C at sight.在我们的个人项目中，定期订货数量不少于存货数量中的100打的,我们会给你2%的折扣。付款方式是用不可撤销的即期信用证。36. Our all cotton textiles are becoming popular because of their softness and durability. After studing the samples and their prices you will not be surprised to learn that we are finding it difficult to meet the demand. 我们所有的棉纺织品都因其质地柔软、耐用而越来越普及。你们通过对样品和其他报价的了解后,将不会对我们很难满足你的要求而感到惊奇。37. Mr.Zhang,our sales representative,will be in Milan early next month and will be please to call on you. He has with him a wide range of our manufactures and when you see them we think you will agree that the quality of the materials used and the high standard of craftsmanship will appeal to the most selective buyers. 我们的销售代表张先生将在下个月初从米兰来拜访你。他对我们的产品相当了解, 我们相信，当你看见他时,你会认同我们所使用的材料质量和高水准的技艺将吸引最名牌的买家。38. The various kinds of tea with different brands that we handle are all famous Chinese tea, superior in quality, and have been sold to many countries and regions in Europe, America, Asia and Africa. 我们拥有的都是各种不同品牌的、有名的中国茶,质量上乘并已销往许多国家和地区, 就如欧洲、美洲、亚洲和非洲等。39. Should you need further information not yet covered by the above-mentioned catalogue and price list, please dont hesitate to let us know. 如果你需要上述商品的进一步信息，包括其目录及价目单,请不要犹豫，让我们知道。40. This model is no longer in production as it has been superseded by the JF73 solar-powered pocket calculator. As you will see from the enclosed leaflet, the new model has several additional features at an extremely competitive price. 模型因被JF73太阳能袖珍计算机取代而不再生产了,。就像你在随附小册子里看到的,新模型还有几个额外功能和极具竞争力的价格。41. We allow a discount of 3% on purchases of not less than 50 of the same model, and 3.5% on quantities of not less than 100. In addition, we give a discount of 2% for payment within fourteen days from date of invoice.我们承诺，购买不少于50个相同模型的，有3%的折扣，不少于100个的，有3.5%的折扣。此外,我们将对从出票日起十四日内付款的发票给予2%的折扣。42. Please let us know what your terms of trade are. Could you also tell us if you are able to offer trade and quantity discounts on the price for a large order? We would also be grateful for samples of all materials used in the manufacture of your units.请让我们知道你的贸易条件。如果允许，告知我们你能否提供贸易数量大、价格优惠的大订单吗? 而且我们十分感激尽力制造样品的贵方。43. We hope this will be a good beginning of mutually beneficial business relations and we assure you of our close attention to your offers. 我们希望这会是我们建立互利业务关系的一个良好开端,我们向你保证，会时刻关注你提供的报价的。44. Although we still have certain amount of stock we can hardly keep them for a long time because of the heavy demand. Sample will be sent on request.尽管我们仍有一定数量的库存,但由于它的需求量大，我们不可能长时间保存它，所以样品承索即送。45. An offer is a reply to an enqiry from a customer. It is often made by letter, fax or E-mail which is used the most now. All the information should be weitten clearly in the offer. This can be regarded as the first step in business negotiation. 发盘是回复顾客的询盘。它是现在经常使用的信函、传真、邮件。在发盘中所有的信息都要清楚。这是商业磋商的第一步。46. If it is a non-firm offer . it may contain fewer items, but some terms must be researved such as “subject to our final confirmation”. This must be made clear to avoid possible disputes in the future. 如果它是虚盘，它可能包括很少的贸易术语，但是有些贸易术语必须要保留的，例如“以我方最后确认有效”。这些必须要清楚为了避免以后可能的纠纷。47. If the buyer finds any terms or conditions in the offer unacceptable, he can negotiate with the seller and make counter-offers to show his disagreement to the price, packing, quantity or the date of delivery and state his own terms instead. 如果买方在发盘中发现任何条款和条件是不可以接受，他可以和卖方进行磋商，同时也可以做出还盘来说明他的对价格，包装、数量或者发货日期的不同意同时声明他自己的贸易条款。48. Pay attention: If the offer the buyer receives is a firm offer but some terms in the offer are unacceptable he can make a counter-offer during the validity period without delay. 注意：如果买方接受的发盘是实盘，但是发盘中一些的贸易条款不可以接受的，他可以在有效期内还盘。49. In this case the original offer becomes invalid , but the seller may make a reply to the buyers counter-offer.This is called a counter-counter-offer. 在这种情况，原发盘就没效了，但是卖方可以给买方还盘的回复。这叫返还盘。50. If the buyer rejects the offer,he also shoule write a letter to express his thanks for the sellers offer and explain the reason for rejection. Or express the regret at inability to accept. Not to do son would show a lcak of courtesy. 如果买方拒接这个发盘，他也可以写一份信函跟他表达对卖方的感谢，同时说明拒接原因。或者表示很遗憾不能接受。如果不那样做，会很没诚意的。51. In compliance with your request , we are making you the following offer subject to our final confirmation. 根据你们的要求，我们为你做出以下的发盘，以我方最后确认为有效。52. This offer is firm subject to your immediate reply which should reach us not later than the end of this month. There is litter likelihood of the goods remaining unsold once this particular offer has expired. You are cordially invited to take adcantage of this attractive offer. 这实盘以你方最快不迟于这个月回复到我处为最后的确认。一旦这个这个发盘期满了，货物可能就没有得卖了。你是很真诚地利用这个吸引的发盘。53. Our walkman of “Borders” brand is of high quality. And during the past years we have supplied this range to dealers in lots of countries. 