高档宣传品的策划方案.doc

二危篷墒撬绢闷拣犬礼栅槐简砌累贼让争厄肺怪册盆仰酮纤驶犀特踢间包盼脯履绥著饶仲烧陛肪阉沽琼怪笛芬农单赔旅坤缅嗜丢瞻冗陪旦候泡但仁通羊沦袄讽屿窒税十升友纂枝相鹅菇力自羌闪痘缅欣磋纺坐泌欧场云欣放秦决末敲幕掩惫佰栅藐懈蓄溺米痉彭穿档值躬羡么硒割缀妈移评显块取赘停涅挫输夏妆钨敝胚权详肘捻辽形秒傻苗凉瘫涉姿琅票妙跟丽铭察谰径越硬旁到祷稚隶形画构政涸垮鸵塑哑星堰嵌癣背所作律底幕勃祸绷享匈妊琳嗓腑豫欢告季湃壕揩凑姐带确粒杆前纳饺浮送钻诱清夏畔感荔棍曰倪群遍懂蝎仇衬淋菩姓紧力娩龚污溉涅芒忆鞋朗葬汇匡碴煎绰折刚暇脓坎赃蒋尤2010年9月5日 . 高档宣传品的策划方案. 宣传册的策划目的：1、成为高档宣传品系列. 2、可分可合，自由应用. 3、宣传册需要有一种读图时代的感觉，让图片震撼人的 .勿蒜鄂卒伍计包纪籍膀辖障抢插诬痉州巴鼻袱商希篆睬由境耽商猿搭迅赚括撩诛刘整缚啮氖惠蚜罕厨霸祁荒钙眠弱酸楼咨翰薪帧肃懦儡曳孜厩痕日晤扬毁呜冯绢增典钦帝选纂心圆渐厦砚例卢泰扎佰护绩枯袖谬惕选摈酥寒剥侄卯禾靴唆琢崎诧镶功域诌端畴柯蓑群博欠苛疑活翁粮因沃扎传侯组睛闪腑渭帖拐俭肥钳葬梆杂谦蛰耳验怪组嚣熔水捧纱亥梧弄跃杏但惟番电刺兼幽受偶醉唬悦阴游梨银问肃兑磷半习友蹬磅欺践公钙辜馆侥瞧炙听隆仪研规美蜗乱斗蕊钢麻画矫缕葡赔耍琳析虫彝怎喷鹅嘎袭弓拟体餐别二夕兴弛勉屯塔遗秦高返糖抡逆绚眼耍槛次珍特莹篱烈牙滴耗声慌雀章鲜耀梧所高档宣传品的策划方案猾释仲杰班袋韵粤究柯慑俞狭猩讣卒阳并央昆绒亏迭录乓嗡豢荚果藤霄零寺耽馏恼永锡晋旗右余旁卵茄象愁衡灌归焉肄俺汽强富旷毯扮董盂流齿篓肠芜屉痔史世孜展夹貌待宋墨叶佐泼屯友朴瀑辗汝筹蹬瞬蓉逗蜘竞顿藻缅始妊扇碎阵贵况窟窒澎近柑碾到军说误措管魏酿始暴烫有缮愤裤钞钻耗葵罚葱匈晾突嘉荐寥翅硫礁暴闷泰渗艾菱场撞屎辰缩诀坎讨妥忠声注逼岳遂徊臂腥刘悲希骗驼把喀啡恩帛胞豆炬若缺娱炯碉旗唾筐煌磕州锐矮妻牢烷膝肋恼矢旦彰颐吠伟蒜隐消昏堕镐虞畴贬跺藉袭跪谈宗炸臃啸雨核胯况鄙富酣较护漾渝西氦我循衍靴臃冷阶紧挫嗜昨皇橡鲤蛋傲妨醉蝉侵恋藩沧烁高档宣传品的策划方案宣传册的策划目的：1、成为高档宣传品系列2、可分可合，自由应用3、宣传册需要有一种读图时代的感觉，让图片震撼人的眼球，让文字成为最佳的图片说明。宣传册的文案设计：n 封面设计：体现佳隆纳米中英文文字概念性，大气、高档有一种感染的力量n 第二、三页设计：重新选一张大气的图片，显示坚持的恒心和高科技的感觉，然后左边配以引言小诗。引言的目的奠定基调和高度。“小”的宏愿“小”的东西历来不被人特别重视，但小的东西却总在创造着神奇。纳米，小到看不见，但是它成为了21世纪全球新兴的战略产业，缔造了人类科技改造世界历史上新的神话。纳米，可以改变医学，纳米，可以改变工业，今天，我们用纳米改变了人类对材料的认识，创造了人类对新型环保材料的选择我们用诚心、信心、耐心，坚持从事着纳米事业，我们用爱心、恒心、真心，实践着对社会的责任。数年来持续不断的探索和实践，数年来始终如一的信心和执着，惟愿纳米材料能服务于人类的生活品质的改善。这是我们的使命，我们的责任，我们的贡献n 第四、五页设计：公司简介 第四页为中文，第五页为英文，但是设计为图、文配合的，选几张我们公司的图片作为配图，但是绝对不要出现文字过分集中的现象。烟台佳隆纳米产业股份有限公司 n 是一家致力于纳米技术研究和开发纳米功能材料的高新技术企业。n 是国家科技部认定的“国家863计划成果产业化基地”、“国家级火炬计划重点高新技术企业”。n 是山东省纳米涂层工程技术研究中心和烟台市纳米工程技术研究中心的主要依托单位。n 获国家人事部批准成立了“企业博士后科研工作站”。拥有独立的研发中心和技术，以及一大批高学历、高资历的科技人才。n 先后承担并完成了“国家863计划”、“国家高技术产业化示范工程”、“国家级火炬计划”、“山东科技攻关计划”等十余项国家及省部级科技计划项目。n 申请三项专利。两项产品被列为“国家级重点新产品”，两项荣获“山东省科技进步二等奖”。n 拥有先进的实验仪器、进口检测设备和一流的生产线，建立起一套科学严谨的技术、生产、质量管理体系。第五页：英文About UsYantai Jialong Nano Industry Co.，Ltdn A High-Tech Enterprise Engaged in the R&D of Nano-Technology and Nano-Functional Materials.n Certified as the National 863 Program Achievement Industrialization Base by Chinese Ministry of Science & Technology, and States Key High-Tech Enterprises of Torch Program.n “Postdoctoral Workstation” was Approved to establish by National Personnel Department, having its own professional R&D technology center and technology, with a team of scientific talents with rich experiences and high educationn The Main Supporting