核按钮高考英语一轮复习 Unit 5 Inside advertising考点突破课件 新人教版选修9.ppt

选修九unit5insideadvertising 1 课前自测2 课堂学案 课前自测 key 1 dishonest honest honesty2 immoral moral morality3 consumer consume consumption4 appoint appointment appointed5 advertise advertisement advertiser6 promote promotion promoter key 7 invitation invite inviting8 associate association associated9 worthy worth worthless worthwhile10 inform information informative informed key 1 turnusinto2 beingcontrolled3 识别你的目标4 displaying5 fitinto6 appealto7 relyon8 产生情感反应9 不需要 厌恶10 防止广告商宣传不道德行为 key 1 havingidentified2 tomakeandtoshow3 advertisingproducts4 beingconstantlyexposedto5 itistheirduty key 1 attached2 filling3 beingcotrolled4 to5 unfortunately6 dishonest7 though if8 consumer9 for10 it 阅读下面材料 在空白处填入适当的内容 1个单词 或括号内单词的正确形式 everyday wecomeacrossvariousads evensomeofthecasualgarmentswewearhavebrandnames 1 attach tothem withsomanymessagesfromadvertisers 2 fill ourlives it simportanttoknowhowtoavoid 3 control bythem inordertopersuadepeopletodosomething adsoftenappeal 4 ourhopesanddreamsorouremotions 5 fortunate notalladvertisersarehonest unlesswehavewaystoprotectourselves these 6 honest advertiserswillusemethodsthatmaymisleadus even 7 therearelawsandadvertisers codesofconduct somebadadsdogetmade thisiswhymanycountrieshaveagovernmentorganizationwhichexaminescomplaintsaboutads a 8 consume cancomplaintotheorganization givingreasonsfortheircomplaint youmayhaveheardthesaying buyerbeware thismeansthattheconsumerisresponsible 9 checkingtheproductbeforebuying when 10 comestoadvertising consumersneedtobeeducatedabouttechniquesusedbyadvertiserssotheycanjudgetheclaimsforthemselves 课堂学案 1 featuren 特征 特色 容貌 特写 故事片vt 以 为特色 由 主演 特写 1 2013上海卷 thefirststepappearstobeananalysisofthephysicalfeaturesofaperson sface whichissimilartohowwescanthebarcodesofourgroceries 第一步似乎是对一个人的面部容貌进行特征分析 这就类似于我们扫描杂货上的条形码 2 themagazinewillberunningaspecialfeatureonenvironmentnextweek 该杂志下周将发表一篇关于环境的专题文章 3 familyaffectionseemstofeatureheavilyinallofhisbooks 亲情似乎是他所有作品中的主要特色 词块助记 commonfeature共同特征physicalfeatures体格特征 物理性质featurefilm故事片 正片featurein 在 中起重要作用 在 中占重要地位 1 2013江苏卷改编 oneofthe feature ofjurassicoceanswasanabundanceoflargesharksandcrocodiles bothof werefondofichthyosaur 鱼龙 lunches 2 2013山东卷改编 thetvadsofsparrowfocusedonentertainmentandfeaturedoriginalsongsperformedbya vary ofstars key 1 features which2 variety 2 budgetn 预算 经费vt vi 编制预算 节省开支 1 ifyoucancutoutallofthatadvertisingbudget thenyoucanselltheproductformuchcheaper 如果你把广告预算都去掉 产品就可以卖得便宜地多 2 2013浙江卷 ifyouputthingsoffatthelastminute youmightfindthatyouhaven tbudgetedenoughminutestofinishthenecessarytasks 如果你把事情拖到最后一刻 你会发现你根本没办法安排足够的时间去完成必要的任务 balancethebudget平衡预算family annualbudget家庭 年度预算beonatightbudget紧张的预算 拮据budgetone stime安排时间budgetforsth 为 计划开支 词块助记 1 theyhavebudgetedfortheirtimecarefully 2 i mlearninghow budget key 1 去掉for2 tobudget 3 promotevt 促进 提升 促销 提拔 1 2014辽宁卷 vitaminscandehelpprotecteyesightandpromoteeyehealth 维c和维e有助于保护视力和促进眼部健康 2 2014天津卷 