Unit 9Shopping教案.doc

Unit 9Shopping（新编大学英语第二版，Book 2）I. Part One Preparation1. Where Would You Like to Make Your Purchase?Shopping - indispensable to our daily life: food, clothes.1）Small neighborhood shops or vendors / convenience stores / marketplaces or bazaars / supermarket / modern malls or department stores / flea market for used merchandise2）Some famous chain supermarkets: Wal-Mart , Carrefour, TESCO, Parkson (the first one opened in Dalian) , Hymall, Lianhua (Chinese one)The Worlds Biggest Mall is in CanadaThe largest shopping mall in the world is in Edmonton, Canada, it is called West Edmonton Mall. There are over 800 stores, 110 restaurants, 30 movie theatres, a hotel, a water park, an amusement park with roller coasters and other fun things to do like rock climbing, cart racing, small golf course and submarine rides in the worlds largest indoor lake3）a grocery store: A store selling foodstuffs and various household supplies.a drugstore: A store where prescriptions are filled and drugs and other articles are sold. a specialty store: It usually deals mainly with one kind of commodity and the salesmen usually have rich professional knowledge of the commodity and after-sale service is offered.An exclusive shop(专卖店): Specializing in or dealing under authorization the brands of the manufacturer and the distributor. Greengrocery水果店 Dollar store 一元店 Rebate store 折扣店General store 杂货店 Market Center 商业中心 Black market 黑市4) Other ways of shoppingShop on TV, internet, radio, newspaper, magazine, etc.The Main Forms of Retail Industry and the DefinitionsDifferent FormsDefinitionDepartmentStore(Dept)Within one large building, the sales are divided into different areas according to the merchandise departments. Each department has its own replenishment, management and operation.Super Market(S.M)The selling is on a self-service basis. S.M mainly deals with fresh and raw merchandise, food and daily necessities.General Merchandise Store（G.M.S.）The selling is on a self-service basis. G.M.S. has both the advantage of supermarket and that of the discount store and it aims at satisfying the customers demand of getting all that they want in one store.Convenience Store(CV.s)Its main aim is to offer convenience to the customers.Specialty Store(S.S)It usually deals mainly with one kind of commodity and the salesmen usually have rich professional knowledge of the commodity and after-sale service is offered by S.S.Exclusive ShopSpecializing in or dealing under authorization the brands of the manufacturer and the distributor.Shopping Center(S.C)Different retail forms and service facilities are developed, operated and managed in a planned way by the enterprise.Discount StoreOn the basis of merchandise sold in large-scale supermarket, some widely used commodities are selected to sell in discount store. It is characterized with a combination of storage and sales, some forms of service and competitively priced commodities. The selling is on a self-service basis.2. Reading for Information (P297, Part One Preparation, 练习1)be familiar with names for each part in a department store3. Where would you like to make your purchase? (P300, 练习4)1) supermarket2) department store3) grocery store4) roadside store4. Shopping PaymentWhich kind of shopping payment would you prefer?Different payment way: cash, check, credit card, by mail or phone from catalogs on TV ads, by computer from ads on websites5. Pros and Cons of Bargains (P332, 练习1)Do you like bargain while shopping? Work in groups to talk about the pros and cons of bargains.6. On-line shopping1) Have you been involved in on-line shopping? Are you ready for it?2) Advantage & Disadvantage of online shoppingA班讨论或辩论：Are you for or against on-line shopping7. The Psychology of money (P118) After-Class reading1）Do you have the experience of impulsive spending? What are the reasons for such behavior?Angry, low price, ad influence, others influence, bargain hunter, have an addiction to spending, love, power, influence, conspicuous consumption2）其中因为心情不好而购物中可以引出来介绍下面的表达方式：retail therapy the act of buying things that you do not need when you are unhappy because you think it will make you feel better - often used humorouslye.g. What you need is a bit of retail therapy!