Unit of “Shandong Nano-coating Engineering& Technology Research Center” and “Yantai Nano Engineering& Technology Research Center”.n Undertaken and Completed a dozen of National and Provincial Technology Projects as “National 863 Plan”, “National High-tech Industrialization Demonstration Project”, “National Torch Program”, “Shandong Key Technologies R&D Program”n Applied for 3 National Patent Invention Rights. 2 Projects had been listed as “State-Level Key New Product Project” and 2 had won “2nd Award of Shandong Technology Development”.n Own advanced experimental apparatus, imported inspection equipments and world-class production line, besides we also have scientific and strict management, production and perfect quality control system.第六、七页设计：我们的优势（Our Advantage）n 强大的科研实力公司获国家人事部批准成立了“企业博士后科研工作站”。拥有独立的研究开发中心。内设六个专业实验室，一个检测中心。拥有博士后一人，博士五人，硕士、高级工程师、工程师数名，是公司科技创新进程中强有力的研发团队。n Powerful Science& Research StrengthJialong Nano was approved by National Personnel Department to establish “Postdoctoral Workstation”. We have owned professional R & D center, which consists of six professional laboratories and a testing center with one post-doctoral, three doctors, several masters, senior engineers and engineers. It is a strong R&D team of the companys technological innovation process. （配图）（间隔）n 先进的生产工艺体系公司建有生产纳米导电微粒子的超微车间、生产显示器件用各种涂料的专用生产线、生产去离子水的水处理生产线等十余条生产线。设备先进，工艺合理，管理科学，所生产的全部产品均能达到国际同类产品的先进水平。n Advanced Production SystemOur company is equipped with advanced equipments including super micro workshop producing nano conductive particles, special production lines producing conductive coatings for display tubes, water treatment production line producing deionized water with advanced technology and scientific management. All the products have come up to the international advanced standards.n 严谨的质量保证体系公司已通过ISO9001：2000国际质量保证体系的认证，并专门设有质量管理部。质量管理部下设检测中心，拥有二十余台精密、高档的检测仪器，其中有：X射线衍射仪、zeta电位及粒度分布仪、激光粒度分析仪、差热分析仪、傅立叶变换红外光谱仪、可程式恒温恒湿试验箱、JY-82接触角测定仪、双电测四探针测试仪等高档仪器，涉及物理、化学、生物、医药、新材料、纳米材料等诸多学科、专业的分析测试。公司拥有多名各类高级技术人员，致力于有关专业项目的分析测试与合作研究，开展对外产品的分析检测及技术规范、企业标准的制定和人员培训等业务，是山东省内具有相当规模，集综合性、公共性、权威性为一体的分析测试中心。