江苏省高中英语 Unit1 Advertising Welcome and reading教案 牛津译林版必修4.doc

unit 1 advertisingperiod 1 welcome to the unit and reading一【设计思想】本堂课是以听、说、读为主的阅读课。阅读课旨在培养学生根据不同的阅读目的使用不同的阅读策略的能力，从文章中获取和处理主要信息的能力，理解文章主旨和作者意图的能力以及通过上下文进行整体理解语篇的能力。本篇阅读材料是一位中学生根据研究性活动写成的一篇说明文。学生应在阅读本文的基础上掌握说明文的阅读策略，了解说明文由三大部分组成。即：导入主题，支撑主题的细节材料和结论。同时，学生可以在第一课时学习的基础上学习广告的基本知识。二【教学目标】1. 知识与技能：(1) to talk about the four advertisements and get some ideas of the two main types of ads and their respective purposes. (2) grasp the main ideas in the article. (3) do some practice to improve their reading abilities of expository writing.2. 过程与方法：train the students reading ability. using the approaches of listening, skimming, scanning and discussion. while reading, pay attention to the reading strategy. discussion in pairs or in groups. 3. 情感、态度与价值观: be able to make a good choice on ads products三【教学重难点】1. make sure students can understand cas & psas2.to get involved in the discussion and practice spoken english四【教学环节】【课堂导入】step1: look at these advertisements. who are they aimed at?step2: free talk1. whats advertising?(1) a form of communication(2) to persuade potential customers to purchase or to buy a product or service.2. how many types of advertising do you know?media, covert advertising, television commercials, infomercials (电视导购节目), celebrity advertising, newer media and advertising approaches.【预习检查】observe the four pictures on page1. try to divide them into two parts.(ads for social problems and ads for sales.)【课堂教与学】step3: fast reading for general ideas1. skim and scan the text to answer the questions on page2.answers:1. to buy a product or service or believe in an idea.2. public service advertisements.3. to educate people about health, safety or any other issue which affects public welfare.2. listen to the tape about the text and finish part c1 on page 4.answersc1 1. they are most commonly found in newspapers and magazines, on billboards, the internet, radio and television. 2. a commercial advertisement is one which someone has paid for to promote a product or service, while a public service advertisement is often placed for free, and is intended to educate people about issues which affect public welfare. 3. because although the advertisements do not lie, they do not tell you the complete truth. 4. in 1996. 5. because psas are meant to be helpful, and following the advice in psas, we can often learn a lot.step 4: detailed reading for important information1. read the following sentences and decide whether they are true (t) or false (f) according to the article. advertisements are found in many places. psas are only found in newspapers. all advertisements tell the complete truth. psas and commercials ads use some of the same methods. commercial ads can often give us valuable information about how to live our lives. an ad warning people against smoking is an example of a psa. answers: c2 1 t 2 f 3 f 4 t 5 f 6 t2. please self-evaluate how well you understand and comprehend the article with the following exercise. (this step is optional and flexible.)you should try to summarize the differences and similarities between the two types of advertisements and fill in the following chart.types of adssimilaritiesdifferencesexamplesplaces foundmethods usedpurposesvaliditycommercial adsbillboards, newspapers, magazines, the internet, radio, televisionpersuasive language, exciting imagesto promote a product or servicethey do not tell you the complete truth.bright-teeth fights bad breath!you are proud of your cooking, so shouldnt you buy the very freshest food?psasto educate people about health, safety or any other issue which affects public welfarethey are helpful and we can learn a lot by following the advice they give.yes to life, no to drugsknowledge changes lifeproject hope-schooling every childsmoking is committing suicide slowly3. complete part d (refer to the text while complete part d)answersd 1 b 2 e 3 c 4 f 5 g 6 h 7 a 8 d4. now lets come to part e. its an e-mail that the author of the article writes to thank a professor who helped her with her research. the e-mail serves as a summary of the article. try to finish the e-mail individually which will help you to strengthen what youve learnt in the article. well check the answer later together.answers(1) advice (2) advertisements (3) intended (4) public welfare (5) promote (6) customers (7) persuasive (8) nationwide (9) campaigns (10) encourage5.pair workaccording to the dialogue on page 5, work in pairs and discuss the three questions together.a. what are the differences between commercial ads and public service ads.b. do you think young people are easily persuaded into buying new products? why or why not?c. whats the most impressive psa you have ever seen? why do you think it is impressive?【课堂巩固】step 5: post-reading activitiesnow id like to divide you into two groups and have a debate on whether advertising plays a positive or negative role in our daily lives. (advertising is an integral part of modern life. do you think the positive effects outweigh the negative?)【知识小结】【提升与拓展】阅读下列短文，从每题所给的四个选项（a、b、c和d）中，选出最佳答案。help wantedpainter must have at least 3 years painting experience. commercial and new construction work. $10/hr. immediate opening. call 435-9201 with work historysecretary part-time position available in friendly, busy office. good typing and general office skills. some weekends required. high pay. various duties. apply at east side management, 500 park drive, dewitt, ny. 13214.help wantedveterinarian assistant(兽医助理)person needed for busy animal hospital. some nights and weekends. apply in person to johnson-marks animal hospital, 404 snow road, syracuse, ny.13224. after 4p. m. only please.nursesassistants full-time and part-time positions available for modern nursing home. high pay. call mrs. downes. r.n. at 534-7618.help wantedcook needed immediately. busy downtown restaurant. must be good and dependableexperience preferred. weekends required. call 324-9817.salesperson experienced. must have some knowledge of mens clothing industry. available to work evenings and some saturdays. send resume(个人简历) to: martins apparal, 237 rockledge st.syracuse, ny. 13224.teacher small private school needs english and math teachers. must have bs degree and at least 4 years teaching experience. send resume to: wales charter school 19 south 8th st. ny. 13214help wantedhotel needs part-time front desk clerk, no experience necessary. excellent people and phone skills a must. some computer skills helpful. $13/hr. call: mr. jones 357-2897.1. if you are interested in working in a hotel, call _.a. 435-9201 b. 534-7618 c. 324-9817 d. 357-28972. if you want to get a job as a math teacher, send your resume to _a. 237 rockledge st. syracuse, ny. 13224 b. 404 snow road, syracuse, ny. 13224c. 500 park drive, dewitt, ny. 13214 d. 19 south 8th st. ny 132143. if y