怡景中心城 购物中心市场调研.doc

购物中心调研表格项目名称：怡景中心城 调研时间：2011.9.6 调研人员： 项目基本情况项目名称怡景中心城地理位置深圳市中心区福华路3号（大中华西侧）交通状况地铁沿线商业运营公司深圳市怡景中心城商业发展有限公司项目性质自持物业总体定位中高端目标消费群中高端客人开业时间2007年3月28日总建筑面积14万平方米商业建筑面积11.2万平方米停车场面积2.8万平方米车位数800个停车位形式及价格B2层地下停车场免费前30分钟，之后5元/小时，消费50元以上免费停1小时，100元以上免费停3小时业态分布楼层单层建筑面积业态规划及主要进驻品牌L129018业态规划：化妆品、女鞋、女包、少淑装、银饰、女杂、国际名品、精品配饰、名媛服饰、绅士正装、商务休闲、精品珠宝、精品钟表、时尚配饰、商务用品主要品牌及餐饮：稻香、仙踪林、光阳韩国烤肉、意粉屋、肯德基UG28452业态规划：淑女装、内睡衣、精品孕服、童装、童玩、童杂、淑女服饰、个性服饰、美容SPA、特色街店、品味展览、生活服务、儿童电玩、童装童玩主要品牌及餐饮：反斗乐园、江南厨子、必胜客、汉丽宝、星巴克、面点王G28273业态规划：少女休闲、少女流行、牛仔、中性休闲、流行包、流行表、少女杂货、少女服饰、青年休闲、运动服饰、户外用品、中性休闲、流行杂货、化妆用品、护理用品主要品牌及餐饮：金逸影院、面点王、汉拿山、元绿、亚马逊巴西烤肉、味千、可颂坊B126400家乐福.华南区旗舰店（整层）B228000停车场怡景中心城 名店L1层品牌名录品牌名称类别铺位号面积合作条件销售情况JACK ARMANYRL1001-1002125.30INSUNRL100399.80MARISEROLGRL1005-1007151.00KAISERRL1008-09176.70美兆RL1011-14472.70HUGO BOSS/ESCADARL1015182.80BETTORRL1021-22156.20凯撒大帝RL102442.70歌力思RL1025-26111.60工商银行RL1027350.00BRUNO BANANIRL1028-2993.30亨吉利RL1030-32,RL1019313.30潮宏基RL103345.80CK JEANSRL1034-35B169.60PIERRE CARDINRL103826.90鄂尔多斯RL103990.80驿轩RL104160.50JO-ANRL1043129.90SameleRL1044-4597.20GIVHSHYH/JORYARL1046-48151.40M&HRL104921.00I love coffeeRL105018.70SamSoniteRL105170.70CK UNDERWEARRL105240.40JASSRL105472.60联通营业厅RL1090434.00深圳发展银行FL1019310.70博丰苑M层170.00怡景中心城 百货L1层品牌名录品牌名称类别铺位号面积合作条件销售情况梦妮尔DL100197.69路易英尼DL100266.20百宝DL100266.20名珠宝DL100359.50爱德康DL100359.50鑫生DL100475.50戴梦得DL100570.80周大福DL100682.40派克笔DL100745.00艺沙DL1008DL100989.46泊美DL101032.80歌贝诗DL101133.46帝梦德尔DL101133.46欧莱雅DL101232.80美宝莲DL101333.46羽西DL101432.92MBDL101533.56雅芳DL101633.46柏草源DL101733.46兰亭DL101830.40岱比华利DL101923.00万里马DL102022.98悦仙子DL102119.95欧诗顿DL102220.76巧迪尚惠DL102316.50BB&FDL102424.20歌诗芙DL1025DL102837.20艾菲尔DL102518.60里欧尼斯DL102618.65梦特娇(包)DL102718.60嘉里奥DL102818.60TMTDL102916.10色彩地带DL103016.10金利来DL103148.40U秀DL103346.37梦特娇(休闲)DL103446.40宝曼妮DL103542.20UDVDL103615.90BURBERRYDL103615.90奥柔拉DL103721.84布波堡DL103836.15天美意DL103948.30奥卡索DL1041DL1040100.79安玛莉DL104257.34千百度DL104348.40哈森DL104447.00思加图DL104550.00梦特娇(正装)DL104644.70蜜丝罗妮DL104742.00百丽DL104876.30康莉DL104938.10罗妮娅DL105037.60TATADL105136.30BATADL105230.50ASINDL105342.50富贵鸟DL105443.60美的鞋DL105745.96澳德利DL105847.00鲍西娅DL105945.96美人鱼DL106044.01喜来登DL106346.10欧玫珂DL106446.57足友DL106518.03丽人千丝DL106618.10水世界DL106720.10巴黎世家DL106822.00怡景中心城 名店UG层品牌名录品牌名称类别铺位号面积合作条件销售情况VVARUG00165.70 POEMARUG00273.40 波西亚RUG00363.70 数码生活馆RUG00457.50 美珍香RUG00531.20 贝斯莱芬RUG00655.90 荷兰银行RUG007306.60 淑女屋RUG00859.50 宏梦RUG010-012278.70 爱特宝斯RUG014/016113.00 博士眼镜RUG01745.00 阁兰秀RUG018140.40 天意RUG020148.20 影儿RUG021/2289.50 OSIMRUG02496.60 景艺轩RUG02530.40 怡润茶叶RUG02530.40 同和堂RUG02635.20 石头记RUG02738.70 艾力斯特RUG02833.00 玫瑰人生RUG02927.80 CHARLIESRUG03033.00 倍轻松RUG03122.40 好年酒窑RUG03122.40 八马RUG03234.30 巧巧屋RUG03342.50 丑丑RUG03440.20 乐梦儿RUG03528.80 KINGKOWRUG03644.80 雅士RUG03767.30 乐扣乐扣RUG03865.40 雪仙丽RUG03948.10 米兰新娘RUG04041.70 NIKIRUG041A34.00 