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Unit oneSection AVocabularyIII16 prevalent, permeated, decisive, inherent, literally, blessing7-12 literacy, mingled, distorted, formidable, precedent, certifiedIV1-6 hunt down, absorbed into, have access to, with the exception of, for that matter, in the absence of7-12 with respect to, is tailored to, be restricted to, calls for, in large measure, ranged fromCollocationV14 understanding, system, muscles, technique5-8 skills, ability, film, insightsTranslation1. In a world full of misinformation it is a formidable challenge for the students to learn to identify the true, the beautiful, and the good.2. Any form of mountaineering has its inherent danger. After all, it is an adventure sport.3. The university will permit a degree of individual instruction and the students may receive a curriculum tailored to their needs, learning style and pace.4. It is said that the understanding of the genetic basis of learning will teach us which youngsters are likely to advance quickly and which ones seem doomed to “difficult” school experiences.5. It has been reported that in Canada literally thousands of lakes and rivers are no longer able to support fish or plants.6. In countries with relatively high literacy rates, books play an important part in enriching peoples lives.7. The essence of government intervention has been to limit and distort competition rather than to encourage it.8. The great cause of reform being carried out by Chinese people is without precedent in history.9. Practice in simulated examination conditions must not be delayed until close to the examination time.10. People have found that the lions and wolves in the forest often hunt down live animals by cooperative efforts.VIIThe Internets speed, vast resources, and its ability to directly communicate with others are its greatest benefits. Because the Internet uses the quickness of computers to transmit its data, information can travel at tremendous speeds. Speed is not the only benefit. The Internet uses hundreds of thousands of computers all connected to each other to store vast amounts of information. And finally, because the internet allows individuals to have specific electronic mail addresses, people can easily communicate with one another. VII1) 可能除了教会以外,很少有机构像主管下一代正规教育的学校/教育机构那样缺乏变化了。2) 来自过去的参观者一眼就能辨认出现在的课堂,但很难适应现今一个10岁孩子的校外世界。3) 但变化在我们的世界中是如此迅速和明确,以至于学校不可能维持现状或仅仅做一些表明的改善而生存下去。4) 在某种程度上,这些科技辅助设施已被吸纳到校园生活中,尽管他们往往只是用一种更方便、更有效的模式教授旧课程。5) 计算机将在一定程度上允许针对个人的授课,这种授课形式以往只向有钱人提供。6) 我们再也无须花费很长时间查找某个出处或某个人现在信息的传递是瞬时的。7) 信息和虚假信息轻易地混杂在一起,现在还没有将网上十分普遍的被歪曲的事实和一派胡言于真实含义区分开来的可靠手段。8) 今天,数以百万计的信息源人人伸手可及,这种情况是史无前例的。9) 一些权威人士坚持认为这些发现应该用于特定情况中,而另一些人则极力反对在基因信息基础上所做的任何决定。10) 如果年轻人要为自己期望承担的迅速变换的角色做好准备,那么必须培养出新的和富于想象力的方法。Essay Summary IX1-5 BACDD6-10 BBACA11-15 DBCDA 16-20 ACBDASection BVocabularyXIV1-6 crippled, tugged, limped, affirms, nourishing, assimilating7-12 nurture, tucked, murmurs, indignant, staggered, pleading1315 scrambled, exiled, compliedXV1-6 from, with, into, on, of, down7-12 up, of, out/in, with, up, about1315 out, on, outSection CXVII1-5 FTFFF 6-10FFFTFKey to Unit 2Section AIII. Vocabulary 1. terminating 2. originates3. tempted4. afflicted5. optimum6. rupture7. adhered8. persistent9. diminishing10. despised11. patented12. manipulateIV 1. searching for 2. ended up 3. in the hope of 4. looked forward to 5. hold on to 6. in time 7. well off8. conditions9. involved in 10. to such an extent11. originated in 12. adhere to Exercises on CD and web course only: 13. perished from 14. slowed down 15. handed out V Collocation 1. abilities2. quality3. conditions4. standards5. system 6. chances 7. utilization 8. skillsExercises on CD and web course only: 9. efficiency10. environmentVI Translation 1. During that battle a large number of men perished from hunger and thirst due to the severe shortage of food.2. this research project has further proved that fireworks have originated in China.3. He is tempted to go there in person and check out how the accident happened. 4. At present, people have not found an effective way to cure this disease, which is still afflicting old people.5. The contractor must adhere to the contract and complete the important project on time.6. With persisted efforts, they finally settled the dispute between the two regions.7. If Party B fails in delivering goods at a given time, Party A is entitled to terminate the contract and claim for any loss.8. It usually takes a week to patent ones invention. 