MBA联考应用文写作讲稿.doc

MBA联考应用文写作基础联考应用文类型：1. 信函2. 通告招聘广告、会议通知、备忘录、演说等3. 摘要：1500中文规定词数：100最佳词数：95-105信函写作基础a. Social letters: beginning with greeting exchanges and use imaginationb. Business letters: beginning directly with the purpose【例1】2010年考题：You have just come back from the US as a member of a Sino-American cultural exchange program. Write to your American colleague to1) express thanks for warm reception2) welcome him to visit China in due course【例2】2011年考题：Suppose your cousin LI Ming has just been admitted to a university. Write him/her a letter to:1) congratulate him/her, and2) give him/her suggestions on how to get prepared for university life You should write about 100 words on ANSWER SHEET 2. Do not sign your own name at the end of the letter. Use “Zhang Wei” instead.Do not write the address.【例3】2012年考题：Suppose you have found something wrong with the electronic dictionary that you bought from an online store the other day. Write and email to the customer service center to1) make a complaint, and2) demand a prompt solution 社交书信的开头和结尾开头称呼：Dear Jane,Dear Ms. White:Dear Dr. Black: 开头句1：I was glad to get your letter of May 12 telling me about your present situation. Im sorry to have delayed answering your letter, since Ive been busy with a project/preparing for a 开头句2：Its ages since I last heard from you, and I am constantly thinking of you. How are you getting along with your study/work?开头句3：How time flies! And its two months since you left. Do you know how much we have been talking about you lately?开头句4：You have no idea how excited we were when we received your letter! Just imagine well be seeing each other in two weeks.开头句5：It was good to meet you at the seminar in Beijing. I am going to be in Amsterdam in February and I would like to arrange a meeting with you as you suggested. 收尾：I look forward to hearing from you soon.Please remember me to sb. I am expecting to repay her kindness that she gave me during my stay in your place. I enclose some photos I took in my tour to You know, how overwhelmed I was by the breathtaking beauty there. Hopefully, well get together someday. 落款：Best regards,Love,Sincerely, 公务信函的开头和结尾开头称呼：Dear Mr. Smith:Dear Sir or Madam: 1) 表达谢意Thank you for you email of January 5.Thank you for your interest in our company.We were pleased to hear that you are interested in 2）表明目的I write this letter to complain to you about the poor service I received in XXX yesterday.I have seen the advertisement on your web page and would like to apply for the post of /to be a candidate for a place in We are writing to inform you that we are organizing a conference in Shanghai. We would like to invite your organization to attend.I read with interest about I would like to point out that there are some mistakes in 3) 自我介绍We are a large manufacturing company specializing inWe are one of the leading producer of结尾If you have any questions, please do not hesitate/feel free to contact me.We look forward to meeting you next month.We hope to have the opportunity of meeting you soon.We would be grateful if you could/would落款 Yours sincerely, Yours faithfully,Yours very truly,应用文模拟练习Task 1 The company you are working for is going to hold a dinner party for its 10th anniversary. Write a letter to one of your business partner to1) invite him/her to attend;2) appreciate his/her cooperation with your company.Answer to Task 1:Dear Mr. Black:To celebrate the 10th anniversary of Shenhua Trading Co., Ltd, we are holding a dinner party at Hilton Hotel in Shanghai at 7:00 p.m. on February 6th.You are cordially welcome to the party so that we can express our sincere appreciation for your generous support. For your information, the party will be attended by other business elites including Prof. Wu Jinglian from Beijing University and Mr. Ma Yun from Taobao. We believe that this may offer an excellent opportunity to get acquainted with each other. We do hope that you will be able to join us on this occasion and look forward to seeing you then. (108 words)Sincerely yours,Task 2You live in a new residential area where there are few bus lines available in the neighborhood. Write to the local government to1) express the inconvenience you are suffering;2) suggesting possible solutions.Answer to Task 2:To whom it may concern:On behalf of the 30,000 residents in Xin Cheng area, I write to appeal to the government department concerned to pay immediate attention to our inconvenience we are suffering now.When we moved in, we were promised that some new bus lines would be set up in the neighborhood. However, two years have gone by but the bus line is still in the air. Now we have to walk to and from the nearest bus station, which takes at least 60 minutes. This has badly affected our lives, especially that of the school children who are forced to get up before 6 every morning. We strongly suggest that some bus lines should