xx年真题分析详解.doc

xx年真题分析详解 下面是的真题分析法，希望对大家有所帮助。 TherewilleventuallyeadaywhenTheNewYorkTimesceasestopublishstoriesonnewsprint.Exactlywhenthatdaywillbeisamatterofdebate.”Sometimeinthefuture,”thepaperspublishersaidbackinxx. Nostalgiaforinkonpaperandtherustleofpagesaside,theresplentyofincentivetoditchprint.Theinfrastructurerequiredtomakeaphysicalnewspaperprintingpresses,deliverytrucksisntjustexpensive;itsexcessiveatatimewhenonlineonlypetitorsdonthavethesamesetoffinancialconstraints.Readersaremigratingawayfromprintanyway.Andthoughprintadsalesstilldwarftheironlineandmobilecounterparts,revenuefromprintisstilldeclining. Overheadmaybehighandcirculationlower,butrushingtoeliminateitsprinteditionwouldbeamistake,saysBuzzFeedCEOJonahPeretti. PerettisaystheTimesshouldntwastetimegettingoutoftheprintbusiness,butonlyiftheygoaboutdoingittherightway.“Figuringoutawaytoaeleratethattransitionwouldmakesenseforthem,”hesaid,“butifyoudiscontinueit,youregoinghaveyourmostloyalcustomersreallyupsetwithyou.” Sometimesthatsworthmakingachangeanyway.PerettigivestheexampleofNetflixdiscontinuingitsDVD-mailingservicetofocusonstreaming.“Itwasseenasblunder,”hesaid.Themoveturnedouttobeforesighted.AndifPerettiwereinchargeattheTimes?”Iwouldntpickayeartoendprint,”hesaid“Iwouldraisepricesandmakeitintomoreofalegacyproduct.” Themostloyalcustomerswouldstillgettheproducttheyfavor,theideagoes,andtheydfeelliketheywerehelpingsustainthequalityofsomethingtheybelievein.“Soifyoureoverpayingforprint,youcouldfeellikeyouwerehelping,”Perettisaid.“Thenincreaseitatahigherrateeachyearandessentiallytrytogenerateadditionalrevenue.”Inotherwords,ifyouregoingtomakeaprintproduct,makeitforthepeoplewhoarealreadyobsessedwithit.WhichmaybewhattheTimesisdoingalready.Gettingtheprinteditionsevendaysaweekcostsnearly$500ayearmorethantwiceasmuchasadigitalonlysubscription. “ItsareallyhardthingtodoanditsatremendousluxurythatBuzzFeeddoesnthavealegacybusiness,”Perettiremarked.“Butweregoingtohavequestionslikethatwherewehavethingsweredoingthatdontmakesensewhenthemarketchangesandtheworldchanges.Inthosesituations,itsbettertobemoreaggressivethatlessaggressive.” 36.TheNewYorkTimesisconsideringendingitsprinteditionpartlydueto Atheincreasingonlineandsales Bthepressurefromitsinvestors Ctheplaintsfromitsreaders Dthehighcostofoperation 分析： 第一步，定位。题目的意思是“纽约时代杂志正在考虑结束他们的印刷版本，其部分原因是.”文中提到TheNewYorkTimes和它的印刷版的语句在哪儿?TherewilleventuallyeadaywhenTheNewYorkTimesceasestopublishstoriesonnewsprint.Exactlywhenthatdaywillbeisamatterofdebate. Nostalgiaforinkonpaperandtherustleofpagesaside,theresplentyofincentivetoditchprint.Theinfrastructurerequiredtomakeaphysicalnewspaperprintingpresses,deliverytrucksisntjustexpensive;itsexcessiveatatimewhenonlineonlypetitorsdonthavethesamesetoffinancialconstraints. 