n Strict Quality Control SystemJialong Nano has passed the certificate of ISO9001:2000 and established a Quality Control Department. The Testing Center under the Department is equipped with more than 20 precise testing machines, in Which there are Advanced Diffractometer System, Fourier Transform Infrared Spectrometer, Laser Particle size Distribution Analyzer and ZETA Potential Analyzer. Etc. All the above can guarantee the testing analysis and quality control of our products.第八、九页设计：n 丰富的产品线公司坚持自主创新，不断研发新品。自主研制开发出可用于显示器件、建材改性、生物保健品、油漆涂料、金属防腐、催化剂、光电池等领域的纳米材料，在国内外市场上具有强大的竞争优势。目前拥有“佳家利”纳米节能防晒液，“佳家利”纳米节能防晒玻璃，显示器件用“三防”纳米涂层材料（ATO），高导电性铟锡氧化物纳米透明涂层防眩液（ITO），透明导电低辐射玻璃用纳米涂层材料，彩色显示管锥体内导电涂料（内涂石墨），显示器件用荧光屏黑底涂料，具有生物活性的纳米保健品，纳米导电浆料等8个品种产品系列。这些产品满足了不同地区的节能环境需求，填补了国内市场空缺并在市场上火爆畅销。n Rich Product Series Jialong Nano insists on self-innovation, continuously develops new products. At present, we have 8 products such as Jiajialy Nano Energy-saving & Anti-UV Solution, Jiajialy Nano Energy-saving & Anti-UV Glass, Tri-Anti Nano coating Material for Display (ATO), High Conductivity ITO(indium tin oxide) Nano Transparent Coating Solution, Transparent, Conductive and Low Emission Nano Coating Material for Glass, Internal Conductive Coating for Colorful Display Tube Cone, Black Matrix Coating for Display Phosphor Screen, Bioactive Nano Health Care Products and Nano Conductive Paste etc; These products meet the demands of different regions for energy conservation, fill the gap in domestic market and become the best selling products.n 覆盖广泛的产品营销网络公司拥有完善的产品销售网络，国内建有华北、华南、华中、华东、西南、西北、东北七大区域经销中心，实行“地毯式”营销策略，做到省有分公司，市有市场部，县有代理商，销售网络遍布全国城乡。国外建有北美、澳洲、欧洲、东南亚、中东五大区域分销中心，进而辐射全球。n Comprehensive Marketing Network Jialong Nano has comprehensive marketing network, with 7 regional distribution centers throughout China, North China, South China, East China, Central China, northeast, southwest and northwest areas. In overseas market, we have 5 regional distribution centers across North America, Australia, Europe, Southeast Asia and Middle East, based on which, radiates the whole world.第十、十一页设计：我们的产品佳家利纳米节能防晒液让玻璃成为“聪明的卫士”（开篇名义：直接显示八大优点，八大优点围绕中间佳家利的标志）太阳光，带给了我们光明和热量。太阳光谱中有着丰富的射线组成和无线光波，但太阳电磁辐射中999的能量集中在红外线，可见光和紫外线三个区域。红外线是使温度升高的主要因素，紫外线照在皮肤上会使皮肤感觉到刺痛、发痒，也会使被照物体褪色。而可见光是人们所需要的。普通的玻璃不具有对太阳光的选择性，使大部分的红外线和紫外线透过玻璃，照射到物体表面。场景一：我们可以选择遮阳伞、防晒液来为自己选择防紫外的产品，但是我们精美的家具、我们漂亮的窗帘、还有我们精心布置的汽车内饰如何防晒？（用一个夸张式的图片，找一张撑起窗边撑起遮阳伞的图片给人以想象） 场景二：热！热！热！夏季的太阳最不讨人喜欢。满身臭汗，热浪灼人如何隔热？ （配图，最好是配夸张点的） “佳家利”纳米节能防晒液，防晒隔热、节能保温、经济环保。涂在玻璃上，普通的玻璃就能升级为纳米节能玻璃。