sweetie mycompanywantstopromotemebutneedsmetoworkinbrazil 亲爱的 我的公司想要提拔我 但是需要我在巴西工作 3 theairporttobecompletednextyearwillhelppromotetourisminthisarea 明年竣工的机场将带动该地区的旅游业 promoteeconomicandculturalexchanges促进经济文化交流promoteworldpeace促进世界和平promoteawarenessofenvironmentalissues提高环保意识getpromoted得到提拔promotesb to as 提拔 擢升某人为某职务 词块助记 构词 promotionn 提升 晋升 促销 促进 发扬 1 whilewaitingfortheopportunitytogetpromote henrydidhisbesttoperformhisduty 2 lastyear theircompanyspentalotofmoney advertisingandpromotion key 1 promote改为promoted2 on 词块助记 4 expensen 价钱 费用 代价 1 herairfareandhotelexpenseswerepaidbythecommittee 她乘飞机和住酒店的费用由该委员会承担 2 advertisersgotoalotoftroubleandexpensetomakeadvertsandsotheywanttomakesuretheyachievetheirpurpose 广告商在广告上花了不少精力和财力 因此 他们要确保能达到他们的目的 atone sexpense由某人付费或承担费用atanyexpense sparenoexpense不惜成本 不惜一切代价attheexpenseof以 为代价cutdownonexpenses削减开支freeofexpense免费gototheexpenseof在某事上花钱 1 hefinishedthejobintheexpenseofhishealth 2 shouldnewteacherscontinueto train fortwoyearsatpublicexpense key 1 in改为at2 betrained 词块助记 5 banvt 取缔 禁止n 禁止 禁令 1 shewasbannedfromathleticsfortwoyearsafterfailingadrugtest 她在药检中被查出服用禁用药物而被禁赛两年 2 thebanagainstforeignbookshasbeenwithdrawninthatcountry 国家对外国书籍的禁令已经解除 3 thereistobeatotalbanonsmokingintheoffice 办公室将彻底禁止吸烟 removeabanonsth 解除对 的禁令put layabanon禁止 bansth 禁止某事bansb fromdoingsth 禁止某人做某事bebannedfromdoing被禁止做某事underaban被禁止 1 aftertheaccident hewasbannedfrom drive 2 thegovernmentputabaninthesaleofthatdrug key 1 driving2 in改为on 6 turn into把 变成 译成 1 joanhasturnedintoquiteaskilledmusician 琼已然变成一个技艺精湛的音乐家 2 2015湖北卷 don tworry i msureyourmissingglasseswillturnupsoonerorlater 别担心 我确信你弄丢的眼镜迟早会被找到的 3 2015北京卷 unabletoseefar heaccidentallyturnedoffthepath 由于看不见前方的路 他不小心驶离了车道 4 2014广东卷 itturnedoutthatthewoman nataliesmith hadreadsomethingonafriend srefrigerator practicerandomkindnessandsenselessactsofbeauty 原来那位女士 纳塔利 史密斯是从她朋友冰箱上看到了一句话 随心随意求美 无来无由行善 5 2014江苏卷 hetriedforthefootballteam butthecoachturnedhimdownforbeingtoolight 他曾想为足球队效力 却因为体重太轻被教练拒之门外 头脑风暴 turnaway转过脸去 拒绝帮助 拒绝 进入turndown声音关小 拒绝 驳回turnin呈上 上交 告发turnoff关掉 转向 使离开turnon打开 使感兴趣turnout结果是 原来是turnover翻转 仔细考虑 移交turnto求助于turnup出现 找到 开大 微解析 7 theirmoneywouldbewastedifthemessagedidn treachitstargetaudience inotherwordsthepeopletheadvertisementintendstopersuade 如果信息不能传达给它的目标群体 即广告意图说服的人群 那么他们的钱就白花了 该句为虚拟句 与现在事实相反时主句用would should could 动词原形 if条件句用一般过去时 if引导的条件虚拟语气用法如下表 注意 省略if的虚拟条件句 当条件句中有were had should时 可以省略if 把were had should放在主语前 构成倒装结构 仿写 1 2015湖北卷改编 ifshehadbeenawarethatthemushroomswerepoisonous she themfordinner 要是知道这些蘑菇有毒 她不会采来做晚餐了 2 hadyouworkedharder you inthecompetition 你工作再努力些 你就不会在竞争中失败了 3 ifihadn tstoodundertheladdertocatchyouwhenyoufell you now 你掉下来的时候要不是我站在梯子下把你抓住 你现在可就笑不起来了 单句改错 4 2012湖北卷改编 hadwenotusedanout of datetrainschedule wewouldnotmissedthetrain key 1 wouldn thavepicked2 wouldn thavefailed3 wouldn tbesmiling4 在missed前加have 8 whenitcomestoadvertising consumersneedtobeeducatedabouttechniquesusedbyadvertiserssotheycanjudgethecla