商务英语教学大纲_免费下载.doc

商務英語教学内容 Unit 1介绍一、学习目的与要求1.了解商务信函的格式和主要部分2.理解商务信函写作的原则二、内容1. Layout of Envelopes2. Layout of Letters3. Formats of Letters4. Sample Letters5. Writing Skills6. Online PracticeUnit 2建立业务关系一、学习目的与要求1. 了解建立贸易关系的基本知识2. 掌握相关表达方式,读懂相关信函3. 能够撰写此类信函 二、内容1 General Introduction2 Sample Letters To a Chamber of Commerce An Exporters Proposal to Start Business An Importers Proposal to Start Business A Manufacturers Inquiry About Business Prospect A Commission Agents Offer of Service An Importers Offer of Sole Agency Service3. Writing Skills4. Online PracticeUnit 3 资信查询一、学习目的与要求1. 了解资信查询的基本知识2. 掌握资信查询信件的相关表达方式3. 能够撰写此类信函二、内容1. General Introduction2. Sample Letters An Inquiry About a Company A Favorable Reply An Unfavorable Reply An Inquiry About Credit and Status An Inquiry About Credit Information An Inquiry About Financial and Credit Standing3. Writing Skills4. Online PracticeUnit 4 询盘和回复一、学习目的与要求1. 了解询价和回复的基本知识2. 掌握相关表达方式,读懂相关信函3. 能够撰写此类信函 二、内容A. Letters of Inquiry1. General Introduction2. Sample Letters An Inquiry About Womens Blouses and Sweaters An Inquiry About Toys An Inquiry About Shipment A Further Inquiry 3. Writing Skills4. Online PracticeB. Letters of Reply1. General Introduction2. Sample Letters A Reply to the Inquiry About Womens Blouses and Sweaters A Reply to the Inquiry About Toys A Reply to Shipment Inquiry A Reply to the Further Inquiry3. Writing Skills4. Online PracticeUnit 5 促销一、学习目的与要求1. 了解促销信的基本知识2. 掌握相关表达方式,读懂相关信函3. 能够撰写此类信函 二、内容1. General Introduction2. Sample LettersA. Direct Mail Letters To Individual Buyers To CompaniesB. Retail Letters To a Company To Individual BuyersC. Sales Promotion Letters To Companies To Individual Buyers3. Writing Skills4. Online PracticeUnit 6 发盘与还盘 一、学习目的与要求1. 了解发盘与还盘的基本知识2. 掌握相关表达方式,读懂相关信函3. 能够撰写此类信函 二、内容A. Offer Letters1. General Introduction2. Sample Letters A Firm Offer of Womens Blouses and Sweaters A Firm Offer of Animal Toys A Non-firm Offer of Teas A Non-firm Offer of Bedding Products3. Writing Skills4. Online Practice B. Counter-offer Letters 1. General Introduction2. Sample Letters Counter-offer on Discount Counter-offer on Delivery Requesting Guaranteed Prices Counter-offer on Quantity 3. Writing Skills 4. Online PracticeUnit 7 订购与确认订购一、学习目的与要求1. 了解订单与确认书的基本知识2. 掌握相关表达方式,读懂相关信函3. 能够撰写此类信函 二、内容A. Order Letters1. General Introduction2. Sample Letters Ordering Womens Blouses and Sweaters Ordering Toys Ordering Mens Shirts Ordering Bedding Sets3. Writing Skills4. Online PracticeB. Confirmation Letters1. General Introduction2. Sample Letters Confirming an Order Confirming an Order Confirming an Order Confirming an Order3. Writing Skills4. Online PracticeUnit 8 支付一、学习目的与要求1. 了解支付方式的基本知识2. 掌握相关表达方式,读懂相关信函3. 能够撰写此类信函 二、内容1. General Introduction2. Sample Letters Payment by C/D Payment on D/P Terms Payment Against Acceptance Draft at Sight Urging Establishment of L/C Requesting to Amend L/C3. Writing Skills4. Online Practice Unit 9 包装一、学习目的与要求1. 了解包装的基本知识2. 掌握相关表达方式,读懂相关信函3. 能够撰写此类信函 二、内容1. General Introduction2. Sample Letters Packing Requirements Packing Requirements Packing Requirements Information About Shipment and Packing Packing Requirements3. Writing Skills4. Online PracticeUnit 10 装运一、学习目的与要求1. 了解装运的基本知识2. 掌握相关表达方式,读懂相关信函3. 能够撰写此类信函 二、内容1. General Introduction2. Sample Letters Expediting Shipment Giving Shipping Instructions Changing Shipping Instructions Notifying Shipment Requesting Earlier Delivery Denying Request for Earlier Shipment3. Writing Skills4. Online PracticeUnit 11海运保险一、学习目的与要求1. 了解运输和保险的基本知识2. 掌握相关表达方式,读懂相关信函3. 能够撰写此类信函 二、内容1. General Introduction2. Sample Letters Requesting Insurance Giving Information About Insurance Negotiating Insurance Policies Lodging a Claim Offering an Insurance Quote Accepting the Insurance Rate3. Writing Skills4. Online PracticeUnit 12索赔与理赔一、学习目的与要求1. 了解索赔与理赔的基本知识2. 掌握相关表达方式,读懂相关信函3. 能够撰写此类信函 二、内容A. Claim Letters1. General Introduction2. Sample Letters A Late Delivery A Damaged Delivery An Insufficient Delivery Wro