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2016山东临清市高考英语二轮阅读理解选编练习(6)阅读理解训练 in ancient egypt,a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment.modern businesses have been following his lead,with more tactics (策略)one tactic involves where to display the goods.for example,stores place fruits and vegetables in the first section.they know that customers who buy the healthy food first will feel happy so that they will buy more junk food (垃圾食品) later in their trip.in department stores,the womens shoe section is generally next to the womens cosmetics (化妆品) section:while the shop assistant is going back to find the right size shoe,bored customers are likely to wander over and find some cosmetics they might want to try later.besides,businesses seek to appeal to customers senses.stores notice that the smell of baked goods encourages shopping,so they make their own bread each morning and then fan the bread smell into the store throughout the day.music sells goods,too.researchers in britain found that when french music was played,sales of french wines went up.when it comes to the selling of houses,businesses also use highly rewarding tactics.they find that customers make decisions in the first few seconds upon walking in the door,and turn it into a business opportunity.a california builder designed the structure of its houses smartly.when entering the house,the customer would see the pacific ocean through the windows,and then the pool through an open stairway leading to the lower level.the instant view of water on both levels helped sell these $10 million houses.文章大意:本文在解释为什么要把水果放在商店里的最显眼的位置,目的是促进后面的商业交易。5why do stores usually display fruits and vegetables in the first section?ato save customers time.bto show they are high quality foods.cto help sell junk food.dto sell them at discount prices.答案:c推断判断题。根据第二段第三句话they know that customers who buy the healthy food first will feel happy so that they will buy more junk food later in their trip.可知,这样做为的是能够在稍后卖出那些垃圾食品,故选c项。6according to paragraph 3,which of the following encourages customers to buy?aopening the store early in the morning.bdisplaying british wines next to french ones.cinviting customers to play music.dfilling the store with the smell of fresh bread.答案:d推理判断题。根据第三段第二句话stores notice that the smell of baked goods encourages shopping,so they make their own bread each morning and then fan the bread smell into the store throughout the day.可知烤面包的味道能促进购物,因此他们让面包味充满着整个商店,故选d项。7what is the california builders story intended to prove?athe house structure is a key factor customers consider.bthe more costly the house is,the better it sells.can ocean view is much to the customers taste.da good first impression increases sales.答案:d推理判断题。根据最后一段最后两句话when entering the house,the customer would see the pacific ocean through the windows,and then the pool through an open stairway leading to the lower level.the instant view of water on both levels helped sell these $ 10 million houses.当人们进入房间,看到窗外的太平洋和游泳池时,销售业绩会增长,故选d项。8what is the main purpose of the passage?ato explain how businesses turn people into their customers.bto introduce how businesses have grown from the past.cto report researches on customer behavior.dto show dishonest business practices.答案:a推理判断题。本文在解释为什么要把水果放在商店里的最显眼的位置,目的是促进后面的商业交易,故选a项。【辽宁省葫芦岛市2014一模试题】bdear mr. king, im bob watson, one of the customers in your grocery store. im writing to express my idea about your goods. your supermart is outstanding in many ways. first i enjoy the selection of produce and fresh bakery items. second your low prices and excellent customer service keep me coming back to supermart. i have found, however, that i must make a separate shopping trip to one of your competitors because there are many items your store does not carry. this becomes inconvenient for me, as my time is valuable, and i dont like to make two trips. i have been a long time supermart shopper and hope to continue for many years. if i could find all the items i need in one place, i would be a more satisfied customer.specifically, i have never been able to purchase nacho cheese soup at your store. i can find other flavors (味道) of soup, but your store does not carry nacho cheese soup, a common ingredient (原料) in many of my recipes. in addition, i can only find large wonton wrappers, while many other stores carry both large and small and offer a more varied selection for their customers. another example is regent brand chili seasoning. though it is not a leading brand, it is still common on the shelves of other grocery stores in this area and is superior in flavor to its competitors. i sincerely hope to continue a relationship with your store, and i hope that you will consider the possibility of expanding your goods to be more competitive. yours truly, bob watson 25. from the letter, we can learn that the author is _. a. a very picky reporterb. a regular customer of the storec. a responsible nutritionistd. a competitor of the store26. how does the author present his point in paragraph 2? a. by comparing two different stores.b. by analyzing the figures.c. by providing scientific findings. d. by giving examples.27. according to bob, the grocery store _. a. offers good customer serviceb. is outstanding in every wayc. meets all his needsd. lacks convenient transportation【参考答案】2527 bda 【辽宁省葫芦岛市2014一模试题】cin india, most of the women wear a red dot between their eyebrows. while it is generally taken as an indicator of their marital(婚姻的)status, the practice is primarily related to the hindu(印度教的)religion. the dot goes by different names in different hindi dialects, and “bindi” is the one that is most commonly known. traditionally, the dot carries no gender restriction: men as well as women wear it. however, the tradition of men wearing it has faded in recent times, so nowadays we see a lot more women than men wearing one.the position of the bindi is standard: center of the forehead, close to the eyebrows. it represents a