海芘红RUG042B34.00 童梦RUG04244.20 猫和老鼠RUG04343.10 乐高RUG04525.00 CAKRUG04641.70 首脑RUG047137.70 奈瑞尔RUG05415.30 芙美皙RUG055245.00 E/NAILRUG052-05316.40 三月印象RUG056235.00 流行美RUG05110.70 聚妃轩RUG058-05928.70 休身堂RUGSPA330.00 怡景中心城 百货UG层品牌名录品牌名称类别铺位号面积合作条件销售情况杰丝碧尔DUG00157.0EITIEDUG00275.7扣扣DUG00372.4MY CHOICEDUG00478.9玛丽梦娜DUG00578.2V majorDUG00661.1丝迪丽尔DUG00761.3黑与白DUG00856.3you are youDUG00947.9GITTIDUG00947.9范雨轩DUG01052.0茵雅丝DUG01150.4康泰丝DUG01243.0迪拉亚DUG01343.0注释DUG014-1571.0FASHION FOREVERDUG016-1766.5美之印象DUG01848.3雅贝菲斯DUG01955.5倍加美DUG02053.6爱奴娇DUG021-2264.9温妮DUG02353.2露滴DUG02450.0积高DUG02550.4莎秋DUG02652.6魅族DUG027-2866.1迪贝丝DUG02944.5金纬施DUG02944.5珍心DUG03044.5欧洲风DUG03144.5利士尼DUG03244.5黛安芬DUG03380.0安莉芳DUG03451.6COMFITDUG03540.0曼黛玛琏DUG03642.4芬狄诗DUG03741.7伊丝艾拉DUG03854.6贝婷娜DUG03940.2伊丝芬DUG04034.7悠仙美地DUG04133.2康妮雅DUG04133.2十月妈咪DUG04231.4漫多姿DUG04335.0梦依诗DUG04435.0LET ME FLYDUG04537.0曼蝶莉DUG04637.0纤瀛DUG04637.0即发DUG04735.0富翔DUG048-4930.0云上DUG05016.0伊点DUG05116.0WISNADUG050-5132.0ESSEDUG052-5325.7品位嘉源DUG052-5325.7卓思DUG05422.0ABYSSDUG05524.0银百合DUG05524.0修改室DUG056-XG5.0怡景中心城 名店G层品牌名录品牌名称类别铺位号面积合作条件销售情况G-STARRG001103.00MARK FAIRWHALERG003114.00OCHIRLYRG004/005167.80M.G.SRG00650.50KALICORG00755.40ESPRITRG008-011297.70ONLYRG013A488.30JACK&JONESRG013BMNGRG019165.50OMRG02199.80淑女屋RG022159.20BLUMRG02492.20ODBORG025140.80SEASON WINDRG026124.50ALLEGRORG02716.60SHESRG02840.10joe&jules、MIGAINORG02990.10ADIDASRG032196.805TH STREETRG03358.00SOL SENALRG03446.90FAIRWHALE JEANSRG035/036174.80NIKE 360RG03792.30COLUMBIARG03869.60KAPPARG03970.70PUMARG04081.10ESRG04184.30HOT WINDRG042107.90TOUCHRG04359.50B.ORIORRG04452.10BENBORG04595.10BENBORG04675.70ACERG04767.90GIORDANORG048107.60NIKERG049198.30CROCSRG05274.00HOSARG05369.80力源轮滑RG05411.30COLANTOTTERG05516.40ZIPPORG05620.20EXRRG05767.00swatchRG05845.00怡景中心城 百货G层品牌名录品牌名称类别铺位号面积合作条件销售情况THURSDAY ISLANDDG00178.50JANIS MARKETDG00267.60艾莱DG00359.10678月DG00459.20BLENDDG005106.80COCOLULUDG00668.10伊华.欧秀DG00768.50拉伯家雅DG00861.10NBCDG00949.30自然元素DG01170.10周末DG01278.12艾格DG01376.00I+NOWDG01476.40威鹏DG01646.10第5街DG01746.00WRANGLERDG01866.40LEEDG01967.50TEXWOOD(APPLE)DG02074.50纯真宣言DG02147.90E-SHINEPLUSDG02252.00超人DG02350.70FERRODG02343.70MARY ISISDG02443.00爱茉莉DG02543.00WHO I AMDG02671.00KOLINGDG02873.30COCCIDG03043.40米奇乐DG03143.00幸福在线DG03243.30出格DG03344.50GOZIPDG03444.60BETTY BOOP（女装）DG03543.00T-SHOWDG03643.40SISTERDG03750.70米奇DG03862.60花样年华DG04216.60西湖风DG04316.60ONICEDG04433.20诺美莉DG04516.60达菲鸭DG04623.80BETTY（包）DG04720.00马连奴DG04820.00猫舍DG04930.20伊泰莲娜DG05222.50AFFINERDG05324.40米奇本色DG05426.10卡西欧DG05523.10加菲猫DG05627.10时间廊DG05730.90怡景中心城 餐饮和主力租户品牌名录品牌名称类别铺位号面积合作条件销售情况稻香FL10011,600.00一品轩FL1002100.90水果捞FL1003135.20赛百味FL100447.50天燕正坊FL1006117.20泰食之家FL100797.20太兴烧味餐厅FL1008FL1010204.90仙踪林FL1011198.00光阳韩国烤肉FL1013452.50意粉屋FL1014358.60纽约比萨FL101520.80安第斯FL1016FL101757.40丹迪当FL101836.60肯德基DL1069307.00鼎