同义词：shopaholic someone who loves to go shopping and buys lots of things they may not need 3）这种消费心理和行为的结果是：商家利用消费者心理定制advertising & sales methods.8. Luxurious Consumption可以使用曾经开过的模块课Mass Media Reading中的Unit 7 Consumption StyleYoung Chinese Dares to spend tomorrows moneyA 班讨论：年轻人追求名牌，奢侈品消费，你是否赞成？对“月光族”的看法9. Proverbs and Sayings1) Good things never come cheap.2) All that glitters is not gold. (from The Merchant of Venice by William Shakespeare)3) The buyer needs a hundred eyes, the seller not one.4) He who will not economize will have to agonize. ( Confucius)5) Never buy what you do not want because it is cheap; it will be dear to you. (Thomas Jefferson)6) Beware of little expenses, for a small leak will sink a great ship. (Benjamin Franklin)7) The cautious seldom err. (Confucius) 以約、失之者鮮矣。Witticism/俏皮话All good things are cheap, all bad things are very dear. ( H. D. Thoreau, American writer) 一切好的东西都是便宜的，所有坏的东西都是非常贵的。（梭罗）A bad thing is dear at any price. （Dear不便宜）便宜没好货，好货不便宜。New Words & PhrasesGroup One(buyer, aesthetic, consideration, marketer, purchaser, marketplace, trier, brand, orient, in terms of, secondary, entertainment)1. consideration1) A consideration is something that should be thought about, especially when you are planning or deciding something.e.g. Price has become an important consideration for shoppers in choosing which store to visit.e.g. A number of considerations have led me to refuse your request.2) Consideration is careful thought about something.e.g. After a moments consideration he made his decision.e.g. This is a question that needs very careful consideration.3）If you show consideration, you pay attention to the needs, wishes, or feelings of other people.e.g. I am grateful for your consideration.4) take sth into consideration to think about sth when you make a decision or plan.v. consider 本义造句e.g. I always take price into consideration when buying clothing.e.g. He has never shown much consideration for his wifes needs.2. orientoriented 此词出处 ori-ent(Latin root) =rise adj. 太阳从东方升起东方 古代人们以太阳的位置判断方向（引申）以.为方向；以.为目的origin ori=rise 起源；由来；出身（升起事物的开端和起源）the Orient东方 oriental Oriental way of life 东方生活方式 Oriental features the occidental 西方；欧美 occidental 西方的；欧美的v. 1）确立方位；熟悉（新环境等） 使侧重；定向；取向 Most teachers are academically oriented. 大多数老师都侧重学术 The building is oriented north and south. 这栋建筑物是南北向的 He oriented himself in the group of people he was going to work with. 他在同事中间摸熟情况 The freshman took a while to orient himself. We are oriented towards the social science. 我们侧重人文科学n. orientation 方向；倾向性；取向；熟悉适应的过程；情况介绍 give /offer sb. an orientation 给某人介绍情况 go through an orientation 经历一段熟悉适应的过程 The school has an orientation towards practical skills. 这学校侧重实际技能Useful Phrases a new orientation in life 生活的新方向 the orientation of that building 那栋建筑物的方向 the partys revolutionary orientation 党的革命方向Useful Phrases a market-oriented economy family-oriented holidays politically-oriented musicmoney-oriented societyresearch-oriented staffquality-oriented education customer-oriented policy student-oriented teaching method 3. in terms of : with regard to ; from the point of viewe.g. Our products compete with those of other factories in terms of quality, reliability and variety. In terms of natural resources, its one of the poorest countries in the world.4. entertainmententertainv.a) entertain sb (to sth)宴客，招待，款待某人（尤指在自己家忠） receive sb as a guest; provide food and drink for sb, esp in ones homee.g.Bob entertained us to dinner last night.b) entertain sb (with sth) amuse sb使某人快乐e.g.He entertained us for hours with his stories and jokes.他给我们讲故事，说笑话，让我们高兴了好几个小时。entertainern. person who entertains，esp professionally（娱乐节目的）表演者，（尤指）艺人entertainingadj. amusing and pleasing使人愉快的，有趣的e.g.a very entertaining filmGroup Two(buymanship, distribute, loyalty, educational, kit, network, growth, contemporary, campaign, economics, along with)1. distribute dis-tribute 分开贡金，贡物 把金钱财物分开分发，分派1） If you distribute things, you hand them or deliver them to a number of people.e.g. The teacher distributed examination papers to the class.e.g. They distributed leaflets/pamphlets to the passers-by.2） If things are distributed throughout an area, they exist throughout it.e.g. These cells are widely distributed throughout the body. 