9. A clever politician knows well how to manipulate the public opinion and take advantage of his supporters.10. The amount of water in the rivers and lakes will diminish as the dry season continues.VII With the 21st century coming, people have increasingly realized the importance of acquiring fast and easy information. If a nation can make effective use of all the information it will benefit in the fields of scientific research, education, economic development, etc. What the nation needs to do is to establish a nation-wide “information network”, so as to link up scientists, businessmen, educators, etc. If such a network is set up, it will promote the second information revolution in the country.VIII1. 几千年来, 人们一直想要长寿, 想不变老,然而他们总是失望。2. 许多作家总是幻想着有可以长命百岁的福地,在那里, 人们以各种办法,多数是左道旁门的招数,保持着他们的青春和活力。3. 虽然长寿的可能性已经明显加大了,但是在绝大多数有记载的历史时期内,自然界赋予人类的寿命并没有多大变化。4. 即使主要从理论上探讨,认得寿命在写圣经的那个时候就是70岁,到现在也没有增加多少。5. 在出生后的第一年里,婴儿不再会大量死亡,在随后的日子里人们不会因为传染病或者像阑尾破裂这样的医疗问题而死亡,也不会因为饥饿或过度劳累而死亡。6. 目前衰老研究的重点是寻求有效地方法,确保日益增多的达到最大寿限的人能够在最佳健康状况下实现长寿,而不是仅仅在慢性病和体力衰退的折磨下再多活几年。7. 但是,即便是对那些遵循这些忠告的人来说,一种健康的生活方式的作用只不过是使他们更有机会保持就其年龄而言合理的健康状况,而不会减缓衰老的过程。8. 唯一显示的确能延长寿命的实验是用实验室动物进行的,受试的大家鼠和小家鼠要接受严格的饮食限制。9. 衰老的过程是一个复杂的事情,涉及到许多不同的基因。但是,人们即使不能消除衰老,最终也能够用基因疗法减慢衰老。10. 然而,老年可以说是人生戏剧中的最后一幕,当我们疲倦时,当我们已经饱尝人生的一切之后,我们应该从这最后一幕中消失。Essay Summary1. D ACDB 6. ABACB11. DBCDA16. DCBADSection BComprehension of the text1. CCBAA 6. CCACDXIV Vocabulary1. threshold2. apt 3. preview 4. premature5. abolished6. injected7. rigorous8. induced9. epidemic10. integrity11. abortion12. appraisalXV1. onto 2. on 3. in 4. at 5. from 6. forth7. In 8. on 9. to 10.from 11. at 12. with Section C Comprehension of the text XVII1. TFTTF 6. TFTFTUnit 3 Keys to exercisesSECTION A EX: II, P. 631. Sales promotion, advertising, personal selling and publicity.2. Business people use techniques of sales promotion mainly in two ways: they often use a combination of these techniques; they use these techniques as supplementary to the other three promotional activities.3. Sales promotion is to stimulate demand.4. They are applicable to both consumers and businesses. Also, they can be used with industry selling as well as consumer products.5. Because it brings promotion to the point of purchase, which has been found more effective than media advertising. For example, a US study shows that a majority of purchases in supermarkets are generated by in-store decisions.6. It helps consumers become acquainted with a new product and it also helps provide extra competitive advantage to existing products.7. The effectiveness of sales-promotion techniques may be reduced or even nullified if they encounter psychological barriers on the part of shop owners and/ or consumers. Sales-promotion techniques that are not consistent with the local preference will also be ineffective.8. From the last two paragraphs we may learn that, to make the techniques of sales promotion effective, one must take into account the psychological barriers on the part of both shop owners and consumers. At the same time, the techniques must be consistent with the local preferences.9. Positive10. The author wrote this passage in order to discuss various aspects of sales-promotion techniques, recommend them and advise using them carefully.EX: III, P. 63Acquainted/ magnified/ quota/ slump/ accommodating/ collided/ repay/ amended/ whereby/ launch/ filmed/ expenditureEX: IV, P. 64As such/ fall under/ enlightened about/ applicable to/ in conjunction with/ become acquainted with/ is supplementary to / bring in/ in search of/ given away/ in nature/ put upEX: V, P. 65Education/ capacity/ knowledge/ discussion/ population/ awareness/ empire/ operationsEX: VI, P. 651. As such, the event evoked curiosity and awe in most of us.2. The techniques of sales promotion, to work well, must gain the trust of middlemen in business as well as consumers. At the same time, they should be consistent with the local preferences and customs.3. To launch this new product into the European market, the company gave away 10,000 free samples for the local consumers to try.4. As their life has been bettered, going