third, or inner eye. hindu tradition holds that all people have three eyes: the two outer ones are used for seeing the outside world, and the third one is there to focus inward toward god. as such, the dot means piety(虔诚)and serves as a constant reminder to keep god in the front of a believers thoughts.red is the traditional color of the dot. it is said that in ancient times a man would place a drop of blood between his wifes eyes to seal their marriage. according to hindu beliefs, the color red is believed to bring good fortune to the married couple. today, people go with different colors depending upon their preferences. women often wear dots that match the color of their clothes. decorative of sticker bindis come in all sizes, colors and variations, and can be worn by young and old, married and unmarried people alike. wearing a bindi has become more of a fashion statement than a religious custom.28. why did people in india start wearing a red dot on their forehead?a. to stress their family background.b. to indicate their social rank.c. to show their religious belief.d. to display their financial status.29. what is the function of the third eye in hindu tradition?a. to help the other eyes see better.b. to look to the distance.c. to see the outside world.d. to pay respect to god.30. why was red chosen as the original color of the bindi?a. the word “bindi” means “red” in some hindi dialects.b. red was believed to be a lucky color for husband and wife.c. the red dot represented the blood of god.d. red stood for a wifes love for her husband.31. which of the following statements is true about bindis today?a. bindis are now used to make people look better.b. bindis are worn anywhere on the face now.c. most indian women do not wear bindis anymore.d. more men than women wear bindis in india.【参考答案】2831 cdba【辽宁省葫芦岛市2014一模试题】dthe hunan satellite tv(hntv) show “where are we going, dad?” is a big hit. many famous stars brought their children to a strange village alone, and they had to spend 72 hours with their children there. the program fully showed us a modern version of the “how to be a good father”. as the young parents today are too busy to take care of their children, this new form of “lost on the way” played by nanny daddy and cute kids triggered(触发)a lot of peoples emotional resonance(共鸣). both the kids and their parents will find that their hearts are being drawn closer. but this kind of feeling has just proved that there is a big spiritual barrier between the modern parents and children. the tv shows like “children are hard to support!”, “where are we going, dad?”, “hot mom” and “cute kids” are becoming more and more popular. all of these show the new parents confusion in childrens education and the appeal for the balance between career and family.in real life, on the one hand the young parents feel helpless because they are too busy to accompany their children under the pressures of work and life; on the other hand they continue to do so. the data collected by hntv shows that nearly two-thirds of their audience are female, among whom 36% are aged from 25 to 34.we can imagine such a scene that one evening a young mother is watching the show with her young children, while her husband is still at work or trapped in socializing, or maybe is just playing computer games in the bedroom. the story of a child without the company of father is still going on. in fact, it is sometimes the same to mothers. in a modern family, it is often the old who take the responsibility of raising a child. the participation of mother in the childrens education is also very low.it is just this kind of confusion where the parents have gone in the modern family education, and where the parents will guide their children to go that “where are we going,dad?” shows us. if a child wants to grow up healthily and safely into a modern citizen with independent personality and free spirit, it is very important for him or her to follow the parents who serve as their first teacher. maybe this is the real reason why such kind of tv programs could get hot. the truth is that children will go where their parents go; and society will go where the children go.32. in raising a child in modern society, parents should _. a. play computer games with their children b. keep their children at home to avoid socializing c. balance well between family and careerd. break down the barrier between children and teachers33. which of the following can be inferred in the passage?a. parents shouldnt entirely leave the education of children to the old.b. 36% of the audience of the program are female aged from 25-34. c. the program shows us the confusion where the parents and children will go to play.d. in a modern family it is often mothers who are responsible for raising a child.34. which one is the best title of the passage? a. confusion behind “where are we going, dad?” b. modern education is important c. nanny daddy and cute kids d. new problems in modern childrens education35. what attitude towards modern family education does the author express in the second paragraph? a. proud. b. worried. c. optimistic. d. indifferent. 【参考答案】3235 caab 阅读下列短文,从每题所给的四个选项(a、b、c和d)中,选出最佳选项,并在答题卡上将该项涂黑。【宁夏银川市唐徕回民中学2014试题】a an 80-year-old man was sitting on the sofa in his house along with his 45-year-old highly educated son. suddenly a crow(乌鸦)perched on the tree near their window. the father asked his son, “what is this? ” the son replied, “it is a crow.” after a few minutes, the father asked his son the 2nd time, “what is this?” the son said, “father, i have just now told you its a crow. ”after a little while, the old father again asked his son the 3rd time, “what is this? ” “its a crow, a crow, a crow.” said the son loudly. a little after, the father again asked his son the 4th time, “what is this?” this time the son shouted at his father, “why do you keep asking me the same question again and ag

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