扩散e.g. The guests distributed themselves in the garden.n. distribution 发钱，分房子，分利润 allot本义造句e.g. We have distributed the food among the poor. 我已经把食品分发给了穷人e.g. Mother distributed candy among the children.e.g. BBC programs are distributed in many countries. 英国广播公司向许多国家提供其节目 e.g. The product of labor should be justly /are very unevenly distributed. 劳动果实应该平均分配分布很不均匀2. loyalty 1) Loyalties are feelings of friendship, support or duty towards someone or something. (效忠)e.g. My loyalties to my family come before anything else.e.g. He had divided loyalties(两面效忠); he wanted to be loyal to his company, but he also wanted t be loyal to his family.2) Loyalty is the quality of being true and faithful.e.g. Loyalty, like love, cannot be forced.e.g. loyalty to the cause/friends/high aimsadj. loyal; disloyal 本义造句 e.g. A good friend is always loyal. 好朋友是忠贞不渝的 e.g. 这些产品已创出名牌来（拥有忠实的顾客）These products had built brand loyalty.e.g. 我们发誓忠于社会主义教育事业 we swore our loyalty to the cause of socialist education.3. kit: outfit or equipment e.g. a sewing kit 针线包 car repair kit4. contemporary adj. of the present time, of the same time 同时代的, 当代的，现代的1) Contemporary things are modern and relate to the present time.e.g. Although it was written hundreds of years ago, it still has a contemporary feel to it. e.g. contemporary music/literature/art/style/2) Contemporary people or things were alive or happened at the same time as something else you are talking about.e.g. Marlowe and Johnson were contemporary with Shakespearee.g. This second event was contemporary with the first.n. Someones contemporary is a person who is or was alive at the same time as them.e.g. John is my contemporary, we are both 20.e.g. She is my contemporary at college （大学时代的同学）5. campaign n. 营地 n词尾 扎营准备战斗斗争，运动1) A campaign is a planned set of activities that people carry out over a period of time in order to achieve something such as social or political change.e.g. The government has launched (=begun) a campaign to raise money for the needy.an election/advertising campaign a campaign against public smoking/nuclear weapons2) In a war, a campaign is a series of planned movements carried out by armed forces.e.g. Suggest/undertake a campaigne.g. The Germans were defeated in the campaign in North Africa.e.g. The desert campaign was won with tanks and armored vehicles.v. If someone campaigns for something, they carry out a planned set of activities over a period of time in order to achieve their aim.e.g. Joan is campaigning for equal rights for women.e.g. We must campaign for lower prices and rents.Useful Phrases anti-smoking campaign 禁烟运动 a patriotic public health campaign爱国卫生运动 a political campaign a press campaign 新闻宣传活动 a public relations campaign 公关活动 the Huaihai campaign 淮海战役 本义造句e.g. This advertising campaign is sponsored by Sharp. (广告活动)e.g. Our country is carrying on /conducting/waging a campaign for educational/CET Band 4 and Band 6 reform.6. economics1) Economics is the study of the way in which money, industry, and trade are organized in a society.e.g. He gained a masters degree in economics.e.g. Take up a course in economicse.g. economics of commerce/management 2) The way in which money influences whether a plan, business, etc. will work effectively.(用作复数) (国家的)经济状况；经济因素；致富之道；经济 (财务利弊的考虑)e.g. What are the economics of the project? 这项计划在经济上有何利弊？economist a person who studies, teaches, or writes about economics.economy 1）(可数)经济e.g. A countrys economy is the wealth that it gets from the business and industry.e.g. The Japanese economy grew at an annual rate of more than 10 percent.2）(可数)经济制度e.g. the different economies of different countries3) (不可数) 简练；利落 economy of words 用词简洁Useful Phrases home economics (家政学)economy of scale 规模经济 collective economy 集体经济market economy 市场经济 national economy 国民经济planned economy 计划经济 state owned economy 国营经济本义造句e.g. The economics of national growth are of great important to all modern governments.