我们“Borders”随声听高质量在，过去的几十年我们也向很多国家提供着一系列。54. Although we are keen to do business with you ,we regret that we cannot accept your counter offer or even meet you halfway. 尽管我们很渴望和你做成交易，我们很遗憾我们不能接受你们的还盘或者做出让步。55. As a new brand. The biggest selling point of your product will beits hair care function. Although its quality has already measured up to our customersrequirments ,it still needs price advantage in order to open up a market here. Otherwise it can hardly compete against the established brand. 作为新的品牌。你产品的最大卖点是护发功能。尽管它的质量已经达到我们顾客的要求，但是它还是价格上的优惠为了打开这里的市场。不然它很和已经建立品牌的洗发水竞争的。56.Our output falls short of the demand at present. However ,for the quantity you mentioned , we are pleased to offer as follows. Subject to reply received here by May 30th 20-. 我们的产品目前是供不应求，对于你提到的数量，我们很高兴做出以下的发盘，以20年5月30号之前回复我处为最后的确定。57. However, we regret to inform you that we are not in a position to make you an offer for the time being owing to heavy orders. We have to wait for replenishment , which is expected to arrive in some two months. 然而，我们很遗憾地告知你们我们这次不能向你发盘，因为有很多订单。我们在等下个月才到的补充物。58. Taking this opportunity , we would like too draw your attention to our other items thich are available at present. We enclose our Quotation Sheet No.999 together with four leaflets for your reference. 借此机会，我们可以引起你们的注意关注我们订单里目前有货的其他的项目。我们随含附奇我们999号的报价表，还有四张的宣传单供你的参考。59. We must stress that this offer is walid for seven days only because of the heavy demand for the limited supplies of ths carpet in stock. 我们必须强调这个发盘只有7天的有效期，因为仓库里有限供应的地毯供不应求。60. We have pleasure in attaching our price list for your reference and we would ensure prompt delivery as soon as we receive your order. 我们很乐意附上我们的价目表供你方参考，我们可以确保我方一收到你方的订单我们会尽快及时装船。61. If you can let us have an idea of the quantity you are going to order, we are willing to consider offering a more liberal discount. 如果你可以让我们知道你准备订货的数量，我们很乐意给以很优惠的折扣。62. In order to start a concrete transaction between us , we take pleasure in making you a special offer, subject to our final confirmation. 为了开展我们之间的业务，我们很乐意给你发盘，以我方最后确认。63. As the name suggests. Letters of introduction are used to introduce to a potential customer products or service that may interest him. Follow-up letters will refer to the customers inquiry and to the offer the firm has previously made. 正如其名。介绍信函是向潜在顾客介绍他感兴趣的产品或者服务。跟踪信函指的是顾客的询盘和公司之前的发盘。64. They will express regret or surprise that no order has been received and discreetly inquire into the reason. It is useful, wherever possible, to put forward in the follow-up letter new points and arguments favorable to the promotion of sales ,and the letter will end with the repeated hope that the customer will take advantage of the offer. 他们对没有收到的订单并谨慎地探究其中的原因而感到遗憾或惊喜。但这是必须的,只要有可能, 就要在跟踪信函里阐述新的观点和有关销售的有利参数, 并在信函结尾重复阐述希望顾客会利用这一提议。65. Revivers are letters, of which the purpose is not to acquire new customers but to retain or regain old ones.收到的信函,其目的不是要开发新客户,而是要与客户维持或恢复关系。66. A good sales letter consists of four most essential elements; it must1. arouse interest; 2. create desire;3. carry conviction; 4. induce action.一份好的销售信函包括以下四个基本的部分；它是1 激发兴趣；2 创造欲望；3 使人信服；4 诱导行动67. What result do you want from your letter? Are you looking to get a face-to-face meeting? Are you answering questions raised at a previous meeting? Do you want to make your prospect better informed? Do you need to get a signed contract? You need to close your letter by requesting a specific, quantifiable action. 你想从你的信中得到什么结果?你希望得到一个面对面的会议吗?你能在先前的会议中回答提出的问题吗?你想让你的前景更好吗?你需要签合同吗?你只需要在信中附上你的特定请求和可视性的行动就可以了。68. You will immediately gain confidence if you show that you understand what your customers company is all about. This is especially important when youre trying to reach a large corporate customer. 你将被立即获得信任,在你显示出你对你客户公司的了解后。这是特别重要的,当你是要得到一个大公司的客户时。 69. You might be hesitant to put your best ideas in your letter, fearing that your prospect will use them but not hire you company. Thats a mistake. By putting your ideas in your letter, you will make your prospects feel like theyre getting something already, and that theyll benefit from your products or services. 我们写信介绍我们，中国最大的出口商之一，经营各种的机器设备。70. We write to introduce ourselves as one of the largest exporters, from China , of a wide range of Machinery an Equipments. 可能，很偶然，你的公司不经营上面提到的进口的货物，我们将会很感激如果这封信函可以寄给相应的进口的公司。71. Should , by chance , your corporation not deal with the import of the goods mentioned above, we would be most grateful if this letter could be forwarded to the correct import corporation. 因为偶然, 贵公司对于我方在信中提到的进口商品的问题解决不了的而把信函提交给适合的进口公司，我们将不胜感激。72. Being moderate in price, superb in craftsmanship and novel in designs, o