新视野商务英语unit2.ppt

商务英语Unit2Companies 教材 新视野商务英语 上 Unit2Companies ObjectivesKeyvocabularyLead inLanguagefocusSkillsBusinesscommunicationHomework Skills Writing avoidingrepetitionReading FTGraduateTrainingProgramListening fourmajorcompanies Objectives Whenthelearnersfinishlearningthisunit theyshouldbeabletoprovidinginformationoncompaniesandproductscollectinginformationoncompaniesandproducts Languagefocus PresentsimpleandpresentcontinuousPronunciation Thirdpersonsingular Keyvocabulary 1 buy togetsthbypayingmoneye g Whetheryouarebuyingorselling ourpricesarethebestintown buyin tobuyincaseoffutureneed大量买进buyoff 买通 向某人行贿buyout 收购 股份 2 sell givesbelseinexchangeformoneye g I dliketobuyyourhouseifyouarewillingtosell sellout 全部卖光 卖完3 marketing 市场学 销售业务marketingstrategy销售策略marketingdirector 销售经理 4 Producationproductionline 生产线5 IT informationtechnology6 telecommunication 电信7 multi 很多的multicolored多色的multilingualcountry 多语言国家8 subsidiary companywhoiscontrolledbyanother子公司 Lead in3 Workingroups Choosethreeofthesecompanies Writewhatyouknowabout 1 Whateachcompanyproducesorprovides 2 Wherethecompanystarted 3 Wherethecompanyoperated 4 Whoitsmaincompetitorsare BMWCoca ColaNikeLeviStraus Co Microsoft LanguageFocusGranadaFilmwantstorecruita GranadaFilmispartofthe Thecompany and films Theywantsomeonewiththefollowingexperienceandskills Finance Manager Group Media Granada produces co finances abilitytoworkunderpressure filmfinanceexperience goodcommunicationskills He Shewilljointhefinanceteamandreporttothe Toapply senda anda tothePersonnelDepartment Controller of Finance letter CV Presentcontinuous现在进行时USE1Weusethepresentcontinuoustotalkabout Thingswhicharehappeningatthetimeofspeaking 现在进行时用来表示说话时正在发生的事情e g I mtryingtocallGeoffPeters e g Heisn tworkingtoday e g Whatareyoudoing 1 2Thingswhicharehappeningaroundthetimeofspeaking 说话前后正在发生的事情e g Thecompanyisdevelopinganewdrugagainstasthma e g Thecompanyisn trecruitingatthemoment e g Whataretheyplanningtodo e g Someverbsarenotusuallyusedinitthecontinuousform 2 有些动词一般不用进行时hearseesmelltastelikedislikehatelovewantwishhopebelievefeel think forgetknowmeanrememberthink haveanopinion understandcontainhave own oweownpossessThesearestativeverbs theydescribestatesorsenses 这些动词是状态动词 用于表示状态或感觉 3 FORMBe ing形式Positiveandnegative肯定形式和否定形式Iam mamnot mnotflyingYou we you theyarearenot aren tflyingHe she itisisnot isn tflyingQuestion疑问形式AmIflying Areyou we you theyflying Ishe she itflying 4 Verbsthatendinaconsonantfollowedbye以辅音字母e加结尾的动词去掉e再加ingtaketakingmanagemanagingBUT但是Verbsthatendinvowel e以元音字母e结尾的动词直接加ingagreeagreeing seeseeingvowel consonantdoubleconsonant 5 Whenthelastsyllableisstressed weusuallydoublethefinalconsonant 以元音字母加辅音字母结尾的动词 如果最后一个音节重读 通常双写末尾的辅音字母再加ingfitfittingbeginbeginningcontrolcontrolling Pronunciation Completetherules1 Forverbsthatendin p t k f wepronouncethefinals s 2 Forverbsthatendin s z d wepronouncethefinals iz 3 Forverbsthatendinallothersoundswepronouncethefinals z LanguagePractice Keywordsinthelisteningmaterial Pharmaceuticaladj Relatedtomakinganddistributionofdrugsandmedicines 制药的Launchv setgoing putintoaction开始行动Sufferfrom 忍受 的痛苦Asthma 哮喘 Itdevelopandmanufacturesawiderangeofmedicines It scurrentlypreparingtolaunchaTVadvertisingcampaign It scurrentlydevelopinganewhigh speedInternetservice Itprovidescabletelevisiontothousandsofhomes Reading Keywordsinthereadingmaterial plc PublicLimitedCooperationstrategic 战略性的editorial 采编innovative 创新性的awareness 敏感度ambition 抱负annum annually everyyear每年 ReadingReadthetextcarefullyandanswerthesequestions 1 WhatistheparentcompanyoftheFinancialTimesGroup Answer 2 Whichfourareasdoestheparentcompanyoperatein Answer TheFTGroupispartofPearsonplc Publishing TVproduction broadcastingandelectronic multimediabusiness 3 WhichfourareasdoestheFinancialTimesGroupoperatein Answer 4 NamethreenewspaperswhichtheFTGrouppublishes Answer 5 WhatistheFTGroupplanning Answer 6 Graduaterecruitscanexpecttogainexperienceinanumberofareas Namethreeofthem Answer a d f g TheFinancialTimes LesEchos Recoletos Theyareplanningtorecruitupto6businessgraduatetrainees Strategicplanning productdevelopment editorial Marketing advertisementsales 7 WhatrequirementsdoestheFThaveoftherecruits Answer 8 Whichofthesearepersonalqualities Whichoftheseareskillsorknowledge Answer 9 Howlongisthetrainingscheme Answer 10 Whatisoneofthecompany sbeliefs Answer Abilitytothinkinnovativelyandpractically ahighdegreeofbusinessawareness goodcommunicationskills ambition awiderangeofinterestsandexperience Personalqualities abilitytothink interests ambitionSkills knowledge businessawareness communicationskillsandexperience 15months Qualityofopportunity Vocabulary market provide advertise develop produce Vocabulary Companiesofferproductsorservicestotheconsumerinacompetitive Inthemanufacturingsector developmentisakeyactivity Companies newproductsandlaunchthemonthe Theytrytokeepthecostof lowtostaycompetetive Itisessentialto theproductandtotelltheconsumeraboutit market product develop market production advertise Listening Keywordsinthelisteningmaterial Megastore supermarketSector partSportswear clothingwearingtodosports RunbyRichardBranson British VirginColaVirginAtlanticVirginRadioVriginMegastore ClothesSportswear Italian Trademark Sisley Mercedez Benzispartofthegroup German American Expensive luxurycarsTheSmartcar ElectronicsComputergamesMusic Japanese SonyWalkman Writing Avoidingrepetition2 Somecompaniesaremultinationalsandothersarenot 3 Reutersprovidesinformationformanydifferentclients theseincludenewspapersandfinancialmarkets 4 TheEMIGroupproducesrecords TheCompanyisalsoinvolvedinmusicretailing Writing Avoidingrepetition5 DHLisaninternationalairexpresscarrier Itdeliversdocumentsandpackagesallovertheworld 6 Thereare300HMVGroupstoresaroundtheworld Theyarelocatedin8countries 7 Manyfastfoodcompaniesoperate