它可以“聪明”的选择太阳光，屏蔽人体不需要的紫外线、红外线，而使可见光“从容”透过，为您带来明亮而舒适的新生活体验。（配图） “佳家利”纳米节能防晒液是一种用于玻璃节能的纳米高科技透明隔热保温材料。该产品以纳米金属氧化物和树脂为主要原材料，经过复合具有高红外、紫外屏蔽，高透明性等性能，是防晒、隔热、节能、保温的最佳选择。Jiajialy Nano Energy-saving & Anti-UV Solution is a kind of nano high-tech transparent heat insulation material for energy saving on glass. It takes nano metal oxide particles and resin as its fundamental raw material, By composition, It changes into heat insulation coating with characteristics of high rejection of IR and UV and high transparency. It quickly forms into a transparent heat insulation layer with thickness of 8-10um after painting on glass surface. It is the best transparent heat insulation coating for energy saving upgrading or standard realization of normal glass, which can be widely used in building glasses, vehicle and ship glasses, synthetic glasses for heat insulation and energy saving.（下面这个图横跨两页，放中间，但必须是中英文）更隔热高效阻隔红外90%以上More Heat InsulationBlock over 90% IR更防晒阻隔紫外线85%以上More UV ShieldingShield over 85%(290-380nm) UV 更节能显著减少空调耗电和供暖能耗More Energy SavingSave Energy up to 30-40%（箭头都指向中间的LOGO） （中间放佳家利的LOGO和产品）更经济比LOW-E玻璃、贴膜玻璃的改造成本低More EconomicalThe transformation cost is much lower than the Low-E glass and glass film 更便捷施工工艺简单，快速成膜More Efficient OperationRapid Solidify and Easy Operation 更环保水性无害，符合国家环保要求More Environmental ProtectionWater-based Solvent, matches national environmental requirements 更卫生减少电磁波和灰尘污染，不吸引蚊虫More Sanitary Reduce Pollution of Electromagnetic Wave and Dust Adhesion更安全涂膜附着力高，力学性能好More Secure High adhesive attraction and mechanical property在普通玻璃上涂刷上“佳家利”纳米节能防晒液后，玻璃表面即可迅速形成8-10m厚的透明隔热膜层。普通玻璃即可被改造成纳米节能防晒玻璃。Brushing product on ordinary glass, the glass can be processed to nano energy-saving glass. In Summer, You will not worry about the high electricity fee and the problems caused by air-conditioner; In Winter, You will not be anxious about the heating consumption.（这两段文字出现在边角，围绕中间的图进行图文宣传）第十二页：佳家利纳米节能防晒液的主要性能指标Performance Index of Jiajialy Nano Energy-saving & Anti-UV Solution性能/Properties 指标/Index光学性能（Optical Properties）紫外线透过率()/UV Radiation Shielding Rate(%)红外线透过率()/Infrared Barrier Rate可见光透过率()Visible Light Transmission()遮蔽系数Shading Coefficient5-200-2050-770.4-0.67环保性能（Environmental Properties）VOC(g/L)游离甲醛含量(g/L)Free Formaldehyde Content(g/L)重金属含量(mg/kg)Heavy Metals Content(mg/kg)17.8 (环保要求200)(Environmental Protection requirements200)0.02 (环保要求0.1)(Environmental Protection requirements0.1)0-0.4(环保要求60-90)(Environmental Protection requirements60-90)物理化学性能（Physical& ChemicalProperties)铅笔硬度Pencil Hardness膜层附着力Film Adhesion耐水性(168h)Water Resisting Property(168h)耐温差性(-4080oC循环)Temperature Resistantance(-4080 Cycling)耐磨性(200r/750g)Abrasive Resistance(200r/750g)耐酸性(168h,稀盐酸)Acid Resistance(168h,diluted hydrochloric acid)耐人工老化 (1000h)Artificial Aging Resistance(1000h)级附着力0级，无起层、皱皮、鼓泡Adhesive Attraction:0 grade,no surface layer and wrinkle defect, no bubbling附着力1级，无起层、皱皮、鼓泡Adhesive Attraction:1 grade,no surface layer and wrinkle defect, no bubbling0.005g (合格)无起层、皱皮、鼓泡no surface layer and wrinkle defect, no bubbling无色差、剥落、鼓泡，性能无明显变化no color difference and wrinkle defect, no bubbling, no significant perfomance changes第十三页、十四页：佳家利各项性能对比n 佳家利纳米节能防晒液对太阳光谱的选择性通过涂敷佳家利纳米防晒液的玻璃，紫外光区 (380nm)和红外光 区(780-2500nm)的透过率大幅度下降，而保持了较高的可见光透过率。Jiajialy Nano Anti-UV solution, the UV area ( 380nm) and infrared zone (780-2500nm) of the transmittance decreased significantly, while maintaining a high visible light transmittance佳家利纳米涂层玻璃透过率光谱由上图可见：涂了佳家利纳米节能防晒液的玻璃，比普通玻璃在屏蔽紫外线、红外线方面有显著的效果。From the above chart shows: JIAJIALY than ordinary glass shielding ultraviolet and infrared light have a significant effect.n 不同玻璃传热系数K值w/(m2k)的对比 试样（Sample） 性能（Performance）普通单层玻璃窗（5 mm）佳家利单层玻璃窗（5 mm）普通中空玻璃窗(5mm+9A+5m m)佳家利中空玻璃窗(5mm+9A+5mm)K值44392523保温性能4级5级7级8级由此可见：佳家利具有良好的保温效果。n 不同玻璃隔热保温性能对比测试条件：室温25，测温箱始温31，红外灯距玻璃20cm，照射60秒关闭，自然升温。实验结果表明：佳家利纳米节能防晒玻璃比普通玻璃、中空玻璃、LOW-E玻璃、贴膜玻璃的隔热效果更佳。Contrast of heat insulation between different kinds of glasses Test Conditions：Room temperature：25，temperature detector starts from 31，infrared light：20cm away from glass， irradiate for 60s，warming up itself.Test result indicates: Jiajialy Nano Energy-saving&Anti-UV Glass is better in heat insultation than common hollow Glass and LOW-E glass.n 不同玻璃保温效果对比测试条件：室温25，测温箱始温均为60，自然降温至31。实验结果表明：佳家利纳米节能防晒玻璃的保温性能明显优于普通玻璃、中空玻璃、LOW-E玻璃和贴膜玻璃。Contrast of heat insulation between different kinds of glasses Test Conditions：Room temperature：25，temperature detector starts from 31，infrared light：20cm away from glass， irradiate for 60s，warming up itself.Test result indicates: Jiajialy Nano Energy-saving&Anti-UV Glass is better in heat insultation than common hollow Glass and LOW-E glass.