Unit 5 Period 2 Reading 课件.ppt

Beforetheclass Iwantyoutobeengagedinthematerial Iwantyoutobeengagedinwhateveritisthatwearediscussinginclass NotnecessarilythinkingaboutgettingdowneverywordthatIsay I dlikeyoutotakeactivenotesratherthanpassivenotes Writedownwhatcanmakeyoufeelorlearnsomething Betterattention betterunderstandingofthematerialifyouareactivelyengaged Betterattention betterunderstandingofthematerialifyouareactivelyengaged Iwantyoutobeengagedinthematerial Iwantyoutobeengagedinwhateveritisthatwearediscussinginclass NotnecessarilythinkingaboutgettingdowneverywordthatIsay I dlikeyoutotakeactivenotesratherthanpassivenotes Writedownwhatcanmakeyoufeelorlearnsomething U5P2Reading课件 Wordsandexpressionsreview billboardcasualgarmentturn intoadvertiseradvertinformassociation n 户外 布告板 广告牌adj 偶然的 随意的 临时的n 衣服 外衣 使 变成n 登广告者 广告客户n advertisement广告vt 通知 告诉n 协会 联系 关联 targetfitintobasistechniquelanefeatureconscience n 目标 对象 靶子适合n 基础 根据n 技术 技巧n 车道 行车线n 特征 容貌 特色 特写vi 道德心 Wordsandexpressionsreview worthycorporationbudgetexpensebroadcastrelyrelyon n 有价值的 可敬的n 公司 法人 社团n 预算n 费用 代价n 广播 播音vt 依靠 Wordsandexpressionsreview visualgenerateresponsestereohavenouseforrefresh adj 看的 视觉的vt 产生 发生n 回答 响应 反应n 立体声 立体声器材不需要 厌恶 对 不耐烦vt 使 精神 振作使恢复 更新 Wordsandexpressionsreview Lookateachoftheadvertisementsonpages42 43anddiscussthequestionswithapartner Pre reading 1Whatdoestheadvertisementwantyoutodo 2Howdoesittrytopersuadeyoutodothis 3Whichadvertisementsdoyouthinkarethemosteffective Why Skimmingtogetgeneralideas Skimming ReadingComprehensionI Readthepassagequicklyandchoosethebestanswer Whichisfittodescribethispassage Itisa A narration 记叙文 B exposition 说明文 C prose 散文 D poem Carefulreadingtosolvedifficultpoints informsb of aboutsth Pleaseinformusofanychangesofaddress 地址若有变动请随时通知我们 1inform通知 告诉 inform thatclause Ihavebeeninformedthatthecouplewillmarrynextyear 我得到消息说他们俩明年结婚 bewellinformedaboutsth 精通某事 对某事消息灵通 2fitsb sth in into找到时间 见某人 做某事 有足够空间 放 fitin withsb sth 合得来 适应 我尽量午饭后抽时间见你 I lltryandfityouinafterlunch 我得在一个上午安排十次约见 Ihadtofittenappointmentsintoonemorning 我们没有地方再摆更多的椅子了 Wecan tfitinanymorechairs 他过去从未干过这种工作 很难说他是否会与其他人配合得好 He sneverdonethistypeofworkbefore I mnotsurehowhe llfitinwiththeotherpeople 哪里有我适合的地方 WheredoIfitin Hisconsciencetroubledhimafterhetookthemoney 他拿走了钱以后 良心不安 Letyourconsciencebeyourguide 让你的良心指引你 3conscience良心 道德心 4worthy 观察下列句子中worthy的用法 Hisbehaviorisworthyofbeingpraised 他的行为是值得表扬的 Thefilmisworthytobeseentwice 这部电影值得看两遍 点拨 worthy为形容词 意为 有价值的 值得的 联想 worth常作形容词 有某种价值的 值得的 worthwhile形容词 值得花时间 金钱或精力的 拓展 beworthyofsth 值得 应得 某事 物 beworthytodo值得 配得上 干某事 beworthyofbeingdone值得被做某事 beworthytobedone值得被做某事 同义词worth的常用结构是beworthdoingsth 或beworthsth 而worthwhile可以作定语 如 aworthwhilejob值得做的工作 翻译下列句子 1 Thatisveryworthyofourattention 2 Heisworthytohaveaplaceintheteam 3 Itisn tworththetrouble 4 Theyachievedaveryworthwhileresult 那件事很值得我们注意 他配得上成为该队的队员 不值得费那个事 他们取得了很有价值的成果 Theyrelyonthemselvesnow whichismuchbetter 他们现在依靠自己了 这比以前要好得多 Youcan trelyonhimforassistance 你不能指望他的帮助 5relyon dependon依赖 依靠 Ihavenouseforpeoplewhodon tmakeaneffort 我讨厌那些不努力的人 6havenouseforsb 讨厌 或憎恶 的人 havenouseforsth 不需要 用不着 Itisnousedoing 做某事没有用处 It snouseaskingme Iknownomorethanyoudo 问我没用 我知道的不比你多 Idon tthinkit sanyusegoinganyfurther 我认为继续下去没有用处 subjectS 主语predicateP 谓语objectO 宾语attributeAttri 定语adverbialAdv 状语complementCom 补语predicativePre 表语clauseC 从句 Shortforms缩略语 1WehearadvertisementsontheradioandcomeacrossthemontheInternet 我们从广播中听到广告 在网络上看到广告 S V O O V