关于广告的利弊英语作文.doc

关于广告的利弊英语作文 广告的利弊(Theadvantagesanddisadvantagesofadvertisement) Nowadaystherarealotoffalseadvertisementsinsociety.Theyhavecausedmanyharmstosociety.Generally,theirharmscanbelistedasfollows. First,theyexaggeratethefunctionsofthegoodstheyadvertiseandmisleadconsumers.Second,someadvertisementscontainobscenecontentsandbringaboutspiritualpollution.Third,theyseriouslydamagethecreditofbusinessesbecausetheshopswhichsellthosegoodswillbedistrustedandevenconsideredtheconspiratorsofthoseadvertisersbyconsumers. Personally,IamusuallyvigilantagainstanyadvertisementsandsoIhaveneverbeentakenin.However,somepeoplearecredulousandareeasilytakenin.Therefore,inmyopinion,effectivemeasuresmustbetakentobanfalseadvertisementsandprotectconsumersinterests.First,alltheadvertisementsmustbestrictlycensoredbytheauthoritiesconcernedbeforetheyarepublished.Besides,severepunishmentmustbeinflictedonthosewhopublishillegaladvertisements. Inconclusion,falseadvertisementsmustbeeliminatedinoursociety. 广告的利弊(Theadvantagesanddisadvantagesofadvertisement) Thesedaysitiseasytofindfaultswithadvertising,andyetnonecandenyentirelythatthisartofpersuasionisgoodforeconomy.Bycirculatinginformationmixinghalftruthwithhalflying,advertisingcanneverthelesspenetratethepublicmindwithdesiresevenforsomethingworthless.Alltold,however,advertisingisdoingmoregoodthanevil. 今天如果想挑广告事业的弊病简直是轻而易举话又说回来对于这种具有说服力的艺术谁也不能不承认其经济利益靠着传播消息半真半假广告居然能够渗透大众人心兴起欲望购物甚至使人买到毫无用途的东西尽管如此广告带来的好处总比坏处多 Tothinkthatadvertisingisbadisunderstandable,andindeedthereseemstobeamonperceptiongrowingincreasinglynegative.Perhapshistorywillseeadvertisingasoneoftherealevilfactorsofmoderntimebecauseitisstimulatingpeopletoconstantlywantthings;wantthisandwantthat.Itistruethatmanyconsumersareconvincedtospendmoneytheydonothaveforthingstheyreallydonotneed.Itisalsotruethatthehighsalesofpopularconsumergoodsisareflectionofthepowerofadvertisingratherthantherealneedsofthesocietyinwhichtheyaresold.Thatkindofimpulsivebuyingasconsumerbehaviorcaneasilyturnneedintogreed.Apartfrommisleadingpeopletodesiresomethingnotnecessaryorpletelyuseless,advertisingissurroundingthemnearlyeverywhereandanytimeonthepointofboringthemtodeath. 认为广告会带来不良的影响想来也不无道理好像就是越来越有对广告产生反感的概念也许将来历史可以证明现代真正之弊病之一就是广告主要是因为广告不断地刺激人的需要又要这个又要那个千真万确很多消费者没钱了还被引诱去买他们不是真正需要的东西同样一点儿都不假地大众消费货品所以如此畅销无非是反应广告的威力而不是反应消费市场实际的需求广告把那种“冲动采购”的消费行为轻而易举地从需要改变成贪婪广告误导购物欲望害人购买了不需要或毫无用途的东西不仅如此广告甚至于无时无地包围消费者真是令人烦不胜烦 Thegoodnewsisthatadvertisingservesmarketeconomywell,thanksinparttothemediaoutletsliketelevision,radio,newspapers,magazinesandtheInternet.Throughthemedia,particularlytelevision,advertisinggivespeopleachanceasconsumers.Peoplearetoldaboutnewproductsandservicesthatimprovetheirlives.Infact,economyisatitsbestwhentheadvertisingindustryisbooming,imaginingthatwhenpeoplearestarvingandfreezingthereshouldbenoadvertisingwhatevertosellfoodandfuel.Advertisingholdsamirrortoanaffluentsocietyinavirtuouscyclebenefittingmanysectors.Moreadvertisementsmeanmoremoneytoallmediaoutlets,whichinturnboostsmoresales,whichinturnpushesmoreproductionandcreatesmorejobsandthereforemorebuyingpower. 广告带来的好消息是其工作符合市场经济的运行这还得部分归功于大众媒体如电视收音机报纸杂志与因特网透过媒体广告特别是电视广告提供给消费者大好机会消费者因此得知新产品与服务的信息而得以改善生活事实上当广告事业特别兴旺的时候也正是经济的佳期这点可以想象得到因为假如人人又挨饿又寒冷里有需要靠打广告来卖食品与炉油所以广告像是一面镜子反射富足社会的良性循环因而造福各行各业广告卖得越多媒体的收入也越多接着更加督促生产创造更多的就业机会同时也就促成更大购买力 Thosewhothinkthatadvertisingisbadmustthinkagainaboutthevalueofamarketsystemwhichthrivesoneconomicprosperity.Contrarytopopularbelief,itseemsthatmostconsumersdonothateadvertisingbecauseoftheirownfoolishdesires.Theyareawarethatprobablyhalfthemoneyth