on tours/trips out in the holidays has become a fashionable/ stylish pastime for quite a few people.5. The purpose of waging the war is, in nature, to control the oil resources in the area.6. Sales promotion is effective in helping the consumers become acquainted with a new product when it is first introduced to a market.7. The new administration has realized that economic reforms must be deepened in conjunction with effective measures taken to ensure the basic conditions of employment and daily life for those poor people.8. Towards its sales objective this year, the company offered a training course to enlighten consumers about its latest products.9. To effectively raise our productivity, we should bring in advanced management experience from other countries.10. Professor Wus lecture helped the students become acquainted with the use of this software product. It also gave them an idea of software development.EX: VII, P. 66 With the development of a market economy in China, techniques of sales promotion have been more and more widely employed. The popularity of varied and numerous promotional activities such as discounts, bonuses, and promotional parties has grown steadily. The reason is that they not only help manufactureers and businesses earn higher and quicker profits, but also help consumers become acquainted with the products involved and get some practical benefits. However, if these techniques are used to promote products of inferior quality, both the manufacturers and the businessmen will be made to pay for that. EX: IX, P. 66CBDAB/ BCCAD/ ABDCB/ CADBDSECTION BEX: XII, P. 71Many/ louis Cheskin, a specialist/ Array/ get attention, shapes/ kindly messages/ completeness, softness and inclusiveness, positive associationsEX: XIII, P. 77BDCBD/ AABDCEX: XIV, P. 78Consoling/ bewildered/ array/ sensation/ inclusive/ overwhelming/ gigantic/ deemed/ dazzled/ graphic/ consensus/ differentiatingEX: XV, P. 79To/ for/ with/ of/ in/ of/ about/ under/ between/ to/ to/ by, withUnit4 keys to exercisesSection AII. Comprehension1. Because they suffered from low wages and oppressive working conditions.2. To the first generation of immigrants, work had great virtues. First of all, it ensured their own survival. Secondly, it made it possible for them to provide a better life and education for their children, which meant an improvement in their social status. Last but not least, it was the very hard work that gave their labors a fierce dignity, which served as a driving force in their own life.3. Generally speaking, its because the way people view work is much changed. Specifically, there are four causes. The first is that todays younger workers have little idea about the poverty and suffering of the Depression and, therefore, dont know what work meant to those who survived the Depression. The second cause is that unemployment no longer means personal ruin and shame thanks to elaborate financial cushions. Thirdly, the loss of a job now carries less personal shame, as it can be blamed on the wild and notorious behavior of the economy. And finally, work no longer just serves as a means of existence in a society where expectations are getting higher with rising educational levels.4. To explain the attitude to work of those who suffered the extreme poverty during the Depression, and to contrast this with the attitudes of todays younger workers.5. According to Maslow, work meets human needs in the following hierarchy: first, it provides such basic means as food and shelter; second, it can provide security; third, it satisfies the need for friendship and connection with others; fourth, it can help gain respect; and finally, it can satisfy the desire for self-fulfillment.6. Maslows scheme is quoted to explain workers expectations change with social and economic development. Because of these changes, work has different meanings to different groups in society as they are positioned at different stages in the work hierarchy.7. The womens rights movement has made it possible for women to pursue careers, not just work for mere survival. Thats to say, they are working at the level of “fulfilling themselves”, which is the highest in Maslows work hierarchy.8. Conditions for some US workers, such as those on assembly lines, may be considered terrible. However, the medieval workers suffered much more misery than those working on the modern assembly line. A poor Indian rubbish collector lives a more miserable life than a “poor” American car worker. The average peasants in South America work harder than most of Americans.9. The author is cautioning that it is important to have a proper sense of perspective about work, before making judgments on particular situations. 