be extended to our neighborhood or set up connecting here to downtown. I look forward to your immediate response. Sincerely, An exhausted resident Task 3You bought a new dictionary but found something is wrong with the book. Write to the manger of the bookstore to 1) complain about the defects;2) request a replacement.Answer to Task 3:Dear Sir:I write to express my disappointment with a dictionary I bought at your store.I ordered a copy of Modern English-Chinese Dictionary and received it yesterday. However, I was astonished to find several pages (from p.40 to p.67) missing. And worse still, some pages were badly stained. Obviously this dictionary is not up to the standard it should deserve. And this has already affected my study.I now ask for a replacement for this book as well as a payment for the postage.I look forward to a satisfactory response. Sincerely, Task 4Some of your employees have won the first prize in a contest. Write a letter to them to 1) congratulate them;2) encourage them to make further effort.Answer to Task 4:Dear Mr. Park and Ms. Austin:Please accept my warmest congratulations on your winning the first prize in National Cooking Contest.To be frank, the news came as no surprise to me in view of your unusual abilities and skills. You certainly deserve the credit for your commitment/devotion to your work. Indeed we are always proud of what you do for the company.You will be glad to know that the company will award both of you 10,000 yuan as compliment for your contribution to enhancing the companys reputation. And all this will be put into your personal record. I do hope you will continue to provide your excellent service for the company. (107 words)Task 5As a manager you received a letter complaining about the delay in delivering goods. Write to the customer to 1) apologize to them for the delay;2) promise a quick delivery. Answer to Task 5:Dear Ms. Steward:Thank you for your letter of January 6th informing us of the delay in delivering your order No.123.I would like to apologize for the inconvenience caused. We have had some problems in obtaining imported component parts from our supplier but are now in the process of changing to Haier as our new supplier.Accordingly, we expect to be able to forward your order within the next week. You can find our products will satisfy your need as they used to.The delay was not up to our usual high standard of service, and I assure you that this will not be repeated. (103 words)Task 6 You intend to attend an international conference on electronic business. Write a letter to 1) request an application form;2) inquire about the fee, transport, accommodation, etc.Answer to Task 6:Dear Sir or Madam:I read in China Daily that your organization is holding the 2010 National Electronic Business Forum in Beijing in December. I am interested in attending it and would like to get the following information.1) Will you please .?2) I wonder if it is possible for me to . I wondered if it would be possible to. I was wondering if you could possibly.3) Would you mind if I get/got a loan of .?4) Could you .? I would like you to send me an application form with the necessary information about the forum，such as the topic and schedule of the conference, and the introduction to the key speakers. I also want to know the exact amount of the fee and accommodation. In addition, will you arrange to meet the guests at the airport? And will you accept a party of five?Ours is a small but rapidly expanding company specializing in/engaged in e-business. /.is one of the leading/major dealers specializing in . We are seeking any valuable proposals which can benefit our development.I would appreciate your help very much. Sincerely,Task 7One of your American friends is going to visit China on holiday and requests you to introduce some attractions in China. Write to him/her to1) briefly recommend a tour schedule;2) suggest some dos and donts.Answer to Task 7:Dear Mr. Smith,I was glad to get your letter of January 10 telling that ./informing me of your trip to China next month.Since you plan to stay in China for five days, I make this schedule for your consideration. The first two days are for your business conference in Shanghai. Anyway, business before pleasure. Afterwards, you may visit the Bund and Pudong，where you will see how far China is going on her road to prosperity. The fourth day you may visit Hangzhou, a great tourist attraction/destination well known for the beautiful lakes and hills. (The city is also the capital of Zhengjiang Province, over 100 km from Shanghai.) On the fifth, day, you may depart from Shanghai.1) I suggest/recommend that .(should).2) If I were you, i would .Its a good idea for you to take along as little luggage as possible, for in here you can get anything you need.Please feel free to tell me if you have any questions/ if I can be of some