Newspaper on Mobile Phones 移动手机报纸广告,外文文献翻译.doc

Newspaper on Mobile Phones You Paid For What Now?Posted onJuly 31, 2008 First, the stats from wikipedia (not the best source I know):An increasing number of countries, particularly in Europe, now have more mobile phones than people. According to the figures from Eurostat, the European Unions in-house statistical office, Luxembourg had the highest mobile phone penetration rate at 158 mobile subscriptions per 100 people (158%), closely followed by Lithuania and Italy.7 In Hong Kong the penetration rate reached 139.8% of the population in July 2007.8 Over 50 countries have mobile phone subscription penetration rates higher than that of the population and the Western European average penetration rate was 110% in 2007 (source Informa 2007). The U.S. currently has one of the lowest rates of mobile phone penetrations in the industrialized world at 85%.A recent article in The New York Times about newspapers on cellphones had this statement from, “Tim Repsher, who oversees Media Generals mobile products, said he chose Verve because he would not have to hire new staff members to figure out how to publish newspapers on cellphones. Mobile readership quadrupled in a year”Now, my question is this. If you are already giving away content for free online, outsourcing delivery, partnering with Yahoo on ad placement and classified ads, and losing paid print readership without creating a new deliverable, are you still a newspaper? Or are you a collection of freelance journalists?What if Media General had hired staff to develop a cell phone application? Their ROI would be higher. They may even have come up with an application to sell others. Well never know I guess. What is the cost / benefit of outsourcing a service you think is integral to the viability of your organization? That doesnt make any sense to me.And as for “quadrupling the mobile readership in one year”, what does that even mean? Did you go from 1 person to 4? Tell us what your penetration in the market is.Tell us what you really paid forRelated posts:1 NY Times Eliminating Paid “TimesSelect” FeatureThis entry was posted in Innovation, New Media and tagged Mobile, New Media by Robert Ivan. Bookmark the permalink. 手机上的报纸 - 您支付现在做什么呢？发表于 2008年7月31日，首先，从维基百科（不是我知道的最好的来源）的统计：现在有越来越多的国家，尤其是在欧洲，移动电话比人还多。 据欧盟统计局，在欧洲联盟的内部统计办公室的数字，卢森堡158手机订阅每100人（158）紧随其后的立陶宛和意大利，的最高移动电话普及率率7在香港的普及率达到139.8的人口在2007年7月。8在50个国家和地区手机普及率速度高于人口和西欧的平均普及率为110，在2007年（信息来源2007年）。 美国目前在工业化世界的85的手机贯穿率最低的之一。一个在“纽约时报”关于在手机上的报纸最近的文章有这种说法从，“添Repsher，负责媒体通用的移动产品，说他选择了神韵，因为他会不会有以雇用新工作人员弄清楚如何以出版的报纸上手机。 手机读者在一年内翻了两番“现在，我的问题是这样的。 如果您已经赠送免费上网，外包交付的内容，与雅虎合作的广告位置和分类广告，有偿打印，而无需创建一个新的交付失去读者，你还在报纸吗？或者是你收集的特约记者？如果媒体大会已聘请人员开发手机应用？ 投资回报率将会更高。 他们甚至有可能与应用程序卖给别人。 我们永远不会知道，我猜。 什么是外包服务，您认为您的组织的生存能力是不可或缺的成本/效益？ 这没有任何意义me.And为“在一年内翻了两番”移动读者，什么意味着？ 你去从1人到4？ 告诉我们你在市场上的普及率。告诉我们你真正付出.相关文章：1 纽约时报消除支付“TimesSelect”功能此项目被张贴在创新 ， 新媒体和移动标签， 新媒体，由罗伯特伊万 。 的一篇 。Newspaper AdvertisingFor many years, newspaper advertising has been an excellent way for individuals, businesses and numerous other groups to advertise the services or items they have to offer. Until the overwhelming use of the Internet advertising and marketing medium, newspaper classified ads were the optimal way for people to market and advertise their products and services. While the Internet may be the top advertising and marketing medium for many groups of people in current times, newspaper advertising is still the best local marketing option.Any person who has a service product to market on a local scale can use newspaper classified ads to increase awareness of what they have to offer. Newspaper classified ads are well known for their categories of rentable or purchasable homes, available employment positions, vehicles or vehicle parts for sale and everything in between. Even non-profit organizations and local churches use newspaper advertising to inform people of events, benefits or other helpful services they might be offering.When you want to advertise any product, service or event on a local scale, newspaper advertising is highly advantageous. It may seem like Internet advertising is the best option for local and large-scale advertising, but newspaper ads are still the superior way to advertise locally. If you are interested in more information about newspaper advertising, B is an excellent resource.Advertising in NewspapersNewspapers are an effective, inexpensive way to reach a mass audience By Matt Alderton, Writer, Editor and Media Consultant Logolepsy Custom Content and CommunicationsIn a world thats filled to the brim with new media, its easy to forget about the old. But traditional media is far from dead. In fact, for small businesses in particular, its still very much alive. Thats because tried-and-true methods of advertising tend to be more affordable, more accessible and oftentimes more effective. And nothing is more tried and true than newspapers.Sure, theyre not always as flashy and interesting as newer forms of advertising, and theyre certainly not as “cutting edge,” but newspaper ads work, and theyve been working for more than a century (the first full-page newspaper ad appeared in 1878). Heres why they might work for you:1. Newspaper ads offer you wider and more frequent exposure.2. Consumers tend to be more receptive to newspaper ads; they expect them and sometimes read the paper especially for them.3. Newspaper ads are convenient; you can buy ads and make changes to them quickly and easily.4. Newspaper ads are more informative; there often is more room for important details, such as prices and phone numbers.5. Newspaper ads are more affordable; there are a variety of sizes to fit anyones budget.Define your objectiveThere are many types of ads for different objectives: A business card ad says who you are and how to find you; a sale ad informs the public about special deals and discounts; an advertorial is an ad that looks like a news article and highlights your business expertise in a certain subject area; and a spotlight ad calls attention to a particular product or service.Try: An especially effective type of newspaper is a coupon ad; placing a coupon in your ad will attract customers and give you a means for measuring ad response. CouponInfoNow offers a wealth of information on designing and distributing coupons that work.Choose a newspaperThere are numerous options for companies that want to make their mark in newsprint. Your citys daily newspaper is just one of them. Others include local weeklies as well as regional and alternative papers. Consider high school and college newspapers, too, as well as trade newspapers and weekly shoppers.Try: Use NewsVoyager to locate newspapers of all types in your area.Choose an ad size, rateNewspaper ads are generally sold by column and inch. They come in many shapes and sizes, and there are typically many options for any sized budget.Try: Every newspaper has a sales representativewho will help you navigate advertising options and ratesthat it will assign to your account. As “How to Calculate Rates for Print Ads” will help you understand the rate cards that sales rep will give you while the Newspaper Association of Americas Retail Advertising Planning and Budgeting Calculator will help you decide how much you should be willing to spend in the first place.Select position, scheduleWhere your ad is on the page is key; outside positions are ideal because readers will see them as theyre turning pages. Also important is in what section of the paper your ad runs; advertising in special sections, such as food or business, presents a unique opportunity for target marketing. Finally, before you publish your ad, youll need to decide when to run it and for how long; buying for frequency will save money and boost exposure.Try: Consider enlisting an ad agency or media buyersuch as Nationwide Newspapers or Newspaper National Networkto help you achieve maximal exposure for your ad investment.Write good ad copyThe best newspaper ads are short and descriptive. Youll need words compelling enough to grab readers attention and persuasive enough to make a sale.Try: Consider hiring a freelance copywriter to help you with your ad. Get quotes at G or place an add in the Writing/Editing category on Craigslist.Design an attractive adThere are several things to consider in designing your ad. You must decide, for instance, whether your ad will be full colorwhich costs moreor black and white. Keep in mind that clean, uncluttered ads are most effective, and that ads in which product images are placed near the inside of the page are strongest.Try: Hire a freelance graphic designer to lay out your ad, or do it yourself by downloading print ad templates from StockLayouts.Measure ROIAn ad is worthless if you cant prove that it works. Make sure you have a means for measuring your ads effectiveness.Try: The Newspaper Association of America offers a series of sales sheets by product category to help you determine how your ad should perform. Its “Ten Tips for Improving Your Return On Investment of Your Newspaper Advertising” can help you make sure it performs well.报纸广告多年来，报纸广告一直是一个很好的方式为个人，企业和许多其他团体，宣传他们所提供的服务或项目。 直到绝大多数使用的互联网广告和营销媒介，报纸分类广告的人推销和宣传他们的产品和服务的最佳方式。 虽然互联网可能是顶尖的广告和营销在当今时代人们的许多团体的媒介，报纸广告仍是当地最好的营销选项。任何人有一个服务产品推向市场上的本地规模可以使用报纸的分类广告，以增加他们所提供的认识。 报纸分类广告是众所周知的类别可租用或购买的住房，提供就业岗位，车辆或出售汽车零部件之间的一切。 即使是非营利组织和当地教会使用报纸广告，告知人们的活动，利益或其他有用的服务，他们可能会提供。当你想要做广告的任何产品，服务或事件在当地规模，报纸广告是非常有利的。 它可能看起来像互联网广告是为本地及大型广告的最佳选择，但仍然是优越的方式来宣传本地报纸上的广告。 如果您有关于报纸广告的更多信息感兴趣，B是一个极好的资源。在报纸上做广告报纸是一种有效的，廉价的方式来达到大量观众 马特Alderton，作家，编辑和媒体顾问Logolepsy自定义内容和通信 在这充满了新的媒体世界的边缘，很容易忘记老。 但传统媒体是远离死。 事实上，特别是小企业，它仍然非常活跃。 这是因为广告的尝试和真正的方法往往是更多的实惠，更方便，并经常更有效。 并没有什么是比报纸更行之有效和真实。 当然，他们并不总是作为华而不实和有趣的新形式的广告，他们肯定不是“尖端”，但报纸广告的工作，他们已经一个多世纪以来的工作（第一个全页报纸广告出现在1878年）。这也是为什么他们可能会为你工作： 1。 报纸广告，为您提供更广泛和更频繁的接触。 2。 消费者往往是报纸上的广告更容易接受，他们希望他们有时特别为他们读文件。 3。 报纸上的广告是方便，你可以买广告，使他们快速，轻松地。 4。 报纸广告更多的信息，往往是有更重要的细节，如价格和电话号码，房间。 5。 报纸广告更实惠，也有各种尺寸，以适应任何人的预算。 定义你的目标广告有多种类型，针对不同的目标：说你是谁，如何找到你的名片广告;销售广告的通知公众有关的特殊优惠和折扣;一个文广告是广告，看起来像一个新闻文章和突出您企业在某一学科领域的专业知识;和聚光灯的广告，呼吁人们关注一个特定的产品或服务。 尝试：报纸，特别是有效的类型是优惠券的广告放置在您的广告优惠券吸引顾客，给你一个衡量广告响应的手段。 CouponInfoNow提供了丰富的信息，对这项工作的设计和分发券。选择报纸想使自己的印记在新闻纸的公司有许多选项。 您所在城市的报纸只是其中之一。 其他还包括当地的周报，以及区域和替代文件。 考虑高中和大学的报