广东省佛山市三水区实验中学高中英语 Uint11 Lesson3 The Advertising Game导学案 北师大版必修4.doc

unit 11 lesson 3 the advertising game period onelearning aims:1. to build the word formation.2. to read and learn about advertisement development.3. to learn and practise ing form.learning difficulties: 1.to get a clear structure of the passage.2. to learn and practise ing formlearning procedures:step1. 课前自主学习: learning the words. （参考词汇表，根据中文和发音提示写出单词及其词性）（a级）chinese meaning（中文）part of speech(词性)spelling(拼写)为登广告经典的公司预算方法当代的公民合适的 step 2. word formation （参考词汇表完成） （a级） 视觉的(adj.)_- _(adv.) 幽默(n.)_- _(adj.) 贡献（n）_-_(v.) 缝制(v.) _- _(n.)登广告（v.）_-_(n.)广告业- _广告人适合（v.）_-_(adj.)-_(adj.反义词) step 3. 堂上合作探究: read the text and choose the best answers.（b级）（35期大周报b2版）1. the classic advertisement generally gives the information about the following except _. a. what the company wants to sell b. the name of the product c. where the company is d. the price of a product2. the second paragraph mainly tells us about _. a. the large budgets in advertising products. b. some common approaches to attract customers c. the competitive advertising field at present day d. the great efforts companies make in advertising their products3. common pictures may not work well in advertising in modern cities nowadays because _. a. housing prices are getting higher and higher b. there are a lot of skilled artists in modern citiesc. people in modern cities cannot easily be cheated nowd people today prefer pictures made by using modern techniques.4. modern advertisements should make people _a. forget the names of other products in the marketb. willing to pay for the products that are advertisedc. quickly think of the products name and the companyd.not feel that they are being persuaded to buy something5. in the last paragraph, the writer tells the readers about _. a. some contemporary advertisements aimed to do something good to society b. the latest advertisements in the field of advertising all over the world. c.how to make people participate in social activities more actively d.why we should do something good to society.setp 4. read the passage again and complete the table.(b级)partsparagraphs main ideaspart onethe classic advertisement tell you _.part twomodern advertisements need three new techniques:_,_and _.part threethere are also some advertisements _step 5. useful expressions of this lesson （a级）1. 有可能做某事_ 2. 对.适宜_3. 互相进行直接竞争_ 4. 引起公众的注意_ 5. 把.应用于_ 6. 突出，显眼_ 7. 把.与.结合起来_ 8. 连接 _ 9. 和，也_ 10. 目的是 _ 11. 为.做贡献_ 12. 在过去的十年里_ 13. 参与做某事 _ 14. 致力于做某事_ step 6. complete the stenences with the following phrases. (b级)consist of, apply to , stand out, aim to, make contributions to, participate in , be likely to 1.his company failed to _ the society.2.mr he is very tall and _ in our class.3. a school _ teachers ,students and administrators.4. some students of our class _ the english reading competition last week.5. we should _ what we learn _ the society.6. we _ make our city a better place.step 7 grammar gerunds（c级） 详解参考名师p42p43“语法聚焦”。 exercise：1. joan suggested _ (ask) her father for his opinion. 2. mark often attempts to escape_(fine) whenever he breaks traffic rules.3. the music is well worth _(listen) to more than once.4. i hate _(talk) with such people.5. it is no use _(tell) him not to worry.6. shall we have a rest or get down to _(do) our work?7. _(laugh at) is what i hate most.8. i find it pleasant _(walk) along the seashore.9. he regretted _(leave) the firm after 20 years.10. they are consideri