M4Unit1Advertising教师版新.doc

M4U1 Advertising Part I Preview Sheet 主备: 第四小组I. 词性变化81. advertising n. 广告，广告活动_n. 广告 _v. 登广告宣传2. persuade v. 说服，劝说 _ n._adj.有说服力的3.skilful adj. 有技巧的，熟练的 _n. _ adj.有技能的，熟练的4. innocent adj. 清白的，纯真的_ n.5. cure v. 治愈_n.疗法 _ adj.可治愈的 _ (adj.反)6. pleased adj. 高兴的，满意的 _ v. _ n. _ adj.7. benefit v. 使受益，得益于 _ n. _ adj.8. promote v. 推广，促进，促销_ n.9. intelligence n. 智力，才智 _ prehension n. 理解力，理解练习 _ v._ adj.11. recommend v. 推荐，建议 _n.12.determine v. 确定，决定 _ adj._ n. 决心13. analysis n. 分析 _ v_ adj.14. react v.作出反应，回应 _n.16. consult (v.) 咨询，请教 _ (n.) 顾问，咨询者II重点短语1. make sb. aware of 使某人意识到 sb. be aware of 某人意识到.2.do research on 对.进行研究3. be meant to do sth./ be aimed at doing/aim to do sth. 旨在，目的是4. even if/ though 即使5.fool sb. into doing欺骗某人做.6. die from/of 死于7. serve the public服务大众8. fall for 上.的当，受.的骗9. play tricks on欺骗，捉弄10. depend mainly on主要取决于11. be concerned about /care about 关心 be concerned with 关心，担忧，与.相关12. live/ lead healthy lives过健康的生活13 . have a clear aim in mind 记住明确的目标14. get sb. to do sth./ have sb. do sth. 让某人做某事15. employ different kinds of media 使用不同的媒介16. get sth. across 将（想法，信息等）传达给某人；使理解； 把.表达清楚17. in advance/ahead of time 提前18. in a certain /some way以某种方式19. gather this information收集这种信息20. put together an ad campaign组织一场广告宣传活动21. do good to me both mentally and physically .对我身心健康有好处 22. cause great damage to 对.造成巨大的伤害23. be pleased/content/happy with 对感到满意24.be beneficial to = be of benefit to 对有好处 benefit from 从中收益 for the benefit of 为了.的利益25. persuade sb. to do sth./into doing sth. 说服某人做某事persuade sb. not to do sth./out of doing sth. 说服某人不要做某事persuade sb. of sth./ persuade that使某人相信26.consult sb. about sth. 向某人咨询某事 consult/refer to a dictionary look up sth. in the dictionary查字典27.be designed /meant/intended for 专门为. 而设计28.sth. come out/ be published 出版29.in all aspects 在各个方面30.cheat sb of sth. 欺骗某人31.cure sb. of sth. 治愈某人某病 cure sb. of bad habits 纠正某人的不良习惯 a cure for a disease 某种疾病的疗法cure bad breath治愈口臭32. determine to do sth. 决定做某事 determine sb. to do sth. 使某人下决心做某事 be determined to do sth. 决心做某事33. urge sb. to do sth. 敦促/力劝某做某事 urge that .（should）do 竭力主张34. bargain with sb. about 与某人就讨价还价 Its a real bargain. 便宜货35. be a target for 是的目标 be targeted at 以为目标36. comment on/ make comments on 对.进行评论III 重点句型1 Not all ads play tricks on us, though. 但并非所有的广告都跟我们玩花招。2 When it comes to advertisements, we must all use our intelligence and not be a slave to them. 谈及广告，我们都必须运用自己的智慧，不要做广告的奴隶。3 The company can then choose the right product to produce, the one that is expected to be most popular with consumes- people who buy and use the the product.然后公司就可以选择生产合适的产品，即预期会深受消费者（购买和使用该产品的人）欢迎的产品。4 It is time to decide what you want the audience to know or think about it. 是时候决定你想要你的观众了解或思考什么了。5 Our main aim is to discourage young people from smoking. 我们的主要目标是阻止年轻人吸烟。6 If we can convince young people not to start, they might then urge their parents and other people to give up smoking, too. 如果我们能说服年轻人不要开始，他们也许回督促他们的父母或其他人戒烟。7 Many people think that smoking is cool or enjoyable, but they are not fully aware of the damage that it does to their health. 许多人认为吸烟很酷，很享受，但他们没有充分意识到烟对他们身体造成的伤害。8 We want to shock people into realizing that many smokers die all too soon from illnesses and diseases related to smoking.我们希望警醒人们， 让他们认识到许多吸烟者过早地死于与吸烟者有关的疾病。9. According to the publisher, readers do seem to be interested in this new novel. 根据出版商的说法，读者的确好像是对这本小说很感兴趣。IV. 重点讲解1. promote vt.促销，宣传，推广；提升，促进【教材原句】Finally, I wish to tell you this: think about why you should do the things the ad suggests, or buy the product or service the ad promotes.最后，我想告诉大家：想想你为什么要做广告建议你做的事情，或者为什么要买广告推销的产品或服务。【例句研读】翻译句中划线部分，注意promote 的词义及用法1. The company put together an ad campaign to promote a new product. _2. The government is trying to do something to promote better understanding between the two countries. _3. She worked hard and was soon_promoted from a clerk_to senior group manager. _4. He gained promotion to Sales Manager, making everyone surprised. _【链接高考】1.14安徽While waiting for the opportunity to get , Henry did his best to perform his duty.A. promote B. promoted C. promoting D. to promote2.14辽宁As part of a healthy diet, eat more fruits and vegetables each day. Vitamins (维生素) C and E help protect eyesight and promote eye health.翻译:_1. 推销新产品 2. 促进更进一步的了解 3. 从一个员工被提升为 4.得到提升1. B 2. 作为健康饮食的一部分，每天要多吃水果和蔬菜。维生素C和E能够帮助保护视力和促进眼部健康。2. recommend vt. 推荐；建议，劝告；介绍【教材原句】Yesterday I came across an interesting new book, which I would like to recommend here.