创意产业园画册文案.doc

目录01创意之 简介 01 Originality - brief introduction04创意之大改变 04 creativity - great change06创意之大发展 06 creativity - great development09创意之大手笔 09 creativity - great work11创意之大动力 11 creativity - great impetus12创意之大动脉 12 creativity - large artery14创意之大使命 14 creativity - great mission16创意之大构建 16 creativity - great construction19创意之大智慧 19 creativity - great wisdom21创意之大生态 21 creativity - great ecology22创意之大功能 22 creativity - great function24创意之大配套 24 creativity - great supporting28创意之大政策 28 creativity - great policy31创意之大招商 31 creativity - scope of business33创意之大平台 33 creativity - great platform创意之简介中国郑州信息创意产业园中国郑州信息创意产业园是经郑州市发展和改革委员会批准创建的大型信息创意产业园区，园区采用“政府主导、企业运作”的运营机制，主要依托郑州市惠济区得天独厚的地理优势、科研优势、人才优势和政策优势、环境优势、服务优势、资金优势，着力发展科技含量高的高效经济、规划建设服务外包、总部经济、IT软件开发、策划、设计、创意、动漫为一体的郑州信息创意产业园区。 中国郑州信息创意产业园位于河南省郑州市开元路和文化北路交叉口。连霍高速公路下道口已在惠济区老鸦陈开通，正在建设中的郑州地铁2号线也在园区附近。园区建成后可接纳300家国内外企业，将创造3.5万高端就业岗位，年产值将达到100亿元以上，将在五年内全部建成。 郑州创意产业开发有限公司作为中国郑州创意产业园的管理与运作主体，以持续、稳健、长远发展为目标，以高端商务办公为核心功能，商业街区、酒店公寓、休闲会所、学校医院等配套设施齐全，完全满足高品质创意产业发展的要求，是一个集创意产业与创意生活为一体的特色产业园区。公司将给广大入驻企业创造良好的环境，提供一流的服务和各种优惠政策，竭诚欢迎国内外知名企业来郑州信息创意产业园洽谈合资合作事宜，一起共图大业。ORIGINALITY BRIEF INTRODUCTIONCHINA ZHENGZHOU INFORMATION & CREATIVITY INDUSTRIES PARKChina Zhengzhou Information & Creativity Industries Park is an information & creativity industries park with a large scale approved by Zhengzhou Municipal Development and Reform Commission. It adopts the operation mechanism of “government dominant and enterprises operating”; mainly relies on unique geological, scientific and researching, talents advantages of Huiji District Zhengzhou City and policy, environment, service, fund advantages of Zhengzhou High & New Technology Industries Development Zone; vigorously develops Zhengzhou Information & Creativity Industries Park integrated with high efficient economy of high technology content, outsourcing of planning and construction service, headquarters economy, IT software development, planning, design, creativity and animation. China Zhengzhou Information & Creativity Industries Park is located at Kaiyuan Road and North Wenhua Road junction, Zhengzhou City, Henan Province. Lian-Huo Expressway outgoing crossing has been established in Laoyachen, Huiji District, Zhengzhou Metro Line #2 under construction is also near to it. After the completion, the park can receive 300 enterprises at home and abroad, create 35,000 senior job chances with an annual output value of more than 10 billion Yuan. It will be fully completed within five years. As the management and operation main body of China Zhengzhou Information & Creativity Industries Park, Zhengzhou Creativity Industry Development Co., Ltd. takes sustained, steady and long-term development as target, high-end business office as core function. There are complete supporting facilities in commercial streets, hotel apartment, recreational club, schools and hospitals etc, which can fully meet the requirements of high quality creativity industry development. It is a featured industrial park with an integration of creativity industry and creativity life. The company will create excellent environment for mass enterprises entering the park and provide first-class service and various preferential policies to them. Wholeheartedly welcome famous enterprises at home and abroad come to Zhengzhou Information & Creativity Industries Park for negotiation of joint venture and cooperation and make concerted efforts in planning the great undertaking together创意之大改变创意改变世界信息创意产业是一种新兴产业，它是在全球信息化的背景中发展起来的，推祟创新和个人创造力，强调智力、知识、文化艺术等对经济的支持与推动，是一种新兴的理念、思潮和实践，为在全球经济、技术与文化背景下，把握新的信息核心要素，构筑新的产业结构提供了新的平台，未来发展潜力较大。