10. Work is the most thorough and profound organizing principle in American life in that it helps people connect with others in a work community and, therefore, satisfy their need for friendship and social relations.VocabularyEx.III1. esteemed 2. stunned 3. notorious 4. conferred5. aspiration 6. diluted 7. hierarchy 8. foremost9. asserted 10. arrogant 11. dreadful 12. recyclingIV. 1. wind up 2. merge with 3. dying off 4. laid off5. closed down 6. degenerated into 7. in effect 8. apart from9. irrespective of 10. prone to 11. takes a certain amount of peoples interest out of 12. kicked aroundV1. stories 2. manages 3.weight 4. meanings 5. honor 6. disease 7. electricity 8. traditionTranslation VI1. Those who lead a miserable life often fail to recognize the inherent virtue of work in earning and sustaining their dignity.2. With the life bettered and levels of education higher, the work ethic is diluted now.3. The young generation has much difficulty understanding why their ancestors had to focus their minds upon work as the central concern of existence.4. According to Maslow, different classes and ethnic groups are positioned at different stages in the work hierarchy.5. In developing countries, many talented young intellectuals flock in droves to America, which forms the so-called “brain drain”.6. If a country is prone to high inflation, then its currency will have to be devalued to maintain the price competitiveness of its exports.7. One expert in sociology believes that work is a means for people to build relationships. In that sense, the workplace performs the function of a community.8. The desire to “fulfill themselves”, a harmless and even worthy enterprise, may sometimes degenerate into a selfish discontent.9. To most Americans today, the blow of being laid off seldom carries the life-and-death implications it once had.10. Modern workers may have a lot of complaints. But they will feel better when they know that their predecessors did work under a far more brutal condition during the early stage of the Industrial Revolution.VII Work is not only a means of sustaining life, More importantly, it is the way through which people display their talent, realize their ambitions, build relationships and establish social status. If you understand this intrinsic value of work, then however dull or hard work may be, it becomes bearable if it helps build up a reputation, whether in the world at large or only in ones own circle. Updating ones aim is one of the most essential elements of self-fulfillment in the long run, and for most people this comes chiefly through their work. In that sense, work id the most vigorous, vivid sign of life-in individuals and in civilizations.VIII1 对于那些勉强维持生活的人来说,劳动有其固有价值这一观点显得荒唐可笑。2 首批移居美国的人,其劳动的主要动力是为儿孙们创造更好的生活,这样的动机使他们从劳动中获得了一种强烈的自尊。3 如果某大公司关闭了一家工厂,将该厂大量工人抛向失业者的行列中,那么人们更多的将其归罪于疲软的经济而不是个人。4 同过去相比,今天的劳动者受教育的水平提高了,因而他们期待更高,兴趣各异。5 那些野心勃勃的移民至今依然涌向美国,为安全感而奋斗,而那些试图“实现自我”的自私的当地部落在三代人以前就得到了这种安全感。6 那些因工作造成精神缺陷而情绪消沉的美国工人,往往意识不到工作带来的个人尊严有多么重要。7 佛洛依德认为,成功人士是那些能够付出爱心和劳动的人,原因是有了这种能力,任何人都能够做一些有益于社会的事情。8 从历史上看,劳动总是同奴役、罪行以及惩处相联系,但所有劳动都有其固有的价值,除非是不诚实的和破坏性劳动。9 为了生计而劳动,为了创造未来而劳动,使人们的努力具有坚强的道德上的纯朴性。10 工人之间需要聊天、需要往来、需要建立关系,这些需要使劳动场所成了一个社区。IX Essay Summary1-5 CBDCA 6-10 BDCAD 11-15 CBBCA 16-20 DCABASection B Ex. XIV1. dwelt/dwelled 2. reassuring 3. discriminate 4. endeavoring5. endows 6. disturbance 7. harassment 8. disregard9. inspiration 10. inflict 11. overwhelmed 12. courtesyEx. XV1. live with 2. in the midst of 3. figure out 4. As regards5. attaches itself to 6. The last thing we need 7. gave it a bad name8. at regular intervals 9. In the aftermath of 10. discriminate between 11. inflicted upon 12. In that senseKey to Exercises (Unit 5)Section AComprehension of the Text II Answer the following questions.1. Almost all America had been occupied,
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