上海财经大学管理信息系统课程-试卷样张.doc

管理信息系统试卷样张管理信息系统试卷样张 一 一 True or False 20Points 1 Point Each 1 CRM system can help businesses to devise more effective marketing campaigns based on more precise knowledge of customer needs and wants 2 When the cash register in a supermarket prints a receipt the printer they are using is a input device 3 Minicomputers are smaller than desktop computers 4 When companies use IT system to support the Top line activities the IT system can help decrease costs 5 CIS provides PERIODIC report MIS provides SUMMARIZED reports 6 If a salesperson attempts to order merchandise for a customer not in the customer database the database will typically generate an error message This message indicates that an integrity constraint has been violated 7 According to the decision theory of Simon the decision making process includes three phases design choice and implementation 8 Expert systems are excellent for diagnostic and prescriptive problems 9 Online transaction processing OLTP involves gathering input information processing that information and updating existing information to reflect the gathered and processed information 10 www B is a directory search engine 11 If the sales reps in a company are responsible for developing a new sales information system they are using the OUTSOURING development method 12 B2B Ecommerce often uses financial cybermediary such as PayPal to pay their suppliers 13 Companies should not let the end users develop infrastructure related IT system 14 For a knowledge worker the smallest logical unit of information in a database is called a file 15 Operational management levels require more regular internal reports that emphasize detailed data 16 The B2B e commerce revenue is relatively small compared to the B2C e commerce segment 17 A Web server provides information and services to Web surfers 18 Information can be described as facts or observations about physical phenomena or business transactions 19 Direct material purchases usually occur in horizontal e marketplace 20 Because our university provides Internet access service for students our university is an Internet service provider 二 二 Single Choice 10Points 1 Point Each 1 What is a tool you use to send information to and receive it from another person or location A Input device B Output device C Storage device D Telecommunications device 2 The form of conversion process in which both the old and the new system are operated until there is agreement to switch completely to the new system is called A pilot conversion B plunge or direct conversion C parallel conversion D phased conversion 3 Wireless mouse is a A Input device B Output device C Storage device D Telecommunications device 4 Which of the following tools is used to help an organization build and use business intelligence A Data warehouse B Data mining tools C Database management systems D All of the above 5 Which type of software provides additional functionality to an operating system A System B Application B Operating system D Utility 6 The direct computer to computer transfer of transaction information contained in standard business documents such as invoices and purchase orders in a standard format is A Electronic transaction interchange B Electronic information interchange C Electronic data interchange D Electronic funds transfer 7 A company like Wal Mart that has both stores and a web site for purchasing and is referred to as A Click and order B Click and mortar C Brick and order D Brick and click 8 What does Porter s five forces model determine A The relative attractiveness of an industry B The competitive advantage of a competitor C The distribution chain of a competitor D The relative attractiveness of another business 9 The power companies use artificial intelligence software to find electricity usage patterns so that they can analyze rate structures and forecast demand So which type of artificial intelligence software do they use A Expert systems B Neural Networks C Genetic Algorithms D Intelligent Agents 10 Land s End Co lets its order entry employees enter the customers orders into the mainframe database from home According to our textbook this is A ordering products and services by EDI B moving money through EFT C telecommuting D reaching the exact customers 三 三 Multiple Choice 30 points 2 Points Each 1 The BPR Business Processing Reengineering are A Radical redesign of business processes B Fundamental rethinking of business processes C Achieve dramatic improvement D Eliminating jobs E Continuous and incremental improvement 2 The sales information gathered in a retail store pass up to the headquarter can be classified as A Upward flow of information B Downward flow of information C Horizontally flow of information D Internal information E external information F Objective information G Subjective information 3 Data mining tools include the following tools A query and reporting tools B intelligent agents C multidimensional analysis tools D database management system E statistical tools 4 When the substitute power is high in the industry A there are many price competitive substitute products existing in the market B there are many suppliers existing in the market C the switching cost in low in the market D there many competitors who provide the same products 5 The core ERP functions found in the successful ERP systems include A Accounting management Financial management B Manufacturing management Production management C Transportation management D Sales and Distribution management E Human resources management F Integrated collaboration environments management 6 According to our textbook Microsoft Office software is A convenience product B specialty product C commoditylike product D digital product 7 Which of the storage media use optical technology to store information A Hard disk B Floppy disk C CD D DVD E Flash memory Devices F Flash memory cards 8 The strategic and competitive opportunities with SCM include A ensuring the right quantity of parts for production or products for sale arrive at the right time B ensuring production lines function smoothly because high quality parts are available when needed C Keeping the cost of transporting materials as low as possible consistent with safe and reliable delivery D providing superior after sale service and support 9 Distinction between MISs and DSSs are A DSS perform what if analyses B DSS use different modeling tools to analyze information C MIS perform OLTP analysis D DSS perform OLTP analysis E MIS perform OLAP analysis F DSS perform OLAP analysis 10 When do scope creep and feature creep most likely occur A Unclear or missing requirements 装 订 线 B Failure to manage project scope C Changing technology D developers add extra features that were not part of the initial requirements 11 The decision whether to expand your business into west of China is A Structured decision B Nonstructured decision C Recurring decision D Nonrecurring decision 12 Which are techniques B2C e commerce companies use to attract customers A Registering with search engines B Viral marketing C Online ads D Virtual marketing 13 Which of the following describes an RFP A A formal document B Describes detailed logical system requirements C Describes detailed time and cost constrains D Invites outsourcing organizations to submit bids for system development 14 Which statement about database management system tools is true A data definition subsystem of a DBMS helps you create and maintain the data dictionary and define the structure of the files in a database B DBMS engine allows you to see change sort and query the content of a database C Data manipulation subsystem helps you add change and delete information in a database and query it for valuable information D Application generation subsystem contains facilities to help you develop transaction intensive applications 15 Which type of outsourcing can save cost for businesses A purchasing software packages B onshore outsourcing C nearshore outsourcing D offshore outsourcing 四 四 Term Explanation 8Points 2 Points Each 1 Data Warehouse 2 SCM 3 DSS 4 The Long Tail 五 五 Short Answers 12 Points 1 Can you explain how Value Chain method helps businesses find their IT strategies 2 What are the seven phases in SDLC method and what are the main activities in each phase 六 六 Case 20Points 10 Points Each 1 At allied Engineering Inc a consultant was asked to design an office automation system that would improve the productivity of managers and secretarial staff After a week of interviewing managers throughout recognized Specialists would operate PC based word processing and database applications while the other secretaries in the firm would be responsible for handling administrative tasks such as making travel arrangements handling the phone and arranging meetings At first the management of the firm felt that the recommendations would work well The equipment supporting office automation was brought in The consultant argued that the work processing and database software were so easy that no training was necessary After about a month the consultant returned to find that the system was hardly being used The secretaries were performing the tasks they were accustomed to doing The equipment was idle Changes in procedures and work allocation had not been put into place The overall productivity of the office had not been impacted by the new office automation system Please answer the following questions 1 Why did this situation occur 2 What should the consultant have done differently in order to bring about change in the office 2 Answer the questions after reading the following material Unifying Communications in Alaska General Communications Inc of Anchorage Alaska used to provide half of all the long distance calls in Alaska In 1996 the company sensed a future in which all communications services could be provided by a single company Most customers would choose to have single carrier provide all their communications services General planed for combining services for telephone cable television mobile communications and satellite communications together providing customers with all in one communication package The task of redesigning General s billing