21世纪信息创意产业的迅速成长已成为发达国家和地区产业发展的普遍趋势。信息创意产业发展规模和水平正成为衡量一个国家和地区综合竞争力的重要标志之一。当前，信息创意产业已不再仅仅是一个理念，而是有着巨大经济效益的产业。 从全球产业转移趋势以及我国产业发展阶段来看，从劳动密集型向知识密集型转移，大力发展创意产业，实现城市功能转型和产业结构升级、与二三产业融合发展，将成为中国各大城市未来发展的一个重要趋向。ORIGINALITY GREAT CHANGECREATIVITY CHANGES THE WORLDInformation & creativity industries, an emerging industry, develop against the backdrop of global informatization. It highly praises innovation and individual creativity; emphasizes the support and impulse of intellects, knowledge, culture and arts to economy; is an emerging philosophy, trend of thought and practice; provides a new platform to hold new information core elements and build new industrial structure against the backdrop of global economy, technology and culture; enjoys a bigger development potential in the future. The rapid development of information & creativity industries in 21st century has become a common industrial development trend in developed countries and regions. Development scale and level of information & creativity industries are becoming one of important symbols to weigh comprehensive competitiveness of one country and region. At present, information & creativity industries are no longer just an idea but the industry with vast economic benefits. Seen from transfer trend of global industrial and development stage of our industrial, transferring from labor intensive to knowledge intensive, making great effort to develop creativity industry, realizing urbal function transformation, industrial structure upgrading and blending development with secondary industry and tertiary industry will become an important trend for future development of all big cities in China. 创意之大发展1997年5月，英国首相布莱尔提议成立了创意产业特别工作小组。该小组将广告、建筑、艺术、文物交易、工艺品、设计、时装设计、电影、互动休闲软件、动漫、音乐、表演艺术、出版、软件、电视广播等行业确认为信息创意产业。 2001年英国信息创意产业的产值约为1125万英镑，占国内生产总值的5%。2002年增加值达到809万英镑，成为英国第二大产业（仅次于金融服务业）。2003年，英国首相战略小组认为，以就业和产出衡量，伦敦信息创意产业对经济发展的重要性已超过了金融业。 美国信息创意产业的发展也很迅速。2001年，美国的核心版权产业占国内生产总值的5.24%，达到5351亿美元。此外，印度、澳大利亚、韩国、丹麦、荷兰、新加坡等国的信息创意产业都有自己的发展特色，并产生了巨大的经济效益。 信息创意产业已经成为最热门的产业，从英、美、韩、日、新加坡等国，到港台、京沪深各地，出现了各种各样的动漫信息基地、信息创意产业园。 郑州高校云集，为创意产业的发展提供了人才支持，高等院校有一大批专家学者，他们的知识和文化水平较高，可以为发展信息创意产业出谋划策，促进郑州信息创意产业的快速发展。ORIGINALITY GREAT DEVELOPMENT British Premier Tony Blair proposed to establish special interest group of creativity industry in May, 1997. The group confirms advertisement, architecture, art, cultural relics trade, handicraft article, design, fashion design, movie, interactive leisure software, animation, music, performance art, print, software, telecasting and other industries as information & creativity industries. In 2001 output value of British information & creativity industries is about 11.25 millions Pound, 5% of GDP. Added value in 2002 reached 8.09 millions Pound. It became the second largest industry in Britain (following financial services industry). In 2003, U.K. Premier Strategy Unit considered that, the significance of London information & creativity industries to economic development had surpassed that of financial industry weighing from employment and output. American