昨天我无意中看到一本有趣的新书，在此我很愿意推荐给大家。(1)recommend sth.for_recommend sb.as . _recommend sth.to sb. recommend sb.sth. _(2)recommend doing sth. _recommend sb.to do sth. _recommend that sb. (should) do sth. _It is recommended that sb.(should) do _1._.老师向我们推荐了有关这个学科的一些新书。2._.有人经常建议人们减肥来减小患癌症的风险。3.The doctor_ a long holiday. The doctor recommended that he take a long holiday.医生建议他休长假。Our teacher recommended some new books to us on this subject.It is often recommended that one (should) lose weight to reduce cancer risk.recommended him to take【链接高考】1. 14陕西Eye doctors recommend that a childs first eye exam _ at the age of six months old.Awas Bbe Cwere D. was2.14陕西During his stay in Xian, Jerry tried almost all the local foods his friends _,A. would recommend B. had recommended C. have recommended D. were recommending3. John recommended that the man _ into prison, who broke into a house and killed the family. (金沙中学2013届高三模拟)A. referred to being put B. referring to being putC. referred to be put D. referring to be put1.B 2. B 3. C3. appeal vi.有吸引力；呼吁，恳请; 上诉n.吸引力；呼吁，恳求【教材原句】It is important to always try to appeal to the audience in order to get them to react in a certain way.为了让受众作出预期的反应，始终努力去吸引他们是非常重要的。【例句研读】翻译句中划线部分，注意appeal的词性，词义及用法(1).The story doesnt seem to appeal to these children. _ (2).The government appealed_to the public to stay calm about the present situation. _(3).They made an appeal to all the friends for help. _翻译:Martin Luther King appealed to the blacks to appeal to the highest court against racial discrimination，which greatly appealed to the whole world._1. 吸引学生 2. 呼吁公众保持冷静 3.恳求某人帮助 马丁路德金呼吁黑人向最高法庭上诉反对种族歧视，这引起了全世界极大的关注。4. deal with涉及，关于；处理，应付；与打交道；论述经典例句Her poems often deal with the subject of death.她的诗通常是关于死亡这一主题的。【例句研读】写出下列句中deal with的含义（1）It is important to learn to use the related trade rules while dealing with foreign companies.（2）If you deal with those children equally, you will earn their respect soon. （3）His latest book deals with childrens safety at school. （4）The lifeguards are being trained to deal with any possible emergency in real life. （1）与打交道，做生意； （2）对待 （3）涉及，关于处理 （4）处理辨析比较deal with, do withWho can tell me how to_ family relationship?The motorbike wont start, but I dont know what to _it.deal with ; do with链接高考(2010四川高考)In many peoples opinion, that company, though relatively small, is pleasant _.Ato deal with Bdealing with Cto be dealt with Ddealt with5figure out弄清楚，弄懂；计算出教材原句It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do.重要的是，你得确切弄清楚想要告诉受众什么，想让他们做什么。(1)I couldnt figure out why he quit his job. _(2)It didnt take the children long to_figure_out the correct answer. _(3)I could hear voices but I couldnt make_out what they were saying. _(4)If you must carry out the plan, Ill drop out of the game. _(5)We can stay here for as long as our supplies hold out. _(6) The job turned out to be tougher than we tought. _1. 弄清楚，弄明白 2. 计算出 3.认出，分辨出 ，理解 4.执行 5 维持 6. 结果是巩固练习The father couldnt figure out _ made his son spend so much time in preparing for this match. （常州2013届高三调研）A. what it was that B. that it was whatC. it was what that D. what was it thatPart II Activity sheetActivity one: Vocabulary1. Sometimes customers can b_ from some advertisements.2. The company is p_ their new products by advertising on television.3. Before going on a diet, youd better c your doctor.4. At 20, Steve left his hometown, d not to return without realizing his dream.5. The doctor tried his best to c_ the old man of lung cancer.6. It is a new latest book. Our teacher recommends that I p_ a copy to read.7. His deeds (使震惊) her out of making friends with him.8. If you have any questions, a_ to your teachers for help without hesitation.9 .How did you _(劝服) him into giving up smoking? Its amazing!10. I would rather fail than _(作弊) in the examination.Benefit promoting consult determined cure purchase shocked appealActivity two: phrasesin advance urgeto discourage fromfall for appeal to get across deal with benefit from play tricks on make comments on determine to do be meant to1. We _ him to help us, but he turned us down.2. I found it difficult to _ his American jokes _ to an English audience.3. If we can convince young people not to start, they might then_ their parents and other people _ give up smoking, too. 4. In order to determine your audience, you will need to do a little research and analysis _.5. Our main aim is to _ young people _ smoking.6. No one can predict what will happen in your