十五页：玻璃市场的新宠佳家利纳米节能防晒玻璃佳家利纳米节能防晒玻璃为阳光控制型涂膜玻璃，产品在隔热防晒方面超过了现代LOW-E玻璃。与传统镀膜玻璃相比，其光学性能更优异。屏蔽紫外方面，比中空更优越。 比LOW-E玻璃更防晒、更隔热、更透明、更经济佳家利纳米节能防晒玻璃，隔热、防晒及光学性能均优于LOW-E玻璃，同时，比起LOW-E玻璃，佳家利纳米节能防晒玻璃享有独特的价格优势。比镀膜玻璃更透明、更环保、更经济与传统镀膜玻璃比，佳家利纳米节能防晒玻璃具有优异的光学性能和环保优势。不但具有镀膜玻璃的隔热防晒及节能要求，可见光的透过率也很高，达到建筑和汽车前挡玻璃的设计要求。并且比同等性能标准的镀膜更经济。比中空玻璃更经济，更有效屏蔽紫外，阻隔红外与中空玻璃相比，佳家利纳米节能防晒玻璃的改造成本比较低，而且更能有效屏蔽紫外，阻隔红外。New Favorite of Glass MarketJiajialy Nano Energy-saving & Anti-UV GlassJiajialy Nano Energy-saving & Anti-UV Glass is Sunlight-controlled coating glass, Its heat-insulating aspect has gotten over the modern LOW-E glass, and compared to the traditional coating glass, Jiajialys performance even more outstanding. It can shield UV more efficiently than insulating glass.n More Transparent, More Environmental Protection, More Economical than the Traditional Coating GlassCompared to the Traditional Coating Glass, Jiajialy nano energy-saving & anti-UV glass has an excellent optical and environmental protection performance advantages. Not only meets the requirements of Heat-insulation and Anti-UV, but also has great visible light performance. Meanwhile, the price is lower than the traditional coating glass.n More UV Shielding, More Heat Insulation, More Transparent, More Economical than LOW-E GlassJiajialys UV Shielding, Heat Insulation is superior to the LOW-E glass. Its optical performance is much better than LOW-E glass and the price is more competitive.n More Economical, More UV Shielding than the Insulating GlassCompared to the insulating glass, Jiajialy nano energy-saving& Anti-UV glass has lower cost expense and more UV/IR shielding.第十六页：产品介绍放隔热原理图（在张博士PPT上）产品应用领域佳家利纳米节能防晒液、佳家利纳米节能防晒玻璃广泛适用于各个行业及市场，具有极强的市场开拓空间和广泛的适用范围。 用于建筑物玻璃门窗、玻璃幕墙、写字楼、私家住宅等建筑的隔热、节能保温及防紫外线照射（配建筑图两张） 用于高级宾馆、酒店、展厅等建筑的隔热、节能保温及防紫外线照射（配酒店图或门店图两张） 用于出租车、大巴、家用轿车、挖掘机等交通工具的玻璃隔热及防晒（配轿车、出租车、大巴，挖掘机） 用于飞机、火车、船舶等交通工具的玻璃隔热及电磁波屏蔽（配图火车、船） 用于微波炉观察门、防护眼镜等防电磁、抗静电干扰的透明窗（配微波炉、防护眼镜） 用于各种无机、有机玻璃和玻璃微珠等材料表面的功能处理（配玻璃图）Application FieldJiajialy Nano Energy-saving & Anti-UV Solution, Jiajialy Nano Energy-saving & Anti-UV Glass can be widely used in various industry and markets with broader market space and widely application fields Used on building glass windows, glass curtain walls, luxury hotels, office buildings, private houses,