information & creativity industries are also developing rapidly. In 2001 core copyright industry took up 5.24% of GDP, reaching US 535.1 billion dollars. Besides, information & creativity industries in India, Australia, Korea, Denmark, Holland and Singapore etc have their own developing characteristics and produce enormous economic benefits. Information & creativity industries have become the hottest industry. There are various animation information bases and information & creativity industries parks in countries of U.K., U.S., Korea, Japan, Singapore etc and regions of Hongkong, Taiwan, Beijing, Shanghai and Shenzhen. Institutions of higher learning gather in Zhengzhou and provide talents for development of creativity industry. There are a large number of experts and scholars in institutions of higher learning who have higher knowledge and cultural level and can do some brainstorming for information & creativity industry development and promote rapid development of Zhengzhou information & creativity industries.创意之大手笔给郑州创意世界的力量中国郑州信息创意产业园位于郑州市惠济区，文化路以西、东风渠以东、开元路以北、大河路以南。占地面积达到180万m2。是郑州市作为河南省首批省级国际服务外包基地的载体，也是省级首批外包园区的示范区。 集中小企业总部、企业孵化器、大型创意企业、信息产业园、教育信息科研基地、商业休闲于一体的高科技创意产业园。ORIGINALITY GREAT WORKGIVE POWER TO ZHENGZHOU TO CREATE THE WORLDChina Zhengzhou Information & Creativity Industries Park, The park is located at district of west Wenhua Road, east Dongfengqu, north Kaiyuan Road and south Dahe Road，covers an area of 1.8 million . It is the carrier of Henan first provincial international service outsourcing base in Zhengzhou City and also the demonstration zone of provincial first outsourcing park. High S&T creativity industrial park integrated with headquarters of small and medium-sized enterprise, enterprise incubators, large scale creativity enterprises, Scientific Research Base of Education and Information , information industry park and business recreation.创意之大动力郑州发展的产业源动力之一郑州：中国最具投资价值的城市 郑州，河南省省会，是中国重要的内陆开放城市和历史文化名城。河南是文化大省，历史文化底蕴非常深厚，郑州、安阳有商文化，洛阳有河洛文化和东周文化，商丘、周口有宋陈文化，南阳有汉文化，许昌有三国文化，三门峡有虢国文化，濮阳有龙文化，开封有宋文化等等。另外，戏曲优势也相当明显，河南被称为“戏剧之乡”，有豫剧、曲剧、越调三大剧种和宛梆等20多个小剧种。 郑州为全国重要的交通、通讯和能源枢纽，是新亚欧大陆桥上的重要城市，也是一座新兴的现代化大都市。全国城市综合实力50强和投资硬环境40优之列，是国务院确定的3个商贸中心试点城市之一，兴办的郑州高新技术产业开发区被评为国家重点和全国十佳开发区，与郑州经济技术开发区一起成为河南省对外改革开放的窗口和国内外客商投资的热点。ORIGINALITY GREAT IMPETUSONE OF INDUSTRIAL SOURCE POWERS FOR ZHENGZHOU DEVELOPMENT Zhengzhou: The city with the most investment values in China Zhengzhou, capital of Henan Province, is an important inland open city and famous historical and cultural city in China. Henan is a great cultural province with profound historical and cultural heritages. There is Shang Culture in Zhengzhou and Anyang, Heluo Culture and East Zhou Culture in Luoyang, Songchen Culture in Shangqiu and Zhoukou, Han Culture in Nanyang, Three-Kingdom Culture in Xuchang, Guoguo Culture in Sanmenxia, Dragon Culture in Puyang, Song Culture in Kaifeng etc. In addition, there is an obvious advantage of traditional opera and is called as “hometown of traditional opera”. There are 3 main types of Henan opera, Qu opera and Yuediao opera and more than 20 small types such as Wanbang etc. Zhengzhou is an important transportation, communication and energy hub throughout the nation, an important city in new Euro-Asia Continent Bridge and also an emerging modernized metropolis. It is on the list