国家的经济增长对所有的政府而言都是十分重要的“Home economics” means “the study of all matters relating to the management of a home.7. along with: in addition e.g. There was a bill along with the parcel.Come along with me.e.g. There are 32 different kinds of chocolate on sale along with the bread and cakes.Group Three(survey, extent, significant, tentative, peer, adolescent, rational, media, indicate, respondent, nevertheless)1. survey (different pronunciation) n. 1) try to find out information by asking people a series of questions调查e.g. The researchers surveyed the attitudes of 2500 college students.e.g. A recent survey found/revealed/showed that 58% of people do not know where their heart is.Conduct/carry out/do a surveyan accident survey 事故调查，事故鉴定a dietary survey 膳食调查，营养调查unemployment survey 失业调查make a factual survey 做实际调查make a sectional general survey 局部一般调查2) v. find and record the area of and features of a piece of land by measurement 勘测e.g. They are surveying a plot of land for building.n. e.g. They are doing a survey of the land through which the new road will pass.3）v. study and describe the general condition of something e.g. He gave a speech which surveyed the international situation.n. 概况 e.g. a survey of American literature e.g. The course gives a survey of traditional Chinese medicine. 2. extent1） If you are talking about how great, important, or serious a difficulty or situation is you can refer to the extent of it.e.g. When the smoke blew away, we could see the extent of the damage.2) The extent of something is its length, area, or size.e.g. From the roof we could see the full extent of the park. (公园的全景) e.g. The new race track is nearly six miles in extent.to some, what, such an, a certain, etc extentTo some extent you are correct.To what extent can he be believed?He is mad to such an extent that he beat his father.to a good/great/large extentto a small/slight extentUseful Phrases within the extent of human knowledge 在人类知识范围内unlimited extent 无限空间a vast extent of land 辽阔的土地the extent of ones patience 忍耐限度limit the extent of the kings powers 限制权力范围 本义造句We depend on foreign trade to a great extent. 我们对外贸依赖相当大He was willing to help us to the full extent of his resources.他愿意尽全力帮助我们No one knows the extent of his debts. 他欠了多少债 I was amazed at the extent of his knowledge.我得他的渊博的知识极为惊异。I agree with you to a certain extent.3. peer n. Your peers are the people who are the same age as you or who have the same status as youe.g. This child is much clever than his peers.e.g. It will not easy to find his peers不太容易找到与他匹敌的人.v. If you peer at something, you look at it very hard, usually because it is difficult to see clearly.e.g. She peered through the mist, trying to find the right path.e.g. She peered at him closely, as if not believing it could really be he. 4. neverthelessYou use nevertheless when saying something that contrasts with what has just been said; a formal word.提示 nevertheless conj. 尽管如此；然而；不过 （用作连词时，nevertheless连接两个并列的句子时，它的前面应用分号，而不是逗号）e.g. There was no news; nevertheless, she went on hoping.e.g. Although hes a fool, I like him nevertheless.本义造句I cant follow your advice. Nevertheless thank you for giving it. （adv.）Group Four(prior to, criteria, supervision, be perceived as, rely on, parental, relatively, tend to, mature)1. prior to: 1) before e.g. All the work should be finished prior to your departure.2) You use prior to indicate that something has already happened, or must happen, before another event takes place.e.g. The course required no prior knowledge of Spanish.e.g. For the prior year, they reported net income of $1.1 million.Prior to (fml.) before2. supervision When someone watches a person or activity and makes certain that everything is done correctly, safely, etc.e.g. Students are not allowed to handle these chemicals unless they are under the supervision of a teacher.e.g. The plan calls for a cease-fire and UN supervision of the country.Useful Phrases ease up on/relax supervision 放松监督exercise a close supervision对.严加监督tighten supervision 加强监督管理financial supervision 财务管理food supervision 食品卫生管理health supervision 卫生管理medical supervision 医务管理 personnel supervision 人事管理exercise a necessary/efficient supervision 进行必要的有效地管理lax/slack supervision 松松垮垮的管理监督be concerned with staff supervision 负责管理职工v. supervisen. supervisor 3. perceiveas : think of as (perceptive 敏锐的)perceive1) If you perceive someone or something as doing or being a particular thing, it is your opinion that they do this thing or that they are that thing. 察觉；发觉看出；理解；领悟（强调用心进行观察，暗示不仅通过视觉，而且通过其他感觉器官来感知或认识某一事物。作为心理学用语，指敏锐的心理感觉和特殊的洞察力）e.g. Stress is widely perceived as