第二步，替换。看四个选项的意思。A在线销售的增加。B投资者的压力。C读者的抱怨。D运作成本高。从上面这几个片段，我们可以看到都在说相关问题，其中第二段，说到：theresplentyofincentivetoditchprint.Theinfrastructurerequiredtomakeaphysicalnewspaperprintingpresses,deliverytrucksisntjustexpensive;itsexcessiveatatimewhenonlineonlypetitorsdonthavethesamesetoffinancialconstraints.其中便说到放弃印刷的诱因很多，尽管设备并不昂贵，但是网络竞争者，就不会有相同的经济问题。这说明，在线报刊不会有印刷成本。 第三步，排除。经过前两步的对比，我想答案已经十分清楚了。并且B、C选项在文中根本就没有提到，然后A选项说到在线报刊的时候也不是说销售额的上升来对比的，而是从成本角度来对比的，因此。D选项正确。 37.Perettisuggeststhatinfaceofthepresentsituation,TheTimesshould Amakestrategicadjustments Bendtheprinteditionforgood Cseeknewsourcesofleadership Daimforefficientmanagement 分析： 第一步，定位。题目的意思是“Peretti建议时代杂志在面对当前的局面时，应该.”文中提到Peretti语句在哪儿? PerettisaystheTimesshouldntwastetimegettingoutoftheprintbusiness,butonlyiftheygoaboutdoingittherightway.“Figuringoutawaytoaeleratethattransitionwouldmakesenseforthem,”hesaid,“butifyoudiscontinueit,youregoinghaveyourmostloyalcustomersreallyupsetwithyou.” 第二步，替换。看四个选项的意思。A选择策略适应。B最好结束印刷版。C寻找新的主导资源。D专注于管理效率。来看原文：PerettisaystheTimesshouldntwastetimegettingoutoftheprintbusiness,butonlyiftheygoaboutdoingittherightway.“Figuringoutawaytoaeleratethattransitionwouldmakesenseforthem,”hesaid,“butifyoudiscontinueit,youregoinghaveyourmostloyalcustomersreallyupsetwithyou.”其中便说到Figuringoutawaytoaeleratethattransitionwouldmakesenseforthem。翻译过来就是找一种方式来尽快完成这个过渡将对它们意义重大，然后接着又说立即中断又会引起忠实顾客的失望。 第三步，排除。经过前两步的对比可见，Peretti的建议是TheTimes应该找一种合适的方法来加快减少印刷版到在线版的过渡速度，而不是立即结束印刷版。更没有说到从管理方面下功夫。因此，答案A。 38.Itcanbeinferredfromparagraphs5and6thata”legacyproduct” Ahelpsrestorethegloryofformertimes Bismeantforthemostloyalcustomers Cwillhavethecostofprintingreduced Dexpandsthepopularityofthepaper 分析： 第一步，定位。第5和第6自然段，这是一个段落大意题。因此，要综合意思，找出关于“legacyproduct”，首先我们要明白，legacyproduct指的是printproduct，句子：Themostloyalcustomerswouldstillgettheproducttheyfavor,theideagoes,andtheydfeelliketheywerehelpingsustainthequalityofsomethingtheybelievein.ifyouregoingtomakeaprintproduct,makeitforthepeoplewhoarealreadyobsessedwithit.这句话说到，大多数忠实的顾客仍然会买他们一直信任的质量的印刷版，如果你(报刊杂志社)要印纸质版，就是在为那些已经沉迷已久的顾客印刷的。 第二步，替换。看四个选项的意思。A帮助恢复印刷版往日的光荣。B为了大多数忠实的顾客。C可以简省印刷成本。D可以扩大纸质版的读者。很显然，只有B项符合题意。 第三步，排除。答案B。 39.Perettibelievesthatinachangingworld Atraditionalluxuriescanstayunaffected Bcautiousnessfacilitatesproblem-solving Caggressivenessbettermeetschallenges Dlegacybusinessesarebeingoutdated 分析： 第一步，定位。题目涉及到的“changingworld”在最后一段最后两句话：Perettiremarked.“Butweregoingtohavequestionslikethatwherewehavethingsweredoingthatdontmakesensewhenthemarketchangesandtheworldchanges.Inthosesituations,itsbettertobemoreaggressivethatlessaggressive.”这句话说到，itsbettertobemoreaggressivethatlessaggressive. 第二步，替换。看四个选项的意思。A传统奢侈品将不会再有影响。B谨慎有助于解决问题。C进取应对挑战是更好的方法。D纸媒已经变得过时了。很显然，只有C项符合题意。原文翻译应当是：多一份进取心强过较少的进取心。 第三步