of top 50 cities of china in comprehensive strength and 40 cities with better hard investment, one of the three pilot cities in business and trade center fixed by the State Council. Zhengzhou High & New Technology Industries Development Zone is selected as state抯 key development zone and one of the national top ten development zones. It has become the window of Henan Province reform and opening up to outside and hot place of traveling trader抯 investment at home and abroad together with Zhengzhou Economic and Technological Development Zone.创意之大动脉郑州铁路四通八达，素有“中国铁路心脏”之称，京广线和陇海线两个铁路干线在这里交汇，连霍高速和京珠高速也在这里形成十字交叉，加上新郑国际机场，郑州的交通可谓是立体枢纽。既是全国的著名交通枢纽，又是全国闻名的商贸城和商品批发交易集散地，并被国务院列为内陆开放城市和全国投资40优城市。这些都为创意产业的发展提供了良好的平台。地铁线上的创意动脉未来的郑州地铁2号线惠济区段就在中国郑州信息创意产业园区附近，便利的交通条件，丰富的资源优势吸引了众多企业的关注，不仅有郑州的高校区提供相应的技术支持，还有相关的优惠政策，对入驻企业进行扶持。ORIGINALITY LARGE ARTERYZhengzhou railway extends to all directions and has always been called as “heart of China railway”. Two trunk railways, Jing-Guang railway and Long-Hai Railway converge here, and Lian-Huo expressway and Jing-Zhu expressway make a decussation here, besides, there is Xinzheng International Airport. Zhengzhou is a three dimensional hub in transportation. It is not only national famous transportation hub but also national famous business and trade city, commodity wholesaler trade and distributing center. It is also listed as inland open city and one of the 40 cities with better investment by the State Council, all of which provide good platform for development of creativity industry. Creativity artery on metro line Prospective Huiji section of Zhengzhou Metro Line #2 is near to China Zhengzhou Information & Creativity Industries Park. Convenient transportation and rich resources attract many enterprises?concern, Not only institutions of higher learning in Zhengzhou provide relevant technological support, But also relevant preferential policies support entered enterprises.创意之大使命新城市中心的创意热土从全球信息产业转移趋势以及我国信息产业发展阶段来看，从劳动密集型向知识密集型转移，大力发展信息创意产业，实现城市功能转型和产业结构升级、与二、三园区配套建设，功能齐全，设施完善，服务一流，在带来可观经济效益的同时，可直接解决近5万人的就业岗位，具备良好的社会效益，周边的其他产业也将得以迅速的发展。大力发展信息研发设计、教育科研、总部经济、文化艺术、I T动漫、咨询策划和时尚消费等信息创意产业，实现郑州信息创意产业升级。 中国郑州信息创意产业园区将承担起新的历史使命，以提高自主创新能力为核心，以加快发展高新技术产业为主线，进一步做强做大相关产业，更好的发挥信息创意产业园的优势努力成为促进技术进步和增强自主创新能力的重要载体，成为带动区域经济结构调整和经济增长方式转变的强大引擎，成为企业“走出去”参与国际竞争的服务平台，成为抢占世界高技术产业制高点的前沿阵地，为郑州建设创新型城市作出新的贡献。ORIGINALITY LARGE MISSIONCREATIVE AREA OF NEW CITY CENTER From the aspect of global information industry transferring trend and Chinas information industry development stage, transfer from labor intensive to knowledge-oriented, vigorously develop information & creativity industries, realize urban functions transformation, industrial structure upgrading and supporting construction of parks 2 and 3 to make it with complete functions, perfect facilities and first-class service. At the time of bringing considerable economic benefits, it can directly provide employment posts for nearly 50, 000 persons. It possesses good social benefits, surrounding other industries will develop rapidly. IT Anime, Vigorously develop information development and design, education & scientific research, headquarter economy, cultural & arts, consultation & planning and fashion consumption etc. information & creativity industries to realize upgrading of Zhengzhou information & creativity industries. China