Adv Adv Difficultsentencesanalysis 2Forexample adolescentboysaremorelikelytobuycomputergamesthananyothergroup soitmakessensetomakecomputergameadsthatappealtothisgroup 比如 青少年比起其他人群更愿意购买电脑游戏 因此 针对这个目标群体制作有吸引力的电脑游戏广告才是有意义的 So前后是并列句结构 1 表示对等关系的并列连词有 and either or neither nor aswellas both and notonly butalso2 表示选择关系的并列连词 常用的该类连词有 or orelse otherwise rather than either or 3 表示转折和对比关系的并列连词 常用的该类连词有 but while whereas yet however nevertheless ontheotherhand onthecontrary4 表示因果关系的并列连词 常用的该类连词有 so for therefore hence thus consequently accordingly 3Theybelievetheseadvertswillaffectthewaypeoplethinkabouttheirdrivinghabitsandwillsubsequentlyreducethenumberofroadaccidents 他们认为这些广告让人们认真思考他们的驾驶习惯 从而减少交通事故的数量 believe后面可以补一个that and引导的是that宾语从句的第二个谓语 way后面省略了that peoplethinkabouttheirdrivinghabits是定语从句修饰way 先行词为way时 关系代词总是省略 Tipsforteacher Letthewordfly板块是帮助学生学习一些一词多义 熟词生义的词汇 通过此环节 学生可以对一些常见词的用法 意思有一个透彻的了解 Letthewordfly Twoteamswillhavearace Theteamthatfirstgivethepropermeaningwillgetonepoint Teamracing Ready v 以 为特色 It sanAustraliancompanywhoselogofeaturesaredkangaroo Thisisakeyfeatureofoursociety n 特征 feature n 特征 容貌 特色 特写vi 特写 Hecouldrecallherfeaturesverydistinctly 清楚地 清晰地 n 容貌 Ourlatestmodelofphonehasseveralnewfeatures n 特征 Thelocalnewspaperranafeatureonchildlabor n 特写 Thisweek sbroadcastfeaturesareportonvictimsofdomesticviolence v 特写 Readthepassageagaintofindthemainideaofeachpart Introduction Whatisanadvertisement Howdoadvertisersmakeeffectiveadvertisements Howeffectiveareadvertisements Weareexposedtoadsinourdailylife 1 Whatkindofadscanwefind 2 Wheredoadsappear 3 Whyweneedtounderstandhowadvertisingworks Introduction Whatisanad 1 Definition amessageorannouncementthatintendstoinformorinfluencepeople 2 Means words pictures music film 3 Advertisers business individuals organizations associations Howdoadvertisersmakeeffectiveads 1 Identifythetarget findoutnecessaryinformationaboutthisgroup 2 Appealtothetarget hopes dreams emotions desires 3 Useasuitablemedium cost media Howeffectiveareads 1 whenthereisaneedfortheproduct2 ifthetargetaudienceisexposedtoadsconstantly Scanningtogetdetailinformation Scanning ReadingComprehensionII Readthetextcarefullyandfillintheblankswithproperwords messageorannouncement identifythetargetgroup formsthebasis persuade placetheiradsintherightmedium areunlikelyto beingconstantlyexposed Whoadvertises Whydotheyadvertise Businesses individuals organizationsandassociations Theywanttosellsomethingortoinformoreducatethepublic Answerthequestions Wheredotheyadvertise OnTVandradio inmagazinesandnewspapers alsoonclothes billboards atsportsfields onbusesandtrains atbusandtrainstationsandmanyotherplaces Howdotheydecidewheretoadvertise Doesadvertisingwork Theyconsidertheirbudgetandwhatmediumismostlikelytobeseenorheardbythetargetconsumer YesandNo Peoplearenotusuallypersuadedbyadstobuythingstheyhavenousefor However adsdochangepeople sopinionsovertime Discussthesequestionsabouttheadvertisements A WhatisthemostcommonnameforH2O WhydidtheycallitH2O 1Water Water Becauseitrhymeswith slow Toencouragepeopletousewaterwiselyandtosavewaterwheretheycan B Whatisthepurposeofthisadvertisement A Whatgroupofpeopleistheadvertisementmadefor 2 SuperShooze Youngpeoplewholikesports thelatestfashionsandliketobepartofagroup B Whatmessagedoestheadvertisementgive Ifyouwearourshoesyou llhaveanexcitinglife andbepopularandhavefun No becausejustwearingacertainbrandofshoeswon tmakeyouexciting popularorhavefun ittakesmuchmoreeffortthanthat