art of leadership 领导力马云.doc

71/11/2020ManagementArt of leadership -Jack Ma（Date: Dec 16, 2012）ContentsAbstract31. Jack Mas character32. Employee oriented42.1 Establish relationship with employee42.2 Motivate employee52.3 Grow up with employee53. Innovation64. Conclusion65. References7AbstractIt takes to be leading political characteristics such as self-awareness, clarity of speech, keen intellect, and an ability to relate to people. The reason of Jack Ma management team can be a Harvard MBA case, because he always knows what to do next and confidence. As a capable leader, he can coordinate interpersonal relationships and pay attention to employee; let them development with enterprise. Key word Jack Ma; confident; employee; innovationEverything should be as simple as possible, Einstein once said, and no simpler. Leadership is complex. Most people wish it wasnt, but it is. Because it is, we tend to make it either too complicated to be manageable or too simple to be useful. The success of small firms is smart, medium enterprise depends on the management, the big enterprise success by good faith. Alibabas success is not only the charm of ma but also the efforts of his team. 1. Jack Mas character In Alibaba, people listen to someone not because the man is a CEO, but he is right. This is to ask for a business leader must have great wisdom and not use the hands of the stock to control the company. In fact, Alibaba does not allow any shareholder or the investor control it. Mr. Ma said: I think this company needs to disperse, stock management and control of a company by wisdom. Mr. Ma management team is can be a Harvard MBA case, because he is not let others in the work for you. This is the power of command far more than knowledge itself. He never believes his own career is a promising and social contribution value. He believes that his own judgment is accurate. He believes that China a few years will join the WTO, more fully integrated into the global economic integration process, he believes that the Internet will be comprehensive and profound change all aspects of peoples lives. From primary school and he started to have a crush on learning English every morning 5 or 6 o clock, riding to get up on the edge of the west lake to find a foreigner to practice English, from the 70 s began to insist on for years. Even once captured the attention of the police. And then make a lot of foreign friends, a lot of people and long-term became his pen Pal, and an Australian friends in 85 gave him a chance to invite him to travel to Australia. Australias experience made him a great extent development vision; this is his chance to fight for. Later pioneering process meet numerous difficulties, insufficient funds are almost cant establish company. Previous venture although they have gained ground but for a variety of reasons have to leave, he never gave up and continue to work on it. 2. Employee orientedExcellent enterprise must consist of a group of outstanding staffs. Pay attention to the development of every employee in the enterprise is also to focus on the future of the company. The chairman of SONY Akio Morita once said: a Japanese company, the most important mission must develop the relationship between company and employee. The company should try to create a family emotion; management shares the joys and sorrows of emotion with all employees. Only adhere to believe, both of them will get mutual benefits. 2.1 Establish relationship with employee Usually in China, most of the companies put the CEO on the top floor. But in the book Jack Mas biography (2003).He thinks on the top floor should be our customers also should be our employees and our colleagues. So he stands on the lowest floor that is the sixth floor. Then they are all his bosses. But his favorite floor is number 10 and number nine where the people are talking to the customers. He always drops there and listens to them.Jack Ma is not just turning office feng shui on its head; hes trying to turn Chinese business upside-down, too. If China is to become the economic superpower that many say it could be, people like Jack Ma may be the most important in shaping it. In the traditional company, most people do what the manager told him to do. They dont discuss. But in alibaba, they can talk with their superior even though it is the main discussion. They all look like friends; They can issue the opposing ideas on the same thing.A strong relationship is necessary because it enhances productivity, promotes understanding and communication, and builds self-esteem in both the leader and employee. To accomplish these things as a leader, he establishes open, trusting relationship with the employee. The leader process typically involves altering an employees thought work habits. Since many people end to resist change, a strong relationship with the employee is necessary to create a foundation of trust. When we establish your credibility, it will improve the employees willingness to accept the leaders advice.2.2 Motivate employeeMotivating and rewarding employee is one of the most important and challenging activities that managers do. To get employee to forth maximum work effort, managers need to know how and why they are motivated. Motivation refers to process by which a persons efforts are energized, directed and sustained towards attaining a goal. In thinking about motivation from a management perspective, it is very important to appreciate this point: You cant motivate people, you can only influence what theyre motivated to do (How to Motivate Every Employee, 1986)Jack Ma deemed: Enterprise has two kinds of customers: one is consumer, the other is employee. The value of enterprises and products are created by employee. Leader needs to help their employees to create the unique values. Not only listen to the idea of staffs and the satisfying basic life safeguard for employees, but also let the employee getting glory and a sense of achievement in the work. Happiness means to let them to have faith and believe they can do something for the company, meanwhile contribute to customer and feel satisfaction from them results.For instance, Alibaba announced that it will take out 156 million motivating employees in the end of 2010. It would attract and retain the best on-the-job personnel. He always makes meeting passionate speech in the meeting. In the way of career does not necessarily need people have already been success, but a group must full of dreams, dare to struggle and have the courage to create the future. 2.3 Grow up with employeeIn the 21st century, the most precious resource is talent, the enterprise must also. The vast majority of enterprise thinks that the machine will more expensive, a lot of people buy the machine time with bargaining. But when we hire employees, we did not want to give them good conditions. If you dont think like this, you must live badly in the 21st century. By contrast the last century scale and the scale of the resources, a machine has greatly reduced more than a few decades personal cost. Today people-oriented era, the Internet age, the information age must be created by times. It must be kind to your employees and invest in your employees, then they bring you return will be far more than you can imagine. What is talent? Talent can cultivate out but business leaders are discovered.Obstacles such as poor attitude and a lack of commitment can force the employee to lose sight of their goals. Leaders job as a coach is not to eliminate the obstacles from the employees paths, but to teach them how to create their strategies and overcome the obstacles on their own.3. Innovation Of course, Chinas thousands and thousands of Industrial Revolution-style factories will continue to churn out almost everything the world wants to buy, but people like Jack Ma say that stepping out of the old way of thinking may be just as important as utilizing cheap labor and raising factory productivities.In the last century, big was better, said the China-based e-commerce companys founder. But in the 21st century, I believe small is beautiful because it is not about how much equipment you have, it is about how quickly you can change yourself to meet the market. Mr. Ma added that if governments want strong economies, they should turn their attention to SMEs and give incentives to individuals starting their own businesses. His reason: SME owners may start small, but they dream big: we believe we are tomorrows Google, we believe we are tomorrows eBay, we believe we are tomorrows UPS.Almost everyone knows Alibaba and millions of people are surfing to shopping online. It is Jack Ma who make more convenient for us to enjoy our life. The first is never give up! For a long time before, Jack Ma was not thought highly of; neither did his idea of B2B. In 2002, many companies like Alibaba had bankrupt, while only Alibaba survived. It is not because Jack Ma was lucky, but his persistence and never showed the white flag to the so called winter of internet. Another is just doing it and never follows others. He did not followed Google to be a instrument, nor did he does like tengxun or sina, to amuse the youth. He determined to help something really practical to his denizen. That is, he tried to do a thing a job step by step, do not be opportunistic. 4. ConclusionSince China joined the WTO, launching a lot of international cooperation and making Chinas enterprises have more opportunities to move towards the world stage. Jack Ma and alibaba has proved that an enterprises growth cannot leave a good leader. He expanded his horizon by learning and communication with more practical cases and incentive employees more broad space. He invested in staff and believed that the growth of the staffs will bring the enterprise growth. Talent is undoubtedly the most important