Zhengzhou Information & Creativity Industries Park will undertake new historical mission, With improving independent creative ability as core and with accelerating development of high and new-technology industries as main line, Further strengthen and enlarge relevant industries, better play advantages of Information & Creativity Industries Park, .Strive to become an important carrier of boosting technical progress and strengthening independent creative ability, Become a strong engine of driving adjustment of regional economic structure and transformation of economic growth mode, Become a service platform for enterprises “going out” to take part in international competition, Become a battlefront of seizing key point of world high-tech industries, make new contributions for constructing an innovative city of Zhengzhou.创意之大构建园区五大构建原则结合项目体量的优势，实施大规模综合开发180万平方米的综合型创意产业园建筑更新与历史文脉及产业特征相融合，结合多媒体生产技术打造亮点将郑州产业园文化融入园区由单一产业发展思路转向产业集群化的多主题产业集成以信息与出版为主导的内容产业同传统创意产业的碰撞打破配套开发的思维定式，发展特色主题商业功能区将创意元素与社区商业相结合，细化并延伸创意商业集群突破产业创意与生活创意的限制，实现二者的互融共生找到产业与生活的结合点，在郑州创造创意生活方式ORIGINALITY GREAT CONSTRUCTIONFIVE MAJOR CONSTRUCTING PRINCIPLES OF THE PARKCombining the advantage of project dimension, carry out large-scale comprehensive development Comprehensive Creativity Industry Park with an area of 1.8 million m2Blending architectural renovation and historical context and industrial characteristics together Combining multi-media production technique to create bright spot, integrate Zhengzhou Industry Park Culture into the parkTransform from single industrial development thought to industrial cluster multi-theme industry integration Collision of content industry with information and publishing as leading and traditional creativity industryBreak mentality stereotype of supporting development, develop commercial zone with unique themeCombining creative elements with community commerce, refine and extend creative commercial clusterBreak through restriction of industry creativity and living creativity, realize integration and co-existing of the two Find bonding point of industry and life, create creative life style in Zhengzhou创意之大智慧用智慧的力量打造一个生态的创意产业园智者乐水，以水为境，代表了人们在舒适优美的环境中工作的希望，也代表着园区整体的生态网络、高品质的自然人文景观、以及一个多层次的交流空间体系；慧者自清，将其为我所用，代表着灵活的建设模式、可变的开发单元、以及创意园区的自身产业空间布局特色，最终，通过“智慧之眼”，突显创意产业园“正知正见、创意之源”的园区主题和核心理念。ORIGINALITY GREAT WISDOMCREATE AN ECOLOGICAL CREATIVITY INDUSTRY PARK WITH THE STRENGTH OF WISDOMThe wisdom delights in water, with water as surrounding, Which represents people抯 hope of working in comfortable and beautiful environment,And also represents overall ecological network, Quality natural and humanistic landscape,And a multi-level communication space system of the park,The wisdom knows he knows nothing and uses it, Represents flexible construction mode, changeable development unit,And self industrial space layout characteristics of the creativity park,Finally, through “wisdom eyes”Illuminating the park theme and core idea of “correct and penetrating views, the source of creativity ”of the creativity industry park .创意之大生态五大特色让创意产业与创意生活融于一体1一心两轴 生态为纲一心：生态核心结合公共服务中心；两轴：东西向绿色生态轴、南北向红色活力轴。2城河互透 水网串场自园区西侧的东风渠引水，并通过园区内的水系组织园区主要的景观和公共活动空间。滨水景观结合创意产业的灵动空间。3核心引领 圈层展开以融合生态和公共服务核心于一体的“智慧之眼”为空间核心，圈层展开布置中小企业园、教育科研、商业休闲服务、居住等功能，实现从创意产业到创意生活的过渡与融合。4功能混置 空间多样创意产业与创意生活融于一体。创意产业的创意空间需求：从集中到分散、模数化空间组合、灵活多变的开发模式。5地