C Doyouthinkthemessageistrue Givereasons A Whyarethefirsttwolineswrittenbiggerthantherestoftheadvertisement 3 Refreshingwater Theselinesappearbiggersothattheyarethefirstthingpeoplenoticeaboutthead B Theadvertisementsaysthatwhenyoubuytwo theywillgiveyoutwomoreatnoextracost Doesthismeantheadvertiserwilllosemoneyonthesale No theadvertiserwillhaveworkedoutapricethatwillstillgivehimaprofitevenifheisgivingawaytwobottlesfree Theadvertiseralsobenefitsbysellingmorebottlesthanhewouldhaveifhehadn tofferedthefreebottles Peopleloveabargain sotheyareattractedtofreeoffersandaremorelikelytobuytheproductiftheythinktheyaregettingsomethingforfree C Whydoadvertisersoftenusethe Buyonegetonefree message A Whatdoesthisadvertisementencourageyoutothink 4 Environment Itencouragesustothinkofthesky airandourenvironmentandabouthowtheenvironmentisbeingspoiled Humanbeingscauseairpollutionbyburningfossilfuels suchasgas oil coal etcbyusingsomemodernmachines transportationvehiclesandalsobymanufacturingmodernproducts B Whatdoyouthinkcausesairpollution C Howelsecanadvertisersmakepeoplemoreawareofourfragileenvironment Tellpeoplemoreandhelpthemtobemoreawareoftheimportanceofprotectingourenvironment A Bothoftheseadvertisementshavethesamepurpose Whatdobothadswantpeopletodo 5 Speeding and HowfastamIgoing Theywantpeopletostopspeeding B Bothadstargetacertaingroupofpeople Whoarethey C Ifyouwereadriver whichadvertisementwouldhavemosteffectonyou Why Drivers Pleasegiveyourownopinions Summary Readthepassageagainandwritedownthesummaryinabout20words Itdiscussesthepurposeofadvertisementsandhowadvertisersdecidewhereandhowtoadvertise 任务写作 Individualactivity Amyjoinedapaintinggroupbutdidn tseemto sosheleft 2009山东 A showB goupC fitinD comeover QuizI Multiplechoice Whenchanginglanes adrivershouldusehisturningsignaltoletotherdriversknow 2010上海 A heisenteringwhichlaneB whichlaneheisenteringC isheenteringwhichlaneD whichlaneisheentering QuizII Fillintheblanks 1 Itwasjusta notformal comment Ididn tmeanittobetakensoseriously 2 Whilstclaimingtopromotepositiveimagesofwomen 登广告者 areinfactdoingtheveryopposite 3 Whywasn tI told aboutthisearlier casual advertisers informed 4 IhadfourshotsbutIdidn tevenhitthe 靶子 5 Theirproposalshavenoprovenscientific foundation 6 Wehavedevelopedanew 技术 fordetectingerrorsinthemanufacturingprocess 7 Ifinddrivinginthefast 车道 ratherstressful target basis technique lane 8 Thetown smain areitsbeautifulmosqueandancientmarketplace 9 Youdidn tdoanythingwrong youshouldhaveaclear notfeelguilty 10 Everyyearshemakesalargedonationtoa deservingrespect cause features conscience worthy 11 Shedidn twanttoworkforabig company whereeverythingwassoimpersonal 12 Librariesarefindingitincreasinglydifficulttoremainwithin 预算 13 Weneedtocutdownonour 费用 14 Thetennischampionshipis 播放 livetoseveraldifferentcountries corporation budget expenses broadcast 15 Herlatestfilmhas caused alotofinterest excitement 16 Ilookedinherfaceforsomere butshejuststaredatmeblankly 17 Theconcertwillbebroadcastin 立体声 18 ItwassuchahotnightthatIhadacoldshowertore myself generated response stereo refresh 1 Weareexposed hundredsofdifferentadvertisementseveryday 2 Sheisaremarkablewomanwhoisworthy youradmiration 3 Ifyoukeepcopyingeverythingshedoes you llturn heroneday to of QuizIII Completethesentenceswiththecorrectprepositions into 4 Youcannotrely himtoarriveontimebecauseheisalwayslateformeetings 5 You llsoonfit yournewjobandstartenjoyingyourself 6 Pleaseattachthislabel you