life so life _ always _ be unpredictable.7. If you tell him that itll make him a lot of money, hes bound to _ the idea.8. Famous experts are often invited to CCTV to_ the situations in Iraq.9. In order to handle the problem he had to _ all kinds of people.10. Its a tradition to _ people on April 1stAppealed to get across urge to in advance discourage from is meant to Fall for make comments on deal with play tricks on 三、句型转换1. China began a nationwide public service advertising campaign in 1996, and since then various types of PSAs have appeared around the country.China began a nationwide public service advertising campaign in 1996, _ _various types of PSAs have _ _ _ around the country.2. Unlike a single advertisement, an ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience. An ad campaign is a planned programme of advertisements _ _ various kinds of ads to reach a certain audience, _ _ _ _ a single advertisement.3. It is important to always try to appeal to the audience in order to get them to react in a certain way. _ is important _ _ you should try to _ the audience to _them _ in _ way.4. There are lots of different ways to get your message across to the audience when you are putting together an ad campaign._ _ an ad campaign, you should _ different ways to make the audience _ your message.5. We are so used to them that we often do not even realize how many we see and hear in a day.We are _ used to them _ realize how many we see and hear in a day._ _ to them _ _ that we are often not _ _ how many we see and hear in a day.1. Since when come into being 2 That use which are different from 3 What is that attract have react some 4 Putting together employ understand 5 Too to so used are we aware of 四、单项选择1. Mary！Why are you so happy？ I bought a dress for only 10 dollars in a sale; it was a real _.A. exchangeB. bargainC. trade D. business2. T is a free site, where visitors can not just _ almost all kinds of products but open their own online shops.A. purchase B. aim C. promoteD. bargain3. Teachers recommend parents their children under 12 to ride bicycles to school for safety.A. not allow B. do not allow C. mustnt allow D. couldnt allow4. That fashions differ from country to country may reflect the culture difference from one _. A. trickB. mottoC. aspect D. slogan5. _ that the government can lead them out of the financial crisis, people are optimistic（乐观）about the future of the country.A. Convincing B. Convinced C. To convince D. Having convinced6. One Friday, we were packing to leave for a weekend away _ my daughter heard cries for help.A. after B. while C. since D. when7. They _ him to prepare for the coming exam, but he spent all day playing computer games.A. persuadedB. urgedC. suggestedD. made8. Little Tom didnt get _his composition test because he was not able to get_ to the teacher what he meant. A through; across B across ; through C across ; across D through ; through9. Learn a lesson from it and never _ such trick again! A. fall down B. fall for C. fall off D. fall to10. A clean environment can help the city bid for the Olympics, which in turn will _ its economic development. A. prohibit B. prove C. promise D. promote11. Two years ago I didnt know what to _ the new equipment and now I have learned how to _ it.A. do with; deal with B. do with; deal with C. deal with; deal with D. do with; do with12. Many pupils cant make full use of their time, _they realize how valuable it is. A. as if B. now that C. even though D. so that13. Id like to go to the cinema with you, Dad. Sorry, but the film is_ for adults only. A. promised B. admitted C. permitted D. designed 14.The seaside here draws a lot of tourists every summer. Warm sunshine and soft sands make _it is.A. what B. which C. how D. where15._ the source of the bird flu virus, the identities, background and living conditions of existing patients will be investigated. （通州区高三查漏补缺专项检测）A. To determineB. DeterminingC. DeterminedD. Having determined16. Do you think Chinese elements in “ Gravity” were included just to _ an increasingly influential Chinese viewing audience? I dont know, but the director denied the storyline was just to _ the booming market.(苏州市2014届高三调研测试)A. appeal to; win over B. cater to; take overC. adjust to; turn overD. adapt to; get over17. Thailands worst flooding in half a century has affected a third of the country, and it is hard to _ the losses（南师附中2013届高三10月月考）A think out B figure out C make out D count out18. The governm